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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of Digital Convergence
Journal Basic Information
Journal DOI :
The Society of Digital Policy and Management
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Volume & Issues
Volume 10, Issue 11 - Dec 2012
Volume 10, Issue 10 - Nov 2012
Volume 10, Issue 9 - Oct 2012
Volume 10, Issue 8 - Sep 2012
Volume 10, Issue 7 - Aug 2012
Volume 10, Issue 6 - Jul 2012
Volume 10, Issue 5 - Jun 2012
Volume 10, Issue 4 - May 2012
Volume 10, Issue 3 - Apr 2012
Volume 10, Issue 2 - Mar 2012
Volume 10, Issue 1 - Feb 2012
Selecting the target year
Suggestions for Building 'Smart Campus' Based on Case Studies on the Effectiveness of Instructions with Smart-Pads
Park, Sung-Youl ; Lim, Keol ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 1~12
According to recent trends of ubiquitous learning with the advent of smart devices, this study was to suggest for the successful achievement of "Smart Campus" initiatives by experiencing an instruction with smart-pads (tablet PCs) in a university. A pilot project was conducted as a part of building a Smart Campus in S university in Gyeong-gi Province in Korea for the study. The class was held in the Summer semester in 2011 with six participants. Using research methodologies such as semi-structured interviews and stimulated recall, perceived academic performances, satisfaction, and the usability of smart-pads were analysed. Main results included high perceived academic performances, satisfaction, and the usability, however, some negative responses also detected on the variables. Based on the results, it was suggested that specific instructional strategies should be developed in terms of hardware, software and humanware.
The Effects of Perceived Risk Affecting Perceived Value and Repurchase Intention in Electronic Commerce Environment
Duan, Li-Ni ; Jung, Chul-Ho ; Park, Kyung-Hye ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 13~21
The main purpose of this study is to find out how perceived risk elements influence to customer's perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimension - privacy risk, social risk, time lose risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. Firstly, four perceived risk characteristics of privacy risk, economic risk, psychological risk, and performance risk are significant effect on perceived value. Secondly, perceived value is very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also, we suggested the implications and further research directions.
Audit Method for Personal Information Protection in On-line Games
Kim, Hee-Wan ; Shin, Joong-Won ; Kim, Dong-Soo ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 23~37
Illegal game players' hacking and propagation of malignant code in online game exposes privacy of online game customers. So, online game companies have to support the standardized systems and operations of customers' privacies. Since online game companies implement authentication of information protection, which focuses on assets or physical, systemic security, they need a more professional system that is related to protection of individual privacy. We analyzed the individual information protection system, which includes ISO27001, ISMS of KISA, GMITS, ePrivacy, online game privacy protection guide, and BS10012. Using the suggested systems, we proposed the systemic tools that measure the level of individual information protection, which includes process and check items of each phase.
The Influence of Perceived Price and VMD Fitness of SPA Brand on Multi-dimensional Commitment
Shin, Mi-Hyang ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 39~49
The purpose of this study is to analyzed that the perceived price and VMD fitness of the SPA(speciality store retailer of Private label Apparel) brand characteristics impacts on multidimensional commitment consist of affective commitment, calculative commitment and behavioral commitment. Using SPSS 18.0 and AMOS 18.0 by structural equation modeling analysis, we found that perceived price have effects on affective commitment, behavioral commitment and calculative commitment significantly, and VMD fitness have effects affective commitment significant only. Affective commitment and calculative commitment on behavioral commitment was affected significantly. Through this study we found that perceived price and VMD fitness SPA brand maintaining relationships between the consumer and the seller are an important factors.
The Analysis of Success Factor and It's Weights of Supply Chain Management System
Hong, Hyun-Gi ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 51~58
The goal of this paper is to set up the rank list of the critical success factors according to its weights. To get the empirical data for this research, the Internet-based questionnaires were performed. This research is carried out in two steps. At first step, the critical success factors(CSF) are crystallized through factor analysis methods. To find out the weights and ranks of critical success factors in second step, the analytical hierarchical process(AHP) method were performed. The order list of all CSFs will be determined according to their priorities. This order list shows which factors have the most useful influence on the performance and success of SCM. This result could play the role as milestone for the effective management of Supply Chain Management System in korean manufacturing company.
An Empirical Study of the Influencing Factors of Management Consulting Performance on Application Intend mediating the consulting deliverables and satisfaction
Lee, In-Su ; You, Yen-Yoo ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 59~69
The purpose of this study is aimed at policy proposal to increase the management consulting application intend, investigating the factor that influence the application intend in terms of consultant side, consulting diagnosed small and medium sized enterprises side by means of consulting satisfaction and consulting deliverables. The results of this study showed that consultant capacity and consulting performance have positive impacts on the consulting deliverables and satisfaction, but the collaboration of diagnosed SMEs have no significant effect on consulting deliverables. In addition, verifying the mediating effect of consulting deliverables and consulting satisfaction for the consulting application intend, consultant capacity and consulting performance was mediated fully by the consulting deliverables and satisfaction. The collaboration of diagnosed SMEs was not mediated by the consulting deliverables, but particialy mediated by the consulting satisfaction.
The Influence of Brand Concept and Thinking Styles on the Non-similar Brand Extension
Kim, Gwi-Gon ; Kim, Jong-Ho ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 71~78
In this study, we tried to find the moderating effect as an interaction between brand concept variables and thinking style variables as well as the main effect of each. To this end, the inner wear bradns, CalvinKlein(symbolic concepts) and bodyguard(functional concept), as two parent brands and wallets as an extension product were selected. The results of this study were as follows: (i) Extension evaluation as well as fit judgement based on brand concepts was higher in symbolic brand than functional brand. (ii) The holistic thinkers were higher in fit judgement and expansion evaluation than the analytic ones. (iii) In case of symbolic brand, there was little differences in fit judgement and expansion evaluation between holistic thinkers and analytic thinkers. But In functional brand, there was some differences relatively. So, we found the interaction effect between variables in fit judgement and expansion evaluation. We can expect this research result to be helpful in working out diverse and practical marketing strategies using existing brand concepts in the global market environments.
A case study on how CRM influences the performance of business management -By the difference in CRM marketing recognition based on consumers type-
Lee, Myung-Hak ; Kim, Sun-Bae ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 79~92
The purpose of this study are to examine the difference between the recognition and the satisfaction of CRM marketing's order of priority based on consumers type, and to define how both employees' recognition of priority and the performance influence on industry's financial and non-financial effect. As a result, a subjected industry turned out that the recognition of priority and satisfaction based on consumers type were different from each other, and employees' recognition of CRM marketing's of priority was different but it showed the both party's priority were same. The compared result between consumers' satisfaction and employees' recognition of performance is that employee's evaluation is overrated in proportion to consumers' satisfaction. Furthermore, among CRM marketing's priority, differentiating and sustainability of customers influenced on financial and non-financial appraisal but customers satisfaction did not.
New Cyber Space for Literature and criticism: Applied to Social Network
Ko, In-Hwan ; Jeong, Hwa-Young ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 93~98
Literature has showing a phenomenon of the society and the year's issue for a long time. Many critics used index to do not only understand the years' but also just literature. That is, the literature was an essential method to express the society. However, it can be different for each people to have a view point for the literary work. Therefore, people has a self-analysis for the work, and the activity affect that the it can be difficult for people to public their interest for the literary. In this paper, we make new cyber space for social network of the literary and propose a framework that people can discuss their opinion for the literary work. In that time, we make a literary work as digital content.
Development of Evidence Analysis Tool based on Active Data for Digital Forensics
Lee, Jun-Yeon ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 99~104
The digital forensics are new kinds of security that investigate and verificate fact relation about activities based on digital data. In this paper, we implemented digital forensic tool that can be used in collecting, analyzing, and reporting evidences. This tool support intuitional GUI that everybody can analyze easily. And a simple operation can collect and analyze active data. Also, we can decrease much time and endeavor by using this forensic tool that support reliable data.
ECC-based IPTV Service Key Establishment Protocol With User Attribute
Jeong, Yoon-Su ; Shin, Seung-Soo ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 105~111
Internet Protocol Television (IPTV) through broadband cable network is a subscriber-based system which consists of software and set-top box. However, a weakness for the current IPTV system is the lack of security between users and CAS. This paper proposes a user authentication protocol at STB, which limits the service by the user-valued attribute to prevent illegal IPTV users. User attribute values change the order with bit form according to the certain rule, and apply to one-way hash function and Diffie-Hellman's elliptic curve key-exchange algorithm. The proposed protocol is able to improve on user authentication and computation. Also, each user generates an authentication message by smart card and receives various services based on the user-valued attribute.
Study of Compare Research Analysis of Security Present Condition in University Academic Affairs Database
Jeong, Yoon-Su ; Park, Nam-Kyu ; Shin, Seung-Soo ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 113~119
Even though the rapid development of IT technique accelerates informationization for quality improvement of university, security measures are needed for security problems because the major information related to academic affairs is centered on academic database. In this paper, we research and analyze the actual condition of database security of domestic university to develop process model that can consistently keep and improve the security of academic database which is the most important data in university. Also, considering the situation that a lot of universities can't use database security product, we propose details that implement the most important key part like confidentiality with the function that DBMS provides only.
A Way for Maximum Use of Cancer Risk Assessment System CARA
Yang, Gi-Chul ; Cho, Kwang-Moon ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 121~126
In this paper, a way for maximum use of cancer risk assessment software system CARA which can assess cancer risks by using health related information only without doctor's diagnosis is proposed. A way of maximizing the usage of CARA with use of nation wide internet network is described along with the general description of CARA. If CARA is used, the damage causing by cancer can be reduced since it is possible to sort a group of people with high risks (before diagnosis at a hospital). Also, CARA is helpful for medical research by used as a tool to reveal correlations between personal information and cancers practically. Unlike other preexisting systems, CARA is a new system which can consider 30 different cancers simultaneously and it is very efficient for early detection of cancer.
A System Unauthorized Access using MAC Address and OTP
Shin, Seung-Soo ; Jeong, Yoon-Su ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 127~135
This study improves the existing user identification method using user ID and password. The new protocol protecting unauthorized access is designed and developed using user's ID, password, and OTP for user certification as well as MAC address for computer identification on networks. The safety on trials of unauthorized certification is tested and analyzed for four types following the criterion of information acquisition.
Comparison of Development Productivity of Spring 2.5 and EJB 3.0 with Lightweight Container Architecture
Lee, Myeong-Ho ; Han, Jung-Su ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 137~142
This paper proposes a software development guidance and an evaluation index for the productivity related to Spring 2.5 and EJB 3.0 with same lightweight container architecture. Spring is a known successful open source standard model for lightweight container architecture. EJB in an enterprise environment as a standard framework is most commonly used in production. However, there is no comparison research about the performance of Spring 2.5 and EJB 3.0 Framework with same identical platform. Quantitative analysis is supported as a part of LoC(Line of Code) analysis. There is a limit to develop the updated software with no the specific evaluating index for the productivity of the software. In this study, the development platform environment based on the same pilot system Spring 2.5 and EJB 3.0 framework is in the design and implementation. In addition, comparison and standardization of software development productivity assessment is to provide guidance.
QR code-based Mobile Web Platform for Viewing detailed Product Information
Kim, Bong-Han ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 143~148
QR Code is available in many areas(business cards, coupons, advertising, billing, etc) due to the increase in the smart phones. In particular, the company's image and marketing are also available and using the Internet address, personal and corporate PR and publicity are also available. I was implemented the mobile web platform by the case wine information that easily seen but difficult to understand the information. Using QR Code, consumers can get information easily and quickly. In addition, based on the idea of using mobile web platform, variety of services and benefits will be able to expected.
Design and Implementation of JPetStore Order System Based Mobile WebApp Office
Lee, Myeong-Ho ; Han, Jung-Su ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 149~154
This paper aims to design and realize android smartphone mobile webapp office JPetStore order system based Seam framework. Currently in production until the lightweight container architecture, known commonly architecture is Seam framework. However, there is no design and implementation research of mobile webapp office with the Seam framework environment. In this study, the Seam environment based on the android mobile webapp office JPetStore order system implementation after analyzing the mobile webapp office development productivity with the objective is to provide guidance.
Design of an Authentication Protocol for Privacy Protection in RFID Systems
Bae, Woo-Sik ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 155~160
This paper proposes an authentication protocol based on hash and AES safe from various types of attacks in order to assure the security of communication between tags and readers, which exchange data with each other wirelessly in a RFID system. The proposed authentication protocol resolves a problem in existing hash-based protocols whereby the same hidden value is generated for the same identification in each session. In order to hide tag identification information a number of complicated calculations were required, but using the proposed AES protocol reduces such calculations, strengthens security against replay attack, spoofing attack, traffic analysis, eavesdropping, etc. and assure mutual authentication between tags and readers.
The Information Assurance Policy in US DoD Network
Hong, Jin-Keun ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 161~166
This paper study and analysis about road map and information assurance policy in center of information assurance issues, under the future combat environment, which is performing US military, and the background of modernization war of network centric.
Region Segmentation Technique Based on Active Contour for Object Segmentation
Han, Hyeon-Ho ; Lee, Gang-Seong ; Lee, Jong-Yong ; Lee, Sang-Hun ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 167~172
This paper presents the technique separating objects on the single frame image from the background using region segmentation technique based on active contour. Active contour is to extract contours of objects from the image, which is set to have multi-search starting point to extract each objects contours for multi-object segmentation. Initial rough object segments are generated from binary-coded image using object specific contour information, and then the hole filling is performed to compensate internal segmentation caused by the change of inner object hole area and pixels. This procedure complements the problems caused by the noise from the region segmentation and the errors of segmentation near by the contour. The proposed method and conventional method is compared to verify the superiority of the proposed method.
Saliency Map Creation Method Robust to the Contour of Objects
Han, Sung-Ho ; Hong, Yeong-Pyo ; Lee, Sang-Hun ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 173~178
In this paper, a new saliency map generation method is discussed which extracts objects effectively using extracted Salient Region. Feature map is constructed first using four features of edge, hue of HSV color model, focus and entropy and then conspicuity map is generated from Center Surround Differences using the feature map. Final saliency map is constructed by the combination of conspicuity maps. Saliency map generated using this procedure is compared to the conventional technique and confirmed that new technique has better results.
Holistic Thinkers' Attitude toward the Emotional Ads. : Focused on Hotel Brands' Extension Ads.
Kim, Gwi-Gon ; Do, Hyun-Ok ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 179~189
The purpose of this study examines the influence of brand concepts(symbolic vs. functional) and thinking styles(holistic vs. analytic) on the attitude toward extension ads.(rational/emotional) and product. The moderating effect of thinking styles was also tested. The results of this study are as follows: I) Brand concepts of parent brand had a significant effect on the attitude toward extension ads.(symbolic: no differences between rational and emotional ads., functional: rational ads. > emotional ads.) and extension product. 2) Thinking styles of consumers also did.(holistic: no differences between rational and emotional ads., analytic: rational > emotional ads.) and extension product. 3) The moderating effect of thinking styles was(rational ads.: symbolic
Application of TAM and QFD for analyzing the user requirement in u-Healthcare System - Focused on fitness service
Kim, Min-Cheol ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 191~196
The importance of hi-tech communications technology including mobile or ubiquitous system and the related business field is currently expanding. In terms of wellness for enhancing quality of individual life, ICT technology became a requirement, not an option. The first purpose of this study is to identify factors that influence user's perceived usefulness & perceived ease of use related to the acceptance of TAM focused on ubiquitous fitness service through multiple regression analysis, thereby discovering important factors influencing consumer behavior. In conjunction with the result, the second purpose of this study has also its implication on the u-Healthcare system development using QFD. That is, this research is to propose the possibility of combining the external variables of TAM to u-Healthcare system service characteristics with user requirement reflected by using QFD method. Based on these results, the suitable system may be constructed and developed.
Analysis on the situation of inpatients with pressure ulcer by patient safety indicators
Nam, Mun-Hee ; Lim, Ji-Hye ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 197~205
In this study, we analyzed situation and length of stay(LOS) variations of inpatients with pressure ulcer using patient safety indicators developed by the United States Agency for Healthcare Research and Quality(AHRQ) and proposed management of medical quality and development of policy. The dataset was taken from 1,373 database of the hospital discharge injury survey from 2005 to 2008. Analysis method was used frequency and chi-square test, ANOVA, multiple linear regression analysis. In result, distribution of inpatients with pressure ulcer by sex were 52.5%(male), 47.5%(female), respectively and aged
was the highest in age group. LOS of inpatients with nervous system principal disease was the longest. Independent variables which were statistically associated with LOS of inpatients with pressure ulcer were year, sex, insurance type, bed size, operation, principal diagnosis. Therefore, hospital should develop the standardized strategy and guidelines to manage pressure ulcer inpatients efficiently and apply it into the medical information system.
A Study on Small Area Variations of Hospital Services Utilization in Heart Diseases
Kwon, Young-Chae ; Chang, Dong-Min ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 207~218
The purpose of this study is to provide preliminary data for political measures to minimize the variations by understanding the regional variations and trends of hospital services for heart diseases, and analyzing the factors that could occur any variations. The various data collected from nation-wide inpatient services conducted separately by small region show that there have been some differences in income level, supply of medical resources, standardized rate of hospitalization by sex and age, health level in the residence, and the length of stay per head. Then it indicated that the number of special medical equipment per 10,000 people and the rate of vigorous physical activity have the highest influence over the regional variations in using hospital services. On the other hand, the number of sick-beds per 10,000 people, the number of special medical equipment, and the present smoking rate have significant degree of influence on the length of stay per head. Thus, it is imperative for the authorities to set aside health promoting policies and to distribute the medical resources equitably throughout the country and to enhance the accessibility of local residents to the health care services.
A Study on Implementation of Medical for Elderly Inpatients -Through Compared with Non-elderly Patients-
Jeoung, Kyu-Ho ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 219~225
This study is analyzed the implementation of medical aid for patients over 65 years of age who are among the discharged from hospitals with the capacity of over 100 beds. I have analyzed it with the data from an in-depth study of injury surveillance of discharged patients from hospitals done in a national project in 2004. After analyzing the results of the data from the beginning of this national project to the data collected in 2008, I could get the results that the rate of discharged patients over 65 years of age increased every year. Among them, the rate of discharged women was higher than that of the men, and the rate of deaths while at the hospital for patients over 65 years of age was higher than that of patients less than 65 years of age. The rate of operations done on patients over 65 was lower than that of patients under 65 years of age. The results of a diagnosis of popular symptoms showed that the rate of the diagnosis of cerebral infraction and structure of the heart at the circulatory organ was higher. In addition, the rate of the diagnosis of lung cancer, pneumonia, and chronic obstructive lung disease was higher, as well as the rates of gastric cancer, diabetes, liver cancer, and colorectal cancer. The results showed that the operation of the nerve system or cardiovascular system were higher. Therefore, according to this result, we should prioritize and allocate resources to the elderly people when setting up a management policy. And also, we should promote healthcare for elderly people after considering the characteristics of the implementation of medical aid in preparation of a super-aged society.
Korean adolescents' weight control behaviors by BMI(Body Mass Index) and body shape perception-Korea Youth Risk Behavior web-based Survey from 2010
Lee, Ye-Jong ; Lee, Sook-Jeong ; Kim, Chang-Gyu ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 227~232
The purpose of this research is to analyzed the Korean adolescents' weight control behaviors by BMI(Body Mass Index) and body shape perception. The data of this study abtained 73,238 adolescents, aged 12-18years from the '2010 6th Korea Youth Risk Behavior web-based Survey. The data were analyzed by frequency, percentile, chi-square test, Binominal Logistic Regression analysis. The results of this research were as following. First, the answer to question about adolescents' body shape perception is high in "normal" and "a little fat", but the result of BMI show that the most of them are in "underweight". Second, the female students tends to perceive themselves obese than male students do. Third, the female student try to lose weight but male student try to gain weight. Also the higher BMI is, the more the student have tendency to try to lose their weight. In conclusion, BSP leds directly weight control behavior, so in order to reduce unnecessary weight loss or improper methods weight control behavior. It is important to educate the students to have a sound perception about body shape.
A Study on Evaluation of the Appropriateness of Hospitalization for Patients with Stroke
Choi, Eun-Mi ; Yoo, In-Sook ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 233~240
This study aimed to clarify any factors that may have effect on the appropriateness of hospital admission and hospitalization with the intention of facilitating more efficient occupancy of hospital beds and better medical services in the aspect of their quality, minimizing unnecessary occupancy of beds, and ultimately helping patients requiring acute treatments to use immediately hospitals. This paper selected 154 Stroke patients who left neurology department of one general hospital from March, 1, 2006 to September, 31, 2010 as targets to meet the rate according to medical care security and to see the trend of recent 4 years. As study method, this paper analized medical treatment record with AEP to evaluate the appropriateness of hospital admission and stay and the collected data was computerized through SPSS 12.0. Based upon the results above, the conclusion was drawn that the higher appropriateness of hospital admission and the shorter length of hospital stay will lead to the higher appropriateness of hospitalization. In other words, it is required to provide hospitalized patients with all kinds of behaviors including medical treatments and nursing care service, management of pharmaceuticals, tests, rehabilitation and symptoms, as well as instructions and information for patients. Meanwhile, as it was found that the length of hospital stay may affect the appropriateness of hospitalization, the longer length of hospital stay may result in reduced bed turnover rate. In this light, it is necessary to organize a task force team responsible for evaluation and control of the appropriateness of hospitalization and hospital stay length to improve the quality of medical service in a medical center, so that patients can leave the center timely. Ultimately, governmental supports such as expansion of long-term care facilities will reduce the necessary length of hospital stay so that patients with stroke can receive rehabilitative treatments and long-term care service shortly after completion of acute treatments.
The Survey Research on Pregnant Woman's recognition about GO-UN-MAM CARD of Childbirth Promotion Policy
Kim, Han-Kyoul ; Lim, Sung-Won ; Lee, Ru-Ree ; Park, Soo-Hyun ; Go, Dun-Sol ; Na, Ha-Neul ; Lee, Kyung-Sook ; Rhee, Hyun-Sill ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 241~250
Low birth rate is a persisting national challenge that causes a decrease in productive population and an increase in encumbrances by ever rising insurance premiums, eventually threatening the existence of the country. This study investigated the effectiveness of the current government's undergoing economic support of the child-birth promotion policy, "go-un-mam card", and suggested improvement plans about the problems derived on the basis of the perceptions of the card users. Multi-response analysis was used to find out the preference of the policy, and chi-square test was conducted to discover the user satisfaction rate and intent of re-parturition. Also, descriptive analysis was performed to identify the degree of the policy recognition. The results illustrated that a significant association exists between the satisfaction rate and the intention of re-parturition. In addition, pregnant women gained information about the policy from governmental agencies and medical institution as well as by word of mouth; then, applied to the policy. Also, the card users only took an advantage of discounts in the hospitals within the supported monetary amounts. Moreover, the card users expressed their dissatisfaction at the monetary amounts. For instance, the users were dissatisfied with the limit on the amount to be used in a day and requested upgrade on the monetary amounts. Based on the result, the government will improve and develop the go-un-mam card for the ultimate purpose of policy, increasing birth-rate.
A Study on the Attitude toward Online Game-based Edutainment
Park, Seong-Taek ; Kwon, Hye-Young ; Kim, Tae-Ung ; Jang, Woo-Jung ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 251~263
Edutainment refers to the form of entertainment designed to educate as well as to amuse. It typically seeks to instruct its audience by embedding messages or educational contents in some familiar form of entertainment such as computer games, films, websites, multimedia software, etc. The purpose of this study is to identify the determinants of attitude toward online game-based edutainment. This study proposes the attitude, fun, usefulness, social interaction, challenge, and educational story as major research variables, and collected the survey responses from game players having experiences with online game-based edutainment. Factor analysis confirmed that 19 questions can be categorized into 6 factors : attitude, fun, usefulness, social interaction, challenge, and educational story. Regression analysis shows that fun, usefulness and educational story significantly and directly affect the attitude toward these edutainment games, and that educational story influences the level of usefulness. In addition, challenge and social interaction were found to have significant impact on fun. In conclusion, the wider implications of the findings for utilizing online game-based edutainment are provided.
Evaluation Method for Communication Distance Measurement Method for Mobility Characteristics of Service Robot in Wi-Fi Network Based
Min, Sun-Ho ; Seo, Chang-Ho ; Hong, Do-Won ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 265~271
This paper proposes a communication distance performance evaluation method for mobility of service robots equipped with a Wi-Fi module. Service robots have function of mobile communication system according to classified services and utilize a (preferred) communication method, wireless lan(IEEE802.11 a/b/gin) communication method of ISM band(2.4GHz and 5.8GHz). For evaluating degradation performance of wireless data for the service robot's mobility. We measured and presented reference vectors obtained by utilizing a distance attenuation correlation method in the real world environment. To evaluate performance of the proposed method, path loss of reference vectors was assigned to the Azimuth 301W and then transmission rate and the transmit throughput of the test sample were measured by the Chariot. The proposed measurement method is necessary for securing wireless LAN communication distance for mobility of mobile smart device and service robots. In addition, if the proposed measurement method os adopted, It would be expected that mobile smart device vendors would utilize the method as an effective wireless LAN mobility communication distance performance evaluation method.
The impact of Social Intelligence on the choice of educational major and the adaptation of social media in Public Relations
Park, Sung-Ho ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 273~281
As appearing on the stage of social media which expands the private relations to the public relations, the Social Intelligence(SI) is made again prominent in our society. The Public Relations(PR) is in particular related to the SI which means the ability to get along well with other people and to encourage others to cooperate with oneself. It points out the necessity of the study with respect to the impact of SI on the choice of educational major and the adaptation of social media in PR, because the SI is one of the important aptitudes which students who major in Communication and PR would need for actual field. But the result of the research indicates that the SI does not influence the choice of educational major of the students who major in Communication and PR. To make those students go into high level of the SI, the students need the specific education which would enhance and reinforce their SI such as the SPACE Program developed by Albrecht and reorganization of curriculum in the education of Communication and PR. Besides, this study shows that the high level people actively use the social media, for example, Smartphone in order to keep their best relationships.
Effect of shot size in TV address on the elector's attitude
Park, Dug-Chun ;
Journal of Digital Convergence, volume 10, issue 3, 2012, Pages 283~290
This study explored effect of shotsize and concern on the elector's attitude. For this study, 2 different styles of TV address moving pictures were produced on the basis of TV address text of district leader candidate. They were exposed to two different groups composed of university students, and the degree of favor, confidence and support was measured and analysed. The result of this study showed that the group exposed to bust shot was more favorable and supportive than the group exposed to waist shot. However, interaction effect between shot size and concern was not found. The meaning of this study can be found in the fact that effect of shot size as an element of non-verbal communication on the politician's image was proved through experiment.