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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 28, Issue 12 - Dec 2004
Volume 28, Issue 11 - Nov 2004
Volume 28, Issue 910 - Oct 2004
Volume 28, Issue 8 - Aug 2004
Volume 28, Issue 7 - Jul 2004
Volume 28, Issue 6 - Jun 2004
Volume 28, Issue 5 - May 2004
Volume 28, Issue 3_4 - Mar 2004
Volume 28, Issue 2 - Feb 2004
Volume 28, Issue 1 - Jan 2004
Volume 28, Issue 3 - 00 2004
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A Study of Korean-American Consumers' Fashion and Shopping Behavior Based on a Bidimensional Model of Acculturation
Lee Yoon-Jung ; Lee Jaeil ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1545~1553
This study assumes a bidimensional model of acculturation theory in order to understand the acculturation patterns of Korean-Americans and their fashion and shopping behavior. Bidimensional models of acculturation suggest that acculturating individuals may possess the components of both the heritage culture and the new, host culture. A combination of email and paper and pencil surveys was conducted with a convenience sample of Korean-Americans who are living in Seattle and vicinity area (n=108). The questionnaire included questions related to the respondents' and their parents' demographic information, the respondents perceived relationship with their parents, self-reported ethnic identification, ethnicity-related behaviors/attitudes, clothing involvement, shopping motivations, and fashion reference groups. The results support the bidimensional models of acculturation process as opposed to the linear model. Three different groups among Korean-Americans based on their ethnic identification pattern were found: a group with dominant Korean identity(Segregation group), a group with dominant American identity(Assimilation group), and a group with dual identity(Integration group). According to the results of MANOVA and subsequent Duncan and Scheffe tests, the Integration group showed distinct characteristics from Segregation group or Assimilation group, in terms of their ethnicity-related behaviors/attitudes, clothing involvement, shopping motivations, and fashion reference group influence.
Golfers' Intention to Adopt UV Specialized Clothing as Innovation: Based on Rogers Theory
Sung Heewon ; Slocum Ann C. ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1554~1561
In the U.S., outdoor enthusiasts such as golfers have been focused on skin cancer prevention practices since their outdoor activities lead to extensive sun exposure during peak sun hours. The purposes of this study were to investigate golfers current sun protection behaviors and five attributes and their impacts on the intention to adopt UV specialized clothing based on Rogers' theory. UV specialized clothing as a preventive innovation is related to sun protection behaviors. However, there has been little effort to explain the intention to adopt a preventive innovation regarding health-related practices. With a convenience sampling method, a total of 158 useful questionnaires were collected. Ninety one percent were male golfers, and their age ranged from 16 to 80 years old(mean age=30 years). About
reported to practice sun protection behaviors. About
disagreed on the relative advantage, compatibility, observability, and triability of UV specialized shirts and reported the low intention to purchase it. Current sun protection behaviors and five attribute variables were entered in the multiple regression equation to explain the dependent variable of intention to adopt the innovation. Triability was the best predictor of the intention to adopt UV specialized shirts, followed by current sun protection behaviors, compatibility, and relative advantage. With four predictors,
of the variance of intention to adopt was explained. The present study provides how the golfers current sun protection behaviors play important roles in explaining the intention to adopt the preventive innovation. Physical and functional features of UV specialized clothing were also significantly associated with their intentions to adopt it.
The Effect of Materialism and Agent of Socialization on the Symbolic Consumption in Clothing
Lee Sunjae ; Ko Eunkyung ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1562~1570
The main purpose of this study was to investigate the elements which influence the symbolic consumption in clothing. Materialism and agent of socialization have been studied and the affect of these two are also developed. The theoretical study and survey methods were used. The survey was administered to 426 women in their twenties living in Seoul and Kyungki region. SPSS packages were applied to find out the results of ANOVA Duncans multiple range tests, means, standard deviation, factor analysis, and regression analysis. The major findings of this study could be summerized as follows; First, the subordinate parts of symbolic consumption was divided into these three parts; fashion oriented consumption, brand oriented consumption, hedonic consumption. The average of hedonic consumption was higher than other subordinate parts of symbolic consumption. Second, symbolic consumption was seemed to have the differences according to materialism and its subfactors. The higher materialism indicated, the higher symbolic consumption was. Third, symbolic consumption was proven to have the differences according to agent of socialization such as reference group and mass media. The higher the influence of the reference group and mass media was, the higher symbolic consumption was. Fourth, according to the results of the regression analysis examing the relative influences of variables affecting symbolic consumption in clothing, the influence of the reference group was the most important variable. The influence of mass media and materialism was related positively to the symbolic consumption.
A Comparison of Impulse Buying Behavior and Credit Card Use between Korean and American College Students
Park Eun Joo ; Forney Judith C. ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1571~1582
Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards promote spending by making the transaction simpler and by removing the immediate need for money. College students grown up in a credit card society attain cards at college's time and keep cards for 10 years over. In an effort to extend understanding of consumer behavior across cultures, this paper examines the cultural differences of impulse buying behavior and credit card use between Korean and American college students, and to investigate the relationships between impulse buying behavior and credit card use in each group. Data were obtained from student credit card users attending universities in metropolitan areas in Korea(N=154) and America(N=194). Data were analyzed using by Confirmatory Factor Analysis, MANOVA, MDA, and Regression. The results indicated there are significant differences of fashion-oriented impulse buying and credit card use between American and Korean college students. The impulse buying behavior is likely to increase for both Korean and American students who use credit cards for spending. Findings suggest that credit card use is important in predicting impulse buying behavior across these two cultures. Implications are drawn for the increasing global phenomenon impulse buying behavior and credit card use.
Testing for Measurement Invariance of Fashion Brand Equity
Kim Haejung ; Lim Sook Ja ; Crutsinger Christy ; Knight Dee ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1583~1595
Simon and Sullivan(l993) estimated that clothing and textile related brand equity had the highest magnitude comparing any other industry category. It reflects that fashion brands reinforce the symbolic, social values and emotional characteristics being different from generic brands. Recently, Kim and Lim(2002) developed a fashion brand equity scale to measure a brand's psychometric properties. However, they suggested that additional psychometric tests were needed to compare the relative magnitude of each brand's equity. The purpose of this study was to recognize the psychometric constructs of fashion brand equity and validate Kim and Lim's fashion brand equity scale using the measurement invariance test of cross-group comparison. First, we identified the constructs of fashion brand equity using confirmatory factor analysis through structural equation modeling. Second, we compared the relative magnitude of two brands' equity using the measurement invariance test of multi-group simultaneous factor analysis. Data were collected at six major universities in Seoul, Korea. There were 696 usable surveys for data analysis. The results showed that fashion brand equity was comprised of 16 items representing six dimensions: customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Also, we could support the measurement invariance of two brands' equities by configural and metric invariance tests. There were significant differences in five constructs' mean values. The greatest difference was in customer feeling; the smallest, in customer judgment.
Applying QFD in the Development of Sensible Brassiere for Middle Aged Women
Kim Jeong-hwa ; Hong Kyung-hi ; Scheurell Diane M. ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1596~1604
Quality Function Deployment(QFD) is a product development tool which ensures that the voice of the customer needs is heard and translated into products. To develop a sensible brassiere for middle-aged women QFD was adopted. In this study the applicability and usefulness of QFD was examined through the engineering design process for a sensible brassiere for middle-aged women. The customer needs for the wear comfort of brassiere was made by one-on-one survey of 100 women who aged 30-40. The customer competitive assessment was generated by wearing tests of 10 commercial brassieres. The subjective assessment was conducted in the enviornmental chamber that was controlled at
As a results, we developed twenty-one customer needs and corresponding HOWs for the wear comfort of brassiere. The Customer Competitive Assessment was generated by wearing tests of commercial brassiere. The subjective measurement scale and dimension for the evaluation of sensible brassiere were extracted from factor analysis. Four factors were fitting, aesthetic property, pressure sensation, displacement of brassiere due to movement. The most critical design parameter was wire-related property and second one was stretchability of main material of brassiere. Also, wearing comfort of brassiere was affected by the interaction of initial stretchability of wing and support of strap. Engineering design process, QFD was applicable to the development of technical and aesthetic brassieres.
Characteristics of Ease in Men's Custom-fit Business Jackets
Kang Yeosun ; Choi Hei-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1605~1616
The purpose of this study was to investigate the commonly accepted ease for a custom-fit business jacket, which provides all customers with the optimum fit regarding their individual body sizes, shapes as well as their personal preference, and also to characterize the factors which affects the ease amount, thereby, supply the reference data to manufacturers of the apparel industry. This study consisted of anthropometric measurements as well as sensory evaluations, and analysed ease amount by body sizes, ages, fit satisfaction, self-perception of body, and the prefered fit levels. There were 272 subjects for anthropometric measurement of which 128 subjects were applied for ease analysis and sensory evaluation. The subjects were males of 20 to 65 years old. The ease at chest was the most sensitive to body sizes and shapes, while waist and hip were easily modified to accommodate the silhouette of the jacket. The main dimensions affecting individual perceptions of fit and ease were the characteristics of body shape, in particular, girth, followed by age. Customers paided most attention to the shoulder fit while customers who preferred a more fitted line showed more concern with ease for jacket fit. It was clearly observable in case of waist fit preference. In addition, the preferred fit at chest, waist and hip would be changed by the perception of ons's hip size.
The Study about Visual Environment in Fashion Store (Part I) - Focusing on the Elements of Store Visual Environment -
Kim Seonsook ; Jin Sunmee ; Hyllegard Karen ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1617~1624
The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.
Natural Dyeing using the Colorants extracted from American Fleabane (Part II) - Dyeing properties on cotton -
Shin Younsook ; Cho Arang ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1625~1631
The purpose of this study was to investigate dyeing properties of cotton fabrics by American fleabane extract. Effect of dyeing condition on dye uptake and effect of mordanting on dye uptake, color change and colorfastness were explored. Its affinity to cotton fiber was considerably lower than wool, and its hydrogen bonding was involved in the absorption of American fleabane colorants to cotton fiber. K/S value of premordanting was higher than sim-mordanting or post-mordanting. Except that Sn mordanted showed high K/S value, it did not significantly increase. American fleabane produced mainly yellowish color on mordants and mordanting method. Cotton fabrics showed generally high colorfastness except colorfastness to washing.
Segmentation of the Cosmetics Market according to Shopping Orientation
Hwang Choon Sup ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1632~1643
The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.
Influence of Living Abroad on People in General and Their Clothing Style: A Case Study of Koreans
Yu HaeKyung ; Kim Chanju ;
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 12, 2004, Pages 1644~1654
As globalization has been accelerating in recent years, more people have opportunities to live abroad for an extended period of time, which is known to have strong influence on consumers. The main purposes of this study were to examine if and how sojourning experience could bring changes to people in general and in clothing styles with focus on Korean adults. The researchers conducted in-depth interviews on a total of thirty-six women and twenty-one men who lived in foreign countries more than two years and have been back in Korea longer than one year. The major results indicated that in addition to personalities, age, length of stay, activities during stay, gender, and cultural distances played important roles in bringing long-term changes on people. Re-established self-identity, changes in values, and openness toward diversity were major common changes observed in the interviewees. In addition, they became educated consumers with good knowledge of diverse brands and prices, and emphasized value as opposed to price. Changes in clothing styles were noted mainly among women. They placed high importance on having their own style, coordination and appropriateness, which were consistent with the general changes. Influences of different cultures were also noted.