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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of Digital Convergence
Journal Basic Information
Journal DOI :
The Society of Digital Policy and Management
Editor in Chief :
Volume & Issues
Volume 9, Issue 6 - Dec 2011
Volume 9, Issue 5 - Oct 2011
Volume 9, Issue 4 - Aug 2011
Volume 9, Issue 3 - Jun 2011
Volume 9, Issue 2 - Apr 2011
Volume 9, Issue 1 - Feb 2011
Selecting the target year
A Study on the Types and Processes of Information Production In Online Communities
Kim, Young-Mi ; Koh, Chan ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 1~12
The power of the internet community as a social network exerts great influence on all areas of our society not only on knowledge creation and knowledge sharing but also on politics, economy, and culture. This study aims to investigate how the diffusion process of information evolves on the internet in the new environment. The focus of the study is particularly on aspects of using information and the process of information production and the types and methods of online communities. It is the goal of the study to clarify aspects of the online community as an important mediator among universal means of communication in our society. Ways of social communication are changing rapidly and thus the reasoning for this change is very important policy issues to form a social consensus.
A study on the Fleet-type Overseas Expansion Strategy through mutual cooperation between Small & Medium and Large enterprises for the successful export of IT industry
Kim, Seon-Bae ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 13~24
IT is the core industry in Korea which has the most international competitiveness and counts for 35% of the total exports of Korea. Nevertheless, it tends to be concentrated in small range of items, a few countries and mostly large companies. Therefore, it is needed for small and medium-sized enterprises which can have prompt decision making processes and various changes to export wide range of items and to diverse countries. This study will introduce 'the fleet-type expansion strategy of overseas export' that is about large and small enterprises perform the appropriate role based on their own character, thus they produce the mutual benefit. This strategy will contribute to improve the export structure of Korea and perform the major role for Korea's IT industry to become the dynamic force for growth in the future.
Effects of Switching Costs on Loyalty to Social Network Sites: Resource Based Approach
Namn, Su-Hyeon ; Jung, Chul-Ho ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 25~36
This paper examines user's loyalty to social network sites (SNS) from switching costs (SC) incurred by both technology and social factors. We propose a research model specifying that the perceived values of resources of the factors affect the SC and the SC determine user's loyalty. Empirical results show that technology variables of ease of use and privacy controllability, and social variables such as network size, usefulness of SNS activities, and awareness of network status have significant effect on SC. In particular, ease of use is negatively associated with SC. Since it is shown that in overall the impact of social factors is stronger than that of technology factors, we can interpret that technological superiority itself does not lead to the success of SNS. Contributions of this paper are: 1) application of SC in SNS research from the resource based perspective, which can be used for developing strategies of sustainable SNS, and 2) provision of different perspective toward the variable of ease of use, which has been considered an important factor of technology acceptance.
Determinants of the adoption of new equipment at the individual level within an organization
Kim, Hye-Kyoung ; Lee, Seung-Hee ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 37~49
The purpose of this study is to develop a new equipment acceptance model in the industrial market and test it empirically using a field survey. To define new equipment acceptance factors of employees in the organization, we used the TAM as a useful model to analyze the acceptance process of new equipment. All of the data for the TAM were collected from the employees. Prior research studied the usage of general information technology using a computer and particular software, while we apply the TAM to the new equipment adoption. In this study, both theoretical review and empirical study were conducted and the model was set through the theoretical study which was tested through the empirical analysis. Management support and training/education were shown to have a positive effect on PU and PEOU. Personal innovativeness, management support, perceived usefulness and perceived ease of use were shown to have a positive effect on behavioral intention.
An Analysis on Technology Acceptance of Ubiquitous Banking Service
Kim, Min-Cheol ; Ha, Tai-Hyun ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 51~59
The objective of this paper is to identify factors influencing intention to use ubiquitous banking service focusing on potential users using a regression model. Through this, providers of ubiquitous banking services can get an idea of future development, including marketing strategy through the results of this analysis. This paper proposes that perceived usefulness is the most important factor influencing the uptake of ubiquitous service. Also in addition, ANOVA test shows that higher education level of the user can lead to the higher intention to use an ubiquitous banking service. In this study, we set up a model by using the most basic factor among influential factors presented in previous studies as an independent variable. However, other research variables which affect acceptance of ubiquitous service should be considered by thinking more diversely.
Developing Measures for Empirical Research on Economic Activities of the Convergence Generation: Exploratory Approach
Park, Ki-Ho ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 61~70
Ultimately, this research will focus on the activity traits of future customers in the convergence age. To accomplish that, firstly, researcher develop measures for assessing the convergence level of digital devices and digital services. Next, this will investigate the behavioral traits of people who use specific devices or services on the internet or mobile networks. This study proposed five convergence measures each for devices and services. For digital devices, measures such as converged functions, accessibility to network, portability, immediate communicability, and expandibility of functions were utilized. For digital measures such as scope of users, newness, social network level, ease-of use on mobile networks, and expandibility of information were used. We believe that the research results can provide insights for those wishing to explore the convergence level of devices and services and those developing high-level converged devices and digital services.
RFID Implementation Readiness Model : Impact of Technology, Human, Vender, and Task Factors
Lim, Se-Hun ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 71~87
Currently, many companies are interested in (Radio Frequency Identification (RFID). Nonetheless, technical imperfection and the uncertainty of Return on Investment (ROD is discouraging the companies' intention to implement RFID. Accordingly, while a number of companies concede the efficiency of RFID, few of them expresses enthusiasm, making a rain check to adopt RFID. Moreover, the recent economic depression has down-sized the companies' investment on Information Technology (IT), subsequently hindering RFID implementation. In adopting RFID, the collaboration of supply chain is the most importance factor. Therefore, in implementing RFID, many companies reinforced collaboration of supply chain. Therefore, this study will focus on performing an analysis on several factors which influence the intention to adoption of RFID, such as the human factor, technology factor, vender factor and task factor. The results of this study will provide useful guidelines for RFID adoption strategy to Korean companies.
A Study on the Transference of Headlines and Types of Preferred Headlines in Offline and Online Newspapers
Kim, Man-Ki ; Kang, Hyun-Jig ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 89~106
With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.
A Study on Ways to Vitalize Digital Contents Business through IP Holding Company
Jung, Jai-Jin ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 107~114
In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.
Comparison of Customers Perception of Feature and Smart Phone Users Mainly in 20s
Kim, Hyun-Jong ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 115~124
The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'Quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality' (representing 'call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design, 'Color') have significant and positive effects on Customer Satisfaction.
An Exploratory Study on 'Smart Citizens Party' Model
Noh, Kyoo-Sung ; Kim, Hyeong-Soo ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 125~136
This article is exploring the possibility of establishment of a 'Smart Citizens Party'. In the society based the social computing, the individual leads the technical progress and the society which is adapted for this circumstance is changing in the direction of user-centric. Also, in the political process, we can see this social phenomenon. In other words, there's a quite possibility that decision-making structure may shift from the top-down approach to the bottom-up approach by the networked individuals or flexible voluntary group. In this context, this paper will propose the 'Smart Citizens Party' model that accept the change of political and social environment due to the advent of the social computing and cope with this change. The 'Smart Citizens Party' means the 'Party for Smartizen' of this social computing era. The 'Smart Citizens Party' is the intermediate party that link the political party to the civil society and is smart citizen's party that is operated democratically by active participation of citizens. This paper will review on structure and operational issues of political parties in Korea and study future-oriented solution and/or way to discovered problems of political parties in Korea.
The Case Study on Smart Citizens Party
Jung, Jin-Taek ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 137~151
The purpose of this paper is to analyze and compare the existing smart citizens party systems and develop a prospective model. As a result of conducting this research, it is recommended that the prospective system consists of an social computing, citizen participation module, and an interface module. This result suggests important starting point to develop a resonable and reliable implementation model for smart citizens party platform.
The Social Computing Framework for Embodiment of Smart Citizens Party
Noh, Kyoo-Sung ; Hong, You-Sil ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 153~164
The social computing which is growing rapidly, has been scaling up the influencing power in every area and extending its activities into the political area. On the other hand, political participation trend of citizens gave rise to an innovative idea, so called 'Smart Citizens Party'. This requires the receptiveness and the openness of the party. So smart citizens party needs the smooth communication structure based on social computing as well as ICT(Information Communication Technology). That is, to embody the Smart Citizens Party, social computing framework for its is required. The purpose of this study is to suggest the social computing framework as the technical base of smart citizens party. To achieve this purpose, this paper will analyze the rise of the social web and ICT & innovation of public(and political) sector, study the concept and impacts of social computing and the concept and characteristics of Smart Citizens Party, and describe the framework, its elements and its service functions of social computing.
A Study on the Strategy for Realization of Smart Citizens Party
Song, Keyong-Seog ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 165~175
To make the political party as active and flexible party in the smart society, many things of the party have to be changed. At first to achieve Smart citizens party, it is needed to make the regional office of the party as the smart center and change homepage of the party to active and dynamic web page. And also Parties have to act policy as fun and flexible act, because of the social changes by smart devices.
A Study on the Efficient Utilization of Social Media by Smart Citizens Party
Kim, Seon-Bae ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 177~187
Along with recent rapid growth in social media and mobile media in the web 2.0 flow, represented as openness, participation, and sharing, general and various changes are essential not only in economical, social, and cultural aspects, but also in politics. Korea is finding its position in leading the upcoming social media market based upon the past IT technologies. In the past years, the people of Korea have drawn attention in the international society as early adopters in new IT products. In the current dynamic varying social media environment, the politics must put efforts to utilize a method emphasing on communication with the people. Efforts to change are essential to modify the vision of organization as smart citizens party and implement the social media strategy. In this study, we investigate and suggest methods to change in the social media environment maintaining close relation with the people in order to unite with them. Our reports will help to revisit the existing government/party operation and to rethink about the efficient operating strategy suitable for social media environment.
Direction of Development and Alternatives in the Smart Citizens Party PR Strategy
Kim, Man-Ki ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 189~200
Social media environment has had a significant effect on 'power shift' over the world. Such change was due to the choice of smart people. Accordingly, the Smart Citizens Party PR strategies of
should be formulated in accordance with times. Now, politicians or parties can gain a Specific, Simplicity, Sharing and Strong Synergy effect through Social Network Service (SNS). In addition, in order to embody Mighty, Measurable, and Achievable policies, policy-makers should formulate policies based on a Realistic basis, which can gain people's Reliability in every field Relevant to people's way of a happy life by giving them Time of equal opportunity and making them share the same vision and Target with Target segmentation for all sorts of people, Together. In this sense, twelve kinds of alternative words in The Smart Citizens Party PH strategies are suggested. The study suggests desirable direction of development and alternatives in regard to the trends of The Smart Citizens Party PR strategies. Alternatives that are given in this research paper will receive the people's choice because they are a dynamic force to execute 'mighty and powerful Korea'.
A Study on the Meta Analysis of Korean Digital Politics
Park, Young-Min ;
Journal of Digital Convergence, volume 9, issue 1, 2011, Pages 201~212
This study is to carry out meta-analysis on doctoral dissertations which had been written after 2004 when the empirical analysis about digital politics had begun. This study aims to identify tendency of recent analysis. For this purpose, it classifies the research trends of digital politics as political participation, political process, political advertising and election campaigns, and examines the researcher's definition, framework of empirical analysis, and all the results. Moreover, the study systematically summarizes the research model, analysis unit, concept and its components in order to ensure availablity so that the information could be available for the further research.