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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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The Journal of the Korea Contents Association
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The Korea Contents Association
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Volume & Issues
Volume 7, Issue 12 - Dec 2007
Volume 7, Issue 11 - Nov 2007
Volume 7, Issue 10 - Oct 2007
Volume 7, Issue 9 - Sep 2007
Volume 7, Issue 8 - Aug 2007
Volume 7, Issue 7 - Jul 2007
Volume 7, Issue 6 - Jun 2007
Volume 7, Issue 5 - May 2007
Volume 7, Issue 4 - Apr 2007
Volume 7, Issue 3 - Mar 2007
Volume 7, Issue 2 - Feb 2007
Volume 7, Issue 1 - Jan 2007
Selecting the target year
Efficient Scheduling Method based Cross-Layer on Mobile Communication Multimedia Environments
Kim, Joo-Seok ; Kim, Hyung-Jung ; Jo, Gweon-Do ; Kim, Kyung-Seok ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 1~9
DOI : 10.5392/JKCA.2007.7.10.001
Allocation and management of the resource is very important in wireless networks because the wireless resource is limited. Therefore, the importance of designing cross layer, which adapt between different layers, is on the rise. In this paper, we investigate the scheduling techniques of the cross layer. This paper researches conventional scheduling methods and proposes the complementary scheduling method. On multimedia environment, the scheduling method must be applied variably because of offering variable services. Therefore, this paper proposes the new scheduling method according to the variable services. The proposed method shows that utility efficiency of the wireless resource more excellent than the conventional method through the simulations.
Calculation of FDD-based Occupied Frequency Bandwidth for 4G Mobile
Hyun, Young-Ju ; Lee, Young-Hwan ; Jang, Dong-Won ; Kim, Kyung-Seok ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 10~18
DOI : 10.5392/JKCA.2007.7.10.010
Today, third-generation(3G) of mobile communication service executing the video and TV. And low cost, high speed data rate will emerge communication of the fourth generation(4G) in future. So, in this paper we studied occupied frequency bandwidth of common technique criteria among the technique criteria for the 4G mobile communication of FDD-based on Up/Down-link. The mobile communication traffic is predicted Up/Down-link of non-symmetric in future. So we proposed the PHY layer parameters of occupied frequency bandwidth of Up/Down-link with both 1:3 and 1:6. We also verified this through the simulation. We proposed the occupied frequency bandwidth for the 4G mobile communication in this paper.
Method of Associative Group Using FP-Tree in Personalized Recommendation System
Cho, Dong-Ju ; Rim, Kee-Wook ; Lee, Jung-Hyun ; Chung, Kyung-Yong ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 19~26
DOI : 10.5392/JKCA.2007.7.10.019
Since collaborative filtering has used the nearest-neighborhood method based on item preference it cannot only reflect exact contents but also has the problem of sparsity and scalability. The item-based collaborative filtering has been practically used improve these problems. However it still does not reflect attributes of the item. In this paper, we propose the method of associative group using the FP-Tree to solve the problem of existing recommendation system. The proposed makes frequent item and creates association rule by using FP-Tree without occurrence of candidate set. We made the efficient item group using
according to the confidence of the association rule. To estimate the performance, the suggested method is compared with Gibbs Sampling, Expectation Maximization, and K-means in the MovieLens dataset.
Efficient Filtering Method for RFID Data Streams
Yun, Hong-Won ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 27~35
DOI : 10.5392/JKCA.2007.7.10.027
Radio Frequency Identification(RFID) technology is set to play an essential role in object tracking or supply chain management systems. New challenges for RFID data management are needed in the RFID applications. RFID data are generated quickly and automatically, and can be used for object tracking, or for real-time monitoring. These applications are mostly associated with the timestamps when the events happen. In this paper, we propose a temporal RFID data model to maintain the history of events and state changes and to monitor the states of RFID objects. Also we propose data filtering method of non active data based on temporal RFID data model. This data model involves essential basic operations for RFID data. We show increased query performance through the data filtering method of non active data.
Step-by-Step Strategy in Debate
Jang, Young-Hee ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 36~43
DOI : 10.5392/JKCA.2007.7.10.036
This study on strategy and its function in debate offer the materials of education concrete and practical to be able to improve the expression ability and comprehension ability of the students, and can give lots of help to improve the ability of application that can answer quickly in trouble circumstances. The type of strategy in the course of set up the theory are (1) the form of concept definition, (2) the form of solution offer, (3) inductive form and deductive form, (4) the form of example offer. The type of strategy in the course of contradict are (1) the form of soliloquy, (2) the form of claim comparison, (3) the form of partial recognition. The type of strategy in the course of cross examination are (1) the form of question in return and contradict, (2) the form of partial consent contradict. We believe this study will improve the communication ability and negotiation ability and also make a great contribution to improve the leadership of 21-century type if this study will be used in the field of education.
Analysis of Students` Attitude and Satisfaction Level toward Afterschool e-HomeStudy
Kim, Mi-Ryang ; Kim, Jin-Sook ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 44~58
DOI : 10.5392/JKCA.2007.7.10.044
E-homestudy refers to e-Learning after school. This concept has been introduced by Korean Government as a substitute for expensive private tutoring. The purpose of this research is to explore the perceptions and relationships among determinants affecting the attitude and satisfaction level in e-homestudy. Such factors as subjective norms, visibility, perceived usefulness, quality of contents, facilitating conditions, interactions are introduced into the model. The survey results show that the attitude and the self-directed teaming level influence the satisfaction level in e-homestudy; the subjective norms, visibility, and perceived usefulness are the major determinant affecting the attitude; the quality of contents as well as interactions have positive impact on the perceived usefulness.
Comparative Analyses between Students and Teachers` Perceptions on Learning Style in IBL(Internet Based Learning)
Cho, Eun-Soon ; Kim, In-Sook ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 59~68
DOI : 10.5392/JKCA.2007.7.10.059
This study examined the analyses of students and teachers` perceptions on learning style in IBL. This study analyzed 386 elementary school (ES) and 627 middle school (MS) students and 130 cyber teachers how they perceived learning styles in IBL. They filled out the 15 items questionnaire about three different learning styles (self-directed preference style, cooperative preference style, and dependent style) in IBL, and were compared their perceptions in terms of students comparisons (ES vs. MS) and students and teachers comparisons. The results showed that the students and teachers preferred the self-directed preference learning style rather than cooperative preference style and dependent styles. However, the teachers judged the students more likely self-directed and dependent style than the students judged themselves. Also, there were statistically significant differences between ES and MS students on the dependent learning style and ES and MS teachers as well. In conclusion, this study suggests the different design and development strategies in IBL contents for ES and MS students preferred teaming styles. Tutoring strategies for cyber teachers should be also developed to understand learners` different loaming styles in IBL.
Development of Materials for Improvement of Creativity about Computer Discretion Activity in Elementary School
Kim, Jong-Hoon ; Kim, Jong-Jin ; Moon, Ki-Youl ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 69~79
DOI : 10.5392/JKCA.2007.7.10.069
Recently, elementary schools has assigned students information communication technology class for 1 hour in every week, all more than 34 hours a year during the discretion activity classes in every grades. However, the guidelines for information communication technology class is only suggested, but the teaching materials that can be used in the information communication technology class are not various. We did an analysis of a guide to information communication technique education that the Ministry of Education and Human Resources Development announced. And then, We developed the materials which can improve fifth and sixth grade children`s creativity. We tried to find out how this materials affect their creativity.
Applying Interactive Media Art to VJing
Kim, Yun-Tae ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 80~88
DOI : 10.5392/JKCA.2007.7.10.080
Applying Visual Art to pop music performance is gradually increasing. A video editor which simply mixes a number of images was mainly used in the past, but now various computer software make it easy to control visual art by development of computer technology, and it became possible for you to express unique and inimitable idea as well. Compare that a complicated equipment which makes them spend much expense and time was only used in the big size of concert hall in early days, a small and simple one now helps you easily apply your idea to Visual art in Pop music performance even in the small club. The technic of Visual art is being developed gradually especially by using computer The point of this study is how to apply real-time interaction between sound and visual image to interactive media art.
Business Models and Business Strategies of UCC Web Sites in Korea
Cho, Dong-Hwan ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 89~96
DOI : 10.5392/JKCA.2007.7.10.089
UCC stands right in the center of web 2.0 era represented by share, participation, and openness. Moving picture UCC has been facilitated by If infrastructure advancement and sociocultural changes. Its prospect is expected to be brighter because presumers are spreading, cost of creating and distributing contents is greatly reduced, and there is going to appear more companies utilizing UCC in improving firm`s competitiveness. In this paper, various UCC business models are analyzed and hot major issues faced by UCC industry such as profit model and copyright are discussed. In addition, strategies for UCC business success and opportunities and challenges confronted by UCC businesses are discussed.
Web Service and Design Planning through User Experience and Understanding of Desire
Kim, Jin-Kon ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 97~104
DOI : 10.5392/JKCA.2007.7.10.097
This study aims to emphasize the need for the in-depth experience and understanding of desire as to the Web Service and Design Planning through the introduction of the methodology which was developed by mixing quantitative utilization analysis and qualitative utilization analysis and to propose the active use of that. The methodology of this study is significant in that it tries to identify the latent experience and desire of user and reflect them in the Web Service and Design Planning through the repetition of 3 staged circular process and exploratory process related to the investigation category of people, prototype and product.
Expression of Surrealism in Chris Landreth`s 3D Short, the end
Kim, Chee-Hoon ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 105~114
DOI : 10.5392/JKCA.2007.7.10.105
The purpose of this study is to investigate how to express Surrealism techniques in Chris Landreth who is very famous for 3D short such as Ryan. The case works are focused on `the end`, Chris Landreth`s early work. He set up situation of the absurd and describes human being`s alienation in animation. A phase of social life is not only revealed with vivid colors and his own surrealism techniques but communication capacity of 3D animation is also shown. Digital Technology, reproducing impossible images is not all about 3D animation. As well as this, it is not far away the way of creating arts. 3D animation will be shown the new possibilities with extension and harmony of all kinds of arts expression.
Revitalization Plan for Communication Structure Among Users of Online Virtual Space
Lim, Jang-Hoon ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 115~125
DOI : 10.5392/JKCA.2007.7.10.115
This study analyzed the importance of user activity, communication between users and identity establishment by growth and change of player`s character through users` communication structure and then it classified such an importance into activity by group, dealings, information sharing, duel and strategy performance. It also looked into the plans to revitalize smooth social relationship and suggested for users to behave with responsibility in virtual society. In the virtual space where thousands of people connect and interact with each other every day, users find out their identities through human relationship with others proceeding solo story. What is more important is that users consider virtual space as a society and feel collective responsibility on words and behavior against others.
Time and Space through Minimum Units in Animation -Focus on Structural Linguistics-
Kim, Ji-Hong ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 126~134
DOI : 10.5392/JKCA.2007.7.10.126
It have been studied many researches for time and space in film, drama and even animation. This study, however, is for investigating a new methodology of time and space study base on the structural linguistics. It can not be detected any of previous study on this method, and it is the first time to try out for researching with the structural linguistics of time and space in animation with this concept. In order to study on the time and space by applying a new method of structural linguistics, it is identify the terminology and concept of the minimum unite of time and space and than analysis with paradigmatic and syntagmatic. Consequence of this study, it can suggest a new methodology of study in the ways of structural linguistics in animation. Further study is to apply this method on character design in animation.
Case Study of Hana TV as TV Portal
Lee, Moon-Haeng ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 135~145
DOI : 10.5392/JKCA.2007.7.10.135
Hana TV, representative TV portal, has the similar function of internet portal media. This study will focus on the practical use of Hana TV which is increasing rapidly its subscribers. Monthly connecting rate by subscriber, frequency of program request will be analysed. For this research, the data, documents of Hana TV and its home page were taken. According to the analyse, the subscribers of Hana TV prefer to watch free TV`s programs and hope to watch more free TV`s library.
Typography in Epistemological Change of Letter Concept
Ahn, Byung-Hak ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 146~156
DOI : 10.5392/JKCA.2007.7.10.146
This study is possible because, first, "rammatology" and typography are connected by language. Second, I believe that language in typography should be comprehended in a relationship between peripheral studies such as history, philosophy, literature, and linguistics. Finally, "grammatology" is an excellent subject for experiments which attempt to rehabilitate the right of language, which is dependent on sound within the metaphysical boundary. This study is formed on the idea that the study of typography should be based on language, which is the basic foundation, and that this is possible in investigations related to peripheral studies. The main purpose of typography is an accurate delivery of meaning. However, the dynamics of creative thoughts towards advancement mainly depends on experiment, thus we cannot limit the purpose of typography as a means of communication to exchange meanings. For these reasons, I admit that interest in peripheral studies -which are not yet approached in the study on typography -take precedence.
Porous and Pottery with Dark Brown Glaze
Kim, Seok-Ho ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 157~164
DOI : 10.5392/JKCA.2007.7.10.157
Human made a vessel which was made naturally to store something being hunted and picked, which was a great invention.(n modern times, society changed and development of science gave us convenience in making a vessel and various kinds of store instruments which was made of pure natural material), They have built the house which became to be a part of nature, and studied a method of storing food to eat for four seasons, then displayed a storage house and storage containers everywhere of the house. Now Korean has the custody of kimchi in refrigerator at every house. With hot wind of well-being, Korean food is becoming to be globalized, according to this the world shows concern seriously about the pottery This study have three purposes, the first. checking documents about the development history of pottery which is a kind of ceramic, and then the second, through an scientific experiment, with studying characteristic of pottery being built by the wisdom of ancestors, informing the merit of pottery and necessity to the world, and futhermore, the third, working up the development of close environmental vessels putting to use the characteristic of pottery.
Empirical Analysis on Cultural Industry Demand in Chung-Buk Province
Jung, Cho-See ; Shin, Gil-Soo ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 165~174
DOI : 10.5392/JKCA.2007.7.10.165
It is expected that demand for cultural industry will be increased rapidly with economic growth. But it is doubtful how much desire of demander to be fulfilled. Because cultural products have public goods characteristics and they are supplied by government. Therefore this paper analysed deterministic factors of cultural demands in Chung-buk province, and suggested criteria of cultural products, which is supplied by regional government. For these purposes, we analysed three topics, first, deterministic factors of demander`s satisfaction, second deterministic factors of cultural demand type, which are classified by type of participants and spectators, third deterministic factors of leisure type, which are classified by goods intensive leisure and time intensive leisure, and we analysed these through econometric methods. And we tried to suggest optimal criteria for cultural products supply by regional government, which needs of demanders are fully fulfilled.
Analysis of Tendency of Minimalism Appearing in Contemporary Jewelry
Lee, Joo-Hyun ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 175~182
DOI : 10.5392/JKCA.2007.7.10.175
This study was attempted to analyze the tendency of minimalism shown in the contemporary jewelry. For this purpose, we figured out the property of Personal ornaments, and studied the conceptual, formal and formative tendency of minimalism shown in the jewelry. The minimal art gave a new inspiration to the people who preferred a visual simplicity, which had much effect in shifting the concept of the previous design which laid stress on "Ornaments". Therefore, in this thesis, we would analyze the property of such minimalism and the tendency appearing in the jewelry and contribute to the development of a variety of design with its application.
Trends of Disaster Management Research
Ahn, Hye-Won ; Ryu, Sang-Il ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 183~190
DOI : 10.5392/JKCA.2007.7.10.183
This study aim is to investigate disaster management actual in field of public administration and establish object of disaster management study by surveying the trends of disaster management for development of disaster management. This study has examined the trends in researches on disaster management that have been done so far First, their changes have been investigated by years and it was found out that the studies on disaster management accounted for 81.8% after the year of 2000. Second case studies accounted for 47.7%, with respect to the method for research which means researchers lay emphasis on case studies. Third, the studies that aim to suggest policy alternatives were found the highest with 79.5%, in regard of research objectives, an the studies on verification theories with 13.6%, which means that more efforts need to be made on theorization and verification continuously to lay the groundwork for studying disaster management. Fourth the studies have been examined by type of disaster and it was found out that since 2001 the studies on social disasters and comprehensive studies on social, man-made and natural disasters have increased by 27.3% and 50% respectively. Fifth, studies have been examined by administrative units and it was found out that the studies on central government local government, private sector and NGO`s disaster management accounted for the highest percentage with 50%. Lastly, the studies on preliminary strategies(mitigation & prepaedness) and post-strategies (response & recovery) accounted for the highest percentage, 56.8%, with respect to disaster management steps, and it was shown that studies are being made preponderantly on post-strategies.
Problems and Improvements on Personnel Management System in Local Government Depending on Dismissal System of Incompetent Civil Servants
Jung, Jae-Wook ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 191~201
DOI : 10.5392/JKCA.2007.7.10.191
Dismissing incompetent public servants started from Ulsan City is spreading to the nation. As part of comprehensive administrative reform in provincial and municipal authorities, such movement is strong to kick out those who are not qualified and incompetent as public servants. It is because citizens have high hope for the change of public officers. Firing incompetent workers started from Ulsan city government was spread to Seoul City government and to the central government. However, other concerning views over kicking out incompetent public workers are very strongly raised. Accordingly, this study examines various opinions and does institutional, legal, and theoretical reviews on the dismissal system of incompetent workers that is widely spread. It examines social significance and problems over the system and suggests its improvements and directions of innovation toward administrative reform.
Combination of Research Methods for Factor Analysis
Oh, Sang-Young ; Hong, Hyun-Gi ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 202~210
DOI : 10.5392/JKCA.2007.7.10.202
Factor analysis, an important research method, has been conducted as a pre-analysis of empirical researches. Sometimes, the researchers expect more information than factor analysis` limitation as well. Therefore, I suggest a method to overcome this problem. This study presents a combined research method which allow to solve the limitation of the factor analysis in social science. The combined research method consist of factor analysis, AHP(analytic hierarchy process) analysis, diffusion theory and system dynamics, which is able to explain causalities.
Marketing Strategic for Postal Business in E-Communication Age
Kim, Jun-Whai ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 211~220
DOI : 10.5392/JKCA.2007.7.10.211
This study aims at suggesting marketing policies for the postal business to accommodate itself to the rapidly changing business environment. Especially according to the development of Internet, the decrease of the market that is the basis of postal business enables the reason for the existence of postal business to be lost. In this environmental change, this article is a study that explained the survival policies of postal business in terms of marketing. This study, as a theoretical research, examined the current situations of postal business by means of the environment analysis of universal services and postal business, and as a practical research, this study suggested the new paradigm of postal business, the strengthened universal services, and the marketing policies in viewpoint of the diversified businesses by means of the practical investigation of the course of postal business focusing on the postal service users.
Factors of Trust Building of Internet Shopping Mall in Initial Start-up Business
Kim, Young-Ho ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 221~228
DOI : 10.5392/JKCA.2007.7.10.221
It is more important how to maintain and develop the company than starting any business. The matter of trust building in the early stage of start up company is a main cause to make or break business performance. This study analyzes the primary factor to the influence of matter of trust formation in the early stage of starting business at internet shopping mall. Also, We are here concerned with the strategies on the building brand to shopping mall of e-company and the increasing sales. To accomplish the aim of this paper is examined a concept of trust, consumer`s purchase behavior and the factor of trust formation from the basis of preceding research, It was found from the result of an hypothesis testing for positive analyze that information quality, web design and shopping convenience influence factors to the initial trust.
Effects of Perceived Image between Corporations in Trust and Commitment of Relationship
Kim, Yi-Tae ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 229~238
DOI : 10.5392/JKCA.2007.7.10.229
Recently the environment of Korean business cultures has rapidly changed. Companies have their own images. They are Perceived among companies, so they are awarded as the important factors of the making relation. Especially the importance of corporate image was brought to the fore and it has been dealing with continuously and variously since 1990s. Previous empirical research has focused on the orientation of consumer in perceived company image. But the goal of this study is focused on the effects of the perceived image between corporations in trust and commitment of relationship. The results of this study perceived image were indicated to have an effect on trust. In addition, trust were also indicated to have an effect on commitment. C.E.O, Growth, Innovation image were indicated to have an effect on trust as the important factors.
Laws and Regulation Regarding Technology for Promoting Daily Living and Rehabilitation of Persons with Severe Disabilities in U.S.
Go, Dung-Young ; Park, Kyoung-Ock ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 239~249
DOI : 10.5392/JKCA.2007.7.10.239
The purpose of this study is to analyse various laws and systems to support IT assistive devices for persons with severe disabilities and draw suggestions for laws and systems on the support of IT assistive devices for the ones in Korea. This study identified the details of laws and systems to provide conveniences for the engagement of the daily life and rehabilitation by persons with severe disabilities in New Freedom Initiative policy of President Bush, the Rehabilitation Assistive Technology Act, the US Disabilities Act and the Assistive Technology Act, and analysed the implementation process therefrom. To increase conveniences and introduce rehabilitation technology for facilitating life conveniences of persons with disabilities, it is necessary to establish the arrangement and application of systems and professional personnel through the demand survey on the need for IT assistive devices of persons with severe disabilities in Korea, the support on the developers of IT assistive device program and hardware, the analysis on the roles of rehabilitation professionals and service experts with respect to the distribution system.
Tourism Resources Strategy of Royal Tomb: from Seosam-noung`s Social Transfiguration and Characteristic Perspectives
Park, Koo-Won ; Park, Jin-Woo ; Jee, Bong-Gu ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 250~261
DOI : 10.5392/JKCA.2007.7.10.250
This research investigated the tourism resources strategies of royal tomb from the perspectives of Seosam-noung`s social transfigurations and space characteristics. The result showed that environmental factors were no less important than cultural factors for evaluating royal tomb`s recreational value. Because a royal tomb needs to be developed as a rest place for citizens, how citizen`s rest place and tourism recreation can be coexisted is a significant matter for a space development. In addition, royal tomb`s characteristic is related to the characteristics of culture, environment, man, gardening, and scenery. Therefore, the story research of these gardening, man, space needs to be investigated.
Effect of Female Fans` Sport Consumption Motivation on Intention to Re-attend and Word of Mouth Intention According to Level of Team Identification
Rhee, Yong-Chae ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 262~273
DOI : 10.5392/JKCA.2007.7.10.262
The current study sought to acknowledge the female sport fan as a sport marketing segment. In order to do so, female sport consumption motivation was identified and among motivation factors, factors effecting re-attend intention and word of mouth intention according to level of team identification was identified. In order to accomplish the purpose a focus group interview was conducted concerning female sport fans, and a survey took place in Korean Pro-sport event collecting 300 data. Among 300 data 248 data were used for the analysis. Using Lisrel 8.7 and SPSS 15.0 correlation analysis, descriptive analysis, confirmatory factor analysis, and multiple regression analysis was conducted. The results of study are as follows, First, 9 female sport consumption motivation was identified and among these factors, skill, achievement, drama, and escape had a positive effect on re-attend intension. Second, among 9 female sport consumption motivations skill, achievement, and social factor had a positive effect on word of mouth intention. Third, among the motivation factors, factors effecting re-attend intention had difference on the level of team identification. Forth, among the motivation factors, factors effecting word of mouth intention had difference on the level of team identification.
Contents Development of Urban Tourism Using Old Maps
Choi, Ji-Yeon ; Lee, Yk-Su ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 274~282
DOI : 10.5392/JKCA.2007.7.10.274
Although many korean cities are getting interested in promoting its attractiveness as a tourism destination, they have little distinguishing attractiveness. In order to reinvigorate competitive urban tourism, developing more charming tourism resources and studying urban contents including its historicity and regionalism regarded as an effective means. By examining old maps therefore, the purpose of this study is to indicate competitive contents of urban tourism focused on the case of Gangneung.
Factors Influencing Operation of Travel Agency Services
Oh, Soo-Kyung ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 283~292
DOI : 10.5392/JKCA.2007.7.10.283
Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.
Guest Satisfaction of Hotel Japanese Restaurant Seasonal Menu
Shim, Hong-Bo ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 293~301
DOI : 10.5392/JKCA.2007.7.10.293
As hotel industry lately recognize that food and drink industry produces more profits than hotel rooms, multi-various and scientific management policies are required along with the management of profitability. Particularly, as hotel services have become more alike due to the development of technology and sharing information, opportunities for differentiation have decreased. In light of such circumstances, creating new customers and maintaining existing customers are very important to reinforce competitiveness. To have such a management of customers and to increase sales, promotional events are carried out in the department of food and drink. This study aims to conduct theoretical investigation of seasonal menu and Japanese restaurant menu in seasonal menu of Japanese restaurants that is a type of such promotional menu. The purposes of the study are to reorganize the concepts and to seek for methods of sales promotion and to suggest efficient management of Japanese restaurant seasonal menu by conducting empirical analysis on the effects of seasonal menu on customers and their intention to reorder.
Strategy of Purchasing Management for Hotel Food Materials
Park, Jae-Wan ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 302~310
DOI : 10.5392/JKCA.2007.7.10.302
This research, through an empirical analysis of the management of food materials in the super deluxe and deluxe hotels in Seoul, verified the difference, and established strategies according to the difference. According to the study, to enhance the level of the food material management, the introduction of scientific methods and system of the deluxe hotels has to be preceded, the training of special inspectors and the utilization of inspection methods needs improvement, and the purchasing contracts and effective purchasing methods have to be renewed. As for the storing management, the difference between hotel grades was low. The implication of this study as follows. First, to enhance the efficiency of man power operation, we have to introduce computer systems. Second, training based on the food materials purchasing manual has to be achieved. Third, we have to increase inspectors` specialty through the arrangement of man power rotation.
Comparative Study of Internal Dance Troupes` Web Sites Contents
Jeong, Mi-Ran ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 311~320
DOI : 10.5392/JKCA.2007.7.10.311
This study is to analyze the present condition of internal dance troupes` web sites contents and through this study, we aim at suggesting beneficial plans not only for constructing better web sites and contents for national dance troupes but also for contributing to the development of national dance troupes. In order to achieve this study`s object, we selected eight dance troupes that run their own web sites and examined their contents. the conclusions are as following. First, among internal professional dance troupes, Korea National Ballet, Seoul Ballet Theatre and Universal Ballet Company offer the best contents at their home pages and they have the most lively community concerned activities at their internet web sites. Second as for the web sites of municipal(provincial) dance troupes, those of Gyeonggi provincial dance troupe, Daejeon municipal dance troupe, Busan municipal dance troupe, Seoul municipal dance troupe Incheon municipal dance troupe have lots of contents briskly carried on, but those of the others need complementary measures. Third, Seoul ballet theatre and Universal Ballet Company offer lots of information about their activities to satisfy their customers and make the maximum use for public relations ; performance news, the introduction of their members, the story of ballet press reviews, new letters. On the other hand, at the web sites of Metropolitan Dance Theater Provincial Dance Company, there are much fewer contents about their activities which doesn`t lead customers to visit their webs.
Importance-Performance Analysis to Evaluate Historic Culture Festival -The Case of The Yeoncheon Jeongok Paleolithic Festival-
Park, Sang-Hyeon ;
The Journal of the Korea Contents Association, volume 7, issue 10, 2007, Pages 321~329
DOI : 10.5392/JKCA.2007.7.10.321
The form of travel has been changing to dynamic, experience and family. Festivals are popular, specially the historic culture festivals, whose themes are a history event, a time and the people, are preferred to families because they give visitors opportunities of education and experience. Evaluation of festivals is important that it diagnoses the problems and enhancement One of the evaluation methods, Importance-Performance Analysis is useful which it is easy to find priority with visual matrix without complex statistical technique and a technical terminology. This research used IPA to evaluate The Yeoncheon Jeongok Paleolithic Festival which is one of the popular historic culture festivals. From the result `unique food`, `rest facility`, `other convenience facility`, `hygiene`, `crowding` were included in selected to `concentrate` territory of the IPA matrix. Therefor the festival manager should put his efforts to develop unique food, build more rest and other convenience facilities, enhance hygiene, and lowered crowding.