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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 30, Issue 12 - Dec 2006
Volume 30, Issue 11 - Nov 2006
Volume 30, Issue 9_10 - Oct 2006
Volume 30, Issue 8 - Aug 2006
Volume 30, Issue 7 - Jul 2006
Volume 30, Issue 6 - Jun 2006
Volume 30, Issue 5 - May 2006
Volume 30, Issue 4 - Apr 2006
Volume 30, Issue 3 - Feb 2006
Volume 30, Issue 2 - Feb 2006
Volume 30, Issue 1 - Jan 2006
Selecting the target year
Current CRM Adoption in Korean Apparel Industry
Ko, Eun-Ju ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 1~11
The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.
The Study about Masstiege High-end Product (Part II) -Focusing on Shopping Orientation-
Kim Seon-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 12~19
This study was administered to identify features of masstiege high-end products by comparing to original old high-end products. For this purpose, the differences in shopping orientation between each consumer groups by product types(high-end products, original old high-end products) preferred were examined. 300 female consumers were surveyed and 279 data were used for analysis. The results are as follows. First, three elements(efficiency, enjoyment, convenience) of shopping orientation were constructed by factor analysis and efficiency element of all elements had highest explanation power. The differences in shopping orientation between masstiege high-end products and original old high-end products were identified by t-test. The consumers preferring original old high-end products regarded convenience element as an important factor and the consumers preferring masstiege high-end products considered efficiency element more. The correlation analysis between shopping orientation factors and demographic characteristics were administered. The consumers who were of low age, low education, low income and unmarried pursued efficiency more, the consumers who were unmarried, of high education and high income showed to pursue enjoyment more, and the consumers who were of high age, high education, high income and married considered convenience element more. Finally marketing strategies for masstiege brands were suggested.
Comparison on Fashion Information Sources, Clothing Benefits Sought & Purchase Criteria according to Consumers' Time Pressure Level
Kim, Chil-Soon ; Lee, Jin-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 20~30
The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.
A Preliminary Study on Natural Dyeing by a Delphi Method (Part II) -With the Focus of Key Issues and the View-
Roh Eui-Kyung ; You Myoung-Nim ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 31~37
The purpose of this study was to value the present condition of natlwal dyeing, to forecast needs in natural dyeing world and to off the preliminary data on future direction of research and enhancement plan. The three-round Delphi tests were performed with 36 professional in the academic, the industrial, and the art world. The result of the study is as follows: Factor analysis showed the troubles were classified into 4 categories; 'dyeing', 'basis', 'industry' and 'consumer and environment'. Supplementary measures and future direction research 3categories; 'development', 'education' and 'mass production' And commercialization. popularization 2 categories; 'commercialization' and 'popularization'. 'Dyeing' is correlated with 'mass production', 'basis' with 'education' and 'education' with 'commercialization' and 'popularization'. The engaged period in natural dyeing world is longer, professionals were more concerned about 'consumer and environment' The most influential element of the present question in the view is 'education'.
Partnership between Korean Apparel Manufacturers and Fabric Suppliers, and Performance of the Korean Apparel Manufacturer
Jang, Se-Yoon ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 38~47
As apparel manufacturers and fabric suppliers are positioned in the middle of the apparel supply chain, these supply chain members build up a partnership to establish a win-win mutual relationship and to gam global competition. This study aimed to provide useful suggestions in setting up operational strategies by investigating the current state of a partnership between apparel manufactures and fabric suppliers. Partnership variables were included as: cooperative attitude, information sharing, interdependency, communications, strategic fit trust and commitment. Manufacturers' performance included productive/economic/emotional performance. A questionnaire was distributed to apparel manufactures who are doing business with fabric suppliers. A total of 101 complete questionnaires were used for further analysis. The results were as follows; First, apparel manufacturers do business with
fabric suppliers mainly, duration of business relation with main partners ranged from 1 year to 30 years, with 7 years on average. Among criteria with which apparel manufactures select fabric suppliers, quality and delivery-time were the most important. Second, cooperative attributes, communications, and strategic fit were positively related with trust. The higher commitment led to the high level of interdependency and strategic fit and tend to more trustworthy. Trust and commitment were significantly re lated with manufacturers' performance(i.e., productive/economic/emotional performance). This study is expected to contribute to increase the better performance for domestic apparel manufacturers.
The Effect of Perceived Service Quality and Symbolic Store Image on Store Loyalty in Apparel Product Purchasing -Focusing on the Moderating Effect of Hedonic Shopping Orientation-
Kim Soo-Jin ; Chung Myung-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 48~58
The purposes of this study were to examine the effect of perceived service quality and symbolic store image on store loyalty in apparel product purchasing and the moderating effect of hedonic shopping orientation. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN Program. The results were as follows. First, consumers' perceived service quality was composed of three factors; product & environment service, sales person's customer oriented service, store policy service factor. Consumers' symbolic store image was composed of three factors; status symbol, favorability. credibility (actor. Second, the perceived service quality significantly influenced store loyalty. Third, the symbolic store image significantly influenced store loyalty. Fourth, interaction effect between perceived service quality and hedonic shopping orientation was found out to be meaningful at store loyalty. Fifth, interaction effect between perceived store image and hedonic shopping orientation was found out to be meaningful at store loyalty.
A Qualitative Approach of Appearance-Enhancement Seeking Behavior
Lee, Soo-Gyoung ; Koh, Ae-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 59~70
This study has analyzed females' motives and psychological experiences related to appearance-enhancement seeking behavior(weight control practice and cosmetic surgery). In this study, in-depth interviews were carried out to 11 females who had experienced weight control practices and cosmetic surgery in June 2001. There is social standard in ideal body image. One perceive a physical idea and own body through society(mass media, reference group), others and clothing, and recognize the ideal body and internalize the social standard as own worth. The discrepancies between ideal body image internalized as standards of own worth and real body image became a setup for body dissatisfaction. Increasing in body dissatisfaction, rejection of own body grow, furthermore body is perceived with distortion. In order to remove a negative body image and to reach ideal body image, appearance-enhancement seeking behavior such as weight control and cosmetic surgery is made. By appearance enhancing, one come to closer to ideal image of which one pursuit oneself. Therefore body satisfaction feeling increase, self·esteem rise, manner of life and character change to with affirmation. Otherwise, strengthening of appearance-concern and of appearance enhancement seeking desire has the possibility of developing into bulimia and cosmetic surgery addiction. Also, the standard of beauty in appearance rise by degrees, and that produces motives of appearance-enhancement seeking behavior.
Adolescent's Lifestyle Groups: Clothing Shopping Orientation and Online Clothing Purchasing Behavior
Hwang, Jin-Sook ; Yang, Hwa-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 71~82
The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and
test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group (
) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.
A Study on the Subjective Textures, Sensibilities and the Objective Handle of Knit Fabrics
Ju, Jeong-Ah ; Ryu, Hyo-Seon ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 83~93
The purpose of this study is to analyze the relationship among subjective textures, sensibilities and objective handle of knit fabrics and to provide useful information in planning and designing knit fabrics. We made 20 plain knit fabrics, as specimens, with a combination of 5 kinds of wool/rayon fiber contents and 4 kinds of stitch loop length. For the subjective evaluation, we used 29 questions of subjective textures and sensibilities and employed statistical analysis tools such as factor, Pearson's correlation analysis. An objective handle was measured by Kawabata evaluation system and HV and THV was calculated by KN-402-KT and KN-301-winter. The analysis of a Pearson's correlation with objective properties and handles and structural properties of knit fabrics demonstrated a highly linear relationship. Especially, wool/rayon contents and WT of tensile properties and loop stitch length and G of shear properties showed a correlation coefficient over 0.9. But a relationship of objective properties and subjective textures and sensibilities was non-linear and a linear multi-regression analysis showed that a objective handle had a lower prediction power in the area of subjective textures and sensibilities.
A Study on the Costumes of Male Performers in the late Joseon's Gamrotaenghwa(Part I) - Korean Nectar Ritual Painting -
Hong, Na-Young ; Min, Bo-Ra ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 94~105
This study is focused on the man's costumes of Sadangpae(the troupe of performers) shown in Gamrotaenghwa (감로탱화) during the late Chosun dynasty. Originally Gamrotaenghwa was used as a painting for a Buddhist praying ceremony, 또Young-ga-cheon-do-je(영가천도제). It shows us the lives of the commoners in those days. Gamrotaenghwa reflects the changes of costume style in the late Chosun period. The early styles of po(포, coat) for male performers in the 17th century were changeui(창의) and dopo(도포), which had the front panels(seop) overlapped deeply and sleeves that got wider as time passed. After the 18th century, Male performers wore a simpler coat such as sochangeui(소창의), which had narrow sleeves and long slits on the both sides. Especially the coats of acrobats were fastened on the center front with buttons. Heuklip(흑립: black hat), somoja(소모자: small cap) and jeonlip(전립: wool hat) were used as hats for the male performers. Originally, heuklip was the hat that represented the noble status: yangban(양반). However, it was popularized among the commoners in the late Chosun period. As time passed on, the heuklip became more popular and its shape also changed. Somoja and jeonlip were shown throughout the entire Gamrotaenghwa. Unlike heuklip, those were common hats for Sadangpae. The costumes of entertainers shown in Gamrotaenghwa were very similar to those of the commoners. However, it seems that there were some differences of the costumes depending on the roles they performed.
Change in Hanbok of South and North Korea after the Division and the Interexchange -Focusing on Women's Jeogori-
Chang, In-Woo ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 106~114
This research aims to identify the recent changes in construction, design, and technical vocabularies between North and South Korea of the Korean woman's top(Jeogori), which is a main part of her traditional costume(Hanbok). After Korea War, Korea was divided into two countries(the division), and there was little communication between the two until 1972(the interexchange). Thus, this study will compare two time periods: 1953-1972 and 1972 to recent times. Hanbok construction books published in both Koreas are evaluated here to see what similarities and differences existed during these two periods. Women in the North continued to wear their traditional costume(renamed the Chosunot in the North) as daily clothing, but women in the South began saving the Hanbok only for parties and ceremonies. As the North Korean government controlled its peoples dress and continued to make changes, the North kept developing new technical vocabularies, but the South continued to use the same terms fur the Hanbok. From the end of the 1990s, the Chosunot had become more and more similar to the Hanbok in colors, shapes, and materials.
The Characteristics of Mixed Dyeing Using Persimmons Juice and Onion Outer Skin Extract
Han Young-Sook ; Yoo Hye-Ja ; Lee Hye-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 115~124
Natural dyes are environmentally and human compatible. But they are not various or not fast in color. The mixed dyeing have been attempted to solve these disadventages of natural dyes. The persimmon juice dyed fabrics have brown-color and good hygienic properities however low color fastness. The onion dyeing show similar brown-color and have good color fastness caused by querectin existed in onion outer skins. Mixed dyeing was carryied out on silk fabrics using persimmion juice and onion outer skin extract in this study. The mixing method were persimmon juice dyeing and then onion dyeing(P-O), onion dyeing and then persimmon juice dyeing(O-P) and dyeing in the mixture of persimmon juice and onion outer skin extract simultaneously(P+O). The mordants were none-mordent, gallic acid after-treatment and alum after-treatment. Several persimmon juice dyed fabrics were irradiated for 2 hours before onion dyeing(PU-O). The color values of dyed silk fabrics were as follows. The persimmon juice dyed silk fabric developed to yellow-red color after 2 hours of uv irradiation. Onion dyed fabrics show similar yellow-red color after dyeing without uv irradiation. The effect of alum after-treatment on color difference were highest in onion dyeing. The dyeabilities of both P-O and O-P were higher than persimmom juice dyeing and onion dyeing. The dyeabilities of P+O was lower than persimmom juice dyeing and onion dyeing. The value of color difference of alum-treated fabric was the highest. The color difference of P-O and O-P caused from 2 to 4 hours of uv-irradiation were lower than those of persimmon juice dyed fabrics. Onion skin extract could prevent the color-change of persimmon juice dyed fabrics in mixed dyeing. The color difference of PU-O was higher than the P-O.
A Study on the Size System for Women's Suits and the Customer Satisfaction with Fitness in China -With the Focus on the Adult Female Residents of Beijing-
Seok Hye-Jung ; Kim In-Suk ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 125~136
The purpose of this study was to examine the size system of women's suits on the market in China and the levels of satisfaction on the fit experienced by Chinese customers, and thereby to look into the problems relating to the fit of Chinese women's suits. The findings were as follows: 1. The size fur women's suits currently on sale in China was indicated by the number by all manufacturers. The size of the largest production was in the order of 165-88A, 160-84A, and 170-92A for jackets; 160-68A, 165-72A, and 170-76A far pants and skirt. 2. The survey on the recognition of the size for ready-made suits showed the response rate of
for pants, and
for skirts, indicating the higher recognition level in the measure for jackets in comparison with pants. 3. The survey on the satisfaction with the fitness for each item of women's suits(jackets, pants, and skirts) showed the satisfaction levels of
for all items, above the ordinary figures. Of the three items, the satisfaction level of pants was lowest. 4. The survey on the repair frequency for each item of suits showed
for pants, and
for skirts, that of the skirts being lower than those of the other items.
A Study on the Type Analysis and Image of the Personal Style -Focused on Korean Female Entertainers-
Oh, Yun-Kyoung ; Lee, Kyoung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 137~145
This study offers the basis of the image making in categorizing one's personal style and investigation its features and image differences, according to the image making on the subject of Korean female entertainers. The image factors are Activeness, Attractiveness, Extroversions and Intimacy that has occupied by
out of total. The type of the personal style of Korean female entertainers are classified into five groups and nine small groups that refer to Elegant style(Noble, Sophisticated), Natural style, Tough style, Romantic style(Cute, Delicate), Sexy style(Vivid, Cool, Healthy). The image according to the type of personal style has presented meaningful differences in all composed factors, in particular, the most significant differences are shown in the factors of Attractiveness and Activeness. The axis of the personal positioning far Korean female entertainers are divided into Elegant-Active, Cool-Warm, Weak-Tough. Artificial -Natural.
Influential Factors on the Adoption of Performance Infants' Wear -Focusing on Product Attributes, Consumer Traits, and Communication Characteristics-
Hong Kyung-Hee ; Lee Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 146~156
The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison,
, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.
Development of 2D Tight-fitting Pattern from 3D Scan Data
Jeong, Yeon-Hee ; Hong, Kyung-Hi ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 157~166
The human body, which is composed of concave and convex curvatures, makes it difficult to transfer into 2D patterns directly from 3D data. In previous studies. Jeong, et al.(2004) suggested the block method was fester and easier when dealing with the triangular patches of male's upper dress form. Although the block method is useful to make a pattern, the information(area, length, etc.) from a 2D pattern would be different depending on the direction of the block method. As a result horizontal and diagonal block methods were suggested as optimal methods for 2D tight-fitting patterns. These block methods were closer to the original area of the 3D scan data than the vertical block method. The total area of the 2D pattern obtained by the horizontal and diagonal block methods showed little differences. In case of the horizontal and diagonal block methods, the total error of the 2D pattern area ranged from
. In comparing the length of the 2D pattern with that of the 3D scan data, the obtained 2D pattern was
shorter than the 3D scan data, which was within the acceptable range of errors in making clothes. 3D space distribution images between the body surface and the experimental clothing were also measured and
enlargement of the original pattern was verified as the adequate adjustment.
Transformation expressed in Dress (Part I)
Na, Young-Won ; Park, Myung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 167~175
The purpose of this study is to clarify the expansion of functions of clothes by analyzing the characteristics of transformation, and to forecast future trends in fashion through systematization of the aforementioned analyses. Analysis of 20th century Modernism and Post-Modernism in a sociocultural sense confirms that transformation in clothes was formed by environmental, functional, deconstructive, and expressive factors. In this sense, the formative factors mentioned above conceptually include nomadic characteristics, usefulness, irregularity, and expressiveness. The nomadic characteristics found in clothes transformation signify the change of clothes into environmental nomadic everyday implements, used as tools for the body. Usefulness of clothes means that it is worn for variability, multipurpose multi-functionality, and combined multiple use. Irregularity means the clothes can change indefinitely, according to random manipulation on the wearer's part. Last of all, expressiveness conveys the designer's internal sensitivity and imagination onto an external object through the induction of various expressive factors.
A Study on the Relationship Benefit Perception and Long-term Relationship Intention Among Fashion Product Consumers
Kim, Jie-Yurn ; Lee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 1, 2006, Pages 176~186
The Purposes of this study are to examine the relationship benefit perception of fashion product consumers and how their benefit perception influences oil long-term relationship intention, and to construct a model of long-term relationship intention. The data was obtained from a survey of 540 females over 20years old living in seoul, Gyeonggi-do, and Gwangju-city during June in 2004. It was analyzed by frequency, reliability, factor analyses. The results of the survey were: 1 , Relationship benefits perceived by fashion product consumers were informational benefit, psychological benefit, special treatment benefit, economical benefit, and social benefit. 2. Relationship benefit influenced on satisfaction, trust, commitment, and commitment influenced on long-term relationship intention finally The findings of this study are expected to strengthen the necessity of applying customer relationship management for the fashion market.