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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 26, Issue 12 - Dec 2002
Volume 26, Issue 11 - Nov 2002
Volume 26, Issue 9 - Sep 2002
Volume 26, Issue 10 - Sep 2002
Volume 26, Issue 8 - Aug 2002
Volume 26, Issue 7 - Jul 2002
Volume 26, Issue 6 - Jun 2002
Volume 26, Issue 5 - May 2002
Volume 26, Issue 3_4 - Mar 2002
Volume 26, Issue 2 - Feb 2002
Volume 26, Issue 1 - Jan 2002
Volume 26, Issue 3 - 00 2002
Selecting the target year
The Effects of Purchasing Situations and Affective Factors on Impulsive Buying Behavior in Boutiques
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 379~389
The purposes of this study were 1) to examine the conceptual structure of purchasing situations and affective states, 2) and to fine out the relationships among impulsive buying behavior, purchasing situations, and affective states in boutiques. The questionnaire was completed by 345 boutiques customers in Busan. Demographics showed that the customers were higher educated and had higher incomes than the average consumer in Busan. Data were analysed by factor analysis, and t-test. First, the purchasing situation perceived by boutiques customers consisted of five factors; Crowding, Atmosphere/service, Exhausting/salesman's attire, Display, and Price. The affective states related to the impulsive buying behavior in boutiques composed of three factors; Pleasant, Unpleasant, and Insecure. Second, the impulsive buyer perceived Exhausting/salesman's attire and the pleasant affection in stores higher than the unimpulsive buyer, and the unimpulsive buyer made higher scores than the impulsive buyer in the situation of C개wding, Atmophere/service, and the Unpleasant affection at boutiques. The results showed that impulsive buyer was influenced by purchasing situations and affective states in stores. They provided informations about impulsive buying useful to consumer behavior researchers and retailers related to boutiques.
A Study on the Evaluation of Ready-Made Jacket for Women according to Pattern Size Using 3D Scanner
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 390~401
This study was to evaluate the fitness and the suitability of size specification of the ready made jacket for women by analysing pattern size and space between skin and clothing using 3D scanner. The results were as follows: 1. Pattern B had the lowest score and the feeling of wearing was significantly different among the given patterns even though all jacket size specification were the same. 2. Ease amount was different between each brand even though the jacket size specification was the same due to the different pattern grading rules. And increasing grading amounts were bigger in horizontal direction rather than in vertical direction. 3. We could obtain accurate a 3 dimensional figure, using 3D scanner which was very useful and more accurate than 2 dimensional data using photography method. 4. Analyzing the average space between skin and clothing of each pattern, there was no significant difference in the average space between skin and clothing among all patterns except waist part of B88 size. And analyzing the average space between skin and clothing of each measured body parts by each size, there existed a significant difference in the interscye, abdomen and hip parts.
Sensibility Images of Korean Traditional Motifs Cognized by American College Students
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 402~411
The objective of this study was to investigate sensibility images of Korean traditional motifs cognized by college students in U.S.A. The subjects consisted of 217 male and 351 female undergraduate students. The experimental materials used in this study were 48 stimuli and questionnaires, composed of 7-point semantic differential scales of 15 bipolar adjectives. Twelve motifs selected from 3 groups of Korean motifs were used as motif stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test. The major finding were as follows: 1. Four dimensions were emerged accounting for the dimensional structure of the images of Korean traditional motifs. These dimensions were ‘quality’, ‘simplicity’, ‘cheerfulnees’, and ‘modernity’. Among them, ‘quality’and ‘simplicity’were the major dimensions. 2. Category, interpretation type, composition type, and application object had significant effects on the images of above-mentioned dimensions. The interpretation type had a significant effect on ‘quality’image, the composition type on ‘cheerful’image, and the application object on ‘modernity’image.
The Effects of Facial Attractiveness and Appropriateness of Clothing on The Task Performance Evaluation
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 412~421
The main purpose of this study was to examine whether there exist physical attractiveness stereotype, ‘what is beautiful is good’on the evaluation of stimulus person’s task performance in present Korea. This study also examine the effects of the appropriateness of the stimulus person’s clothing and subjects’sexes on the task performance evaluation. The index of the physical attractiveness of this study was the facial attractiveness judged by 30 female university students. The appropriateness of clothing was manipulated by 4 types of clothing perceived appropriate for two assumed situations by female university students. Three female faces having high, medium, and low attractiveness were simulated with the same body dressed four types of clothing using CAD system, and a total of 12 stimulus persons were created. A total of 524 male and female(262 of male, 262 of female) university students from 3 universities in Kwangju, Korea were participated as subjects in this study. The design for the experiment was a
randomaized factorial, with three levels of facial attractiveness (high, medium, low), and four types attire(formal-masculine, formal-feminine, casual-masculine, casual-feminine), two kinds of context (job interview, dating) in which perceptions were occurred. The data were analysed using MANOVA, Duncan test and F-test. The results were as fellows: 1. The stimulus person’s facial attractiveness exerted significant positive effects on the evaluation of task performance in both of two assumed situations (p<.001, respectively). 2. The appropriateness of stimulus person’s clothing did not influence on the task evaluation in both of two assumed situations. 3. The gender of subjects did not influenced the task performance evaluation in both of two assumed situations.
Analysis of Characteristics and Dyeing Properties of Gromwell Colorants(Part III) - Dyeing Properties of Cotton with Gromwell Colorants-
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 422~430
Dyeing properties of the colorants from gromwell on cotton fabric were investigated. The effects of dyeing conditions on dye uptake and the effects of mordants and mordanting methods on K/S value, color change and colorfastness were explored. Gromwell colorants showed low affinity to cotton fabric, and its adsorption isotherm was Freundlich type close to Langmuir type. Therefore, it was considered that hydrogen bonding and Vander Waals force were involved in the adsorption of gromwell colorants to cotton fabric. Pre-mordanting method except Sn mordant gave higher K/S value but it was not significant. Gromwell colorants produced mainly R and RP color on cotton fabric depending on mordants and mordanting method. Dyed cotton fabric showed generally high colorfastness irrespective of mordanting treatment. Light colorfastness was increased by repeat dyeing and Fe and Sn mordanting.
A Study of Customer satisfaction of Salesperson and Salesperson Loyalty in Apparel stores
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 431~442
The purpose of this study was to identify the importance of salesperson selling behavior such as salesperson's orientation, similarity with customers and expertise as well as the relationship benefits of salesperson. A total of 400 questionnaires were distributed to adults in Daegu-Kyongbuk area and 335 questionnaires were collected(84%) and 314 samples were used for the statistical analysis. The primary methods of the statistical analysis were factor analysis, confirmatory factor analysis, correlation and path analysis using LISREL 8. The results are as follows: First, clothings salesperson's customer-orientation(p < .10), expertise, similarity (p< .10) and salesperson's functional, social benefits showed positive relation with customer satisfaction. And salesperson's selling-orientation influenced customer satisfaction of salesperson negatively. In addition customer satisfaction of salesperson showed positive relation with salesperson loyalty and satisfaction of the stores. Second, the salesperson loyalty showed positive relation with store loyalty and word-of-mouth but showed negative relation with post-purchase information search. Customer satisfaction of stores showed negative relation with post-purchase information search but no meaningful relation with store loyalty and word-of-mouth.
A Study in the Perception of the Harmony of Coloration in Traditional Korean Dress of Korean and American Students -On the Tone on Tone Coloration-
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 443~453
The purpose of this research was to compare the evaluation of tone on tone coloration of traditional Korean dress by Korean and American women college students. The respondents were asked to evaluate 48 stimuli of the traditional Korean skirt and jacket with different tone of color. The evaluation of Korean and American students admit of various interpretation, and it can'be said that they were caused by their different cultural bacgrounds. The results of reseach can be summerized as follows. As to the red colors, Korean students evaluated vivid skirt and light or dark jacket, light skirt and vivid or dull, dark jacket, dull skirt and light jacket as harmonized. But American students judged light skirt and dull and light jacket as not harmonized. As to the yellow colors, both Korean and American students had common opinions that light skirt and dull jacket are well harmonized. Korean students thought vivid skirt and dull jacket, light skirt and dull, dark jacket, dull skirt and dark jacket are well harmonized. American students thought light skirt and vivid, light, dull jacket dull skirt and light jacket are well harmonnized. As to the green colors, Korean students evaluated vivid skirt and dull, dark jacket, light skirt and vivid, dull, dark jacket are well harmonized. But American students evaluated vivid skirt and light jacket, light skirt and dark jacket, dark skirt and vivid or light jacket are not harmonized. Among 48 stimuli of tone on tone coloration, Korean students evaluated 18 set and American students judged 30 set as harmonized.
A Study on the Ideology of the Costume Policy of Qing Dynasty
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 454~463
The purpose of this thesis is to understand the role and meaning of costumes in feudal dynasties through Ideology, Content, and Consequence of Costume Policy of Qing. And this is to investigate the Ideology of Costume Policy as the first strep. The ideology of the costume policy of Qing dynasty stemmed from the ethnic identity. Huang-tai-ji(황태극) was not only the emperor, but the Qing's principle costume policymaker. He thought that the Man people's horse-riding and archery was the basis of their nation and their costume was vital to these abilities. Therefore if thar changed to the large sleeve costume of the Han people, they would lose their ethnicity. Hurting-tai-ju succeeding emperors continued the ideolo효 of retaining ethnicity.
The Dyeability and Antimicrobial Activity of Cotton Fabric Dyed with Sophora Radix Extracts on Skin Microorganisms
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 464~472
The aim of this study was to elucidate dyeability and antimicrobial activity of cotton fabrics dyed with Sophora Radix extracts according to various mordants. Dyes were extracted from Sophora Radix using ethanol. Then, cotton fabrics were dyed with extracts two times by post-mordanting method in which the extract was 60% (owf, the mordant was 3% (owf), L.R was 1:20, the temperature was 60~7
, the time of dyeing was 60min., and the time of mordanting was 60min.. The dyeability was evaluated by surface color and color fastness. The skin microorganism was evaluated on S. sureus, B. subtilis, S. epidermidis, P. acnes, P. aeruginosa, E. coli, A. niger, C. albicans and T. mentagrophytes. The results are as follows; 1. When mordants were treated, surface color was 3.3Y to 0.1 GY in H (hue) value which indicated greenish yellow to yellow 2. The color fastness to perspiration, dry-cleaning, rubbing, and washing stain fabric showed 4~5 degree. The color fastness to light was improved to 4 degree by treatment of mordants. The color fastness to washing was 2 degree which was somewhat poor. 3. Cotton dyed with ethanol extracts was excellent on S. aureus, B. subtilis, S. epidermidis and p. antis. But that showed poor antibacterial activities on P. aeruginosa and E. coli such as gram negative baterials 4. Antibacterial activity of cotton fabrics dyed didn't be improved by treatment of mordant 5. Antifungal activity of cotton dyed with ethanol extracts was excellent on T. mentagrophytes. Especially, on T. mentagrophytes there was no growth of fungus during 72 hours in cotton dyed mordanting with SnCl
Effect of Opuntia Ficus-indicts variety Saboten Makino and Satsuma Mandarin Dyeing on Physical Characteristics and Colors of Protein Fabrics
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 473~484
The physical characteristics of silk and wool fabrics dyed with OFS-FR and SM-FR were examined and color difference and colorfastness of these fabrics were analyzed. The results are as follows; 1. The thickness, density and weight of both dyed fabrics were increased than those of undyed fabrics independently of dyeing materials and mordants. 2. Air permeability of all the silk samples increased than that of undyed silk, on the other hand, air permeability of most of wool samples decreased than that of undyed wool. 3. Thermal insulation values of silk samples were not consistent with dyeing conditions, but those of wool samples increased than those of undyed fabrics regardless of dyeing materials and mordants. 4. Color difference was clear between OFS-FR and SM-FR dyed fabrics. The colors dyed with OFS-FR-Al and OFS-FR-chitos an showed violet, those dyed with SM-FR displayed yellowish, in addition to in case of wool, dyed with OFS-FR-Cu the color was greenish yellow, in case of silk dyed with SM-FR-Cu that was yellowish red. 5. Sense of silk fabrics by sensory-test was soft and smooth. Feeling of colors in silk fabrics was wick, warm and slightly brilliant. In case wool, sense of dyed fabrics was slightly soft and slightly rough. Feeling of colors in wool fabrics was warm but not elegant. Therefore the result of sensory-test in silk might be better than that of in wool. 6. Colorfastness to dry cleaning and perspirations was good, but that to washing and sunlight was not fine.
Dyeing of Cotton with Rosemary Extract
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 485~491
Dyeing properties of rosemary colorants on cotton fabrics were investigated. Effect of dyeing conditions on dye uptake and effect of mordanting and cationizing on dye uptake, color change and colorfastness were explored. Also, antimicrobial activity of rosemary colorants was ascertained and further effect of cationizing on antimicrobial activity was investigated. Affinity of rosemary colorants to cotton fiber was considerably low, and its isotherm adsorption curve was Freundlich type, indicating that hydrogen bonding was involved in the adsorption of rosemary colorants to cotton fiber. The cotton fabrics showed generally high colorfastness except fastness to washing and light. The cationized cotton with Cationon UK(quarterly ammonium salt) showed higher dye uptake and shorter dyeing time, compared with the untreated cotton. The cationized cotton showed good colorfastness to washing, perspiration and rubbing. Antimicrobial activity of rosemary colorfastness was confirmed. The cationized cotton itself showed high bacterial reduction rate. For cationized and dyed samples, as dye uptake increased, bacterial reduction rate was decreased slightly.
A Study on the Changes of Advertising Appeals and Consumption Values of Cosmetic Advertisements in Adolescent′s Magazines
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 492~502
The purpose of this study was to investigate the advertising appeals and consumption values expressed on cosmetic advertisements in Adolescent's magazines from 1973 to 2000. The data for longitudinal content analysis were collected from Adolescent's magazine : Junior Joongang(1973.3∼1985.12), Highteen(1986.1∼1994.9), Cci(1994.l0∼2000.12). Collected data was consisted of 542 advertisements. 1. The product categories in cosmetics advertisements, the major were Base Make-up in the past but the number of Color Make-up, Functional Make-up, and Hair-related Products had increased in 1990s. Also, there were more increasing number of imported products than domestics. 2. The trend of appeals showed change according to time and society. Overall, a great many of cosmetic advertisements had emotional approach. Before the middle of the 1980's emotional approach had decreased, and mixed(rational and emotional) approach were dominated in 1990s. 3. The major consumption values in cosmetics advertisements were effective value. Especially, it had increased from 1990s. And esthetic value was dominated in the middle of the 1970s.
The Effect of Contexts, Clothing Type, and Clothing Color on Women's Impression Formation
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 503~514
A Study on Perception of Face Image of Point Make-up by demographic variables and preferences of the point make-up
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 515~526
The purpose of this study will find out the primary element of point make-up image perception, the point make-up image perception by point make-up trend and demographic variables such as sex and age. And this study will show the preferences of the point make-up. This study is based on the quasi-experimental study method with contents analysis method and experimental method. And content ana]isis is primarily based on the color trend and cosmetics colors which were suggested by a fashion magazine. Experiment was conducted by gathering opinions by poll, with the model wearing different make-ups and checking the typical reactions of people. To summarize, sex and age were found out to be influential variable to distinguish color perception abilities. This could verify that point make-up was important factor, influencing on the face image perception. also, face make-up effect could be maximized with Natural or common color groups rather than trend-oriented color group selections. And the polled preferred Natural color group with no point make-up or Classic color group to any other color group.
The Comparative Study on Price and Objective Quality of Apparel Products between Korea and United States - Focused on 1990's -
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 527~538
Although importance of the price and objective quality relationships, very few studies have investigated the relationship related to apparel products. The purpose of this study were to examine 1990's the relationship between price and objective apparel products quality in the Korea Market and the United States market. Data sources in this study consisted of consumer magazines which were published by nonprofit organizations(1990 ∼1999) : Consumer Times(Korea), and Consumer Reports(U.S.A). The results showed that the correlations between price and objective apparel products quality were very weak positive and highly dependent upon the specific apparel product categories. Therefore, price was not a reliable measure of apparel products quality in the two countries market places. This study will help the consumer understand the relationship between price cues and apparel product objective quality and provide additional information to enhance purchase decision making.
A Study of Tongil-Shilla(統-新羅)'s Skirt(裳)
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 539~547
Heungdukwang's(興德王) costume ordinance(834A.D.) is a very important written historical record because it reveals Tongil Shilla's(統-新羅) costume. And among the clothing pieces that appeared in Heungdukwang's(興德王) costume ordinance, from Pyosang(表裳), Naesang(內裳), we know they wore one skirt over another. But skirts appearing in visual records are wort in waist line or breast line, and when they wore skirts in breast line, there were shoulder belts or not. Also among the clothing pieces that appeared in Heungdukwang'a (興德王) costume ordinance, Yo( ) and Ban( ) seems to be connected with skirt. but it is not clear. So this study focuses on the history of wearing skirt in breast line and one skirt over another, shoulder belts of skirt, and relation among yo( ), Ban( ) and skirt. The results are as follows. First, wearing skirt in breast line is already appeared in Ancient Shilla's(新羅) clay figure, and wearing one skirt over another is also appeared in Sunhung tomb's mural painting. so it is not completely under the influence of Tang(唐). Second, the shoulder belts of skirt is for convenience of action, But, at that time, there is no shoulder belts of skirt in Tang(唐). Third, between Yo( ) and Ban( ), If Yo( ) is connected with skirt, it is a shoulder belts of skirt or waist of skirt. And Ban( ) is a ire of skirt.
A Study on the Post-Purchase Satisfaction of Clothing related to Shopping Value
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 3_4, 2002, Pages 548~559
Value is one of the most useful variable for achieving marketing concept that satisfy consumer needs. The issue related to which value consumers have when they're shopping and which effect this shopping value has on the process of consumer satisfaction formation, would be helpful to understand the post-purchase behavior as well as the process of pre-purchase decision making. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to the type of shopping value. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method were utilized to collect the data and subjects were 614 university students. Factor analysis, cluster analysis, frequencies, t-test, and structural equation model analysis were used to analyze the data. Two groups regarding shopping value were found, which included consumers with hedonic shopping value and consumers with utilitarian shopping value. Overall, the results revealed a similar tendency in the process of satisfaction formation between two groups. But the tendency, which expressive product performance was related to the positive consumption emotion more than instrumental product performance was and instrumental product performance was related to the negative consumption emotion more than expressive product performance was, was clearer in consumers with utilitarian shopping value than in those with hedonic shopping value. In consumers with utilitarian shopping value, expressive product performance has a greater effect on satisfaction than instrumental product performance did, but in consumers with utilitarian shopping value, expressive product performance showed a similar effect on satisfaction with instrumental product performance. Understanding of the post-purchase behavior of the consumers with hedonic shopping value and the consumers with utilitarian shopping value and practical administration of the differences of the two groups would contribute to build useful marketing strategies.