The purpose of the study was to investigate adolescents' attitudes toward clothing advertisements and, to examine how much the influence of clothing ads on their clothing purchase depends on their clothing involvements. This research was based on a survey method using questionnaires. The subjects for the research were 508 middle and high school students in the area of Daegu City and Gyungbuk Province. Such methods as factor analysis, correlations, ANOVA, T-test and Scheff's test were used to analyze the collected data. The results of this study can be summarized as follows: 1. Adolescents' clothing involvements showed three dimensions such as interest and symbolism, fashion and danger perception. 2. They showed three different attitudes toward clothing ads: positive, negative, and reliant. 3. The degree of the influence of clothing ads on adolescents' clothing purchase was great in the order of media ads, shop ads, discount ads and brand ads. 4. The more interested they were in clothing, the more likely they were to purchase their clothing on their will and the more positive and reliant on clothing ads they were, which they recognized as useful information.

In the modem society, people try to represent and protect their traditional arts in aesthetic way along with the global society. The proposal of this thesis is about the fashion illustration that has adopted the folklike formative arts. 1 prefer the formative character rather then the universal character and I would like to use of folk paintings far the fashion illustration. Because the formative character of folk paintings is very expressional, we are able to draw a fashion illustration in easy, new, creative and less difficult way. The fashion illustration has to be a specialized field from the formative arts, and we need to study in a new way as well. We draw fashion illustration through the understanding of folk paintings and the study of analysis in formative. As a result of this study, we could draw a fashion illustration which is very abstract, exaggerative and simple. We also could expect the free hand drawing lines on this illustration. In these fashion illustrations, the human bodies let us fret the artists' tense, speed, and power. According to the important character of folk painting, which is the beauty of color, these fashion illustrations have expressed more color intensive. In the falk paintings there is a kind of rules to make color order, so the fashion illustrations that we drew have the bright and clear color combination. Because the folk paintings shouldn't be the artistic but should be the realistic, the fashion illustrations concentrate on the real subject. It is very natural looking that use the natural dyes in the fashion illustrations. According to this kind of art task, fashion illustration will be a certain part of the illustration in the modem society.

The purpose of this study was to analyze the production process of 12 domestic companies that manufacture women's knitwear and the degree of satisfaction of the middle-anged women who purchase knitted Jacket. Three hundred questionnaires were distributed and a total of 276 usable data were coded for further statistical analysis including descriptive statistics (frequency and one way- ANOVA test) by using SPSSWIN 10.1. It was found that the price satisfaction of knitted jacket was low because of imported yarn and production methods(i .e., 1inking, sewing, etc.). Therefore, it is necessary to develop that domestic yam and improve production methods. Another finding ot the study demonstrated that the size of knitted jacket was a little tight for the middle-aged women on the circumstance size(i.e., bust, waist, etc.) while majority of the respondents felt that the areas such as sleeve and shoulder seemed a little bit longer than their size. It should be designed in such that the physical characteristics of knitted materials are considered when pattern is made. Clothing companies should make an effort to effort more information about the knitted jacket and develop pattern suitable for the body shape of the middle-aged women.

The purpose of this study was to point out the unification of the size of swimming headgear by measuring detailed measurement of head ferm and systematizes the head form. A total of 300 male and female Korean adults aged from 18 years old to 35 years old were measured through the direct measurement method. This study attempted to identify the head form of male and female adults using measurement data and the head form was classified through factor analysis and cluster analysis. (1) Based on the fact that this study especially focuses on the size of swimming headgear, factor analysis was performed far both direct measurements with hair and without hair. For the measurements with hair, seven factors were extracted. They were head thickness factor, head width factor, width of side head factor, height of back head factor, length of front head factor, circumference of front head factor, thickness of front head factor and head height factor. They explained the of the measurements. (2) The cluster analysis was executed to classify the somatotype of the korean head form on the basis of similarity. According to the cluster analysis result, the measurements with hair categorized types, 'Woman's long-hair type', 'Small type', 'Long and flat type', 'Large type'. (3) Head circumference B and Left tragion - Vertex - Right tragion circumference which are generally length and width in choosing swimming headgear size were selected as measurement items far size of swimming headgear. Direct measurements and sizes of four swimming headgear with different materials taking into account their elongation rate were also compared.

The purpose of this study is to analyze the size of ready-made clothing for elderly women and to evaluate their fit according to body type. Subjects were 33 women aged 60 and older, and they were classified by stature and drop index. The size of clothing which manufactured by four apparel brands were measured and compared with body size, and the size designation of four brands was compared. The questionnaire was carried out to subjects, and the size recognition and dissatisfaction with ready-made clothing were analyzed. The fitting test were carried out, and the subjects evaluated the fit of jackets and slacks of four brands. In the result of questionnaire, we found that subjects had little recognition about their clothing size. Subjects responded that they often felt dissatisfaction in their jacket length, sleeve length, shoulder width, bust girth, slacks, and waist girth. We found that each apparel brands had different sizing system and that even if the size designation of label was same, the clothing size was quite different. So the elderly women who didn't have so much knowledge about their own clothing size had a tendency to confuse with choosing proper clothing for themselves. In the wearer's evaluation, the significant difference in the degree of unsatisfaction were certified in several body parts according to wearer's body type. Especially, the degree of unsatisfaction in the case of subjects of having very small stature or very small hip was higher than other body types. From the result, we certified that it was necessary to consider the characteristics of each body type to increase the satisfaction of elderly women with clothing.

The propose of this study is to develop the optimal sizing system of ready-to-wear f3r elementary school girls using a newly invented statistical technique. The body measurements was classified by the method that equalizes the distribution of the subjects using the probability density function, to theoretically systemize a method to determine a size range of ready-to-wear for elementary school girls between 6 to 12 years old. The statistical method were 1) The total of 11 height groups, which size interval from one another is 6 cm that is an average height gap between each age. 2) In order to determine an approximate figure (m n) to establish the appropriate sizes far each height group that fit to the combinations of bust and hip girth, which based on their means and standard deviations on the probability density curve to produce the standard normal distribution. 3) m and n were aligned by 4cm -the grading increments used for patterns making- and determined the size ranges by confirming the approximate figures of m and n. 4) The representative values were determined by an area ratio calculated by dividing the area determined from the range of bust and hip girth with the representative value. Considering the characteristics of subjects' distribution, the area ratios was used. 5) Weight was calculated by seeking a growth exponent for each age and multiplying it by the number of girls that fit to each size range. As sections that show the highest weight are more likely sought by the consumers, these sections were determined as the optimal size standards. 6) This optimal sizing system consists of sizes determined by the optimal size standards and its sizes are marked with height, bust and hip girth.

The purpose of the paper is to find the elements of jacket pattern far the obese women who went to slenderize their shape by optical illusion. Representative four subjects participated in wear tests. Subjective evaluation of the visual appearance we collected and, at the same time, 3D clothing air volume was observed for the four types of experimental jackets. As results it was found that narrower shoulder width, back upper width, and front waist width resulted in slender look, however, back abdomen width and front shoulder length induced more slender appearance in waist area. The result of the distance between clothing and skin measured by 3D scanner clearly demonstrated the distribution of ease due to the elements of pattern, which is useful to find the pattern variables responsible for the slender appearance of the obese women.

The purpose of this study were to clarify differences in information processing type in relation to the consumer knowledge and involvement of apparel and to clarify differences in demographic characteristics in relation to the information processing type of consumer. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. Major statistical methods were Chi square test and discriminant analysis. The results were as follows: 1. Consumer knowledge was found to be significantly related to the classification of information processing type. Low knowledge group tended to process infarmation rationally but high knowledge group utilized both rational and experiential process. 2. Consumer involvement was found to be significantly related to the classification of information processing type. Low involvement group tended to process information passively. High involvement group utilized both rational and experiential process 3. Information processing type was related to consumer's demographic characteristics such as age, education level, marriage, and purchase expense of apparel

The objective of this study was to determine factors affecting sun protective behavior and intention to buy UV protective clothing among outdoor sport persons in Korea. A self-administered questionnaire was distributed to mountain climbers, bikers and in-line skaters with a convenience sampling method. Two theoretical frameworks, health belief(HB) model and diffusion theory(DT) were used for the study. Based on HB model, sun protection behaviors(SPBs) were associated with cancer perception, perceived benefits, behavioral barriers and cues to actions based on the HB model. Based on DT model, intention to buy (ITB) was determined by an individual's perceived attributes of UV protective shirt. Appearance concern variables were added to the extended HB model. The extended DT model was proposed by adding the variables in the HB model and variables of appearance concern. Multiple regression analysis was applied. Results were as follows. First, perceived benefits, behavioral barriers, cues to action, and all three appearance concern variables as well as gender and age were significant determinants of SPB for Korean outdoor consumers. Second, relative advantage, compatibility, friability, behavioral barriers and cues to action with some appearance concern variables were significant in affecting intention to buy UV protective clothes. Extended HB model and extended DT model were useful to understand SPBs of Korean outdoor consumers.

As individual family has fewer children, market sectors targeting children's goods upgrade their products quality and price. Children's wear used to be for casual activity or going to school. Recently, occasions in which children are dressed up are getting increase, such as wedding, concert or family gathering. Therefore, the industry sector of formal wears for school boys are growing. The purpose of this study is to research and grading of formal wears for school boys to improve their fit and comfort. The selected items as formal wear were tailored jacket, tuxedo, tail coat and pants. Based on the grading increments of the industry, grading was done far 7 years and 11 years old school boy for each item. Like the pattern alteration, grading increments were tested and altered through wearing tests. The final increments were suggested as the 'researched grading increments'. The results and conclusions are: 1. Appropriate size allowance, ease amount and lengths for boys are different from those far adults. The difference should be applied for boy's wear. 2. Grading increments for an age group are different from other age group. For example increments of 7 from 9 are different from that of 11 from 9. It is because a certain part grows faster during a certain age whereas other part grows faster during different period. Therefore grading for children should reflect their growth rather than same size increments which is common in adult size chart.

The purpose of this study is to examine the effect of structural properties of plain knit fabrics on the subjective textures and sensibilities of consumers. We investigated the relationship of subjective textures and sensibilities according to fiber contents of wool/rayon and stitch loop length. We made 20 plain knit fabrics, as specimens, with a combination of 5 kinds of fiber contents and 4 kinds of stitch loop length. A factor analysis showed that subjective textures are classified into 3 categories with : 'surface-rough', 'drapable', 'bulky' and 'elastic' and subjective sensibilities into 3 categories with : 'stable/neat', 'feminine/elegant' and 'natural/comfortable'. The fiber contents of wool/rayon had a positive and linear relation with 'surface-rough', but had a relatively non-linear one with 'bulky' and 'elastic' categories of textures, and 'feminine/elegant' of sensibilities. The stitch loop length had a linear influence on 'drapable' and 'stable/neat', but had a non-linear influence on other subjective textures and sensibilities.

Clothing pressure has close relation with clothing comfort and depends on the pattern and properties of textile fabrics. Choosing a suitable clothing pressure is an essential factor for designing functional clothing such as the foundation for reshaping of a body contour or medical items for bum patient, and etc. However, it is hard to measure pressure values at the curved surface of a human body correctly. Recently, an air pack type pressure sensor, which has relatively excellent performance has been used to measure clothing pressure, however, it is still inconvenient to apply because it is a contact- type sensor. Therefore, in this paper, we suggest an indirect method that can measure clothing pressure without touching the subject by improving the equation of Kirk and Ibrahim (1966). However, confusions have been occurred when someone use the equation since the definition of parameters are somewhat vague. Furthermore, the estimated clothing pressure obtained by the previous method are quite different from the real values because this method does not consider the 3D effect of a human body and property changes of a transformed fabric. In this paper, the direction of principal stress and the radius of curvature in the principal direction were searched in the 3D image of the deformed girdle to get more accurate clothing pressure. The estimated clothing pressure was verified by comparing the result of the air pack type pressure sensor. It was found that the accuracy of the pressure estimation was improved by considering the 3D curvature of human body and the directional characteristics of textile fabrics.

The purpose of this study was to evaluate the efficiency of cooling vests developed for farm workers harvesting red pepper in summer. The study was performed using the following two steps: 1) Climatic chamber test, 2) Field test. For the chamber test, a work environment was simulated as and RH, and the thermo-physiological and subjective responses were measured with and without cooling vests. Twelve young males participated as subjects. For the field test, three farmers participated while harvesting red pepper on the form, in summer. The measurements used were same as in the chamber test. Subjects were tested without any cooling vests, as a control. They were tested wearing vests with 2 frozen gel packs (CV2: Cooling area, ), and vests with 4 frozen gel packs (CV4: Sooting area, ). As a result of the chamber test, rectal temperature() and mean skin temperature( ) were lower in both CVs than in Control, and this tendency was statistically significant in CV4 (p<.05). Clothing microclimate temperature () and total sweat rate (TSR) were significantly lower when wearing cooling vests (p<.05) Heart rate (HR) was also lower in wearing cooling vests than in Control, and the speed of recovery to the comfort level was faster when the subjects wore cooling vests. In addition, subjects felt 'less hot, less humid, and less uncomfortable' in both CVs than in Control. Field tests showed a similar tendency with the chamber tests. In particular, wearing the cooling vest was effective in restraining the raise of on the back. It can be concluded that the cooling vest was effective in alleviating heat strain and discomfort in both the chamber test and the field test, despite the cooling area of the cooling vest being just of the body surface area ().

The effects on the dyeing properties and antibacterial activity of fabrics dyed with camomile extract were analyzed. As the results obtained, the surface color of all the dyed fabric was tinged with the yellow of the bright color tone. In the test results of durability, the durability to sunlight of the dyed fabric of both cotton and silk showed from 2nd grade to 3rd grade. The durability to laundry of the dyed fabric of both cotton and silk showed relatively higher grade of 4th-5th. The durability to synthetic sweat of all the fabrics except fer the dyed fabric mordanted with showed the relatively good result of 3rd- 5th grade. The durability to friction and dry cleaning of all the dyed fabrics showed the excellent result of 4th-5th grade. In the test results of antibiosis, the dyed fabric of cotton showed the decrease rate of to Staphylococcus aureus and the decrease rate of to Klebsiella pneumoniae. The dyed fabric of silk showed the significant effect with Microscopic growth to the mold bacillus Aspergillus niger.

The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.