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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 26, Issue 12 - Dec 2002
Volume 26, Issue 11 - Nov 2002
Volume 26, Issue 9 - Sep 2002
Volume 26, Issue 10 - Sep 2002
Volume 26, Issue 8 - Aug 2002
Volume 26, Issue 7 - Jul 2002
Volume 26, Issue 6 - Jun 2002
Volume 26, Issue 5 - May 2002
Volume 26, Issue 3_4 - Mar 2002
Volume 26, Issue 2 - Feb 2002
Volume 26, Issue 1 - Jan 2002
Volume 26, Issue 3 - 00 2002
Selecting the target year
The Effects of Internet Shopping Interest, Fashion Interest, and Sex on Internet Clothing Purchase Intention and Selection Criteria
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 937~945
The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.
Brand Relationship Formation Process of Apparel Products(Part II)
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 946~957
Amicable brand relationships between consumers and brands are connected with consumers' positive attitude and strong attachment to the brands; therefore, it is necessary to examine the factors which affect consumers in forming brand relationships. Through theoretical review, two variables, brand association and brand communication, were manifested as important factors in building brand relationships. The purposes of this study were to identify the different types of brand association, and to examine the influence of brand association and brand communication on brand relationships. The survey which focused on ten casual wear brands and 739 young female students was conducted from August 20 to September 12, 2000. Spss 8.0 was used for factor analysis and regression analysis. Brand association was further delineated into brand value association and brand personality association and each variable consisted of several factors. Both performance value and emotional value among brand value association factors and both pride and sincerity among brand personality association factors showed goons influence on building brand relationship. Brand communication showed significant influence on brand relationship directly and indirectly.
Vietnam: Is it attractive market for Korean Textiles and Apparel Industries\ulcorner Recent investments, Future Directions, and Implications
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 958~969
No one doubts that textile and apparel industries have contributed to economic miracles of the export-led growth in Korea. However, by the turning of 1990′s, these sectors have encountered many problems such as decreasing of domestic production and exports mainly due to wage rise and shortage. Therefore, foreign direct investment to the low labor cost countries has been enlarged for a way of improving its competitiveness and increasing exports. However, no intensive study has been made exploring current investments and future directions. This study focuses Vietnam as one of the promising overseas investment countries. The purposes of this study are to analyze current investment status of Korean textiles and apparel firms in Vietnam, to explore merits and problems Vietnam has, and to present useful implications and strategies for Korean textiles and apparel companies. Analysis of current secondary data suggests that Korean apparel industry, rather than textiles industry, have invested more in Vietnam, mostly in southern Ho Chi Minh City. Investments of Korean apparel and textile firms have shown steady increase from 1990 but have turned to a decrease from 1995. Findings suggested that Vietnam has merits for attracting foreign investment since it provides relatively cheap labor and outstanding skillful hands suitable for apparel and textiles industries. In addition, because of EU quota increase and the trade agreement between Vietnam and USA it is likely for firms in Vietnam to increase exports to EU and USA Rapid expansion of domestic apparel market and "Korean trend (Han Rue)" in Vietnam resulted from successful star marketing of Korean firms are another merits Vietnam has to the Korean fm. However, regulations of central government, low efficiency of bureaucratic and stiff administrative process, difficulty of making decision in case of joint venture, lack of social overhead capital, high factory construction costs, weak construction condition, and the excessive competition among investment enterprises have found to be problems. Based on pros and cons of investment to Vietnam, marketing strategies, practical implications and future directions were suggested.
Orange Image on the Modern Fashion(Part I)
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 970~981
The purpose of the study is to clarify orange image in the modern fashion. So kinds of costume sample being visual power in orange have been selected from photographs in fashion magazines and divided into the tones : mist(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp). The study was measured by using 27 semantic differential hi-polar scales. The subjects were 50 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The data were collected using self-administred questionnaires and analyzed by Cronbach
, Factor analysis, MDS, ANOVA Sheff test and Regression analysis. The major findings of this research were as follows. 1. Factor analysis has extracted 4 factors of orange image in the fashion. These factor are Attractiveness, Audacity, Hardness and Softness, Cuteness. 2. There were significant difference in visual evaluation of tones. 3. The discrimination among tones was related to cuteness and weight of orange. 4. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.
Clothing Memory in the Apparel Purchase Behavior
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 982~992
The purpose of this study is to investigate the clothing memory which affects apparel purchase behavior. The construction of clothing memory, the relationship between clothing memory and apparel purchase behavior, and the difference of clothing memory among persons by demographic variables are examined 746 female apparel consumers answer the questionnaire and data are analyzed by factor analysis, canonical correlation, Pearson correlation, and t-test. The result of this study are as follows; 1. There are three dimensions in the clothing memory which memory apparel purchase behavior; general memory about clothing, memory of appropriate clothing for oneself and memory of apparel purchase. 2. nothing memory affects apparel purchase behavior. General memory about clothing plays the most important role in the apparel purchase behavior especially in the amount of apparel purchase. 3. Unmarried young women with high income, high education level, and decent job have large amount of clothing memory.
Aesthetic Characteristics of Traditional Wedding Dress in Japan
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 993~1004
This study was designed to examine the aesthetic characteristics of traditional wedding dress in Japan based on the internal
external aesthetics. They were extruded external and internal aesthetics based on pattern, color and fitting. The results of this study can be summarized as follows; Decorative characteristics in external aesthetics extracted into three factors; fantasticism, movement, amusement. The fantasticism was based on the omitted pattern, painting gold. The movement was presented through irregular composition, fitting method, and silhouette. The amusement was expressed through the composition focus on a near view and pattern reminded of bring up the image. Fitting characteristics in external aesthetics extracted into four factors; grace, cubic effect, optical illusion, and tradition. The pace was expressed through the weight, formativeness, and layered look The cubic effect was presented through spacing of belt and H-line silhouette. The optical illusion was based on the straight line of seam, V-pleats and straight silhouette of fitting, and high-waisted belt. The tradition expressed through the unchanged form since Heian-dynasty. Internal aesthetics were characterized by the naturalism and the moderation. The naturalism was presented through the natural pattern which based on subjective feeling, indignity and position of wearing man, and color based on taste. The necessaries, or pressed artificial moderation, were expressed through the clothing silhouette by simplicity.
The Effects of Retail Area and Shopping Mall Images on Consumer Behaviors
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1005~1014
The purpose of this study was to examine the effects of retail area image and shopping mall image on consumer behaviors in the retail area and in the shopping ma]1. Data were obtained from a survey to a stratified sample selected at the exits of five different malls. A total of 740 questionnaires were distributed, and 661 responses were analyzed. Stepwise regression analysis revealed that two retail area image factors of variety of stores and atmosphere significantly affected all three consumer behaviors (shopping, service facility visits, social activities). Stepwise logistic regression showed that facility and atmosphere of the retail area image and product & service and convenience of the fashion shopping mall image affected seven consumer behaviors in the shopping mall. The results indicate that the retail area image as well as the shopping mall image affects a variety of consumer behaviors in the shopping mall though no shopping mal1 image affects behaviors in the retail area.
A Study of the Usage and Sizing Selecting of the Apparels listed in On-line and Catalog Shopping
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1015~1025
This study is aimed at investigating and developing the use and sizing system of the apparels listed in on-line and catalog shopping in Korea. This is a basic study for an apparel sizing system to be developed, which could be used to approach consumers more easily and provide improved fitness and accuracy in terms of size and style of apparels for fashion E-commerce. A survey was conducted among the consumers who are more than 18-years-old and purchased more than two times the apparels listed in on-line and catalog shopping of two selected catalog shopping enterprises, and its statistical results are analysed from 281 respondents' questionnaires. The results of the study are as follows: 1. According to the result of the survey on the use and sizing system of the apparels listed in. on-line and catalog shopping, the consumers who purchased once apparels continue doing so in the same manner. A catalog shopping is the most preferred form of shopping. The most dissatisfying part in purchasing apparels is a poor quality of 'texture', and the second biggest problem is about 'size'About 51.2 percent of the apparels were not worn or even returned, while the top reason for that is 'Inappropriate size' and 'color', and 'texture'comes next on the list. 2. According to the survey on the recognition-rate concerning common' body size, most respondents were aware of their height and weight, and So percent of respondents said that they were aware of their waist circumference. But, chest circumference and hip circumference were recognized only by 58.4 percent and 35.6 percent of respondents, respectively. 3. According to the survey on difference between men and women, the male consumers have less aware of hip circumference than the female counterparts. The females have much more dissatisfaction with apparel sizing system and show higher return-rate of purchased apparels than the males.
Classification of Men's Somatotype According to Body Shape and Size(Part I) -Classification of Front View According to Body Shape-
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1026~1035
The purposes of this study were to classify the front view of trunk of adult males into several kinds of shape and to provide the characteristics and silhouette of each group which has same shape. As the sample, subjects were l290 males of 20 to 54 year-old. The procedure and results were follows; l. The principal component analysis was used to obtain the shape factor of the front of the trunk 8 factors in the front which explained 86.8% of total variance were extracted. 2. As the result of the cluster analysis of factor scores, the font of body was classified in 4 types. 4 types were named X, A, Y and H type in the front considering the characteristics of each type.
A Study on the Sizing System for Clothes of Lower Body -females from l9 to 24 years old-
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1036~1042
The purpose of this study was to set up the sizing system for clothes of lower body. Sample size was 191 females and their age ranges were from 19 to 24 years old. The lower body types for the sizing system were categorised by height and drop value of lower body(hip circumference-waist circumference). The results were as follows. 1. The Thick waist (drop value of lower body<21) and the Slender waist (drop value of lower body
27) had the low coverage rates of 14.2% and 11.5%, and the Normal waist (21
drop value of lower body<27) had the high coverage rate of 72.8%. 2. The height could be divided into three groups and thar covered 97.5%. The Short(152cm) covered 2l.0%, the Regular(160cm) 58.7% and the Tall(168cm) 17.8%. 3. The size interval of hip circumference was 4cm and the intervals of waist circumference were 3cm and 4cm. The interval of slacks length was 4∼5cm according to three height groups.
The Effects of Relational Benefits Between Fashion Retail Stores and Customers on Relationship Quality and Customer Satisfaction
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1043~1054
The purposes of this study were to empirically examine the effect of relational benefits and relationship quality in the core variables of relationship marketing on customer satisfaction, to investigate the causal relationships among these variables. The questionnaires was administered to 417 women shopped in a fashion retail store in Gwang-ju city during January 14-18, 2002. For analysis of data, frequency, factor analysis, regression analysis, and path analysis were applied. The results were as follows: 1. The customers' perceived relational benefits were categorized as follow: 1) special treatment,2) social, and 3) psychological benefits. Relationship quality was categorized into two factors: trust and commitment 2. The relational benefits significantly influenced customer satisfaction. 3. The relational benefits significantly influenced relationship quality. 4. The relationship quality significantly influenced customer satisfaction. 5. The relational benefits had both direct and indirect effects on customer satisfaction mediated by relationship quality. The results indicated that causal relationship was existed among these three variables.
The Analysis of Knit Wear Purchaser's Behavior of the Women in their Twentieth and Thirtieth
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1055~1065
The specific objectives of the survey were as follows: 1) to survey the knit wear purchasing behavior of the women in their twentieth and thirtieth, 2) to investigate the popular design, color, pattern and material, 3) to analyze the difference of knit wear purchasing behavior and preference. The data was on the base of the results of 321 pcs survey reports. The analysis methods was Means, Percentage, Frequencies, t-test and One-way ANOVA. The results of this study were as follows: 1) Most women were purchasing knit wear for combination with having other clothes. They were satisfied for design, color, activity and quality, but not for size changing after washing, keeping problems and raising of pilling. They liked simple or classic design, mono or pastel color, and no or simple skip pattern, check pattern. 2) The Single women were more purchasing knit wear by impulse for soft and easy handling, combination with other clothes, meet fashion trend than married women. And the women in their twentieth were get more informations for knit wear from mess media and displayed shop than the women in their thirtieth.
A Study on the Perceived Shopping Value and Consumer Satisfaction as related to Consumer′s Deal Proneness
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1066~1077
The Purposes of this study were 1) to identify the effects of clothing involvement on deal Proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows : (1) Among the factors related to clothing involvement deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest Fashion interest and all three factors of deal proneness had the effect on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest store images related to promotions had the effects on perceived hedonic shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the resulted of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positive]y influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the results of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.
A Study on the Micropores of BTCA Finished Cotton Fabrics
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1078~1084
Cotton fabrics were treated with 1,2,3,4-butanetetracarboxylic acid(BTCA) to impart durable press performance, which is formaldehyde-free DP finishing reagent. The pore structures of BTCA treated cottons were compared using a reverse gel permeation chromatographic technique(reverse GPC). A series consisting 4 kinds of water soluble sugars was used to study the elution characteristics of columns prepared from cotton fibers. From these data, differences in pore size distribution in the control and BTCA treated cottons were distinguished. BTCA crosslinks cellulose molecules provided wrinkle resistance to the treated cotton fabrics through ester linkages. Although crosslinking of cotton with BTCA reduced accessible internal volume across the entire range of pore size, differences in line pores were larger than in small pores. BTCA treated cotton exhibited reductions over 40% in large pore sizes.
Evaluating Bleaching Effects of a Sodium Percarbonate in the Washing Process with Enzyme Containing Detergents
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1085~1092
Changes in laundering habits and the efficacy claims made for oxygen bleach added to detergents necessitate a deeper investigation into the testing of the washing efficacy of detergents and washing process. The effect of the addition of a sodium percarbonate and bleach activator TAED to an enzyme containing detergent on the soil removal and antimicrobial properties were investigated with the measuring of residual H
. The addition of sodium percarbonates to enzyme containing detergent lowered the soil removal of EMPA 116 cloth. But sodium percarbonates had greater effects on that of colored stained cloths such as EMPA 115 and artificially soiled with wine and red pepper while they were presoaked at 20
or higher for So minutes or longer. Most of hydrogen peroxide was remained after washing. Over 99.9% of Staphylococcus aureus on the cotton cloth was removed in every washing solutions, but the cloth washed with enzyme containing detergent or detergent with oxygen bleach didn't show the antimicrobial property.
A Study on the Innovative characteristics and the Adoption of Casual Hanbok in the late of 1990s
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1093~1104
In this study, the diffusion phenomenon of casual Hanbok which started in the mid 1990s and has been widely spread ever since with innovative features in design, materials, etc., was reviewed. Through the interviews of 45 People who have worn casual Hanbok the advantages and disadvantages of casual Hanbok related to its innovative characteristics were recorded and analyzed. Through the questionnaires distributed to 482 adults living in Seoul, Busan, and Darjeon, the factors related to the adoption of casual Hanbok were examined. The following are the results from the empirical study. First the adoption of contemporary casual Hanbok is due to the consumers′ positive response to the excellence of casual Hanbok′s various innovative characteristics. What the consumers perceived as innovative characteristics of casual Hanbok in the survey results validated the findings of the depth interview, identifying seven subcategories of the innovative characteristics of casual Hanbok; aesthetics, positive training effect on body and mind, difficulty in we, practicality, psychological attachment for "Our Clothes", economic efficiency, and symbolic compatibility. And consumers who think highly of such spiritual and identity values as national consciousness, nature affiliation, and community consciousness, had high evaluation to casual Hanbok However, consumers′ prejudice against Hanbok that Hanbok is for old people, uncomfortable, and not suitable to modern life, tuned out to have a negative influence on the adoption. From these results, it can be concluded that casual Hanbok of the late 1990s is a fashion with innovative characteristics, different from the one in the l980s worn by the demonstrators of popular movements and democratic movements, and it emerged as a new symbol with the characteristics of cultural movement like community consciousness and nature affiliation.
High School Boys′ Satisfaction with a Korean Traditional Style Uniform and Image Evaluation
Journal of the Korean Society of Clothing and Textiles, volume 26, issue 7, 2002, Pages 1105~1113
The purpose of this paper was to understand the relationship of high school boy's satisfaction with a Korean traditional style school uniform and their attitudes and image evaluation to male regarding wearing school uniforms. A survey was administered to 128 male high school students. To find our factors of their attitudes and their images regarding wearing school uniforms, Varimax rotated factor analysis was adopted. The results showed that each few factors were identified in their wearing attitudes and images. Multiple regression analysis was to investigate the relationship between these factors and the satisfaction with their school uniform. As a result of this, if their satisfaction becomes greater, they tend to recognize the distinctive design of their school uniform and wear their school uniform on various occasions. In addition, the more they become satisfied with their school uniform, the more the students are comfortable with the uniform and recognize it as a symbol of status as well. The relationship between the factors of their wearing attitudes and satisfaction with their school uniform shows that of their satisfaction becomes greater, they recognize the school uniform as good looking, comfortable and as an intelligent image. The analysis of their attitudes and images indicates that the factor of a good looking images is correlated with all factors of their attitudes. Therefore the attitudes of high school boys toward wearing a school uniform have been changed and revealed to be different from previous research results.