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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 28, Issue 12 - Dec 2004
Volume 28, Issue 11 - Nov 2004
Volume 28, Issue 910 - Oct 2004
Volume 28, Issue 8 - Aug 2004
Volume 28, Issue 7 - Jul 2004
Volume 28, Issue 6 - Jun 2004
Volume 28, Issue 5 - May 2004
Volume 28, Issue 3_4 - Mar 2004
Volume 28, Issue 2 - Feb 2004
Volume 28, Issue 1 - Jan 2004
Volume 28, Issue 3 - 00 2004
Selecting the target year
A Study on the Attitude in Recognition of Environmental Pollution and Safety of Laundry Detergents - centering around Jeonju.Gunsan -
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 189~199
This study analyed the results of the survey on the actual condition and the attitude in using laundry detergents of housewives in Jeonbuk region centering around Jeonju\ulcornerGunsan. The purpose of this study is to give more reasonable and scientific clothing management and to help to solve the problems of the environmental pollution caused by laundry detergents. Both Jeonju(71.4％) and Gunsan(71.0%) got informations about environmental pollution through mass media like TV and Radio. As for the degree of recognition of regenerated soap, comparing with the synthetic detergent, most people thought that the regenerated soap had better detergency, less water pollution, and less harm to the human being than the synthetic detergent. Accordingly, it showed they misconceived it. It showed that the aged consumers in Jeonju and Gunsan had all good attitudes for the practice. As roles of consumers toward the problems of environmental pollution, the respondents who thought that the consumers roles were important took high percentage(Jeonju 86.8% and Gunsan 84.5%). In conclusion, they showed high degree of concerns in the recognition of necessity about the proper use of detergent, however, low in their attitudes in real life applications.
A Study of Cyberfeminism in fashion in the digital era (Part II) - Focused on aesthetic values -
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 200~211
The Purpose of this study was to review the effects of the cyberspace mentality on fashion as a visible symbol of feminity and to analyze terms of its aesthetic values. As for the research methodology, relevant theories across cultures and disciplines are reviewed and an experimental study is conducted to explore spiritual objectives in cyberspace. Then, major issues facing the digital society. symbolized in the computer networks, are reviewed in terms of feminine identity and physical beauty from a feminist＇s viewpoint. Lastly, the aesthetic values found in the spatial meditation of a new dimension (reality versus virtuality) is comparatively analyzed. The virual reality technology and bio-medical technology are combined to be represented in fashion to create a more realistic virtual world than the real one. Such a world may well be characterized by virtuality, artificiality, masquerade, and fantasy. The intrinsic values which are revealed as psychiatrical or psychological implicated values featuring virtual or artificial implications may well be characterized by distopia, hyper, hybridity and Sur Reality.
Entry to Chinese Market for Korean Fashion Brands： Current Situations and Suggestions of Marketing Strategies
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 212~223
The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands＇entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed： 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with ＂Han Rue＂. Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.
The Effect of VMD Structural Elements on Fashion Brand Attitude
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 224~234
This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.
Evaluation of Subjective Fabric Hand： Comparing Bipolar Adjectives with Unipolar Adjectives
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 235~242
The purpose of this study was to develop a scale for the evaluation of the subjective fabric hand. In order to find out the appropriate method for the evaluation, bipolar adjectives were compared to unipolar adjectives. One hundred female university students we.e selected as judges. They assessed 9 fabrics using the 9 point scale system for both bipolar and unipolar adjectives. When using the bipola. scale, judges responded more consistently showing smaller deviation among their responses. The Judges seemed to understand the meanings of adjectives in the bipolar scale more clearly than in the unipolar scale. Unipolar scale has twice the number of questions than bipolar scale does. Therefore. judges often felt bored responding to the questions using unipolar adjectives. If the appropriate antonym can be found through verified method, bipolar scale seems to have more advantages than unipolar scale.
Image of a Region's Co-brand： The Case of'CHIMERIC'
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 243~251
This study was interested in examining the image of a co-brand with the case of＇CHIMERIC＇, the co-brand of Daegu city in Korea. The purpose of the study was to investigate the difference in brand image by brand knowledge and the effects of brand image on brand preference, brand purchase, and brand satisfaction. A total of 354 questionnaires collected from the region(Daegu)＇s residents, who were aware of CHIMERIC, were analyzed. Factor analysis extracted 6 factors of brand image including symbolic image, product, ad, price, distribution, and publicity. The results revealed that there were differences in product and publicity images by brand knowledge. Symbolic and publicity images and brand knowledge affected brand preference, which in turn had the strongest effect on brand purchase. Brand knowledge also affected brand purchase while no direct effect of brand image was observed. Brand satisfaction was affected by brand preference, publicity, and ad image.
The Conceptual Framework of Building Fashion Brand Equity; Focused on casual wear brand
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 252~261
In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.
A Study on the Satisfaction and the Clothing Behavior based on the Perceived Somatotype by Korean Female Students
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 262~269
The purpose of this study is to identify the effect of perceptions of somatotype on the satisfaction of somatotype and the clothing behavior. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. The questionnaire was composed of three sections; perceived somatotype-self, satisfaction of somatotype and clothing behavior. Data were analyzed by frequency, factor analysis, and regression analysis. This study established the factors(the lower half the body, the upper half of the body, height, body-shape)as the perception of somatotype. In the clothing behavior, this study drew the 3 factor(aesthetics, fit, utility). The result of regression analysis reveals that the perceptions of somatotype-self are major determinant to influence on the satisfaction of somatotype. But the perceptions of somatotype-self are major determinant to influence on the aesthetic factor among three factors.
Analysis of the Men's Fashion Style in the Fashion Collections
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 270~279
The purpose of this study is to make a basic resource in developing a design satisfying male consumers＇ fashion inclination by examining the features of the men＇s fashion style shown in the fashion collections. Collected were 1,291 photos relating to the suit style through the analysis on the men＇s fashion collections for 8 years(1995-2002). Representative men＇s fashion images are extracted from these photos, then figurative features were analyzed and typified according to image, and finally representative fashion styles were presented and its meaning was analyzed. Representative men＇s fashion images are Sophisticated, Casual, Elegant, Active, Natural, Classic, Romantic, Ethnic, Military, Marine, Colonial, and Avant-garde. With the subcategories such as detailed shape of jacket and trousers, the relationship of color between upper and lower clothes, type and organizing method of material quality, type and arranging method of pattern, and coordination, the extracted fashion images were analyzed the figurative features. After finding out the common and different features, four men＇s fashion styles were suggested. Formal style maintains the typical suit style and has the feature expressing the men＇s authority, tradition, and honor. It includes Sophisticated, Elegant. and Classic image. Casual St Sporty style has the feature that there is a change in the volume of suit by adding activity to the typical suit style. It includes Casual, Active, and Natural image. Uniformed style is that political and social environment such as war has an influence on the suit design. It includes Military, Marine, and Colonial image. Deformed style has the feature that it suggests new type instead of adhering to the typical suit design. It includes Ethnic, Romantic, and Avant-garde image.
Fashion And Basic Apparel Goods In Merchandising Process (Part I) - Concept Of Fashion And Basic Apparel Goods -
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 280~291
Apparel goods are classified by many criteria for ease of merchandising implementation. Fashion and basic goods are also an oucome oi classification. Previous studies pnvide some criteria by which apparel products can be classified into fushion and basic goods. Among those ciiteria, seasonality, fashionability, clothing types, complexity in pnduction, simplicity of style, pioducuon volume, degree of style change by season, could be listed. This study, first explored how apparel merchandisers and designers define fashion and basic goods in relation with those criteria. Definitions of fashion and basic goods were explored in terms of design elements (i.e., style, color, material), production volume, sales ratio, proportion in product assortment, and contribution to profit. The study adopted a qualitative approach by use of eighteen infepth interviews with menhandisers and designers. Six were from women＇s wear brand, Seven from men＇s wear brand, and 5 from casual wear brand. All the interviewees agreed that they are using the classification of basic vs. fashion goods. However, they are using diverse terms to indicate the basic and fashion goods. The interviewees defined each group based on its contribution to total sales or profit complexity in design, production volume, and style change by season. Basic goods had a higher level of production quantity, contribute more to profit simpler design, and less style change by season than fashion goods.
Development and Evaluation of Functional Lab Gowns in Point of Thermoregulation and Thermal Comfort
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 292~302
The purpose of this study was to evaluate thermal properties of lab gowns developed from the point of safety and work efficiency. We evaluated thermal and subjective responses of subjects wearing functional new lab gowns (Type B, C, D) and a popular lab gown on the market (Type A). Type B was a new lab gown made of woven fabric with functional cuffs. Type C was a new apron made of woven fabric with arm protectors. Type D was a new lab gown made of non-woven material with functional cuffs and openings around the armpits. Temperature in the climatic chamber was set at 19
C as an indoor temperature in winter and at 24
C in summer. There were no significant differences in rectal temperature and heart rate among four types of gowns and between two air temperatures for 120 min. Mean skin temperature was much higher in the type A and B than in He type C and D (p .05). In the 19
C air, clothing microclimate temperature on the back was the highest in the type B and was the lowest in the type C (p .05). Clothing microclimate humidity was not significant differences among gowns. In subjective .esponses, subjects perceived that Type B was the warmest gown in the 19
C and the hottest and more humid in the 24
C than other gowns. Inversely, type C was the coolest gown among four gowns. Both in the 19
C and in the 24
C, the Type D had gained most responses of being comfortable. In conclusion, the temperature difference of 5
C was more of an influencing factor than the difference from four types of lab gowns. Secondly, we recommend the manufacturers to make lab gowns with functional cuffs for safety purposes. Thirdly, the spread of the type of apron with arm protector will contribute to increase of the frequency of wearing in summer. Fourthly, it is necessary to study continuously about lab gowns with non-woven materials for researchers exposed to toxic chemical and biological materials.
Characteristic Changes on Nonwoven Fabric by Charcoal Printing
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 303~311
The purposes of this study were to investigate characteristic changes on nonwoven fabric by the charcoal printing. It separate grind charcoal as two different size of particles 45-52
for hand screen printing on three kind of nonwoven fabrics. To examine the effect of charcoal printing on nonwoven fabric were to obselve surface changes by a scanning electron microscope, dyeability by using spectrophotometer, moisture regain by oven method, air permeability, anion property, deodoriration and antibacterial activity. The results were as follows： When charcoal powder concentration increased from 3 to 9％, K/S value also increased from 3.06 to 8.55. When charcoal concentration increased, moisture regain also increased. In same concentration, moisture regain occurred higher as particle of small size. Air permeability decreased when the charcoal printing concentration increased. Anion occurrence appeared 140-160ion/cc from three different kinds of nonwoven fabrics in 3％ and 9％ charcoal concentration. Therefore, occurred anion ineffectively. In concentration of 3％, rate of deodorization measured as 89％, 83％ and 87％, and 9％ concentration caused 96％, 86％ and 93％ of high deodorization. Antibacterial activity examination in nonfinished nonwoven fabric resulted range of 60％, however, 3％ and 9％ concentration finished nonwoven fabric resulted 99.9％ of excellent antibacterial activity.
A Study on the Purchasing Practices, Wearing State and Overall Satisfaction with Shoes for High School Studene
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 312~319
The purpose of this study is to provide information for the manufacturer of shoes. The data was collected through a questionnaire on purchasing practices, wearing state and overall satisfaction with shoes for high school students. The questionnaire survey was conducted on 598 high school students(49.2％ male students, 50.8％ female students) in the Cheongju area. Statistical tests such as frequencies, percentages, and crosstabs were conducted to analyze the data. The results were as follows： 1) The main reasons for buying new shoes were replacing worn out shoes or color and design coordination with other apparel. 2) Male students bought shoes generally from shoe stores and sports brand retailers, but female students bought mainly from shoe stores. The order of criteria considered for purchasing was design, size, price, color, style coordination and comfort. 3) While attending school, male students geneially wore sports shoes, but female students wore sports shoes and dress shoes by similar ratio. 4) The male students used primarily ordinary sports shoes and casual shoes secondarily, and for female students, primarily ordinary sports shoes and sneakers secondarily. 5) They were satisfied with shoe design and color but quality of the material and durability were unsatisfactory. 6) When they wore shoes for long hours, they experienced fatigue of the whole leg and general discomfort, blisters on the feet, and red skin.
A Study on Men's Suit Purchasing Behavior (Part I) -Focusing on Men in Their 20's∼40's-
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 320~331
This study was attempted to examine male consumers＇suit purchasing Behavior of subdivided groups according to apparel shopping orientation in men＇s suit purchasing and to suggest basic information applicable to marketing. The sample was taken from 705 men who were aged twenties through forties living in and suburbs. A total of 655 questionnaires were used in the final statistical analysis using factor analysis, reliability test, ANOVA, Duncan test, and X
-test. The results of this study were as follows： 1. The dimensions of apparel shopping orientation were composed of economical, brand/store loyalty, fashion consciousness and convenience shopping orientation. 2. The dimensions of apparel store attributes were composed of atmosphere and service, convenient shopping, fashion and sale promotion, price, quality and reputation. 3. Three groups were classified after group analysis of four factors in male consumers＇apparel shopping orientation： group focusing on convenience (47.2％), group focusing enjoyment of shopping(31.0％), and group focusing economic aspects(21.8％). Additionally differences of the three groups were examined according to importance of store attributes, use of information sources, purchasing Behavior, clothing evaluation criteria and demographic variables.
A Study on Expression and the Extent of Using Make-up According to the Make-up Lifestyle of Woman
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 332~343
This is a study on expression and the extent of using make-up according to the lifestyle of woman. The purpose of this study is to induce factors which decide the lifestyle of woman, group them, understand groups＇ demographic characteristic and study on make-up expression and the extent of using make-up according to the lifestyle of groups. This survey is conducted to 611 women and analyzed with SPSS package. The result of a study is as follows： 1. We classified them into 5 factors such as factors of make-up preference, arance-oriented, economy and information-oriented, daily make-up, and interest in make-up with the method of AIO analysis. Then I researched groups on the basis of the mean of those factors. As a result, it is classified as a make-up oriented group, a consciously daily make-up group, a unconcern of make-up group, and a reasonable make-up pursuit group. 2. The demographic characteristic according to the classified lifestyles showed the difference as a result of variance analysis of age, marital status, job, education, and monthly pay. 3. A result of variance analysis on the extent of satisfaction with their faces according to the lifestyle showed the difference of facial satisfaction with complexion, skin, eyes, nose and so on. 4. We analyzed a reason of make-up, a extent of make-up, image to express, the most concerning part for make-up, and the type of cosmetics which people use most in order to know the difference of make-up expression and the extent of using make-up. As a result, its variance showed the difference among groups.
A Basic Study Contributes to Extract the Standardized 3D Body Data for Women Aged 60 and Older
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Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 344~353
The purpose of this study was to offer the basis contributes to extract the standardized body data from 3D body measuring for women aged 60 and older. The WB4 of Cyberware was used, and the measuring program of 3D scanning data was 3DM. This study was focused to verify the reliability of 3D data and to offer the effective utilization of 3D measuring on the research for elderly women■s body. Subjects were 19 women aged 60 and older. And three women in late twenties and three dressforms for women were comparing subjects to analyze the signiscant difference by age or human body variable making error. First, 3D scanning was executed twice on each subject, but any significant difference was not appear between two scanning data. So we certifed we could get the consistent and reliable data from the 3D scanner used in this study. Second, the reliability of 3D measuring data was analyzed, and the error range which meant the difference between 3D data and traditional measuring data was analyzed. In elderly women, the significant difference between two data was appeared in 19 body parts. The 7 of 19 were concerned with armpit point. In young women, three significant difference were appeared, and in dressforms, any significant difference was not certified. From these results, we could certify that age or human body variable produced the difference between two data. Third, the data of elderly women from three measuring methods, 3D measuring, traditional measuring, and measuring on 2D photographs were compared. From the result, we found that the 3D measuring data was quite reliable for most body parts excluding some width parts. But in elderly women, there were some limitation to extract reliable data because of their unique body characteristics. In order to be a role of the effective measuring method, the 3D measuring protocol reflected the body characteristics of each age or gender had to be prepared.
Determination of PCDD/F in Working Clothes of a Municipal Waste Incineration
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 354~363
PCDD/F (Polychlorinated dibenzo-p-dioxins and dibenzofurans) in both of treated fabric and untreated fabric for working clothes of a municipal waste incineration were determinated. The treated fabric for working clothes was developed for less exposure of PCDD/F in municipal waste incinerations. The total concentrations of PCDD/F in some parts such as surface, middle layer, inside for treated and untreated fabric were investigated. The I-TEQ value of surface was 0.23370ng TEQ/g for treated fabric, 0.15355ng
TEQ/g for non-treated fabric. On the other hand, the value of middle layer was 0.00077ng
TEQ/g, respectively. The surface of the treated fabric containing high levels PCDD/F was caused by absorption of them. Therefore, PCDD/F of the treated fabric in middle layer was less I-TEQ value than that of the untreated fabric. The treated fabric makes effect on preventing PCDD/F from permeating into human body.
The Representation of Feminization in Men's Fashion in Korea Since the 1990's
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 2, 2004, Pages 364~375
The purpose of this study is to analyze how the men＇s fashion with the representation of Feminization which has appeared on our specialized fashion magazine from 1990 though 2003. Firstly, the factor which exposed the representation of Feminization in men＇s fashion were the change of conventional sex role, the change of ideal beauty, the variety of information, the pursuit of personality and the polycentrism of thought. Secondly, the formative characteristics of Feminization in men＇s fashion represented fitted silhouettes which distinctively show the body line, elastic fabric and see-through fabric of androgynous image, accessory and wave hair which expressed in gentle image. In colors, it represented vivid tone, pastel tone, red colors and yellow colors. Fitted silhouttes and elastic fabric has a effect of minimalism of the last 1990＇s fashion, and wave hair of gentle image has a effect of change of ideal beauty since 2000. Therefore, elements of representation of Feminization in men＇s fashion were silhoutte, fabric, color, accessory, hairstyle and the representation of feminity in men＇s fashion has referance to fashion.