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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 29, Issue 12 - Dec 2005
Volume 29, Issue 11 - Nov 2005
Volume 29, Issue 9_10 - Sep 2005
Volume 29, Issue 8 - Aug 2005
Volume 29, Issue 7 - Jul 2005
Volume 29, Issue 6 - Jun 2005
Volume 29, Issue 5 - May 2005
Volume 29, Issue 3_4 - Mar 2005
Volume 29, Issue 2 - Feb 2005
Volume 29, Issue 1 - Jan 2005
Selecting the target year
The Effect of Trial-Experience Information on the Traffic and Sales Performance of Apparel Product Websites
Kim Tae-Youn ; Lee Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1369~1380
This study suggests a strategy of providing apparel product information from the wearers' perspective on Internet shopping malls, as a way of compensating for the lack of opportunities to try on the actual product. On an actual Internet shopping mall that sells apparel product, the 'trial-experience information' (the experiential information provided by the fit models who tried on the products) was provided for 83 different items from four women's wear brands. The traffic and sales performances (number of visitors, page view, gross sales of goods, conversion rate, and the numbers of customer transactions) of the apparel product websites that contain trial-experience information were compared to the performances of the brand's websites before this information was implemented. The changes in percent contribution of these brands in women's wear category were also noted. The specific results are as follows: First, all the four performance measures as well as the percent contribution of the experiment products in women's wear category increased noticeably throughout the experiment period (11 to
). Second, when the percent contribution of these brands in women's wear category in terms of traffic and sales performances were compared to the previous year, these measures increased between
. Third, the amount of customer transactions also increased after the trial-information was provided, yet to a relatively smaller extent
. The findings showed that trial-experience information provided on the Internet shopping malls may reduce customers' risk perception and lead to increased sales of apparel product and improve the site use ratio.
The Study about Masstiege High-end Products (Part I) -Focusing on Values-
Kim Seon-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1381~1388
The purpose of this study was to identify features of masstiege high-end products by comparing to original old high-end products. For this purpose, the differences in values between each consumer groups divided by preferred products types (high-end products, original old high-end products) were examined. This study was executed by consumer survey and 279 female data were used in analysis. The results are as follows. First, the value factors pursued on high-end products were constructed by factor analysis and the factors consisted of 4 elements; conspicuous, aesthetic, durable, conformity. Next, the differences in value elements between masstiege high-end products and original old high-end products were identified by t-test. The consumers preferring original old high-end products pursued conspicuous features significantly more and the consumers preferring masstiege high-end products considered aspects of aesthetic and conformity elements as more important. And according to kinds of preferring high-end product, demographic characteristics were different. The consumers who were of high age, high education and high income and married consumers preferred original old high-end products, whereas the consumers who were of low age, low education and low income and unmarried consumers preferred masstiege high-end products. Finally, marketing strategies for masstiege brand were suggested on the base of the results.
The Sales Promotion Effect of Bargain Sale of Department Store -Focused on the Differences by Year and Merchandise Class, and on the Relationship with the Consumer Attitude Index-
Kim, Sae-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1389~1398
The purposes of this study are to verify the sales promotion effect of bargain sale of department store, and to investigate the relationship between the effect of bargain sale and the consumer attitude toward economics. For those purposes, secondary data was collected. The data was composed of monthly sales data of women's casual wear, men's suit, inner wear, infant's wear, and golf wear in a department store from 1996 to 2003. The data on consumer attitude toward economics was collected from 'Consumer Attitude Index' issued by SERI. The results are as follows. First, there were differences in the sales promotion effects of bargain sale by merchandise class and by year. Men's suit was the class that the effect was highest, and inner wear was the class the effect was lowest. In addition, the effects were simultaneously lowered by year. Second, sales promotion effect of bargain sale had relationship with consumer attitude index. The yearly transitions of the two data were almost similar. This means that as the consumer attitude becomes pessimistic, the motivation to consume also becomes lower, so that sales promotion effect of bargain sale also decreases. In addition, women's wear and men's suit showed the most similar transition patterns with the consumer attitude index.
Analysis of the Shape of Gathered Skirts using a Three-Dimensional Measurement System
Jung Hee-Kyeong ; Lee Myung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1399~1409
The purpose of this study was to analyze the shape of gathered skirts using a three-dimensional measurement system. And in this experiment, I try to accumulate three-dimensional data of wearing model and to figure out analyzing method made by shape of clothes. The experimental design consists of two factorial designs. I set up three different kinds of fabrics, ratio of gathers. Therefore nine samples were made. The instrument and tools for three-dimensional measurement was whole body 3D scanner. Analysis program used in experiment is RapidForm 2004 PP1 and Pattern Design 2000. Data analysis utilizes SPSS WIN 10.0 Package. T-test to effect an inspection of evidence, there was difference about measurement times. One-way ANOVA to analysis effect of gather made by gathering conditions. The following results were obtained; 1. As a result of inspecting an error several times using a three-dimension measurement system, convinced data was obtained. 2. At front, distribution of gap amount was larger than back. And as ratio of gathers increased, distribution of gap amount showed regularly. 3. After analyzing horizontal sectional figure of skirts, as a height of skirt changed from waist to the bottom of skirts, the results showed as follows. While section width, section thickness, node width, node depth increased, node count decreased. 4. With the horizontal section levels of gather skirt, the silhouette on middle hip section was similar with the silhouette of body line. And as ratio of gathers around hip section increased, nodes showed regularly. At the bottom of skirts showed different nodes by different gathering condition.
An Analysis on T-shirts Design
Choi Jung-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1410~1420
The purpose of this study was to analyze characteristics of effective expression on T-shirts pattern by peirce's semiotic theory. The methods of this study was to analyze 721 T-shirts patterns in designer's collection from 2000 to 2004. The results of this study were as follows: First of all, iconic expression showed high frequency after 2000. Characteristics of effective expression were as follows: In geometric expression, repetition was presented as a symbolic sign by regular proportion and rule of dot, line, plane, irregularity, mixture of irregular dot, line, plane. Mixed expression was presented as a iconic and symbolic sign by collage, mixture of dot, line, plane, icon and letter. In iconic expression, simplification of iconic sigrl was presented as a iconic sign by simplification of form, color, texture, realistic expression using digital as a iconic sign, and symbolic face, body as a symbolic sign. Pop art's expression was presented as a iconic sign by a cartoon and commercial character and illusion was presented as a iconic sign. In letter's expression, brand logo was presented as a symbolic sign by transformation of letter's design, a symbolic sign of numeral by transformation of size, thickness, form, color. Symbolic message phrase was presented by slogan, fashion trend, brand image, descriptive indication message as a index sign by using icon or singleness. In conclusion, characteristics of effective expression on T-shirts pattern will present not only the theoretical foundation to raise the value added, but also the information about beauty sense of times, political and social value.
Research on Characteristics of Shoe Manufacturing Companies according to Outsourcing Types
Yoh, Eun-Ah ; Kwon, Young-Ah ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1421~1431
In this study, outsourcing behaviors of shoe manufacturing companies were studied and four types of outsourcing were generated based on qualitative data collected through in-depth interviews with 21 practitioners of shoe manufacturing companies. In results, shoe manufacturers are actively adopting outsourcings in production of raw materials(RM) as well as final products(FP). However, relatively less effect is being made on outsourcing in the field of product planning, international marketing and information technology. Four types of outsourcing include shoe manufacturers focusing on: 1) domestic production of RH and FP, 2) domestic production of RM and international production of FP, 3) domestic/international production of RM and FP, and 4) international production of RH and FP. These types were differed. from their manufacturing items, product planning skills and target markets of shoe manufacturing companies.
The Relationship between Interactions and Needs Satisfactions in Apparel Brand On-Line Community
Hong, Hee-Sook ; Kim, Gi-Euk ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1432~1443
The purpose of this study was to identify the relationship among the sub-dimensions of interaction and the relationship between interactions and needs satisfactions in the apparel brand online communities. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. The results were as follows: The suggested structural equation model which showed the relationship between the interactions and needs satisfaction in communities were accepted(
, GFI=0.97, AGFI=0.95, RMR=0.045, NFI=0.93, AIC=123.80). The interaction of company-consumer hads a positive influence on the interaction of consumers-consumers(H1) and the interaction of consumers-consumers had a positive influence on the interaction of consumers-company(H2). The interaction among community members had a positive influence on the satisfaction of interest needs(H3), transaction needs(H4) and relationship needs(H5) in the community. The relationship needs satisfaction had a positive influence on the interaction of members to the company(H6). Therefore, marketers in apparel company should be fully aware of reciprocal influence among types of interaction when planning marketing programs to promote each type of interaction. Furthermore, they also have to plan marketing activities to manage effective interaction.
Study on the Characteristics of Modern Punk Fashion
Sohn Hyang-Mi ; Park Kil-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1444~1453
In this study, I tried to analyze the characteristics of modem punk fashion by applying characteristics of modem cultural phenomena. The method of this study is the qualitative study: I analyzed collections from 1996 to 2003 by suggesting an analysis frame based on bibliological studies and applying internet photo materials to the analysis frame. As a result, modem punk fashion has the following characteristics. First, it tends to promote things that are entirely different from the previous expression methods by using the overlapping of texts combined with things that are heterogeneous. Second, the scope of its decoration has been expanded with the aid of the expression method, in which the objects that had not been used as decoration previously have been transformed into media. Third, the appearance of non-mainstream group who has suggested the anti-mainstream thought that violates the uniformed beauty of punk group has expanded the scope of classes that accept the punk fashion. Lastly, clothes, wigs and accessories have been commercialized through the permanent modification that used to signify resistance and disgust such as the expression methods of image replicas using tattoo, piercing, and transformation of hair. In doing so, punk fashion has been generalized and popularized. Such modem punk fashion reflects the change of society such as social transformation that is occupied by images thanks to its complexity and pluralism and the development of public media.
The Study on Bleaching of Kenaf Fibers (Part II) -Effect of Strength and Elongation-
Lee, Hye-Ja ; Yoo, Hye-Ja ; Han, Young-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1454~1464
The study was based on a three-stage, non-repetitive factorial experiment in which chemical-rotted kenaf fibers were treated separately with hydrogen peroxide concentrations of
, with pH solutions of 7, 9 and 11, and treatment times of 30, 60 and 90 minutes. Under optimal conditions, the study was conducted to determine the strength and elongation of kenaf fibers by the addition of chelators, penetrants and surfactants. The hydrogen peroxide concentration, solution pH and treatment time directly affected the strength of kenaf fibers. The hydrogen peroxide concentration, solution pH affected the elongation of kenaf fibers. It was found, however, that the interaction between pH and treatment time, concentration and treatment time, concentration and treatment time and pH affected the strength of kenaf fibers. Also, It was found that the interaction between pH and concentration, concentration and treatment time, concentration and treatment time and pH affected the elongation of kenaf fibers. Under the hydrogen peroxide conditions of
concentration, pH 11 and a treatment time of 60 minutes, there were no effects on the strength and elongation of kenaf fibers with the addition of chelator SP, CA.
Effect of Aluminum Potassium Sulfate Addition on the Color Change in Caesalpinia Sappan Dyeing by Rice Straw Ash Solution
Seo Hee-Sung ; Jeon Dong-Won ; Kim Jeon-Jun ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1465~1474
The primary purpose of this study is to investigate the differences in the characteristics of the mordants, synthetic aluminum mordants and ash solutions as natural mordants, used in Caesalpinia sappan dyeing. By introducing aluminum potassium sulfate in the ash solutions, the behavior of the aluminum in the ash solutions were observed. In the rice straw ash solutions, adjusted to the levels of pH6 and pH10, the aluminum potassium sulfate was introduced to achieve various concentration levels. From the analysis of the ash solution of pull,
ion concentrations were found to be extremely high, while
ion concentration was 0. The color development in the Caesalpinia sappan dyeing by ash solution mordanting was found to be mainly governed not by the mordanting actions of the metallic ions but by those of alkali components. In the case of cotton, the application of pH10 ash solution promoted reddish color development compared to the case of non-mordanting, regardless of the aluminum potassium sulfate addition. In the case of silk, the application of pH10 ash solution increased a* value and decreased b* value compared to the case of non-mordanting.
Effects of Shopping Mall Attributes and Shopping Values on Online Purchase Intentions
Park, Eun-Joo ; Kang, Eun-Mi ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1475~1484
The purposes of this study were 1) to examine the dimension of fashion shopping mall attributes and shopping value related to online shopping, and 2) to investigate the effects of fashion shopping mall attributes and shopping value on purchase intention in online shopping. Data were obtained from 423 online fashion shopping mall consumers who have experiences of buying products or visiting to online fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, path analysis of LISREL 8.53. The results showed online fashion shopping mall attributes were composed of Visual information, Loading speed Space composition, Product assortment, Checkout service, and Help desk. Shopping value perceived by online fashion shopping mall consumers were consisted two factors: Hedonic value and Utility value. Hedonic value and Utility value Perceive by online consumers were influenced by Product assortment, Visual information, Help desk, and Space composition of shopping mall. Additionally, hedonic and utility shopping values perceive by online consumers impacted online purchase intention. Findings suggest that fashion shopping mall attributes mediated by shopping values are important in predicting purchase intention of online shopping mall. Implications are drawn for the information useful to consumer behavior researchers and retailers of online fashion shopping mall.
Explanatory Variables of Customer's Brand Loyalty to Fashion Luxury Goods
Park, Min-Joo ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1485~1497
The purpose of this study was to define the mutual relationship between the explanatory variables of brand loyalty and consumer's fashion luxury brand loyalty, and ultimately to show a path model of fashion luxury brand loyalty. Especially this was focused on the relationship among social risk perception, symbolism involvement, marketer leading information search, and continuing brand loyalty. In the empirical study, a questionnaire was developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 291 data from males and females who had a buying experience of luxury brand goods were analyzed. The result showed the 4 significant paths of fashion luxury brand loyalty existed, such as social risk perception
symbolism involvement, social risk perception
marketer leading information search, symbolism involvement
continuing brand loyalty, marketer leading information search
continuing brand loyalty. And the explanatory factor which has the strongest influencing power to continuing brand loyalty was symbolism involvement. The powers of social risk perception and marketer leading information search to continuing brand loyalty were weaker than symbolism involvement. The findings of this study are expected to contribute to develop a theory on the consumer's loyalty to fashion luxury goods and marketing strategies for enhancing the brand loyalty.
The Relationship of Ethnocentrism and Fashion Leadership and their Influences on Purchasing Attitude toward Luxury Brands
Jeon, Kyung-Sook ; Park, Hye-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1498~1506
This study intended to identify the effects of consumer ethnocentrism and fashion leadership on purchasing attitude toward luxury brands. This study also identified differences in consumer ethnocentrism and fashion leadership according to demographic characteristics and the relationship between ethnocentrism and fashion leadership. The data used in this study were gathered through surveying university students living in Seoul using convenient sampling method, and 325 questionnaires were used in t test, F test, and regression analysis. The results showed significant differences in consumer ethnocentrism according to age, clothing expenditure, monthly pocket money and in fashion leadership according to age, major, clothing expenditure, monthly pocket money, and monthly household income. There was no significant relationship between consumer ethnocentrism and fashion leadership. Consumer ethnocentrism negatively influenced the purchasing attitude whereas fashion leadership influenced positively. The results of this study provide insights into young consumers' increasing demands toward luxury brands and suggest some promotional tools that might prove effective.
Comparison between Alginate Method and 3D Whole Body Scanning in Measuring Body Surface Area
Lee Joo-Young ; Choi Jeong-Wha ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1507~1519
The purpose of this study was to compare two methods of measuring body surface area (BSA). The BSA of Korean adults was measured using both three-dimensional (3D) scanning and an alginate method. Two males (one overweight and one lean) and one overweight female participated as subjects. The results were as follows: First, the 3D scanned BSA of all three subjects was smaller than the BSA measured using the alginate method by as much as
. The difference in methods was greater in the overweight participants than in the lean subject. Second, the results comparing the BSA obtained using these two methods and the BSA estimated by 10 previously developed formulas, showed that the 3D scanned BSA was the smallest among the 12 BSAs. Third, in comparing the regional differences between these two methods, the regional BSA of the lean subject (male 2) did not show any significant difference, but the overweight subjects (male 1, female 1) showed a significant difference. Forth, the biggest difference in regional BSA obtained through these two methods was in the hand, for all three subjects. The 3D scanned hand surface area was smaller than the hand surface area measured by the alginate method by as much as
. Fifth, in the percentage of regional BSA, there was no significant difference in these two methods. The reasons for the underestimation in the 3D scanning might be because: 1) the 3D scanner can not recognize the folding and shading of body parts, such as the finger, toe, ear, armpit, crotch and breast, 2) 3D patching and smoothing processes depend on researchers. However, the 3D scanning method is applicable to the estimation of the entire BSA, if the surface area of the hands is known, and the participant is not overweight.
Dyeing and Antibacterial Properties of N-Containing Fibers Dyed with Henna
Oh, Kyung-Wha ; Park, Jeong-Eun ; Park, Myung-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 29, issue 11, 2005, Pages 1520~1526
Henna is a natural colorant and has been used to dye hair, skin and leather since civilization began. It has reddish brown to orange shade. The major color components of Henna are Lawsone(2-hydroxy-1,4-naphthaquinone) and Luteolin (3',4',5,7-tetrahydroxy-flavone). In this study, various fibers containing the nitrogen component, especially used fur underwear, were dyed with Henna under various dyeing conditions, then dyeing characteristics, color fastness, and anti-bacterial properties were evaluated. from the results, Henna has good affinity to the chlorinated wool>wool>Pu/nylon>nylon>soybean>silk in decreasing order. The color fastness of the wool fabric dyed with Henna to washing, dry-cleaning, and perspiration showed 4-5 grade. The color fastness to light was 3rd grade. These results are relatively good comparing with other natural dyes. Moreover dyed fabric with Henna showed excellent antibacterial activity.