Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Korean Management Science Review
Journal Basic Information
Journal DOI :
The Korean Operations and Management Science Society
Editor in Chief :
Volume & Issues
Volume 32, Issue 4 - Dec 2015
Volume 32, Issue 3 - Sep 2015
Volume 32, Issue 2 - Jun 2015
Volume 32, Issue 1 - Mar 2015
Selecting the target year
A Study on the Mitigation Polices for the Negative Effect of Nanotehcnology-applied Products Using Conjoint Analysis
Bae, Seoung Hun ; Shin, Kwang Min ; Lim, Jung Sun ; Yoon, Jin Seon ; Kang, Sang Kyu ; Kim, Jun Hyun ; Cho, Su Ji ; Lee, Ki-Kwang ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 1~12
DOI : 10.7737/KMSR.2015.32.3.001
This study aims to analyze the efficiency of the government policy of Nanotechnology which is expected to minimize nanotechnology's potential risk, using the methodology of conjoint analysis and market share analysis. The attributes of conjoint analysis were divided into potential risk factor and the policy factor. It was found that the policy factor could alleviate the potential risk, subsequently increasing consumers' utility. Additionally, the government certification was more powerful than the mandatory labelling. The market share also increased in result of the nanotechnology-applied product with the certification or labeling either. The result of this study can be used as a reference to related policy makers in the fields of Nanotechnology.
Private Pensions Demand of Korean and U.S. Households
Yuh, Yoonkyung ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 13~28
DOI : 10.7737/KMSR.2015.32.3.013
Using the most recent dataset of Korea and U.S. household finance, this study analyzed demand and adequacy of private pensions for pre-retirees. For this purpose, 2013 Korean Retirement and Income Study (KReIS) of national pension research institute in Korea and 2013 SCF (Survey of Consumer Finances) of FRB in U.S. were used. For comprehensive comparisons of the two countries, this study classified the private pension into sub-categories such as personal pension, corporate pension, and retirement benefits, and used three different criteria including ownership, accumulated present value of each pension, and income replacement ratio of each pension. After controlling for other factors, educational level of householder and household income were critical determinants of size and adequacy of private pension in both countries. Different from Korean households, householders' gender, marital status, and health status had an important effect on the private pension size and adequacy in the U.S. In addition, home ownership significantly increased only private pension adequacy in Korea, and also increased ownership rate, size, and adequacy of private pension in the U.S. Results of this study provide useful implications for future pension system and policy in Korea.
Network Based Diffusion Model
Joo, Young-Jin ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 29~36
DOI : 10.7737/KMSR.2015.32.3.029
In this research, we analyze the sensitivity of the network density to the estimates for the Bass model parameters with both theoretical model and a simulation. Bass model describes the process that the non-adopters in the market potential adopt a new product or an innovation by the innovation effect and imitation effect. The imitation effect shows the word of mouth effect from the previous adopters to non-adopters. But it does not divide the underlying network structure from the strength of the influence over the network. With a network based Bass model, we found that the estimate for the imitation coefficient is highly sensitive to the network density and it is decreasing while the network density is decreasing. This finding implies that the interpersonal influence can be under-looked when the network density is low. It also implies that both of the network density and the interpersonal influence are important to facilitate the diffusion of an innovation.
The Energy-efficiency Analysis of Companies in Korea Using DEA
Moon, Hana ; Min, Daiki ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 37~54
DOI : 10.7737/KMSR.2015.32.3.037
This paper suggests energy efficiency which can be the foundation on corporate profit and effective energy management following by change of global climate and of energy-related regulations. Using comparable financial information and information related to energy use, an DEA (Data Envelopment Analysis) model has been used to identify energy efficiency with DMU (Decision Making Unit)s which are companies subjected to reduce greenhouse gas emission in 2009. Through this research, different from existing researches, environmental variables which can influence on energy efficiency are identified. The results show as follows. First, most of companies follow IRS, which means scale of economy exists among units so that they have more opportunity to increase efficiency by increasing scale of inputs. Second, this research identified that depending on the difference of environmental characters such as the emission structure and the size of companies, energy efficiency of the companies turns out differently.
A Consumer-Oriented Study of Price Increases and Downsizing : Focused on Roles of Competitor's Pricing Strategy and Risk-Aversion
Kim, Hye Young ; Kang, Yeong Seon ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 55~70
DOI : 10.7737/KMSR.2015.32.3.055
The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.
The Influence Factors on the Activation of Environmental Innovations in Manufacturing Firms
Choe, Jong-min ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 71~89
DOI : 10.7737/KMSR.2015.32.3.071
This research empirically investigated the influence factors on the activation of environmental innovations (EI) in Korean manufacturing firms. In this study, external factors (compulsory demand, government regulation, normative pressure and imitative pressure) and internal factors (environmental resources, top management support, integration of environmental tasks, capabilities of environmental personnel, and environmental strategy/environmental management systems) were totally considered. The results of a multiple regression analysis showed that influence factors such as top management support, environmental resources and integration of environmental tasks have a significant and positive impact on levels of EI. However, the effects of external factors were not statistically significant. We also examined whether capabilities of environmental personnel as well as environmental resources, which are directly related with degrees of EI, have a moderating impact on relationships between other internal factors and levels of EI. With a subgroup analysis, the moderating role of abilities of environmental personnel were empirically confirmed. Through a multiple regression analysis, the direct effects of external factors on the adoption or construction of internal factors were demonstrated. The effects of government regulation, normative pressure and imitative pressure on internal factors were significant and positive. It was also found that external factors have indirect effects on EI through internal factors. Finally, the results of multiple regression analyses indicated that EI positively influences the achievement of environmental competitive benefits, and environmental competitive advantages can improve the organizational performance of a firm.
Investment Strategies for KOSPI Index Using Big Data Trends of Financial Market
Shin, Hyun Joon ; Ra, Hyunwoo ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 91~103
DOI : 10.7737/KMSR.2015.32.3.091
This study recognizes that there is a correlation between the movement of the financial market and the sentimental changes of the public participating directly or indirectly in the market, and applies the relationship to investment strategies for stock market. The concerns that market participants have about the economy can be transformed to the search terms that internet users query on search engines, and search volume of a specific term over time can be understood as the economic trend of big data. Under the hypothesis that the time when the economic concerns start increasing precedes the decline in the stock market price and vice versa, this study proposes three investment strategies using casuality between price of domestic stock market and search volume from Naver trends, and verifies the hypothesis. The computational results illustrate the potential that combining extensive behavioral data sets offers for a better understanding of collective human behavior in domestic stock market.
City Slogan Modifiers and Slogan Attitudes from the Perspective of Outsiders'
Hwang, Insuk ; Kim, Dohyung ; Kim, Hwa-Kyung ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 105~118
DOI : 10.7737/KMSR.2015.32.3.105
This study examines the relationship between city slogan modifiers and slogan attitudes from the perspective of residents in other cities. To examine this relationship, the study focuses on two important characteristics of slogan modifiers : the preference for a slogan modifier and the fit of a slogan modifier. To test the hypotheses, a 2 (low vs. high city knowledge)
(low vs. high slogan modifier preference)
(low vs. high slogan modifier fit) between-subjects factorial design was adopted. A total of 254 undergraduate students at the authors' college participated in the study. Their ages ranged from 19 and 30 (average = 22.3), and 58.3% of the participants were male. According to the results, the high-preference slogan modifier had a greater positive effect on slogan attitudes than the low-preference one. Similarly, the high-fit slogan modifier had a greater positive effect on slogan attitudes than the low-fit one. Also, it was shown that the fit of the slogan modifier had a greater effect on purchase intentions than the preference for the slogan modifier when city knowledge was high. However, contrary to expectations, when city knowledge was low, the standardized coefficient of the preference for the slogan modifier was not significantly different from that of its fit.
The Effects of Sustainable Management Activity on Corporate and Product Evaluation
Park, Sang-June ; Byun, Ji-Yeon ;
Korean Management Science Review, volume 32, issue 3, 2015, Pages 119~130
DOI : 10.7737/KMSR.2015.32.3.119
Previous studies have demonstrated that the three dimensions of Triple Bottom Line (TBL : economic, social, and environmental responsibility) indirectly affect product/corporate evaluation through reciprocity perception and trust (expertize-based trust and benevolence-based trust). Different from the past studies, this study investigates on the indirect effects as well as the direct effects of the three dimensions on product/corporate evaluation. The empirical results can be summarized as follows. First, reciprocity perception affects benevolence-based trust but it does not expertize-based trust. Second, the effect of economic dimension on product/corporate evaluation is not affected by reciprocity perception and benevolence-based trust, however, the effects of social dimension and environmental dimension on product/corporate evaluation are affected by reciprocity perception and benevolence-based trust.