Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 22, Issue 6 - Dec 2014
Volume 22, Issue 5 - Oct 2014
Volume 22, Issue 4 - Aug 2014
Volume 22, Issue 3 - Jun 2014
Volume 22, Issue 2 - Apr 2014
Volume 22, Issue 1 - Feb 2014
Selecting the target year
Effects of the service and the product quality evaluation factors of internet shopping mall on the satisfaction for Korean internet fashion shopping malls - Focusing on Chinese university women -
Yu, Jihun ; Kong, Shim ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 655~669
DOI : 10.7741/rjcc.2014.22.5.655
This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall `S`, while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall `P`, and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall `N`. Third, examining the correlation between product satisfaction for the shopping mall `S`, `P`, and `N` with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.
A study on the case of wearing Jungchimak and its form in the Joseon Dynasty
Keum, Jong-Suk ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 670~687
DOI : 10.7741/rjcc.2014.22.5.670
This study focused on Jungchimak (coats with side slits) which was typically worn by men in the mid and late Joseon Dynasty. It was done research by examining the case of wearing Jungchimak centering on literature and paintings and analyzing its changes in terms of its form based on the relics that have been found in order to suggest the standard for the evaluation of the period of Jungchimak. Results are as follows. First, men who wore Jungchimak were the king, crown prince and Aristocratic under the official uniform or other robes or as ordinary clothes and shroud. Second, Jungchimak for king was mostly made of Dan (satin damask) and mostly jade green & navy in color, and it commonly used dragon pattern, cloud and treasure pattern, or grape pattern. The fabric used to make Jungchimak for crown prince was Dan & Ju (coarse-finished silk) and puple, green, jade green & navy in color. The fabric used to make Jungchimak for Aristocratic was Ju and indigo or white in color. Third, 251 relics have been announced until now. Most of them were made of silk fabric and had cloud and flower patterns. Fourth, Jungchimak showed changes through time in terms of collar and sleeve shapes, the ratio of armhole to sleeve opening, Geotseop (panel sewn on front opening for overlapping), Dang and Mu (side panel), the ratio of the total length of outer collar to the length of side slits, and the ratio of chest size to the width of lower end.
Expression characteristic of pop art in Jean-Charles de Castelbajac`s works
Kim, Sun Young ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 688~701
DOI : 10.7741/rjcc.2014.22.5.688
This study examined the expression characteristics in pop art works of Jean-Charles de Castelbajac. The study here aimed at possibility to find a design development in building up the unique art world of creativity based on popularity, artistry, and originality without confinement to the trend only. For the research method, review of literature and analysis about Castelbajac`s works reflecting the pop art feature in the collections from 2000S/S to 2012F/W were performed. The results of research are as follows. The external expression form of Castelbajac`s works based on pop art was grouped roughly into use of mass culture image, appropriation of pop art expression technique, and parody of art works. First, his work appeared as application of the mass culture image such as symbolic thing in the modern consumer society, object in an ordinary life, character of well-known animation, national flag and famous star. Second, such appropriated pop art techniques showed as pop color in strong primary color and silk screen, photomontage, collage, assemblage, graffiti, and lettering. Third, a variety of images featured earlier in art works were shown in parody. These works are valuable in that they are expressed aesthetically through regeneration of popular culture`s various images in view of fashion, they are described in the non-traditional value with frolic resistance and deviation out of existing fashion norm, and they are given the dynamic creativity integrated with art and fashion.
A study on hand growth of Korean adolescent boys from 14 to 19 years
Kim, Hyunsook ; Chun, Jongsuk ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 702~711
DOI : 10.7741/rjcc.2014.22.5.702
This study was performed to investigate the hand size growth of Korean adolescents boys. Subjects were between 14 and 19 years (n
A study on the distribution and tools of Dahoejangs in the Joseon Dynasty
Park, Yoonmee ; Choi, Yeonwoo ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 712~727
DOI : 10.7741/rjcc.2014.22.5.712
Dahoejangs in the Joseon Dynasty were craftsmen who belonged in the Gyeonggongjang in Hansung government office. Out of 2,841 craftsmen who specialized in 129 types of work, 1 of them were Dahoejangs. Dahoejangs were craftsmen who made cords. However it was not passed down and currently Maedeupjangs are making cords and making Maedeup with the cords they have made. In the Uigwes the composition of Dahoejangs number and types of tools used in creating good for ceremonies are indicated. This study has found records of Dahoejangs from 50 Uigwes. The tools used were indicated as Haesagee, Hapsagee, Hapseongee, Yeonsagee, Sangsagee, Dahoegee, Yungjapan and some others. Haesagee is a tool that winds thread from a skein to a spool. Hapsagee is a tool that combines more than two yarns together. Hapseon is for combining thicker threads. Yeosagee is not a process of scouring for refining, but is assumed to be a tool to twisting yarn. There are no information left about the shape or working methods of Sangsagee but it is considered to be a tool for doubling several threads together. Based on the existing artifacts and painting of Dahoe, it is assumed that threads were woven on usually a round plate or bowl. Youngjapan is considered to be a tool for making tassels. This shows that Dahoejangs made tassels and it was completely separate from making Maedeups. There, it is evident that Dahoejangs made cords as well as tassels but the work of Maedeupjang were constricted to only making Maedeup with the cords given to them.
The effects of self-assertiveness and appearance satisfaction on psychological well-being
Park, Heawon ; Chung, Myungsun ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 728~742
DOI : 10.7741/rjcc.2014.22.5.728
This study aimed to investigates the effects of self-assertiveness and appearance satisfaction on psychological well-being (personal growth, purpose in life, self acceptance, environmental mastery, autonomy and interpersonal relations), and find out if there exists any causal relationship among each variable in the process. For data collection, a questionnaire was administrated from April 23 to May 13, 2012 in the city of Gwangju, Korea. The subjects were women in their twenties and thirties. 359 women responded to it. The results were as follows. First, overall self assertiveness had positive effects on appearance satisfaction which, in turn, turned out to have overall positive effects. Second, the overall effects of self assertiveness on psychological well-being turned out to have positive effects. Third, overall appearance satisfaction had positive effects on psychological well being. Forth, the effects that self assertiveness had on psychological well-being mediated appearance satisfaction and appeared to be partly insignificant. The implications and the direction of this research should be discussed in the future study so that it can improve personal psychological well-being by finding out other variables aside from self assertiveness, appearance satisfaction.
Antecedents of consumers` decision postponement on purchasing fast fashion brands
Park, Hye-Jung ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 743~759
DOI : 10.7741/rjcc.2014.22.5.743
The purpose of this study is to identify the antecedents of consumers` decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.
Men`s ego-images represented on the fashion blogs in web 2.0 era
Suh, Sung Eun ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 760~775
DOI : 10.7741/rjcc.2014.22.5.760
In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men`s ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men`s fashion style in
21st century that reflects changes in men`s sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men`s personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women`s ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others`desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men`s beauty and fashion market.
The structural method of modular system expressed in contemporary fashion design
Yoon, Jeong-A ; Lee, Younhee ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 776~793
DOI : 10.7741/rjcc.2014.22.5.776
This study attempted to figure out the usage of the modular system in other fields through literature review and empirical study, analyze its structural method in fashion. After analyzing architecture & product-related books, the Internet data and previous studies, the modular system`s five structural methods were obtained. Then, 991 photos of women`s clothes from 2003 to 2014 were collected through the fashion websites in Korea and abroad. The results can be summarized as follows: First, the following five structures were derived: assembling structure, overlapping structure, arrangement structure, inserting structure and folding structure. Second, according to analysis on the structural method of the modular system in modern fashion, overlapping structure (34%) was the most common. Third, in fashion, the use of fastener for installation and removal is important for assembling structure. In terms of overlapping structure, 3D volume by vertical accumulation was commonly observed. Arrangement structure revealed a horizontal and flat shape through simple arrangement. In inserting structure, on the contrary, non-standardized modules were used as a part of clothes or decorative elements. In folding structure, origami technique for reduction and expansion was used.
The effects of fashion product salesperson`s emotional dissonance and emotional intelligence on prosocial behaviors - Focused on the salesperson at the department store -
Lee, Kyungbok ; Chung, Myungsun ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 794~808
DOI : 10.7741/rjcc.2014.22.5.794
This research aimed to examine the effect of emotional dissonance and emotional intelligence on the prosocial behavior of fashion salespeople in department stores, and whether emotional intelligence mediates the relationship between emotional dissonance and prosocial behavior. Moreover, we aimed to suggest a method to improve the prosocial behavior of salespeople as a strategy to obtain a continuous competitive advantage in an increasingly competitive fashion distribution environment. This research was conducted through a questionnaire survey, and 345 responses were collected from department store salespeople for the final analysis. First, the analysis results showed that the emotional dissonance of salespeople arose from their dealings with their organization and with customers. Prosocial behavior was deduced to be a factor of the cooperation with coworker and extra-role customer service. The emotional intelligence was deduced to be a factor of the use of emotion, regulation of emotion, self-emotion appraisal, and others`emotion appraisal. Second, with a higher level of emotional dissonance against the organization, there was less cooperation with coworker, while a higher emotional dissonance against customers resulted in increased cooperation with coworker. Third, it appeared that with a higher level of emotional dissonance against the organization, there was a higher utilization of use of emotion, self-emotion appraisal, and others`emotion appraisal of emotional intelligence. Fourth, as the regulation of emotion, self-emotion appraisal, and use of emotion were higher, there was more cooperation with coworker, whereas an increase in the utilization of one`s own emotion and emotional control resulted in a higher level of extra-role customer service. Finally, emotional intelligence has a significant mediating effect between emotional dissonance and prosocial behavior. The above results suggest that for department stores to improve the prosocial behavior of their sales staff requires the establishment of a method to enhance the emotional intelligence of the staff. The results also indicate that there is a need for department stores to prepare a systemic tool to enable them to select people with a high degree of emotional intelligence when recruiting salespeople.
A study on male adult` appearance management behavior according to objectified body consciousness
Lee, Misook ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 809~822
DOI : 10.7741/rjcc.2014.22.5.809
The purpose of this study was to investigate male adult` appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects` demographics attributions. The data were analyzed by Cronbach`s
, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis,
test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult` appearance management behavior.
An exploratory study on clothing benefits sought by breast cancer survivors
Rhee, YoungJu ; Lee, EunOk ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 823~833
DOI : 10.7741/rjcc.2014.22.5.823
The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer`s special needs.
The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention - Focusing on Facebook -
Lee, Yoojung ; Cho, Nam Hae ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 834~847
DOI : 10.7741/rjcc.2014.22.5.834
This study investigated the relationship of fashion brand SNS characteristics, relationship quality (satisfaction, trust, and commitment) and purchase intention. The study focused on Facebook and also examined the difference between fashion involvement groups. This study targeted consumers who have used fashion brand Facebook and are aged between 20s and 30s. Data collection was conducted through surveys, and a total 205 questionnaires were collected for the final statistical analysis. The major findings of the study were as follows. First, three characteristics of fashion brand SNS, which were entertainment, interactivity, and providing information, influenced positively on SNS users` satisfaction. Entertainment had the greatest influence on satisfaction, and providing information and interactivity followed. Second, satisfaction for fashion brand SNS influenced positively on trust and commitment. Also, trust to fashion brand SNS demonstrated a positive influence on commitment. Third, trust and commitment on fashion brand SNS both influenced positively on purchase intention. Fourth, the fashion involvement groups showed differences in fashion brand SNS characteristics, relationship quality, and purchase intention. The high involvement group showed much higher results in all aspects then did the low involvement group. Based on the above results, this study has a significant value which suggests directions for future research. Also, this paper is expected to provide managerial implications to fashion companies which need to develop SNS marketing strategies.
A study on the effects of the characteristics of fashion brand`s mobile SNS on brand attachment and brand loyalty
Lee, Yoojung ; Rhee, YoungJu ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 848~861
DOI : 10.7741/rjcc.2014.22.5.848
This research was designed to conduct research to apprehend fashion brand`s mobile SNS characteristics in depth and the related consumer psychology and behaviors such as brand attachment and brand loyalty. The fashion brand`s mobile SNS characteristics were differentiated from the web-based fashion brand`s SNS. This study targeted women in their 20s using mobile Facebook and mobile Twitter, and residing in Seoul or Gyeonggi province. Total 412 observations were collected through online survey. The major findings of the study were as follows. First, as the characteristics of fashion brand`s mobile SNS, ease of fashion data storage, fashion recentness, fashion usefulness, and fashion accessibility were extracted. As the factors of the flow, time distortion/focused attention and playfulness were extracted. Second, the fashion recentness and fashion usefulness showed positive influence to time distortion/focused attention factor in the flow. All four fashion brand`s mobile SNS characteristics showed positive influence to playfulness factor in the flow. Third, time distortion/focused attention factor and playfulness factor both showed positive influence to brand attachment and brand loyalty from using fashion brand`s mobile SNS. Fourth, brand attachment had positive influence to brand loyalty from using fashion brand`s mobile SNS. Based on the above results, this study provided practical ways to develop effective mobile SNS marketing strategies in fashion brand. Also, this study demonstrated feasible future contents and necessary improvement for fashion brand`s mobile SNS, which holds marketing implications.
The types and roles of domestic events by luxury jewelry brands analyzed based on articles during the period of 1990~2013
Hong, Jiyoun ; Hong, Nayoung ;
The Research Journal of the Costume Culture, volume 22, issue 5, 2014, Pages 862~872
DOI : 10.7741/rjcc.2014.22.5.862
Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.