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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Korean Management Science Review
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Journal DOI :
The Korean Operations and Management Science Society
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Volume & Issues
Volume 23, Issue 3 - Nov 2006
Volume 23, Issue 2 - Nov 2006
Volume 23, Issue 1 - May 2006
Selecting the target year
A Study on the Demand Pattern Analysis of Fixed Mobile Convergence Telecommunication Service
Bae, Khee-Su ; Sawng, Yeong-Wha ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 1~11
This study investigates empirically on the business analysis of fixed mobile convergence telecommunication service. As for the stage of empirical analysis, the process was carried out in the order elaboration of a test model, selection of sample, empirical analysis and interpretation of result. We report our Preliminary results on the fixed mobile convergence telecommunication service demand pattern forecasting by Bass model. The results show that the fixed mobile convergence telecommunication service may sustain profitability over the next ten years in the market. In conclusion, the practical implication of the result attained by this study is that in order to create a fixed mobile convergence in the korean business world, practical tools such as WiBro service is no less important than fixed service and Mobile service, and that users may be rightfully encouraged to adopt WiBro service
Sequential Paging under Delay Bound for Next Generation Mobile Systems
Lee, Chae-Yong ; Ku, Sang-Hoon ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 13~25
To reduce the signaling tost of paging in mobile communication, sequential paging schemes are proposed by partitioning a location area into several paging areas such that each area is paged sequentially. Necessary conditions for the optimal partition of cells with delay bound are examined by considering the mobiles location probability at each cell. The Optimal Cell Partitioning (OCP) is proposed based on the necessary conditions and the fathoming rule which trims off the unnecessary solution space and expedite the search process. Two Heuristics, BSG and BNC are also presented to further increase the computational efficiency in real-world paging scheme for the next generation mobile systems. The effectiveness of the 1)reposed paging schemes is illustrated with computational results. The Heuristic BSG that performs the search in the most promising solution group outperforms the best existing procedure with the 6-69% gain in paging cost in problems with 100 cells.
An Experimental Examination of Customer Preferences on Mobile Interfaces
Baek, Seung-Ik ; Cho, Min ; Kim, Bong-Jun ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 27~39
Designing mobile Interfaces is fundamentally different from designing online interfaces. Not only are there differences in underlying technologies, but also in the way people use mobile Interfaces. If these differences are not taken into account in designing mobile interfaces, mobile services are likely to fail. If mobile services do not deliver what people want, these services will fail no matter how excellent the underlying technology is. The user interface design commonly used in mobile services is based on multi-layered approach, which is not very user-friendly. A well designed single layered user Interface will be more user friendly than the conventional one and it will be having edge over others. However, it is quite difficult to Provide a single layered user Interface in a small screen. This study aims at examining how design attributes of mobile interfaces affect customer preferences. In order to explore customer preferences to each design attribute of mobile interfaces, we measure and analyze customer's WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile interfaces in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.
A Prelaunch Forecasting Model for New Products with an Application to the Satellite DMB Market in Korea
Park, Yoon-Seo ; Byun, Sang-Kyu ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 41~61
This study is to propose a sales forecasting framework for new products in the prelaunch phase where no saies data are available. For the purpose we first develop an extended Bass model with the dynamic market potential and then propose an estimation method based on the market survey and scenario methodology. The proposed parameter estimation method is different from previous studies in that most of them have only Proposed the management judgments or analogies. We also apply the proposed model to satellite DMB market in Korea to verify the model.
An Analysis on the Web Usage Pattern Graph Using Web Users' Access Information
Kim, Hu-Gon ; Kim, Jae-Gyo ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 63~75
There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define 3 new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites arid arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered from some users' PCs. The results analysing the data summarized as follows : (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks
A Study on the Emerging Technology Mapping Through Co-word Analysis
Lee, Woo-Hyoung ; Kim, Yun-Myung ; Park, Gak-Ro ; Lee, Myoung-Ho ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 77~93
In the highly competitive world, there has been a concomitant increase in the need for the research and planning methodology, which can perform an advanced assessment of technological opportunities and an early Perception of threats and possibilities of the emerging technology according to the nation's economic and social status. This research is aiming to provide indicators and visualization methods to measure the latest research trend and aspect underlying scientific and technological documents to researchers and policy planners using 'Co-word Analysis' Organic light emitting diodes(OLED) is an emerging technology in various fields of display and which has a highly prospective market value. In this paper, we presented an analysis on OLED. Co-word analysis was employed to reveal patterns and trends in the OLED fields by measuring the association strength of terms representatives of relevant publications or other texts produced in the OLED field. Data were collected from SCI and the critical keywords could De extracted from the author keywords. These extracted keywords were further standardized. In order to trace the dynamic changes in the OLED field, we presented a variety of technology mapping. The results showed that the OLED field has some established research theme and also rapidly transforms to embrace new themes.
Key Success Factors of the Internet Shopping Mall of Marine Products : Linkages Between Traceability Information and Perceived Quality
Park, Sang-Cheol ; Kim, Jong-Uk ; Pak, Myong-Sop ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 95~118
This study developed the traceability information for tracing fishery products from the production step to the consumption step in the distribution channel of fishery products. Based on it, we further presented the theoretical linkage between traceability information and perceived qualities of internet shopping malls, and then investigated how traceability information affected trust and perceived usefulness in the internet shopping mall to find the key success factors of internet shopping malls of fishery products. We collected 194 responses from internet consumers who had prior experience on purchasing fishery products. This survey data was used to empirically test the ten research model hypotheses by using PLS. The PLS results indicated that traceability information had significant impact on trust and perceived usefulness. Finally, trust, perceived usefulness and perceived ease of use were found to be related to online consumers' intention to purchase fishery products.
Developing End-User Oriented Quality Dimensions for BcN Service
Eun, Hyun-Ji ; Kim, Seong-Cheol ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 119~132
Since the guaranteed service quality(QoS) is spotlighted as a strategic competitive tool to Broadband Convergence Network(BcN) service providers, many scholars have dealt with QoS issues in the BcN environment. However, just a few researchers focus on end-users and most are lean toward service providers or technology itself. In this paper, therefore, we investigated how end-users could measure service quality in the BcN environment, and moreover, proposed the end-user oriented measurement guideline for BcN QoS. Through literature review and two surveys, four QoS dimensions and nineteen measurement items were derived from end-user's perspective. proposed QoS dimension and items would be utilized as meaningful tools for future BcN service.
Quality Attributes of Internet Telephony Service and Their Impact on Customer Satisfaction, Customer Loyalty and Customer Performance
Min, Jae-H. ; Yoon, Myung-Hui ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 133~156
The ubiquitous technology, leading the stream of change in telecommunication market, makes VoIP a foundation technology to enter NGN era. With this trend in mind, VoIP providers try to satisfy customer needs and invest on R&D in order to survive in this emerging market. The critical issues to VoIP providers are two fold the first one is to find out the quality attributes of Internet telephony service; and the second one is to assess the impact they have on customer satisfaction, customer loyalty and customer performance. In this study, we attempt to empirically answer the above two issues employing SEM (structural equation modeling) and AHP (analytic hierarchy process), and suggest strategic guidelines for successful deployment of Internet telephony service.
A Study on Business Models and Strategic Alliance : An Analysis and Suggestion
Lee, Hee-Sang ; Han, Hyun-Soo ; Noh, Seung-J. ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 157~182
Increasing attention has been paid to the home network business in Korea. The rate of growth of the business, however, has not been as high as it was expected. In this study we first categorize the business into three classes of services, with five distinct players. The business models of the five players differ from each other, which in turn keeps the business from visible growth. Based on this observation, we applied business alliance theories to the home network business to find out ways to make the players cooperate with each other. And we proposed five cooperation strategies for three different classes of home network services. Finally we made some suggestions to remove obstacles against business cooperation among the players.
Customer Behavior Based Customer Profiling Technique for Personalized Products Recommendation
Park, You-Jin ; Jung, Eau-Jin ; Chang, Kun-Nyeong ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 183~194
In this paper, we propose a customer profiling technique based on customer behavior for personalized products recommendation in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior Information such as click data, buying data, market basket data, and interest categories. We also implement CBCPT(customer behavior based customer profiling technique) and perform extensive experiments. The experimental results show that CBCPT has higher MAE, precision, recall, and F1 than the existing other customer profiling technique.
New Business Models for Telecommunications Company in Aging Society
Lee, Young-Ho ; Kim, Young-Wook ; Kim, Young-Jin ; Kim, Hye-Won ; Lee, Jeong-Min ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 195~207
In this paper, we develop the business model of telecommunication company that facilitates to explore new business opportunities on aging society. Considering the trend of aging society, we analyze the market drivers of senior market. Analyzing market dynamics and value chain, we design a set of business models for telecommunication company. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. Finally, we develop a framework for evaluating the effectiveness of the business model.
The Impact of Introducing Information Technology to the Service Part Logistics
Seo, Sang-Beom ; Park, Myung-Sub ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 209~224
The mobile communication technology would be one of the most appropriate means for achieving process innovation in the actual business area. This article performs a simulation study to examine the effect of introducing a mobile technology to the after-sales service and its logistics process. The performances of the two different systems, before and after introducing a mobile technology, are examined based on operational cost, operational efficiency, and customer service level using a discrete event simulation. The real-world data, extracted from a leading Korean electronics firm, was collected for this study. The results show that the TO-BE(after) model outperforms the AS-IS(before) model over all the performance indices. And the effects of introducing the mobile technology are more significant on the more tightly controlled inventory policy.
An Empirical Study on Improving the Spectrum Usage Fee System
Lee, Kun-Chang ; Lee, Seung-Jin ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 225~242
The Spectrum Usage Fee System which has been introduced and enforced since 1993 has had a great role for effective use of the radio frequency resources and the promotion of radio wave industry. However, the current system has been criticized due to several drawbacks. For example, broadcasting stations and national institutions are exempted whereas the overdue utility rate on some frequency has been imposed. So there has been rising the questions on whether the principles of fair imposition are broken. Another problem regarding the current system is that how to calculate the fee is too much complicated, and it needs to be revised into a simpler and clearer formulation. In this regard, this study intends to propose a new calculation framework for the radio spectrum usage fee and then prove its validity empirically on the basis of real data gathered from MIC and focus group interview.
Study on the Internet Industry Structure under the NgN Regime-Competitive Landscape of ISPs, CPs, and CDNs
Kim, Do-Hoon ;
Korean Management Science Review, volume 23, issue 3, 2006, Pages 243~257
ITU-T's NgN(Next generation Network) architecture is expected to offer a new Internet platforms such as QoS(Quality of Service) guaranteed services as it overcame the limitations of the existing best-effort Internet architecture. However, policy development crucial for the NgN framework(e.g., interconnections and billing) is lagging far behind technology development. For example, arguments over network neutrality clearly indicate little understanding of the Internet industry structure where diverse providers including ISP and CP coexist. This study employs a network economics approach to predict how the competitive landscape involving various providers will evolve under the traffic-based billing system under the NgN environment. Applied is the non-cooperative game theory, in particular, Stackelberg's repeated game in order to build and analyze model for competition among those providers. We also studied possible impacts that CPs would have on the competitive landscape if they have an option to replace ISP: i.e., CDN(Content Delivery Network) provider. Lastly, based on the model analysis and experiments, presented are their implications to policy development and tile future prospect.