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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 28, Issue 12 - Dec 2004
Volume 28, Issue 11 - Nov 2004
Volume 28, Issue 910 - Oct 2004
Volume 28, Issue 8 - Aug 2004
Volume 28, Issue 7 - Jul 2004
Volume 28, Issue 6 - Jun 2004
Volume 28, Issue 5 - May 2004
Volume 28, Issue 3_4 - Mar 2004
Volume 28, Issue 2 - Feb 2004
Volume 28, Issue 1 - Jan 2004
Volume 28, Issue 3 - 00 2004
Selecting the target year
Shopping Orientations of Internet Consumers and Receptive Attitudes towards Sales Promotion Activities
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1037~1047
The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇
coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.
Biodegradabilities of Cotton Fabrics treated with Silicones
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1048~1056
Hydrophilicities of finished cotton fabrics were evaluated in respect of moisture regain and wickability. Changes in internal structure were determined using X-ray diffraction and surface changes in degraded samples were observed through a microscopy. Activated sludge test, soil burial test and enzyme hydrolysis were employed to evaluate the biodegradabilities. In addition, correlation analysis was done between biodegradability and the factors affecting biodegradability in each evalution methods. It was shown that hydrophilicities of silicone finished specimens were lower than that of untreated cotton and decreased in a row of PDMS(polydimethyl siloxane : -CH
)＞AFS(amino functional siloxane ; -C
)＞MHPS(methylhydrogen polysiloxane : -H, Cat : (C
Zn) Although, moisture regain of mercerized cotton was higher than those of the others, wickability was shown to be lower. It was represented that crystalinities of cotton fabrics decreased by the silicone treatment. In activated sludge test and soil burial test, biodegradabilities of silicone treated specimens were lower than that of untreated cotton, where specimens of higher biodegradability exhibited higher biodegradability except mercerized ones. The results from enzyme hydrolysis, however, showed somewhat different tendency in that biodegradability was more closely related with the crystallinities of fabrics. It can be thought that enzyme hydrolysis is carried out for short time, physical accessibility becomes important.
Analysis of Fabric Shrinkage in Sewing Machine Embroidery
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1057~1064
Silk, polyester, cotton, and wool fabrics were embroidered with varying stitch length of 3mm, 5mm, and 10mm to examine the difference in fabric shrinkage in terms of sewing direction, fabric thickness, cover factor, stitch length, and fiber type. Warp, filling, and bias direction of sewing resulted in no difference in fabric shrinkage. Within the samples with same stitch length, there was less fabric shrinkage in fabrics with higher fabric thickness or higher cover factor. There was larger shrinkage when sewn with longer stitch length. Comparing fabrics with different fiber types but similar fabric thickness, silk and polyester fabrics showed the smallest fabric shrinkage and wool fabrics showed the largest shrinkage. It is shown that similar fabric shrinkage between silk and polyester is due to the similarity in cover factor.
A Study on Information Search and Impulse Buying Behavior according to the Internet Clothing Shopping Motives
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1065~1075
The purpose of this study is to examine consumers＇ internet clothing shopping motives and its relation with information search and impulse buying behavior. Also, this study examines how these variables affect internet shopping satisfaction. An on-line survey was made to collect data, and the replies from 940 people, who had an experience of apparel shopping on line, were used in the analysis. The research results are as follows: 1. As the results of factor, internet shopping motives comprised 4 factors: pleasure shopping motive, economy shopping motive, and information search shopping motive. 2. Consumers usually visited 3 different sites to shop clothing and they spent about 15-30 minutes at the malls. 3. Pleasure shopping motive and ongoing information search influenced on impulse buying behaviors. 4. Ongoing information search, economy shopping motive and impulse shopping behavior gave a strong influence on the internet shopping satisfaction. 5. Consumers were classified into 4 groups in terms of internet shopping motives: convenience group, economy pursuing group, and pleasure pursuing group.
The Study about Black Dress Image of Mordern Fashion
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1076~1087
The purpose of the study is to give new aesthetic values of black dress one of the important items in contemporary women＇s fashion. Through the work, to give the new aesthetic characteristics that women really needed can be found. This study was processed by fashion books and articles, literal material with fashion photos which were related fashion trend from 1920 to the present. The results are as follows: In early 20th century, the black dress, which had simple form pursuing function like little black dress. In the middle of the 20th century, elegance and minimalism was represented by black dress, expressed erotic images together with see-through fabrics. In the end of the 20th century, body conscious style of black dress expressed sensual images of women. Modem black dress has design characteristics of the form: simple, close, exposure type and of the materials: matte, transparent and dazzling etc. Simple type emphasizes feminine elegance, while close type and exposure type disclose woman body curve to express erotic images. Matte materials made black dress express feminine elegance while transparent materials and dazzling materials made black dress express erotic and sensual beauty. The aesthetic characteristics of black dress were as followings: Sensualism expresses sexual attractiveness of women-close type and exposure type black dress and see-through materials and dazzling materials made black dress. Simplicity of extreme decoration effects are expressed through black dress having temperate and simple form. Femineity expresses traditional femineity to emphasize chaste, modest and elegant women images-the black dress, which is made of simple form, velvet and satin materials. Modernism combines black colour, which is called modem colour, with simplicity and function factors and pursues simple form. Ascetic practice controls mental and physical desire of the individuals, simple form without decoration covering up woman body and box type silhouette of black dress. Therefore, the study on image of the black dress, which have made appearance at modern fashion, is thought to help develop fashion trends and design, through which modern women express themselves and their beauty.
A Study on the Practices of Clothing Reuses and Clothing Attitudes by the Green Store Users
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1088~1099
This study looked into the features of the consumers who positively reuse the clothing through their actual exchanges at second-hand clothing stores. The findings indicate that it shows the features of the consumers who perform the environmental activities by treating the clothing to be actually left unused, in an environmentally-friendly way, and that it may present the programs that will be able to create more consumers on the basis of its findings. The study used the questionnaire method, and the subjects were selected among those who have the experience of buying the second-hand clothing. The findings are as follows. 1. The major users of Green stores were found to be many among the females in their forties by the age, with 2 million Won or more by the income, of the graduates of high school or higher by the educational background, or of the housekeepers with children by the job. 2. The practices for the Green store utilization showed the highest ratios in one or two times of uses a month, one to four pieces of purchases a month, female clothing by the article, or trousers by the purchasing item. 3. As for the level of satisfaction after the clothing purchase at green stores, 70 percent of the respondents were satisfied, and the high ratios were seen with "the price was very low" or "since it seemed to support the environmental issues" by the reason for the satisfaction. 4. The findings on the clothing attitudes by the green store users showed fashion and social status symbol (factor 1), feminine modesty (factor 2), convenience (factor 3), alignment (factor 4), and economy (factor 5).
The Meaning of Hair Style in Modern Fashion Design -In aspects of gender and cultural/political standpoint-
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1100~1111
The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.
The Visual Environment Factors of the Store and the Store Types Preferred by Consumer Traits - Based on the Consumer Segmentation by Store Choice Criteria -
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1112~1120
The visual environment of the store is a very important factor to attract consumers into the store and make consumers purchase products. Therefore retailers should have concerns about store environments to differentiate their stores from other stores. Thus this study focused on visual environment of the store influencing consumer behavior. The concrete purpose of this study was to identify preferences of store environments and store types by consumer traits. First, the store choice criteria factors were examined and through the cluster analysis, several consumer groups were constructed. And then the visual environment factors of the store that consumers perceived important were identified and the visual environment factors of the store preferred by consumer groups were examined. Finally, store types preferred by consumer groups were examined. The findings of this study can assist store designers and retailers to set up a store environment or visual marketing strategies
Research Trend in Korean Fashion Marketing and Its Implications: Based on Journal Publications by 2000
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1121~1131
The main objectives of this study were to examine the research trend in fashion marketing which has developed relatively recently among all subject areas in clothing and textiles, and to make suggestions regarding the future direction of the area. Research papers published in the first volume to the year 2000 volume of the Journal of the Korean Society of Clothing and Textiles, Journal of the Korean Home Economics Association, and Journal of the Korean Society of Costume were examined and a total of 252 papers were categorized as fashion marketing papers. The results showed that the research topics were concentrated around consumer behavior, particularly decision making stage, and approximately a quarter of the papers dealt with 4P＇s -product, price, place and promotion- in marketing. Over 80% of the papers used survey method, and more than half of the papers examined female subjects exclusively, while only 6 research papers focused on males. The results indicated how fashion marketing area has been developing and what are needed to expand and strengthen the area.
Research on the Slit Length of Tight Skirts
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1132~1141
The purpose of this research was to ascertain the optimum rear slit length of tight skirts in terms of comfort and appearance. The typical measurements of tight skirts on current market were recorded and a questionnaire survey of women in their twenties was conducted in order to find out the current conditions of the skirts and specific complaints about motion restrictions. Just over half the respondents (50.4%) reported that they had experienced damage to the slit usually when they were stepping on a bus and also walking and running. The clothing test showed that the slit length increased as the motion went from "walking" to "going up stairs", and to "stepping on a bus" In addition the slit length significantly decreased as the hem circumference of skirt became wider. On the basis of those results, a wearing test, evaluating sensual comfort and appearance, was also conducted and the results showed that the slit length of 385mm was most prefered.
Effect of Constituent Characteristics of Cotton Fabrics on the Visual Perception and Image Scale
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1142~1152
The purpose of this study is to verify the visual perception on various cotton fabrics of the same color. Results obtained through subjective evaluation of cotton fabrics showed that the textural adjectives could be classified into 3; warm/cool, flexibility and surface property, the sensibility adjectives into 5; simple, attractive, masculine, conservative, comfortable and visual perception adjectives into 6; hard, warm, smooth, brilliant, classic and casual. Image distribution results on 12 different fabrics, showed different distributions among textiles on visual perception due to varying texture and sensibility. In thickness, weight, weave type, bending and surface characteristics which are structure characteristics, significant differences were shown for visual perception examination. Having placed into an image scale, visual perception dimension developed divided into the ＇soft-hard＇ axis and the ＇warm-cool＇ axis.
Effect of Knit Structure on the Hand Properties of Weft Knitted Fabrics -Focusing on Objective Hand Evaluation-
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1153~1164
The purpose of this study was to knitted nine kinds of single knit and examined mechanical properties and hand to provide the fact that knit, tuck and miss stitch applied to various structure have an effect on hand of weft knitted fabrics. It was good to use tuck stitch rather than miss stitch to increase elasticity of knitted fabrics. As tuck stitch and miss stitch were double or triple overlaps, tensile resilence(RT) decreased by increase of friction contacted among stitch. As cross tuck stitch and cross miss stitch were knitted double or triple, bending rigidity(B), hysteresis of bending moment(2HB) and shearing(G) properties increased by jamming of stitch. As tuck stitch and miss stitch were overlap, thickness increased and they became thicker than miss stitch. Also, as they became thicker by these tuck stitch and miss stitch, compressional energy(WC) increased. It appeared that coefficient of friction(MIU) of cross tuck stitch was larger than coefficient of cross miss stitch. Mean deviation of surface roughness(SMD) had a tendency to be larger as tuck stitch and miss stitch increased. As cross tuck stitch and cross miss stitch were overlaps double or triple, KOSHI and FUKURAMI increased, total hand value(TIV) and NUMERI appeared high in double cross tuck stitch and double cross miss stitch.
A Survey on the Actual Condition of Wearing Disposable Coveralls of Railroad Rolling Stock Maintenance Workers
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1165~1174
The purpose of this study was to survey on the actual condition disposable coveralls of railroad rolling stock maintenance workers. The data were obtained from 100 male workers of railroad rolling stock maintenance wearing disposable coveralls using a questionnaire. The results were as follows. Disposable coveralls were exchanged into new ones in a week or 1-2 weeks. The major reasons of the exchanges were ＇Because it was contaminated(76.2%)＇ and then ＇It was torn(23.0%)＇ The response to the wearing frequency was the highest in ＇As possible as freqeuntly＇, and then ＇Sometimes＇ When workers were reluctant to wear the coveralls, the first reason was heat owing to wearing the coveralls. Therefore, wearing frequency became lowered in Summer. The torn parts of disposable coveralls most frequently were around the armhole and the crotch. The contaminated parts followed with the cuffs, the arm, and then the back. The uncomfortable parts were around the neck and the armholes. Workers felt uncomfortable because of heat and sweat caused by garment design obstructed convective airflow. Second, they complained that the coveralls make them irritated in a toilet. Third, they dissatisfied with materials of coveralls because the soils like oil were soaked into the coveralls and stained on the inner clothing. In regard of the color of coveralls, worker＇s favorite color was blue. In regard of style, the preferences to the separate style with a hood and the coveralls style with a hood were 49.0% and 25.0%, respectively.
Evaluation of the Thermal Properties of Disposable Coveralls for Railroad Carriage Maintenance Workers
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1175~1185
This study evaluated thermo-physiological and subjective properties of improved disposable coveralls for railroad carriage maintenance through climatic chamber trials and a filed study. Subjects wore five kinds of disposable coveralls (Type A: a disposable coverall on the market, Type B: a coverall with an improved hood and size-adjustable design, Type C: a coverall with a portable hood, Type D: a coverall with small holes for ventilation, Type E: a sleeveless coverall, Type F: a separated type of coverall with half sleeves) The air temperature in the climatic chamber was set in 9
For each condition, subjects simulated the railroad work for 120min. and rectal temperature, skin temperatures, clothing microclimate and subjective sensations were measured. The results of chamber trials showed rectal temperature and clothing microclimate did not display significant differences by clothing type. In 30
air temperature, mean skin temperature was higher in Type E and Type F than in Type A(p＜0.05) but between the improved coveralls(B-F), we could not find any significant difference. In the case of thermal comfort, the most preferred types were Type B and Type C in 9
and Type F in 30
. All subjects felt more comfortable in the improved coveralls than in coveralls of the market (Type A). In field study, workers preferred Type B, Type C and Type F to Type A but the most favorite type differed by the specific type of work. Especially, workers were dissatisfied that Type D tore easily due to lots of small holes around the armpits and Type I did not protect workers＇ shoulder and arms from oil contamination. According to the climatic chamber trials and field study, the most effective coveralls were Type B and Type C for winter and Type F for summer.
The Effect of Department Store CRM on Customer Satisfaction and Loyalty -Focused on clothing product customers in Deajeon area-
Journal of the Korean Society of Clothing and Textiles, volume 28, issue 8, 2004, Pages 1186~1195
The purposes of this study were to investigate the factors of CRM activity and the difference in CRM activities of department stores and to analyze the effect of CRM activities on customer satisfaction and loyalty. Investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who did shopping those stores. The data were analyzed with factorial analysis, multiple regression analysis, path analysis, ANOVA, Scheffe Test, etc., using the SPSS 10.0. The results of this study were: 1) Six factors were identified: ＇benefit ＆ information＇, ＇service＇, ＇customer invitation＇, ＇customer contact＇, ＇special management＇, and ＇purchase-related help＇; 2) CRM activities of three department stores were different, and department store buyers and customers were different in perception on CRM activities; and 3) Customer satisfaction was affected by the CRM factors like ＇service＇, ＇customer invitation＇, ＇purchase-related help＇, ＇benefit ＆ information＇, and ＇customer contact＇ Customer loyalty were affected directly by customer satisfaction, ＇benefit ＆ information＇ and ＇service＇, and indirectly by ＇customer invitation＇, ＇purchase-related help＇, ＇customer contact＇ through customer satisfaction.