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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Korean Management Science Review
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Journal DOI :
The Korean Operations and Management Science Society
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Volume & Issues
Volume 31, Issue 4 - Dec 2014
Volume 31, Issue 3 - Nov 2014
Volume 31, Issue 2 - Jul 2014
Volume 31, Issue 1 - Mar 2014
Selecting the target year
Future Education Skills Needs Analysis through Patent Analysis in the field of Information Security
Hwang, Gyuhee ; Rim, Myung-Hwan ; Song, Kyungseok ; Lee, Jung Mann ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 1~13
DOI : 10.7737/KMSR.2014.31.4.001
This study aims to expand the future study methodology and to develop a methodology of future-oriented curriculum analysis with future skills needs derived from patent analysis. With the case of information security, the methodology is applied to the 16 universities, which have information security department in undergraduate course. From the results, the followings are suggested : 1) for the increasing importance area including hacking, infiltration and PC security, a practical exercise should be emphasized; 2) for the convergence area including security policy, security legislation and OS security, proper faculties should be filed with recruiting field-based experts; 3) for the increasing importance area including professional area including security audit and information security protocol, the advanced curriculum related to graduate level should be provided.
The Effects of Self-Construal and Message Orientation on Value Advocacy Advertising
Lee, Guiohk ; Park, Jowon ; Choi, Myung-Il ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 15~28
DOI : 10.7737/KMSR.2014.31.4.015
The present study examined the effects of self-construal and message orientation on value advocacy advertising. An experiment of college students was conducted to investigate relationship between the attitude toward advocacy advertisements and the purchase intention. The results showed that people with interdependent self-construal have more positive attitude toward the advocacy advertisements than people with independent self-construal. The interaction effects between self-construal and message orientation on the value advocacy advertisements were not found significant. However, it was found that even people with independent self-construal showed more positive attitude toward the advocacy advertisement with others-orientation messages than the advertisement with self-orientation messages in value advocacy advertising. Based on the findings, theoretical and managerial implications for value advocacy advertising were discussed.
Factors Affecting Technological Innovation in Manufacturing Companies in Korea-The Role of Intellectual Property Management
Kim, Eung-Do ; Bae, Khee-Su ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 29~42
DOI : 10.7737/KMSR.2014.31.4.029
As society proceeds rapidly toward a knowledge-oriented stage, knowledge as an intangible asset has gained increasing importance. Companies increase their competitiveness and generate extra value through continuous investments in the management of intellectual property (IP). Thus, the prime concerns of companies have been protection of their technological innovation output through filing for IP rights, and maximization of their interests through utilization of intangible assets. Despite the importance of technological innovation in the management of a company, few studies have analyzed the key factors in the management of IP and activities for technological innovation. This study aims to derive policy implications for managing IP and effective capacity building for technological innovation. For this purpose, the author has employed empirical tests to identify the major factors influencing the direction of technological innovations in a company.
A Theoretical Framework for Economic Assessment of Standardization Programs
Kim, Bum-Hoan ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 43~53
DOI : 10.7737/KMSR.2014.31.4.043
There is no generally accepted single stylized methodology for the impact assessment of standardization programs even though some scholars in the United States or Europe have been trying to set up a common methodology during past decades. It is because the economic outcome indicators that analysts seek to quantify vary significantly with the diversity and complexity of the affected industry and the analytic approach, as well as the nature of STANDARDIZATION programs. This paper builds up the model to establish common methodology which is designed to enable the comparable economic assessment analysis between various STANDARDIZATION programs. The model thus serves to enable a comparable impact assessment because it enables both universally valid and stylized analysis, while traditional impact assessment analysis can vary depending on the kinds of analytic approaches. In other words, this paper developed the common methodology which is designed to stylize the universally valid impact assessment of STANDARDIZATION programs. In addition, this paper shows that it should be accompanied by empirical research for some items in the model, to enable the realization of the both comparable and sophisticated analysis of impact assessments, thereby outputting in the range of those values which depend on the industry and/or STANDARDIZATION type.
A Study of the Improvement of Promotional Gift Regulation on Broadcast-Telecommunication Bundling Services
Byun, Jeongeun ; Shin, Hyunmoon ; Lee, Seungkoog ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 75~92
DOI : 10.7737/KMSR.2014.31.4.075
Broadcast-telecommunication bundling services provide customized services and reduce household telecommunication costs, contributing to the improvement of users` welfare. However, following the recent fierce competition of broadcast-telecommunication providers, the Korea Communications Commission, an organization that regulates promotional gifts and fee-reduction benefits to attract subscribers, has imposed a series of regulations. The excessive offering of promotional gifts can distort fair market competition and damage users. Yet if all bundling services are regulated uniformly, some benefits for users may be reduced, and the autonomous marketing competition of service providers may be restricted, thereby shrinking the entire communications market. Therefore, this study attempts to investigate domestic and foreign regulations on promotional gifts and other offerings related to broadcast-telecommunication bundling services, to analyze problems with respect to the current regulations and to propose an improvement plan. The study asserts that it is necessary to improve the violation decision criteria of the Korea Communications Commission and its regulations on broadcast-telecommunication service providers` promotional gifts in order to regulate the bundling services reasonably. In addition, it proposes a proper regulation of the OTS(Olleh TV Skylife) product, a new service emerging in the evolution of the bundling service type.
Willingness to Pay for the Integrated News Platform of Korean Newspapers in the N-screen environment
Kim, Daewon ; Kim, Min Sung ; Yang, Seungho ; Kim, Seongcheol ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 93~106
DOI : 10.7737/KMSR.2014.31.4.093
This paper investigated customers` willingness to pay (WTP) for the integrated news platform, which is a paid digital news service provided by Korean newspapers. The integrated news platform has been widely employed and regarded as an alternative to recover dramatically decreasing sales of newspapers since N-Screen era began. This study employed a conjoint analysis to examine WTP for the integrated news platform and its attributes. According to the results, WPT for the integrated news platform was estimated as 4543.6 won, which is only 30.3% of the real price. Digitalized newspaper and premium news were found to be significant attributes explaining customers` WTP. The results of this paper implies that present marketing strategies for the integrated news platform of Korean newspapers should be reconsidered and revised.
Strategy for Gangwon-do Winter Sports IT Convergence Service
Ha, Hojin ; Seo, HyunGon ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 107~116
DOI : 10.7737/KMSR.2014.31.4.107
Recently, various types of information and communication technology (ICT) such as cloud computing, big data, and virtual reality have been progressed in the world. Also, it is expected that there are many domestic and foreign visitors in Gangwon-do due to the Pyeongchang winter olympic games in 2018. In this environment, it is necessary to improve the competitiveness of Gangwon-do in winter sports areas exploiting both existing IT infrastructure and application technologies. In this paper, for sustainable development of Gangwon-do winter sports IT industry after the Olympics, we propose efficient implementation methods of 3 winter sports IT convergence services and Gangwon-do ICT activation strategy. The proposed 3 winter sports IT service areas are as follows. 1) Realistic winter sports IT service, 2) Winter sports medical IT service 3) Winter sports record analysis IT service.
The Impact of Corporate Social Responsibility on Customer Loyalty through Trust and Company-Consumer Identification
Kim, Bo-Gyeong ; Om, Kiyong ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 117~134
DOI : 10.7737/KMSR.2014.31.4.117
Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.
The Analyses of the Operational Efficiency and Efficiency Factors of Retail Stores Using DEA Model
Ko, Kyungwan ; Kim, Daecheol ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 135~150
DOI : 10.7737/KMSR.2014.31.4.135
This paper analyzes the operational efficiency of 91 individual retail stores in Seoul by a two-step procedure. In the first step, a data envelopment analysis (DEA) model is used to identify the efficiency scores. Three inputs (store size, number of items, and number of employees) and two outputs (sales and number of customers) are used for the efficiency measurement. In the second step, a Tobit regression model is used to identify the drivers of efficiency. DEA efficiency scores are used to test hypotheses on the impact of five independent variables, namely store age, number of items per store size, number of items per employee, trade area index, and number of competitors. Results of the Tobit analysis show that number of items per store size, number of items per employee, and number of competitors play a significant role in influencing the operational efficiency of retail stores. Managerial implications of the study are discussed.
An Extraction and Analysis of the Candidated Promising Sports Industries for National Sports Technology Policy
Rim, Myung Hwan ;
Korean Management Science Review, volume 31, issue 4, 2014, Pages 151~163
DOI : 10.7737/KMSR.2014.31.4.151
The sports industry is expected to develop into a huge business through convergence with existing industries such as the broadcasting/information communications, health/medicine, and entertainment/leisure. This paper aims to extract and analyse the candidated promising sports industries at the national level in order to promote them in the long term, and adopts a policy-based approach to such efforts. To extract promising sports industries at the national level, a methodology that considers economic effects such as global competitiveness, technological characteristics, and the creation of jobs, as well as technical development projects, should be adopted. In this study, It was extracted 59 candidated promising sports industries using literature review and expert opinions. As a result of in-depth survey, we found some critical implications each area as follows; health club operation in the lifetime and participation sports area, female sports dance in the welfare sports area, new material sports shoes in the lifetime and welfare sports area, and dynamic training system in the professional sports area.