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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 9, Issue 6 - Dec 2001
Volume 9, Issue 5 - Oct 2001
Volume 9, Issue 4 - Aug 2001
Volume 9, Issue 3 - Jun 2001
Volume 9, Issue 2 - Apr 2001
Volume 9, Issue 1 - Feb 2001
Selecting the target year
A Study on the Consumer's Importance of Store Attributes and Store Choice Behavior according to the Shopping Orientations
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 807~817
The purpose of this study was to examine the consumer's importance of store attributes and store choice behavior according to the shopping orientations and gender. The data were collected via a questionnaire from students who were attending in Semyung University in Chechoen. The results were analyzed by factor analysis, Cronbach's alpha, cluster analysis, χ²-test, Duncan-test, ANOVA, t-test and multiple regression. The results of this study were as follows; 1 . According to the shopping orientations, consumers were classified into six groups. Each group differed in perferring store attributes and store choice behavior. 2. The significant differences were found in the importance of store attributes and shopping orientations according to the gender. 3. Additionally, importance of store attributes were affected by gender and shopping orientations.
A Study on the Shopping Orientation, Importance of Store Attributes, and Self-Image according to the Clothing Benefits of the Adult Males of Twenties and Thirties
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 818~829
The purposes of this study were to segment the men in twenties and thirties according to clothing benefits sought, and to develop a profile of each segment concerning shopping orientation, self·image, and importance of store attributes. The questionnaire was administered to men in twenties and thirties living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, and MANOVA(multivarite analysis of variance). By cluster analysis of clothing benefits sought, three groups were identified and labeled as: (1) the group of focusing the influence of other people and comfort clothing(31.7%): (2) the group of pursuing the fashion trend (48.1%); the group of pursuing the individuality(20.1%). Three groups were then compared through MANOVA on shopping orientation, importance of store attributes, and self-image. Significant differences were found among three groups on three variables. In general, the group of focusing the influence of other people and comfort clothing tended to be ostentatious and tended to wear comfortable clothing. The group of pursuing the fashion trend didn't show specific shopping orientation and just liked to follow the current fashion trend. The group of pursuing the individuality enjoyed the shopping and liked to buy the clothing which enhances the personal character.
Clothing for the Handicapped: Brace.Crutch & Wheelchair User
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 830~841
The purpose of my study is to provide some information on clothing for the handicapped with special needs. So I have designed clothes for the handicapped to provide some solutions for their clothing problems. These clothing designs for crutch and wheelchair users were based on solutions proposed by many researchers. The number of handicapped has been increasing gradually for years, especially the physically handicapped. Although they make use of many instruments for ease of movements and other physical conditions, most of the handicapped generally use crutches and wheelchairs. So I designed clothing for the crutch and wheelchair users. In order to ease problems in dressing and undressing, when using the crutch and wheelchair, various physical attributes of clothing should be considered: (1) Selection of fabric, (2) construction and location of the opening, (3) type and location of fastenings, and (4) design of garments for comfort and ease of movement. Clothing should also be able to satisfy psychological needs related to attractive appearance. My designs have proposed seven items of clothing. These include a cape-coat, over-blouse, one-piece dress and an pants for the crutch users. Also, a shirts, pants, and wheelchair wrap for wheelchair users will be displayed.
A Study on the Attitude toward Fashion Luxury Products
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 842~854
The purposes of this study are to find out the factors of consumers attitude toward Fashion luxury products; to identify the effects of demographics to influence on consumer's attitude toward fashion luxury products; to identify the effects of the attitude toward fashion luxury to influence on the concern for fashion luxury. The subjects were Korean 445 women from 20's to 50's living in Seoul. The mean, ANOVA, factor analysis, regression analysis, Duncan test were used for statistics analysis. The results are as follows; Seven factors of the attitude toward fashion luxury products were identified: the involvement for fashion luxury, the duality of fashion luxury, the negative response toward the consumption of fashion luxury, the luxurious aspect of fashion goods, the traditional value of fashion luxury, the rarity of fashion luxury. Among demographics, age and income influenced on fashion luxury products involvement, the quality of luxury products. The perception of good quality and hedonic consumption of luxury good influence highly on the involvement for the luxury products.
A Study on Fashion Marketing Strategies of Department Stores Comparison of Hyundai Apgujung Branch and Shinchon Branch -
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 855~871
The purposes of this study were to compare the marketing compose elements of Apgujung and Shinchon branch of Hyundai Department Store and to suggest desirable fashion marketing strategies for other Department Stores and retailing stores. The results were as follows: Two kinds of factor were classified form this study; one was Hardware elements such as Trading Area Site, Store Composition, Scale, and Subsidiary facilities etc., another was Software elements like Store Concept, Image, and Merchandising and so on. The followings were suggested from Hardware elements; 1) Trading Area could be classified'local type'and 'spread type'. 2) Each branch was differentiated from store formation of conventional department store which had food department in basement. There were the most powerful women's fashion brand to lead costumers in second basement. 3) In accordance with the position of subsidiary facilities of Hyundai Department Store,'Water Jet Effect'strategy and'Show Effect'strategy could be usefully applied for other Department Stores and retailing stores. 4) The strategy of approaching easily to the target floor which was located in lower floor, could be applied to various retailing stores. The followings were suggested from Software elements; 1) Stores management coping with poles-apart in costumer could be needed to other Department Store and retailing stores. 2) It also could be needed to find and maintain effective ratio between common brand and differentiated brands in the other Department Stores.
Analysis of Purchasing Behaviors of Knockoff Fashion Product - Focused on Female College Student -
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 872~880
Knockoff products, called forgeries or imitations, are copies of famous original brand goods from abroad. Most of knockoff fashion products manufactured in Korea are famous fashion brand names. The purposes of the paper us: first, to examine and analyze general consumer purchasing behavior toward knockoff fashion products; second, to analyze the purchasing behavior toward knockoff goods according to demographic features; third, to materialize the attributes of knockoff fashion items consumers purchase; fourth, to reveal the relation between the attribute types of knockoff goods, and demographic features and purchasing behavior. The result explained so for reveals that the students'purchasing behaviour differs according to demographic features and general features of the products purchasing. This result should not be interpreted by expanding to the whole group of girl college students or consumers, as the sample used in this study is limited to those in Seoul area. Therefore, following studies are expected to expand the range of subjects'age, and to compare and analyze purchasing behaviour difference of knockoff products and imported original brand names.
The Globalization Shown at Fashion Collections in the Second Half of 1990′s Focused on Paris . London . Milan . New York . Tokyo - Seoul
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 881~892
Applying the globalization theory to the fashion phenomena which regarded the phenomena of the contemporary culture as globalization, this study had an object of looking into the globalization tendency of the fashion phenomena shown Paris, London, Milno, New York, Tokyo, and Seoul collections from 1995 to 1999. The results of this study were as follows; 1. It was the blend of romanticism that was the most common trend shown at the six world collections. 2. The works appeared at the six world collections showed the regional peculiarity under the historical background or the sociocultural influence each city had. 3. Another character appeared at the six city collections was the appearance of multi-ethnic style mixed various regional motive at a work. After all, the world fashion phenomena in the second half of 1990's could be condensed into globalization appeared homogenization, regionalization and hybridization at the same time.
A Study for Princess Line according to Body Type II - Focused on Body Type of H ＆ Y -
The Research Journal of the Costume Culture, volume 9, issue 6, 2001, Pages 893~907
The main purpose is to study the effects of princess lines on different body types and to disguise any imperfection by using diverse princess lines. We separated testers body shapes into specific body types, H, Y by applying both the direct and the indirect measurements. These designs were evaluated by using the point ranking system method, and then average scores were obtained from these evaluations. Following are the results of the study: 1 These are the resulting illusion effects when the shoulder width of the Princess line was fixed. When the Princess line originated from 1/3 point of the armhole, body types Y appeared to show narrow waist width. A-line silhouette appeared to display the narrowest shoulder width. When the Princess line originated from 2/3 point of the armhole, body types H and Y appeared to exhibit narrowest waist widths, and the A-line silhouette once again displayed the narrowest shoulder width. When the Princess line originated from 1/2 point of the armhole, body type H appeared to exhibit narrow width; and H-line silhouette displayed the narrowest shoulder width 2. When the Princess lines waist w'4th was fixed in order to study illusion effects of waist widths. In this experiment, locations of Princess lines and widths of the skirt were varied. When the waist width was fixed at 6.5 cm, For the H body type, the Princess line location of 1/3 point of the armhole in H-line silhouette design exhibited the narrowest waist width. For the Y body type in A-line silhouette design, the Princess line locations of 1/3 and 1/2 points of the armhole exhibited the narrowest waist width because it displayed the hourglass effect. When the waist width was fixed at 10 cm, H body type did not exhibit any significant differences between designs. For Y body type, A-line silhouette design with the Princess line origination point at 1/3 down the armhole exhibited the narrowest waist width. 3. The illusion effects of the hip were studied by fixating the width of the skirt and varying the locations of Princess line and waist widths. In H-line skirt silhouette designs, all two body types exhibited narrow hips when the Princess line origination points were at 1/3 and 1/2 way down the armhole. For A-line skirt silhouette, H body type exhibited narrow hips when narrow waist design with the Princess line originating from 1/2 point in the shoulder was shown. Y body type exhibited narrow hips when narrow waist design with the Princess line originating from 1/3 point of the armhole and 2/3 point of the shoulder. 4. With both waist and skirt widths fixed, all two body types exhibited taller and slender postures when the Princess line originated from the shoulder compare to the armhole.