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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of Digital Convergence
Journal Basic Information
Journal DOI :
The Society of Digital Policy and Management
Editor in Chief :
Volume & Issues
Volume 2, Issue 2 - Dec 2004
Volume 2, Issue 1 - Jun 2004
Selecting the target year
Effective Marketing Strategies for Electronic Commerce Activation
Lee, Seung-Hee ; Cho, Jae-Wan ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 9~28
The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.
Determinants of Consumer Trust in e-Business
Kwak, Won-Seob ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 29~44
The main objective of this study is to investigate the determinants of consumer trust in e-business. It examines consumer perceptions trust in a Web site and address following research questions: What factors influence consumer trust in a Web site and what specific Web site cues are associated with trust and satisfaction? We test our hypothesis in a empirical data from 568 consumers across 4 Web sites. By factor analysis, the results show that Web site characteristics are such as product information and purchase process , system stability, navigation, privacy(security), design, information of seller, pay methods, and customer service. We also find that brand and Web site characteristics such as Web site design, navigation, privacy(security), and customer service can explain over 59% of the variance in Web site trust and 60% in satisfaction. The results offer important implication for Web site strategies that include the manipulation of factors influencing Web site trust. And the future directions of the present research are discussed.
A Study on EC and Taxtion Problems
Jo, Seok-Hong ; Bang, Jun-Suk ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 45~62
E-commerce is now a familiar form of commercial transaction, especially in the transactions between businesses. This online transaction poses a good deal of problems to the traditional tax system and administration. Realignment of tax system and tax administration in the e-commerce is one of the major topics on the International problem. In the area of consumption tax, they reaffirmed the destination principle. They agreed to decide the recipient's business presence and usual residence as the place of consumption. In the area of consumption tax, they reaffirmed the destination principle. They agreed to decide the recipient's business presence and usual residence as the place of consumption. Currently, the Korean VAT law does not have a basis for taxation on international transactions that are considered to be services. Considering the tax revenue loss and the inequality between domestic suppliers and foreign suppliers when international transactions are not taxed, the Korean Tax Authority needs to amend the current law.
The Impact of Internet Access Charges on Economic Activities : A Cross-country Analysis
Yoo, Seoung-Hoon ; Yang, Chang-Young ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 63~76
There is a considerable gap in the level of the Internet access charges among countries because of the history of the Internet use, current status of the Internet infrastructure, the Internet penetration rate, and so on. Low Internet access charge increases the number of the Internet users and the Internet penetration rate, which boosts economic activities. This paper empirically explores the impacts of the internet access charges on economic activities using a cross-country analysis based on data from 76 countries for the year 1998-2001. To this end, several versions of the neoclassical growth models, explicitly including the internet access charges, are estimated with the GDP used for a proxy for economic activities and the level of Internet access charges considered as an input to production. Subject to the appropriate caveats, the results show that the level of the Internet access charges make a significantly negative effect on economic activities. In other words, it is concluded that low Internet access charges of a county increase economic activities and the increased economic activities in turn raise the real income of the county.
An Empirical Study on System Evaluation and Recommendation Factors of Internet Banking
Kim, Min-Cheol ; Noh, Kyoo-Sung ; Kim, Hee-Cheol ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 77~87
The main purpose of this study is to establish the empirical model of internet banking system. The results of this study shows that the statistical significant lies in confidentially and response among many factors. And additionally another result for recommendation factor by legit analysis that there is the significant result. Thus in the present period, bank company will focus to rise up the reliance of the internet banking system.
Quantitative Management Framework for IT Program
Ra, Jong-He ; Choi, Kwang-Don ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 89~99
A Study on ERP package Assessment Model in Business Firms
Yim, Ki-Heung ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 101~118
Many IT specialists say that ERP (Enterprise Resource Planning) is the best way to manage resources in enterprise effectively Lots of companies are using ERP solutions in the hope of getting competitiveness and employing global standard business practice. Wishing to take advantage of ERP S/W, companies have a preference for purchasing it and outsourcing ERP project. This paper focuses on ERP Package assessment model in business firms. This paper finds out what differences there are in purchasing ERP S/W for organization characteristics and building characteristics, and suggests some guidelines of S/W development to vendors. The results would be strong implications for ERP vendors. Especially this paper identifies what the reasons and the checkpoints are when firms introduce ERP S/W. To do this, this paper uses empirical data obtained from companies in South Korea and analyzes it using statistical software.
A Study on the 1st National GIS project Policy in Korea
Oh, Jong-Woo ;
Journal of Digital Convergence, volume 2, issue 2, 2004, Pages 119~131