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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Operations Research and Management Science Society
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Journal DOI :
The Korean Operations and Management Science Society
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Volume & Issues
Volume 35, Issue 4 - Dec 2010
Volume 35, Issue 3 - Sep 2010
Volume 35, Issue 2 - Jun 2010
Volume 35, Issue 1 - Mar 2010
Selecting the target year
The Effect of CRM Process on Organizational Performance : The Mediating Role of Customer Equity Driver
Kim, Hyung-Su ; Lee, Ju-Min ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 1~17
This article addresses how an organization's customer relationship management (CRM) process affects customer equity drivers and, in turn, organizational performance. By raising a three-staged model including the CRM processes, customer equity drivers, and organizational performance, the authors assert that the customer equity drivers mediate between the CRM processes and organizational performance. The empirical analysis is based on a composite survey structure that gathers data from different types of informants according to the variables. Findings indicate that the expansion process has positive relationship with all the customer equity drivers. However, the acquisition process significantly influences both perceived value equity and brand equity, and the retention process significantly influences relationship equity only. In addition, the study shows that all the customer equity drivers influence the organizational performance given the existing customers. The relationship equity among the customer equity drivers has the strongest effect on the performance.
Factors Affecting Members' Sense of Belonging in Virtual Community
Lee, Kook-Yong ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 19~45
Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.
Heuristic for the Simultaneous Target Allocation and Fire Sequencing Problem
Kim, Dong-Hyun ; Lee, Young-Hoon ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 47~65
In this study the artillery fire system is investigated in consideration of the characteristics of the troop and the target. Two kinds of decision are to be made on the target allocation with fire ammunition and the fire sequencing for the target with duties in charge. The objective is to minimize the completion time for all troops. Each target has the specified amount of load of fire, which can be accomplished by a single troop or the combination of the troops having different capabilities. Mathematical model is suggested, and the heuristic algorithm which yields a solution within a reasonable computation time is developed. The algorithm consists of iterative three steps : the initial solution generation, the division improvement, and the exchange improvement. The performance of the heuristic is evaluated through the computational experiment
A Study on the Effects of Forms of R&D Strategy on Corporate Financial Performance
Mun, Hee-Jin ; Lee, Joo-Sung ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 67~81
In Schumpeterian competition, superior profit arises from successful innovation created by firm's R&D strategy. Such R&D strategy diverges as time passes. This study examines empirically the effects of diverged forms of R&D strategy such as technological assets, technological diversity, and technological similarity on firm performance in Korean pharmaceutical industry. With the financial and patent data of 96 firms for 14 years from 1994 to 2007, we measured variables. And then we performed panel analysis with 3 years lag between dependent variable and other variables. The result shows that firm performance increases as technological asset and technological diversification increase. But technological similarity positively affects on firm performance in opposition to our hypothesis. We interpret and discuss these results and highlight the theoretical and practical implications of our findings.
Integrated Inventory Allocation and Customer Order Admission Control in a Two-stage Supply Chain with Make-to-stock and Make-to-order Facilities
Kim, Eun-Gab ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 83~95
This paper considers a firm that operates make-to-stock and make-to-order facilities in successive stages. The make-to-stock facility produces components which are consumed by the external market demand as well as the internal make-to-order operation. The make-to-order facility processes customer orders with the option of acceptance or rejection. In this paper, we address the problem of coordinating how to allocate the capacity of the make-to-stock facility to internal and external demands and how to control incoming customer orders at the make-to-order facility so as to maximize the firm's profit subject to the system costs. To deal with this issue, we formulate the problem as a Markov decision process and characterize the structure of the optimal inventory allocation and customer order control. In a numerical experiment, we compare the performance of the optimal policy to the heuristic with static inventory allocation and admission control under different operating conditions of the system.
A Joint Design of Rectifying Inspection Plans and Service Capacities for Multi-Products
Kim, Sung-Chul ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 97~109
In this paper, we study a joint design problem of sampling inspections and service capacities for multi-products. Products are supplied in batches after rectifying inspections, that is, rejected lots are 100% inspected and defective products are reworked to good ones. When supplied, all defective products are uncovered through total inspection and returned to service. By exploiting the first and second order properties of the objective function, we identify the optimal inspection policies and service capacities for individual products, and develop allocation algorithms to obtain an optimal allocation of the limited total service capacity to products with the small number of computations.
Heterogeneous Multiple Traveling Purchaser Problem with Budget Constraint
Choi, Myung-Jin ; Lee, Sang-Heon ;
Journal of the Korean Operations Research and Management Science Society, volume 35, issue 1, 2010, Pages 111~124
In the last decade, traveling purchaser problem (TPP) has received some attention of the researchers in the operational research area. TPP is a generalization of the well-known traveling salesman problem (TSP), which has many real-world applications such as purchasing the required raw materials for the manufacturing factories and the scheduling of a set of jobs over some machines, and many others. In this paper we suggest heterogeneous multiple traveling purchaser problem with budget constraint (HMTPP-B) which looks for several cycles starting at and ending to the depot and visiting a subset at a minimum traveling cost and such that the demand for each product is satisfied and the cost spent for purchasing the products does not exceed a given budget threshold. All the past studies of TPP are restricted on a single purchaser. Therefore we randomly generated some instances. CPLEX is used for getting optimal solutions in these experiments.