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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 25, Issue 9 - Dec 2001
Volume 25, Issue 10 - Dec 2001
Volume 25, Issue 8 - Oct 2001
Volume 25, Issue 7 - Sep 2001
Volume 25, Issue 6 - Aug 2001
Volume 25, Issue 5 - Jul 2001
Volume 25, Issue 4 - May 2001
Volume 25, Issue 3 - Mar 2001
Volume 25, Issue 2 - Feb 2001
Volume 25, Issue 1 - Jan 2001
Selecting the target year
The Effect of Price Discount Frequency on Consumer Evaluation of Clothing Brand Equity
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1025~1036
This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity
Design and Manufacturing of Clean Room Garments Required at Ultra Clean Environment - Based on comparative analysis of Particle Release-
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1037~1045
This research is done to design and manufacture prototype clean room garments to improve the product yield of the clean room processing. To assist the research, other papers and references on the same subject were collected for analysis. Also the researcher made interviews with the workers at the clean room. The prototype garments made for this project was compared against the commercially available clean room garments used in the industry. A set of test was conducted to measure particle release from the garments. The prototype clean room garments was manufactured after having considered all the aspects stated above, and tested for the level of particle release. The test subjects performed 4 different movements(marching, arms stretch, squat and rise, and jogging) while wearing the prototype garments and commercially available clean room garments. Particle counts produced by each movement were measured. The data collected was statistically analyzed. The followings are the result of the test. 1) Overall, the prototype garments yielded less particle release.(p<0.001) 2) It showed greatest difference of particle counts for jogging(p<0.001) and squat and rise(p<0.001). In the arms stretch test. the prototype garments was also more effective in controling the particle, however, in the marching test. no significant difference was detected. 3) The prototype garments had less particle release in upper(p<0.001), middle(p< 0.001), and lower level(p<0.01) than the commercially available clean room garments. Manufacturing a new fabric for the clean room processing is important, but this research proves that the design of the clean room garments also determines the efficiency garments in the particle control. Therefore the same fabric can perform differently according to how it is designed. Improving the design will also improve the 7article control and reduce the cost of research. Eventually, the manufacturers will increase the product yield.
A Study on Garment Sizing Systems for Infants and Children
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1046~1056
For the purpose of standardizing sizing systems for infants and children's clothing, the researchers surveyed 20 different apparel manufacturers in Korea. The apparel production sizing systems used in the industry were analysed. The researchers also compared standard apparel sizing systems developed for infants and children's clothing in Korea. ISO, Japan, and U.S.A. The followings are the results of this study. 1. As survey findings of companies's views about sizing systems, boys or girls sizing system needed to be developed for 3 years old and over. The plus sizes are needed to be developed and children 9 years old and over need the plus size. 2. The body size specification in most sizing systems collected shows that chest circumference was increased 2cm for every infants sizes, and 3cm for boys and girls'sizes, from size 100 to size 130. However, the chest and waist circumference measurements were increased 4 to 8cm for large sizes, from size 130 to size 170. 3. There are similarity and dissimilarity among the standard sizing systems of ISO, Japan(JIS), U.S.A(ASTM), and Korea(KS). The ASTM developed infants'garment sizes for the babies who are 24months old and under. The most national standards, however, developed infant apparel sizing system for the babies under 105cm tall or 4 years old. 4. The range of body measurements covered by boys/girls sizing system were different by the nation. The U.S. system (ASTM) is for boys and girls who are taller than 120cm. The Japanese system(JIS) is for the children who are taller than 90cm.
A Study on the Relationship between Service Quality of Apparel Stores and Related Variables
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1057~1068
The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior
Classification of Body Types for Pattern Grading of Ready-to-Wear -focusing on Korean Males aged from 44 to 54-
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1069~1078
Pattern grading is a technique used to increase or decrease the size of a garment pattern according to the measurements in a given size chart. The original pattern is graded and laid out for cutting before mass production. This study tried to classify body types for pattern grading of jacket by applying a concept of "drop"defined as the difference between chest girth and waist girth and the difference between hip girth and waist girth for pants. Data were collected through the stratified sampling method. 138 subjects were selected out of 1,290 subjects of our sample population. Findings were as follows : 1) For pattern grading of jacket, the cell with the chest girth of 96cm and the waist girth of 87cm had the highest frequency rate and body type was 87H type and the coverage of this type was 9.52%. Then, the size specification 87-96 was the center of distribution. H type had seven ones such as 72H, 75H, 78H, 81H, 84H. 87H and 90H. H type had 33 observations and frequency ratio of 26.19%. Same types could be graded up and down from the reference size for the age group. And this reference size became to the starting point for developing the grading system. 2) For pattern grading of pants, fatty types, H10 type had six ones such as 80H10. 82H10, 84H10, 86H10, 88H10 and 90H10. H10 type had 28 observations and frequency ratio of 20.29%. H6 type had 6 ones such as 84H6, 86H6, 88H6, 90H6. 92H6 and 94H6. H6 type had 27 observations and frequency ratio of 19.57%. If lower body types were classified as same ones, these types could be graded up and down proportionately.
A Study on Relationship marketing of Apparel Store toward Customers-Focused on department store-
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1079~1090
This paper suggest the importance of relationship marketing of the apparel store, and proved the relationship between the relationship marketing factors and the relationship quality and performance. In this research, department store is focused, Credence service, contact guest service, and communication service are defined as relationship marketing factors. Satisfaction and trust are defined as relationship quality. And long-term oriented relationship, repeat purchase. and positive word-of-mouth are set to performance. The questionnaire survey was carried out 238 20's & 30's women in the capital region during nov, 2000. SAS package program was used to analyze the gathered data. The investigation of this research reveals some results. First, relationship marketing factor has effects on relationship quality. Second, it is proved that relationship quality has effects on performance. In conclusion, it is proved that relationship marketing of apparel store is very important marketing strategy that make concrete relationship with consumer and give satisfaction and trust to consumer, and then can make partnership with consumer for long-term consideration.
An Effect of Extrinsic Cue on Apparel Products Evaluation(Part II) - focusing the consumer′s characteristics -
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1091~1099
Evaluation on jean products were varied although they were the identical jeans. Therefore, we could confirm the bias by price. brand, and store when consumer evaluating jean products. The various consumer characteristics also provided effects evaluation on jean products. An evaluation on jean products is very subjective and the degrees depending on these three cues could be varied by consumer's characteristics. For empirical study, experiments by the subjects among students of ewha womans university were done by using jeans as stimulus. Data was collected by a questionnaire made up by a researcher based on the theoretical and pretest. Data was analyzed by ANOVA, factor analysis, grouping analysis, F-test, and etc. 571 data were analysed out of the 600 data. Cues such as price, brand, and store affected significantly the evaluation of jeans. The most important cue of all three was store, then price, and then brand. These three cues affected the evaluation of jean products separately and together. The result of the study was that the consumers characteristics mediated the effects of extrinsic cues like price, brand, and store on jean products evaluation. Consumer's characteristics like prior knowledge and shopping orientation mediated the effects of price, and store cue on jean products evaluation.
A Study on the Effect of On-line Store Attributes on Consumers' Purchase Intention of Internet Fashion Product Shopping
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1100~1111
The purpose of this study was to develop fashion On-line store attributes for fashion On-line shopping mall and to identify significant On-line store attributes, influencing consumers'purchase intention of interned fashion product shopping. A questionnaire was administered to 456 adults who had purchasing experience at fashion On-line shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis,
, t-test, frequency, percentage, one-way ANOVA, multiple regression analysis were utilized. The results were as follows; 1. The On-line store attribute dimensions of fashion On-line shopping mall were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. 2. The purchase experienced consumers showed higher purchase intention of Internet fashion product shopping and highly perceived about all sub-factors, except reputation. in On-line store attributes that have significantly positive influence on fashion On-line shopping attitudes. The purchase experienced consumers showed more favorable attitudes toward Fashion On-line shopping than non purchase experienced consumers. Attitudes toward Fashion On-line shopping have directly impact on purchase intention of Internet fashion product shopping.
Comparison of Brand Images Between Men′s and Women′s Wear Brands Targeting Middle Aged People or Older People
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1112~1121
The purpose of the study was to investigate and make comparison of brand images of men's wear brands and women's wear brands targeting middle-aged people or older people. Thus, the study could be an exploratory study to search apparel niche-market for middle-aged or older consumers. The questionnaire consisted of questions on 28 brand image. The subjects were to evaluate their brand images and rate on 5 point Likert-type scales of 28 adjectives. Most of the subjects were designers or merchandisers who worked for men'wear brands or women's wear brands. The SPSS/WIN Program was used to calculate frequency, t-test, and cluster analysis. The results from the study were as follow : 1) The common images which men's wear brands and women's wear brands strongly pursued were prestigious, luxurious. 2) Each 37 men's wear brands and 36 women's wear brands were clustered into one groups by brand images. The common images included in first clusters of men's wear and woman's wear brands consisted of prestigious. luxurious, formal, comfort, and conservative. This market needs to be more segmented by differentiated brand images.
The Distribution Intensity for the Infant and Children′s Wear
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1122~1130
Recently the importance of distribution channel design has been focused on due to a turbulent environment. The channel design strategy involves the choice of an optimal channel arrangement including channel width, channel depth, the types of intermediaries to be used, and the specific responsibilities of each channel member. The purpose of this paper is to investigate changes of distribution intensity in the infant & children's wear brand from 1997 to 1999, when Korea has faced changes before and after IMF intervention that influenced the Korean economy greatly. Thus, this study provides channel managers with some guidelines for establishing and adjusting the infant & children's wear channel strategies. The data is collected by the Korean Fashion Brand Annual published by Apparel News Co., from 1997 to 1999. infant & children's wear brands are selected and analyzed with Pearson correlation. Statistic analysis has shown different results in the type of brands in terms of distribution intensity. The type of brands between infant's wear and those for children differ in price and launching period. In the case of infant's wear brands, the launching period and total sales should be considered in designing channel distributions, while for children's brands total sales are significant. As the price increases, children's wear brands are significantly linked to their distribution intensity only in certain times at the starting point of IMF intervention. IMF intervention do not seem to influence the distribution intensity of infant's wear brands much as it did children's wear brands. It seems that the infant's wear industry is more stable than the children s wear industry. As a result, the marketer who plans distribution intensity for the infant's and children's wear brands should consider total sales, the launching period and the price according to the type of brands he deals with.
Is the Korean Clothing and Textile Industry Processing to Globalization\ulcorner
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1131~1142
This research attempts to evaluate the globalization concept and the development of advance progress of the Korean clothing and textile industry toward globalization. Globalization is driven by technology, which create the homogenization of tastes. In the business sector, globalization drives not only the physical presence in the foreign countries, but the way of looking at world markets and organizing as a basis for construction. The process of globalization of a company simply consists of exportation, establishment of foreign branch offices and overseas operations. Entrance to the overseas market can be divided into two categories, where one is based upon exportation method, and the other is based upon direct foreign investment. To observe the development of globalization of the Korean clothing and textile industry, a analysis of exportation and direct foreign investment by the industry was conducted. The result revealed the following: (i) The exportation and direct foreign investment of Korean clothing and textile industry has been focused in Asia, and the industry is influenced by cultural and geographic consciousness: and (ii) although the clothing and textile industry of Korea is still incomplete when compared to all industry, the study shows that globalization of the textile and garment industry is well underway.
Consumer Satisfaction/Dissatisfaction and Complaining Behavior of Clothing Cable TV Rome Shoppers
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1143~1154
This research aimed to examine consumer's expectancy disconformation related to purchase satisfaction/dissatisfaction and post-purchase behavior in cable TV home shopping. A total of 700 questionnaires were randomly sent to cable TV home shoppers and 172 copies were used in final analysis. Frequency analysis. correlation analysis, analysis of variance, regression analysis, path analysis, and multinominal logit were used. The expectancy discoformation on \"fitting\" and \"how well the clothes suits oneself\" were significantly related to the complaint behavior of return and refund. TV home shoppers tended to express their complaints by requesting the home shopping company or the manufacture company for a compensation rather than express privately such as warning friends, stop buying and boycotting the item. The significant variables that would influence consumers to seek refund rather than exchange were purchase satisfaction, request of compensation to the company, overall expectancy disconformation and expectancy disconformation on decoration and details and suiting oneself.
A Study on Evaluation of Salesperson′s Service and Purchase Behavior as related to Customer′s Personality type
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1155~1166
The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salesperson's service and re-purchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers. and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows: Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than J type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customer's convenience in E. I. S, N, T, F, J types had a significant effect on re-purchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention. also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.
Perception toward wearing school uniforms
;Marilyn DeLong;Karen LaBat;
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1167~1178
The Clothing Purchasing Behavior of Adolescent groups according to Shopping Orientation
Journal of the Korean Society of Clothing and Textiles, volume 25, issue 6, 2001, Pages 1179~1190
The purpose of this study was to segment adolescents according to shopping orientation and to clarify the different clothing behaviors among the segmented groups. The results may be useful for the marketer whose target is adolescents to make proper marketing strategies. The subjects for the final analysis were 436 adolescents who were living in Seoul and Pusan. The statistics used for analysis included factor analysis, cluster analysis, Cronbach
, one-way ANOVA, Dancan multiple range test and chi-square using the SPSS program. The results were as follows. Adolescents were segmented to 4 groups(Shop Loyalty/Convenience Pursuit Group, Pleasure/Brand Loyalty Group, Low Shopping Involvement Group and Economic Group). And the four segmented groups were significantly different in clothing purchasing motives, clothing evaluation standards, shop evaluation standards, information preference and demographic variables such as sex, and monthly spending money.