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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 19, Issue 6 - Nov 1995
Volume 19, Issue 5 - Sep 1995
Volume 19, Issue 4 - Jul 1995
Volume 19, Issue 3 - May 1995
Volume 19, Issue 2 - Mar 1995
Volume 19, Issue 1 - Jan 1995
Selecting the target year
Causal Relationships on Consumer Attitude Toward the Types of Fashion Advertising Appeal
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 3~12
The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude
the consumer responses (affective, congnitive)
the advertising attitude
the brand attitude
the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.
Evaluations of 8lue Jean Related to Brand Name and Apparel Advertising Acceptance
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 13~22
The objectives of this study were (1) to investigate the differences of evaluations of blue jean according to the level of apparel advertising acceptance, (2) to examine the differences of effect of brand Name on evaluations of blue jean, (3) and to investigate the differences of evaluations between Clothing and Textiles mojors and non Clothing and Textiles mojors. Questionnaire was comprised of 10 Likert type items of apparel advertising acceptance measure, and 11 items of 7-point scale for clothing evaluation measure. "Mcgreger" was selected for the blue jean evaluations of unrecognized brand, and "Calvin Klein" was for recognized brand. The subjects were 154 college female students in Seoul; 39 females were asked about evaluations of the blue jean of unrecognized brand name (Mcgreyer) without the brand name label, 40 unrecognized brand with the label, 41 recognized brand (Calvin Klein) without the brand name label, 34 recognized brand with the label. The data were analyzed using t-test, one-way ANOVA, and Duncan's multiple-range test. The results of the study were the followings: 1. Females with high scores in apparel advertising acceptance were more influenced by brand name in evaluations of blue jean than those with low scores. 2. The evaluations of blue jean was influenced by reputation of brand name in all evaluation criteria. Female group who evaluated the blue jean with recognized brand name label evaluated more positively than the other groups.an the other groups.
A Study on the Perception of Jeans Wear
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 23~35
The purposes of this study were to investigate the schema of jeans and to investigate the relation between jeans schema and fashion jeans wear. The specific objectives were; 1) to investigate the schema of jeans and the schema of fashion jeans; 2) to investigate the relation between the schema of jeans wear and demographic variables.; 3) to investigate the relation between the schema of fashion jeans and demographic variables; 4) to investigate the difference of the schema of jeans from the schema of fashion Jeans. The moi or findings were: 1) The schema of jeans was composed of 5 factors; casual, comfort, indivisuality, economic, unisex . 2) The schem of fashion jeans was composed of 4 factors; popularity, indivisuality, comfort, casul. 3) The schema of jeans and fashion jeans was affected more by age and marriage than job and educational level. Especially age 30-34 were important parts in market segmentation strategy of jeans. 4) As compared with the schema of jeans and the fashion jeans concept, casual, comfort were important part in the schema of jeans and popularity, indivisuality was important part in the schema of fashion jeans. As the tendency of fashionable of jeans wear, consumers concept of jeans changed to popular, characteristic.
The Effect of Thermal Storage/Release and Moisture Transport Properties of Polyethylene Glycol-Treated Acrylic Athletic Socks on the Wear Performance
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 36~50
The purpose of this study was 1) to estimate the improvement of thermal storage/release and moisture transport properties of PEG-treated acrylic athletic socks and suggest the optimum add-on for PEG treatment, 2) to investigate wear performance of untreated cocks and two kinds of socks treated with PEG of minimum and optimum add-on respectively, and 3) to consider the effect of thermal storage/release and moisture transport properties of PEG- treated socks on the wear performance and the subjective comfort zone. Thermal activities of specimens treated by PDC were evaluated on a DSC by measuring the heat of fusion on heating and the heat of crystallization on cooling. Moisture regain, absorption speed, wickability, water retenti on value, and water-vapor permeability were measured. In the wear trials that the subjects performed a subsequent exercise protocol wearing three differently treated socks in a conditioned environment (
2% R.H.), microclimate temperature and humidity, and subjective wear sensations including thermal sensation, wettedness, softness, fit, and overall comfort were obtained. PEC-treated specimens with more than 20% add-on showed thermal storage on heating and thermal release on cooling by a DSC and the heat contents of treated ones were generally proportional to the add-ons. Moisture transport properties were highly improved after PEG treatment and increased rapidly with increasing add-on. The tendencies were, however, relaxed above 50% add-on and the treated knits were much stiffer above that add-on. In the wear trials of untreated, PEG add-on 20%, and 50% acrylic socks, the changes of microclimate temperature of 50% socks were significantly less than that of 20% socks. PEG add-on 50% socks showed significantly less changes of microclimate humidity than other two kinds of socks. Three kinds of socks showed significant differences in overall comfort and add-on 50% socks were accepted more comfortable than other two kinds of socks. Comfort zone of foot was extended after PEG treatment on socks and it implied that the subjects wearing PEG- treated socks felt comfortable in wider ranges of microclimate temperature and humidity.
A Study on the Dyeability of the Aminized Cotton Fabrics
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 51~56
Cotton fabric was treated with acrylonitrile in t-butyl alcohol and then aminized by reduction of the resultant cyanoethyl cellulose with LiAIH4, under various temperatures and times. Aminized cotton fabric toras dyed with acid and reactive dye. Dyeability as to temperatures, pH, and color fastness were compared to the amiRe group content of treated cotton fabrics. The results of this study were as follow: 1. D.S of cyanoethyl cellulose has been increased by increasing treating temperatures and times. Maximum D.S of cyanoethyl cellulose was 1.45. By SEM and the tensile strength, the damage of the treated cotton was not observed. 2. Since aminized cotton has greater affinity on acid dye than untreated cotton, dyeability increased with the increase of amino group content, and the lower pH,
. 3. Since amino group in aminized cotton changes surface charge of cotton, dyeability for reactive dye increased by increasing the amino group content. Optimum dyeability was obtained at pH 5-7,
. And dyeability of the amine treated cotton increased with the NaCl conc. 4. Color fastness to washing & light of the amine treated cotton was very low except for the wash fastness of the reactive dye.
Clothing Behavior of Elderly Women by Lifestyle Groups
Jo, Pyl-Gyo ; Choo, Tae-Gue ; Ku, Yang-suk ;
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 57~70
The purpose of this study was to identify clothing behavior of elderly women and compare the clothing behavior by different types of lifestyle among females aged 50~69. A questionnaire was developed to measure the clothing behavior, lifestyle and demographic characteristics. The questionnaire was administered to 445 females aged 50~69 during february and May of 1994. Data were analyzed by using factor analysis, cluster analysis, ann MANOVA. The results of this study were as follows; 1. The lifestyle factors were derived: they were Economics oriented, Leisure oriented, Traditional family oriented, Consumption oriented, Self-confidence oriented, and Independence oriented. The respondents were categorized into five groups such as Conservatives, Independents, Pleasure seekers, Positivists, and Material seekers. 2. Symbolism, interest, aesthetics and management showed significant differences in different lifestyle groups. 3. Comfort, modesty, and approval showed significant differences in age and family lifestage. Dependence, management, comfort, modesty, and approval showed significant differences in marital status. Aesthetics, comfort, dependence, interest, modesty, and symbolism showed significant differences in educational level and the money they can spend on clothes in one month.
A Study of Folk Costume Culture (II) -Field Research Around the Mt. Kumo Area-
Hong, Na-Young ; Lee, Eun-Joo ; Lim, Jae-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 71~79
Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 1 (199i) p. 71~79 The authors study on the traditional textile production and the formal dress through the field research concerning the folk attitude toward dress style around the Mt. Kumo area. In this area, people produced and wove hemp, cotton, and silk except ramie. Because of poor production of raw materials, they produced textiles only for self-sufficiency. Every household dealt with dyeing on a small scale. In the past, people dyed cloth natually using plants as material. Natural dyeing, however, gradually changed into chemical one since the Japanese rule. The formal dresses, which people wore on particular occasions such as the hundredth day after child's brith, the first birthday, and traditional holidays, were very meager due to poor living standards. People could not see the formal dresses with full decoration. Bride and bridegroom were the village.owned wedding dresses, and if they could not afford to, they simply put cloth on to remember the occasion. People around the Mt. Kumo area, however, provided fully-decorated shroud and ritual robes to the level of other better-off areas. It seemed to be the result of influence of deep-rooted Confucianism in Gyungbuk province. This Phenomenon could be found in the folk dress style in other regions as well as the Mt. Kumo area in Gyungbuk province.
The Effect of Social Atmosphere on Fashion Model Image - Twiggy & Kate Moss -
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 80~95
This paper analyses the effect of social atmosphere on fashion model image with a study on two Periods, 1960s and 1990s. To be specific, we focus on two fashion models, Twiggy and Kate Moss who were famous in the late 60s and the early 90s respectively. We also study the works of Mary Quant and Calvin Klein in order to understand Twigg9y '||'&'||' Moss syndromes. Thee "waif" image which is usually associated with those uncared, homeless, pitiful, and immature is commonly found in Twiggy and Moss. It is argued that this dramatic change of image, that is, from a confident, mature one to the opposite, is strongly influenced by economic recession and a concomitant increase of social tension and pessimistic and decadent attitude.e.
Analysis of Problems in the Sourcing Strategy of U.S. Apparel and Footwear Industries
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 96~103
A Study on the Shopping Orientations, Importance of Store Attributes and Use of Information Sources for Outlet Store Patronage Consumers
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 104~114
The purpose of this study were 1) to classify the consumer of outlet stole according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, 1-test,
test and content analysis. The results were as follows 1) outlet store consumers were classified into patronage group(n= 71) and non-patronage group(n=87). 2) There were some significant differences between patronage group and non.patronage group in 6 variables. Those who patronize outlet store does not count on the exclusiveness and the convenience of the store, enjoy common style in fashion, are price-conscious and lower in income. 3) Marketing implications were discussed according to the result of content analysis.
A Study on Role Structure of Husband/Wife in Husband's Clothing Purchase Process
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 115~128
The purpose of this study was to investigate the role structure of husband and wife on husband's clothing purchase. For the study, a questionnaire was developed to measure the influence structure and clothing evaluative criteria of husband's clothing purchase and psychological and demographic characteristics of husband. The Purchase influence structure can be defined by applying the concept of Wolfe's power pattern to decision making about buying behavior. Influence structure is the pattern in which influence is distributed among family buying center members for each purchasing decision making item. The analysis was conducted on the basis of 310 couples responces. The result of this study ware as follows; 1. The majority of husband's clothing items were an absolute autonomic·decision product Exceptionally underwear was wife-dominated. The purchase influence structure of husband' s clothing purchase varied on stages in the decision making process. Wife was involved considerably in gathering information search and real purchasing stage. 2. According to the degree of husband and wife influence on discussion stage and final decision stage, consumers were categorized into five types. Husband's psychological characteristics such 3s shopping interest, clothing involvement, importance of mutual satisfaction in purchasing and demographic characteristics were significantly different among types.
A Study on the Relation between Clothing Behaviors and Sex-Role Attitude in the Group of White Collar Adult Male -According to the Fashion Style
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 129~141
The Purpose of this study was to investigate the preference of fashion style, the clothing attitude and the preferred fashion style based on sex-role attitude. Sample.; in this study were 305 white collar adult male in Seoul, Korea. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables (jacket, pants, vest, neck-tie) consisting of two levels each (classic and fashion style). For analyzing data, frequency analysis, percent, mean, standard deviation, ANOVA,
test, Duncan test, and Cronbach's u were used The results are as follows. 1. According to the preference analysis of the fashion style, white collar adult male prefer to wear clothing style than fashion in all clothing style, except for rolled-up pants. 2. According to the fashion interest (I) based on the preference analysis of the fashion style, the fashion oriented group had high fashion interest (I) in jacket, pants, and neck-tie. 3. According to the clothing attitude based on the preference analysis of the fashion style; for jacket, the fashion oriented group had high fashion interest, but had no relation with status symbols consciousness, clothing conformity, individuality; for vest, the fashion oriented group had high fashion interest (II) and individuality, but had no relation with status symbols 4. According to the clothing attitude based on the sex-role attitude, the group of masculine and feminine had high score in fashion interest (II), status symbols consciousness, and individuality
A Numerical Study on Natural Convection Between Skin and Fabrics
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 142~148
In this study, FVM (Finite Volume Method) which is one of the 2-dimensional numerical approach has been conducted to anticipate the temperature distribution between skin and clothes by the change of air temperature and fabric characteristics including fabric thickness. Several experimental works have been done to understand the thermal insulation effect (If fabrics on a human body by measuring the averaged temperature in the air layer between skin and clothes or by measuring the thermal resistance of fabrics. However, the formal method is inconvenient to measure the temperature distribution in the air layer to evaluate the insulation rate of the clothes on the skin because the real size of the clearance between skin and the clothes is too small to place the temperature sensor, and in the Tatter method the relationship between human body and the fabrics are ignored. However, the numerical method will be very effective and economical way to evaluate the insulation efficiency of clothes when the computational result is in the reliable range. As the result of this study, the temperature change in the sir layer between skin and clothes was linear to the fabric thickness and this result coincides with many previous experimental results. Moreover, it is possible to predict the optimum fabric thickness for the best thermal insulation in the air layer between skin and clothes.
Consumer Dissatisfaction in Clothing Buying Process
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 149~160
Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.
Trends in Laundry Detergents in Korea
Journal of the Korean Society of Clothing and Textiles, volume 19, issue 1, 1995, Pages 161~169