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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 8, Issue 6 - Dec 2000
Volume 8, Issue 5 - Oct 2000
Volume 8, Issue 4 - Aug 2000
Volume 8, Issue 3 - Jun 2000
Volume 8, Issue 2 - Apr 2000
Volume 8, Issue 1 - Feb 2000
Selecting the target year
A Study on College Women′s Attitude Toward and Buying Intention of Well-Known Brand Apparel
Hyei-Young Chung ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 1~14
The purposed of this was (1) to investigate the beliefs, attitudes and buying intention of well-known brand apparel among female college students, and (2) to identify the factors that might distinguish those who have high intention to purchase well-known brand apparel and those who have low intention in terms of individual characteristics and social influence. The data were collected trough questionnaire from random samples of 291 female college students. Statical analysis of factor analysis, χ²-test, t-test and multiple discriminant were performed in analyzing the data. 1. 63% of 291 respondents investigated were identified as having high intention to buy well-known brand apparel. 2. Those who have high intention to buy well-known brand apparel have significantly higher beliefs on well-known brand apparel. 3. Those who have high intention to buy well-known brand apparel have significantly more favorable attitude toward buying well-known brand apparel. 4. Two groups of high intention and low intention to buy well-known brand apparel have significantly different profiles in terms of social influences, values, personality and demographic variables.
A Study on Strategic Alliances of the Korean Fashion Industries
Moon Sook Kim ; Yu-Jin Jeon ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 15~29
Nowadays every part no company continues to gain the upper hand of a competitive superiority. Strategic Alliances between companies have been rapidly increased to preoccupy a market. The purpose of this study is to find devices of strategic alliances for the competitive distribution environment of Korean fashion industries. This reseach has been done by the literature review of the related articles, books, and the case studies in domestic markets as well as foreign ones. Strategic alliances are business relationships established by tow or more companies which cooperate out of mutual need and share risk in achieving a common objective. Today the purpose of international strategic alliances is to be competitive in global markets by meeting of exceeding new standards for products and technology use. Various types of alliances are occurred and this situation will be more common and generalized since one parter's weakness is offset by the other's strength. Strategic alliances are characterized by being horizontal, collaborative, and mutually beneficial to all parties. When used in good faith, the strengths gained in a strategic alliance are great. Therefore retailer should find that to gain faithful partners is important and should effort positively to enrich alliances based on a mutual belief. Finally, to become a company for leading the global market, it is necessary that we operate strategic alliances mixed foreign investments and domestic technology with local distributions.
A Study on the Production Environment of Apparel Manufacture
Sun-Hee Lee ; Mi-A Suh ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 30~39
The purpose of this study were to 1) identify types and levels of production environments, 2) classify apparel manufacturers based on production environments and 3) investigate relationship between characteristics of apparel manufacturers and production environment. Apparel manufacturer's characteristics included product line and the number of employees. For this study, the questionnaires were administered to 215 apparel manufacturers in seoul and Kyung-gi region from Feb. to Mar. 1998. Employing a sample of 201, data were analyzed by factor analysis, descriptive statistics, cluster analysis, cluster analysis, discriminant Analysis, and multivariate analysis of variance. The following are the results of this study : 1. The production environment was identified as three types such as complexity of product environment, uncertainty of demand/supply environment and uncertainty of worker environment. 2. Based on three types of the production environment, apparel manufacturers were classified into stable group, uncertain group and complicated group. 3. With respect to product line, men's wear manufacturers were lied the most high complexity of product environment, casual wear and knit wear were lied the most frequently uncertainty of worker environment. With respect to the number employees, apparel manufacturers comprising 50∼99 employees were lied the most high complexity of product environment, while those comprising 100∼299 employees the most high demand/supply environment.
A Study on Purchase Behaviors of Patrons for Different Types of Clothing Retail Stores
Mi Sook Kim ; Bo Kyung Kim ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 40~52
The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.
A Study on Marking Process in Apparel Production
Kil-soon Park ; Sin-A Ryu ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 53~64
The purpose of this study is to help efficient use of marking system and more competitive products manufacture through the actual investigation into manufacturing process of apparel products. For lack of the previous study on marking, fundamental survey was performed on systematic research for pattern marking in ready-made production line Data were collected from 36 companies using Apparel CAD/CAM through questionnaire and interview. The data were analyzed by using Frequency and Crosstabs utilizing SPSS. The results were as follows : 1. Marking situation in clothing companies were examined ; 24 companies(66.7%) use computer marking, and 12 companies(33.3%) have both computer marking and hand marking. Besides only 9 companies out of 36(25.0%) have CAM in cutting process. 2. The efficiency in marking methods was also studied and the expense-saved ways were presented. we have found there is no difference in a way of the textural efficiency but the working methods of hand marking and computer marking. 3. Merits and demerits in marking methods were investigated. In case of marking two men's wear (Jacket and Pants), it takes 38 minutes by hand whereas it takes 15 minutes by computer ; for two women's wear (Jacket and Skirt) 49 minutes by hand, and 16 minutes by computer. 4. Most of the markers have less than 5 years experiences and among them most women are less experienced. They are in the mid-twenties after college graduations.
The Motive of Clothing-Wearing and Fashion Trend for Female College Students
Ji-Hun Yu ; Myung-Sook Han ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 65~76
The purposes of this study were to claassify of clothing-wearing motives, to analyze tendency of fashion in campus, and to propose fashion merchandising plans and marketing strategies of companies for female college students. Research had been done during 1 week each on April and October in 1998 and 1999. Sixty-two students in spring semester and 54 student in fall semester were surveyed and analyzed. Their grades and majors were not considered in this study. Fashion Diary had been written by students and then their statements were analyzed by the means of the qualitative data analysis. Following conclusions were obtained from this study. 1. Clothing-wearing motives were classified with 'group depending on daily work', 'group depending on image', 'group depending on body supplement', 'group depending on weather', 'group of fashion following', 'group depending on courtesy', 'group depending on mood', and 'group of unconcerning'. 2. The fashion tendency of the students were layered look and they preferred casual styles, such as round t-shirts, jean pants, and cardigans. The color of white, black, and gray were prevalent for top wear, and the color of blue, black, beige for bottom wear in both seasons. For shoes, color of black, brown, white were popular. For bags, black, blue, and khaki color were prevailed. 3. The proposals obtained from this study are as follows : 1) Production of clothing enforced functional and practical base is wanted for 'group depending on daily work'. 2) Designs considering body parts such as hip, arm hole, shoulder, and thigh are needed. 3) Utilization of new materials such as waterproof with ventilation, opaque (means 'not see-through'), antipollution finishing process are required. 4) Simple designs of clothing which could be performed by herself with various accessories. Thermochromic materials are wanted for 'group of fashion following'. 5) Diversity of semi-suit is required for 'group depending on courtesy'.
A Study on Competing with Giant Multinational Company : Survival Strategies for Local Companies in Emerging Markets
Moon-Sook Kim ; Eun-Jung Choi ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 77~86
The purpose of this study is to identify the nature and trend of multinational corporations and to examine strategies for survival of local companies in newly-rising markets which stand against huge multinational corporations, through case study. This research has been done by the literature review of the articles, books and the case study. The results were as follow : First, if the pressure for the globalization of a industry is low and the possibility of overseas transfer of the competitive property of corporations are bare, the intensive strategy for the protection of a national market can be used against the invasion of a multinational corporations. Second, if the pressure for the globalization is still low and the retaining property can be transferred to abroad, a company can be expended to several foreign markets in the limited scope, using the success in a national market as a stepping-stone. Third, In case the pressure for the globalization is high and the competitive property of corporations are effective only in a national market, corporations can survive individually and continuously through the reorganization of corporation's property, which is the survival strategy against multinational corporations. Forth, if the pressure for the globalization is high and the property of corporations can be transferred to abroad, it is possible for corporations to compete with the multinational corporations confidently.
A Study on the Historicism Fashion of Century-end
Yoon-Jeong Park ; Sook-Hi Yang ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 87~101
The purpose of study is explaining the Historicism as a result of compromise, historical eclecticism, between historical things and current cultural background instead of regarding it as an imitation from the past. It means that external factors in history help internal esthetic value surface out as costume. Fashion s history is more than the classified thing according to the appearance with the changes of the times. Intrinsic cultural elements should be added in creating new fashion. One of the different features between Modernism and Post-modernism. When coming to the period of Post-modernism, it connected with the historical factors to make something new by fragmenting, magnifying, or minimizing them. This is calles 'Historicism'in the world of art. It revived the past, not the past itself, in new ways : quotation, reuse, metaphor, and mixture. To represent the image, parody, pastiche, or bricolage was usually used. In post-modernism fashion, parody is a technique for imitating the past or the preceding forms with artists'own critical points of view. This technique gives us shock or surprise by using satirical, ironical or paradoxical expressions. pastiche shares the same part with parody in imitating particular or unique style, and it can be renamed empty parody, because it doesn't have any hidden motivation or satirical impulse. bricolage is a mixture of quotations from other works. It contains fragments that deepen the image. Like the techniques uttered above, the revival of history through parody, pastiche or bricolage is historical eclecticism and it is included in Historicism.
A Study on the Futurist Manifestos and Clothing in Italy
Keum Hee Lee ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 102~114
The works of the Futurism were developed along with manifestos and statement in publishing. Futurist aesthetic and ideological agenda on futurist fashion displayed in manifestos on clothes. Futurist fashion propagated in consummate Futurist style through the written manifesto. The Futurists anticipated much of modern fashion phenomenon. In Futurist Men's Clothing, men's clothing is aggressive, agile, dynamic, simple and comfortable, hygienic, gay, luminous, volatile, asymmetric and variable. In Futurist Manifesto on Woman's Clothing, woman is now a principal agent of revolt, a walking synthesis of the audacious, performance-oriented aesthetic of the futurist universe. For Futurist woman's clothing they claimed ingenuity, daring, and economy. The Futurist Manifesto of Italian Hat was continued with their provocative style and radical ambition. Their innovation will rescue a lagging Italian expert and restore the Italian male to his former Iatin Vigor. Speed, dynamic, utility, and funtionality are the main characters. In Futurist Manifesto of Italian Cravat, Futurist cravat is called Anti-cravatta, which is anti-traditional style and made of unconventional materials. In general, the Futurist argued for clothes that promoted simple and functionality. These Futurist fashion project were invention of the new style, avant-garde style, in daily wear and were realized for the renewal of taste in clothing design as a modernizing factors.
A Study on Armours Appeared in Kokuyeo Wall Paintings through Excavated Remains in the Southern Region
Jeong Ja Kim ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 115~122
There are many battle paintings among wall paintings in Kokuryeo. Most warriors in paintings wore armours in full kit. Armours in Three-Kingdom Period were contrived for strategy. They have been checked that Pangab suitable for infantry action had been worn in Shilla while flexible Chalgab for cavalry battle had been worn in Kokuryeo. As cavalry strategy in Kokuryeo was brought to Kaya Kingdom via battles in fifth century, Chalgab became also worn in South area. Pangab, Shaejagab and Nubigabot as well as Chalgab had also been worn on view of wall paintings. There were many kinds of helmets such as Jongjang-panju, Mangokjongjang-panju, Kwanmonhyoungbok-balju, Chongkakju and Kwaehyoungju. Accesory-Armours are Sanggab, Kyounggab, Sangbakgab, Gwinggab, Daetwaegab and Kyounggab. Those helmets and Accesory-Armours are quite similiar to excavations from Shilla, Kaya Kingdom area. As Kokuryeo wall paintings are related to excavations from South area, armours and helmets in those wall paintings can be a good data to investigate the full shape of excavations and how to use, while excavations are very useful to the study on method of construction and manufacturing of armours and helmets.
A Study of Development Sensory Evaluation and Functionality of Clothing with Shoulder Pads
Eun-Jung Lee ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 123~132
When adding shoulder pads to clothing, the shoulder pads brings down the quality of armpit area and the width of shoulder area, 1.5㎝ thick non-woven shoulder pads are good for sensory evaluation but do not function as well. Therefore this study has done to come up with a solution to satisfy both sensory evaluation and functionality. The study did was by using laboratory blouses with three different types of shoulder pads, which were two different armpit depths (1.0㎝, 2.0㎝), 3 types of armpit widths (0.5㎝, 1.0㎝, 1.5㎝). The Result are as followed : 1. The sensory evaluation was affected the most by the armpit depths and shoulder lengths. 2. There were two results for the best sensory evaluation, they were the one with a pad of armpit depth of 1.0㎝, armpit width of 1.5㎝, and shoulder width of 1.5㎝. 3. The functionality was affected in an order of movement, armpit width, and shoulder width. 4. The two results for the best functionality were the one with shoulder pads of armpit depth of 1.0㎝, armpit width of 1.5㎝, and shoulder width of 1.5㎝, and the one with armpit depth of 1.0㎝, armpit width 1.5㎝, and shoulder width of 1.5㎝. 5. In conclusion, 1.2㎝ nonwoven shoulder pads on a blouse with a pattern of armpit depth of 1.0㎝, armpit width of 1.5㎝, and shoulder width of 0.5㎝ will satisfy both sensory evaluation and functionality at the same time.
A Study on Women′s Face Types Classification by Visual Distinction and Difference from the Measurement
Namwon Moon ;
The Research Journal of the Costume Culture, volume 8, issue 1, 2000, Pages 133~144
The purpose of this study was to classify women's face types by visual distinction and to analyze the measurement of face types. A survey was conducted by subjects of 167 women's college students in Kwangju City and Chonnam area. Data were analyzed by Frequencies, Mean, one way ANOVA and Ducan's Multiple Range Test. The major results were as followed ; ·Women's face types were classified by 7 types and there were oblong shape(28.3%), egg shape(25.7%), round shape(23.9%), square shape(12.4%), inverted triangle shape(5.3%), diamond shape(3.5%), triangle shape(0.8%) in the subjects. ·From the measurements of the women's face, index of face length to face breadth was 1.38, it means that the index was different from the other refferences. And the lower face length was longer than the upper and the middle face lengths. ·Differences From those measurements like forehead breadth, face length/bizigion breath(p〈.001), bizigion breadth, bignathion slopper, stature(p〈.01) and trichion breadth, tragion-menton length(p〈.05) were significant in the classified face types.