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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Korean Management Science Review
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Journal DOI :
The Korean Operations and Management Science Society
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Volume & Issues
Volume 22, Issue 2 - Nov 2005
Volume 22, Issue 1 - May 2005
Selecting the target year
Effectiveness of Excel-based Teaching Method for Management Science
Chung Ki-Ho ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 1~12
New method has been widely used for teaching Management Science since the mid of 1990s. The new teaching method is distinguished from traditional method in several aspects. The mowt distintion of the new method is that Excel based approach is used in order to model and analyze quantitative problems. Due to the introduction of Excel based teaching method model formulation and interpretation is more emphasized than algorithms. By using this new method students are expected to be more interested in Management Science class and easily use several Management Science techniques in real world problems. Though Excel based teaching method has become more prevalent, there exist no empirical research to analyze the effectiveness of Excel based teaching method. This paper will empirically analyze how effective Excel based teaching method is. For this purpose survey data are collected fro professors teaching Management Science and analyzed by using t-test.
Investigation of Factors Influencing Consumer Initial Trust and Intention to Use Mobile Banking Services
Kim Gimun ; Kim Won-Woo ; Lee Ho Geun ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 13~34
Mobile banking service has emerged as an important profit source for both banks and mobile phone service companies. However, the growth of the mobile banking service is behind the expectation of banks and mobile phone companies. One plausible explanation for this laggard diffusion of mobile banking may be the lack of consumers' initial trust on the service. Therefore, this study investigates the critical factors in building trust and intention to use mobile banking services. Our research results show that propensity-to-trust, structural assurance, and relative advantages of services have significant impacts on consumers' initial trust in mobile banking service Furthermore, initial trust in mobile banking service is a critical factor for adopting mobile banking services Contrary to our expectation, however, reputation of banks and mobile phone companies are not significant in attracting consumers to mobile banking services.
Empirical Analysis of Substitution or Complementary Effect Between WiBro and Existing Telecommunication Service
Han Sang-Pil ; Park Bong-Won ; Ahn Jae-Hyeon ; Kim Moon-Koo ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 35~49
When new services are introduced, interaction among existing and new services has to be considered. The interaction can be characterized by the substitution or complementary effect among services. This paper analyzes how the interaction among services affects the customers' subscription decision in telecommunication services industry. Based on a face-to-face in-depth survey from a sample of 1,200 respondents, a new wireless internet access service or WiBro is analyzed to identify the substitution/complementary effect in relation to the existing other telecommunication services. Additionally, the important factors explaining both customers' subscription and substitution decisions are identified. The analysis results indicate that males and students are more likely to subscribe WIBro service. Interestingly, family size positively affects the subscription decision. However, heavy users of on-line game are reluctant to subscribe WiBro service. Among the potential WiBro subscribers, the customers who are less satisfied with the existing fixed line broadband internet access service are more likely to stop subscribing the fixed line service, which implies substitution by a new service. We believe that the consideration of the interactions among services is essential to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.
The Moderating Effect of Product Involvement on the Online Consumer's Purchasing Behavior
Kim, Jong-Uk ; Park, Sang-Cheol ; Lee, Won-Jun ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 51~76
The purpose of this study is to investigate the influence of four influencing variables (brand diversity. product information, entertainment, and trust) on purchase Intention and to .examine whether this relationship varies according to the buyer's perceived level of Product involvement. Analysis of 264 responses using the hierarchical regression indicated that all four independent variables were found positively influencing purchase intention. Furthermore, the effects of brand diversity, product information, and trust on purchase intention were revealed to be moderated by perceived product involvement. However, the moderating effect of product involvement on the relationship between entertainment and purchase intention was not statistically significant. Discussions for research findings and managerial implications are discussed.
An Efficiency Analysis for the Korea Container Terminals by the DEA/Simulation Approach
Park, Byun-Gin ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 77~97
The traditional measures of a container port (or terminal) efficiency such as crane productivity, cargo throughput, etc. were generally presenting the partial efficiency since they evaluated only each individual factor and based on cross-sectional data. To overcome this problem, and in an effort to help port authorities develop a winning strategy in the increasingly competitive container transportation market, this Paper develops a meaningful set of benchmarks that will set the standard for best practices. In particular, this paper proposed a combined method to merge the DEA and simulation technique over time. To illustrate the usefulness of the proposed combined DEA/simulation model, this paper used the panel data of the four Gwangyang container terminals and seven Busan container terminals in Korea over the four-year period of 1999 through 2002.
Improved Algorithms for Minimum Cost Replicated Web Contents Distribution Tree
Hong Sung-Pil ; Lee Dong-Gwon ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 99~107
Recently, Tang and Chanson proposed a minimum cost distribution model for replicated Web contents subject to an expiration-based consistency management. Their model is a progress in that it can consider multiple replicas via the network of servers located on the Web. The proposed greedy heuristic, however, has an undesirable feature that the solution tends to converge a local optimum at an early stage of the algorithm. in this paper, we propose an algorithm based on a simple idea of preventing the early local convergence. The new algorithm provides solutions whose cost are, on the average, 27
lower than in the previous algorithm.
The Antecedents of Site Trust and the Determinants of On-line Purchasing/Repurchasing Behavior : A Relationship Marketing Approach
Jang Hyeong-Yu ; Chung Ki-Han ; Jeong Dae-Yul ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 109~133
The exponential growth of the on-line shopping mall has been the advent of buying and selling products and services over the internet. In these circumstances, this paper presents the importance of understanding and managing the purchasing behavior of on-line shopping mall customers. The main purpose of this research is to find out the antecedents of customer trust and to conceptualize and investigate the relationship between endogenous mediating variables(such as customer trust, attitude, loyalty, relationship involvement) and purchasing and/or repurchasing intention in internet shopping mall. The empirical findings are as follows : First, the three antecedents of customer trust( EC system characteristics, psychological propensity, and trustworthiness) had the positive effects on the formation of site trust. Second, we found out that there were direct or indirect relationships between the mediating variables and on-line purchasing and/or repurchasing intention. In Particular, the direct effects of customer attitude on customer loyalty and buying intention were rejected, but the indirect effects through relationship involvement were accepted. This means that the relationship marketing is probably more important for the success of internet shopping mall Third, there were no direct relationship between the mediating variables and the repurchasing intention, but most researches in the brick and mortar, the proposition are supported. This implies that repurchasing intention was intensified by the indirect path, such as site trust
repurchasing intention. So, the internet marketers must make an effort not only to strengthen the direct casual linkage between them but also to consolidate the indirect connections leading to boost purchasing and repurchasing intention.
A Study on the Analysis of NCW (Network Centric Warfare) Combat Effectiveness Using Cellular Automata Simulation
Chung Sung-jin ; Cho Sung-jin ; Hong Sung-Pil ;
Korean Management Science Review, volume 22, issue 2, 2005, Pages 135~145
The recent notion of Network Centric Warfare (NCW) emphasizes the ability to distribute the right information at the right time to maximize the combat effectiveness. Accordingly, in the modern combat system, the importance of non-physical elements, such as a communication system, is increasing. However, an NCW-support communication network system is expensive. Therefore, it is essential to develop a proper combat system evaluation method to establish an efficient NCW-support combat system. Traditionally, combat system effectiveness is measured in terms of physical elements such as men and fire power, Obviously, such method is hardly applicable to a modern combat system. To overcome this difficulty, we propose an evaluation model based on CA (Cellular Automata) simulation. A set of preliminary combat simulations show that CA simulation may be promising in evaluating non-physical element of a modern combat system.