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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 30, Issue 12 - Dec 2006
Volume 30, Issue 11 - Nov 2006
Volume 30, Issue 9_10 - Oct 2006
Volume 30, Issue 8 - Aug 2006
Volume 30, Issue 7 - Jul 2006
Volume 30, Issue 6 - Jun 2006
Volume 30, Issue 5 - May 2006
Volume 30, Issue 4 - Apr 2006
Volume 30, Issue 3 - Feb 2006
Volume 30, Issue 2 - Feb 2006
Volume 30, Issue 1 - Jan 2006
Selecting the target year
A Study on Marketing Factors Influencing on the CRM Performance in Korean Clothes
Lee Byoung-Hwa ; Shim Hwa-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 663~673
The purpose of this study is to seek for a plan of marketing strategy in the businesses of Korean clothes, by examining the causality among marketing factors, which have influenced CRM(Customer Relationship Management) performance in Korean clothes. As for the research method, a research model was designed to include routes form 4P's(products, price, promotion, place) through endogenous variables to performance variables, and a questionnaire was developed on the basis of theoretical background. The research participants were male and female adults at their age from 20 to 60. The survey was conducted in March of 2003, and 672 questionnaires were used for the final analysis. In terms of data analysis, we carried out reliability analysis, exploratory and confirmatory factor analysis, correlation analysis, and Structural Equation Modeling by using SPSSWIN 10.0 and AMOS 4.0. As a result 4P's were indicated to have influence upon confidence, satisfaction and commitment of customers. Especially, sales promotion factor was found to have the biggest impact on them. also, the quality of relationship affected CRM performance. as sales promotion factor was identified as one of the integral elements of marketing strategies, a strategy that utilizes a role of salespeople and enhances the quality of service is needed.
The Influence of T-shirts Product Type and Apparel Benefit on Purchasing Behavior -Comparing Brand-parody T-shirts with Brand-copy T-shirts-
Shin Hye-Sun ; Lee Yun-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 674~683
The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by
mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.
A Differences in Preference and Evaluation on the Image of Make-up (Part II) -Focused on Perceiver's Age & Habitant-
Lee Yon-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 684~698
This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.
Classification of Textural Descriptors for Establishing Texture Naming System(TNS) of Fabrics -Textural Descriptions of Women's Suits Fabrics for Fall/winter Seasons-
Han Eun-Gyeong ; Kim Eun-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 699~710
The objective of this study was to identify the texture-related components of woven fabrics and to develop a multidimensional perceptual structure map to represent the tactile textures. Eighty subjects in clothing and tektite industries were selected for multivariate data on each fabric of 30 using the questionnaire with 9 pointed semantic differential scales of 20 texture-related adjectives. Data were analyzed by factor analysis, hierarchical cluster analysis, and multidimensional scaling(MDS) using SPSS statistical package. The results showed that the five factors were selected and composed of density/warmth-coolness, stiffness, extensibility, drapeability, and surface/slipperiness. As a result of hierarchical cluster analysis, 30 fabrics were grouped by four clusters; each cluster was named with density/warmth-coolness, surface/slipperiness, stiffness, and extensibility, respectively. By MDS, three dimensions of tactile texture were obtained and a 3-dimensional perceptual structure map was suggested. The three dimensions were named as surface/slipperiness, extensibility, and stiffness. We proposed a positioning perceptual map of fabrics related to texture naming system(TNS). To classify the textural features of the woven fabrics, hierarchical cluster analysis containing all the data variations, even though it includes the errors, may be more desirable than texture-related multidimensional data analysis based on factor loading values in respect of the effective variables reduction without losing the critical variations.
Effect of 'Well-being' Perception on Purchase of Well-being fashion Products
Park Hye-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 711~721
The purposes of this study were to investigate the factors of well-being perception(WP) and the differences of WP by demographic variables and to analyze the effects of WP on purchase of well-being products. A total of 400 people aged from 20s to 50s were surveyed in October, 2005. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Duncan Test, Cronbach'
etc., using the SPSS 10.0. The survey showed: 1) Seven factors were identified -'interest in health', 'social awareness', 'soul and body balance', 'environment preservation', 'recycle', 'rural life' and 'leisure', 2) The WP was affected by age and sex. Female responders were more interested in 'soul and body balance' and 'environment preservation' while male responders were more interested in 'leisure'; and 3) Purchase of well-being products and fashion well-being products were affected by 'soul and body balance', 'interest in health', 'environment preservation', and 'rural life'. Women and young people had more experiences of purchasing well-being products in the past and showed more intention to purchase well-being products in the future.
Development of 2D Tight-fitting Collar Pattern from 3D Scan Data of Various Types of Men's Dressform
Jeong Yeon-Hee ; Kim So-Young ; Hong Kyung-Hi ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 722~732
The pattern making of the tight-fitting collars which often used in diving suits, dance wear, or cycle wear has not been fully established. To develop tight-fitting collar pattern directly from 3D images from the representative somatotypes, dressforms developed by Jaeun Jung were used. The 3D scan data of the four male dressforms were obtained using Exyma-1200. Triangle Simplification and the Runge-Kutta method were applied to reduce the 3D scan data points and to make the segmented triangular patches in a plane from 3D data. As results, apparent differences between the tight-fitting collar patterns obtained from the 3D scan data and the ordinary 2D collar patterns were found around the center back line. The curvatures of the center back line were higher in all types of the tight-fitting collar than in the ordinary collar pattern. Relative differences in the shape of collar lines among four representative Korean men were reported. To fit the curved shape of the back neckline, 1.8 cm should be reduced from the upper neckline in average. We suggested the direct pattern making method for the 2D tight-fitting collar patterns considering the 3D shape of various types of men's dressform.
A Preliminary Study on Natural Dyeing by the Delphi Method (Part III) -Developing Valuation of Natural Dyes-
You Myung-Nim ; Roh Eui-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 733~741
This study was to investigate categories of valuation and make the standard on developing valuation of natural dyes by Delphi method. The three-round Delphi tests were performed with 36 professional in the academic, the industrial, and the art field.'Dyeability property' meant levelling, adsorption, color diversity with mordant, color stability, 'marketability', possibility of mass production, economical efficiency, functionality, demand and supply of natural dyes, 'color', yield, beautiful color, value of color and 'color fastness', washing, perspiration and light fastness. Indigo, persimmon, cochineal, safflower and onion in dyeability property were evaluated highly, functional natural dyes in marketability, red and purple color ones except indigo in color and ones containing tannin in color fastness.
The Purchasing Behavior and the Satisfaction for Door to Boor Selling Cosmetics according to Lifestyles
Hwang Ji-Sun ; Kweon Soo-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 742~752
The purpose of this study were to classify the door to door selling consumers's according to their cosmetics lifestyles and to analyze the cosmetics a purchase behavior and satisfaction of classified groups. subject were 424 women living in chung-cheong and kyung-gi. The statistical methods to analyze the data were frequency, t-test, factor analysis. cluster analysis, and ANOVA(LSD) using SPSSWIN package. Considering that there were significant differences in the behavior of uses, purchase propensity according to cosmetics lifestyles for door to door selling, it is reasonable that the consumer market should be subdivided by their cosmetics lifestyles and the quality improvement and distinguished sales strategies should be required.
Electrostatic Characteristics of the Washer-dryer Combination under Various Drying Conditions
Chung Seung-Eun ; Park Chung-Hee ; Yun Chang-Sang ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 753~761
This paper suggests the optimal conditions for the laundry to prevent from the electrostatic charge by the evaluation of the electrostatic characteristics in the full process of washing and drying. Cotton, nylon, and polyester fabrics were used as test washing specimens. Detergent and softener were used under the standard washing cycle, and then the electrostatic characteristics of laundry were measured. The results showed that the moisture regain decreased and the electrostatic charge increased with the drying time. It was observed that the specimen fabrics were already dried up before the standard drying cycle was finished. Consequently, the excessive drying caused a generation of electrostatic charge due to the removal of the trace of moisture remaining and the excessive friction. Especially, the softener played an important role to prevent from a generation of electrostatic charge, whose insertion was more effective in the drying than in the rinsing process. It was also shown that the electrostatic charge could be decreased by drying the fabrics of one kind. On the other hand, for drying the mixed kinds of fabrics, the electrostatic charge increased remarkably. Therefore we suggest that the laundry be classified according to the kinds of fiber, and then be washed and dried before excessive drying to reduce electrostatic charge And further, a proper use of softener is effective to reduce electrostatic charge.
Visual Evaluation about Formal Style of Salesmen
Je Ki-Yeon ; Lee Kyoung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 762~771
This study provides the basis far salesman to present formal style in suggesting Good-Bad formal style as well as in examining a meaning structure and valuation differences of visual valuation. Stimulus pictures has been chosen consequently 76 pieces through the preliminary inquiry who are working at department store, franchise salesman, car salesman, insurance staff and other salesmen. The tool for visual valuations about suit style is composed of 7 points of Likert type by making 21 questionnaires from the preliminary study. Collecting data is 512 pieces are used to analyse. The duration to collect data was from August 5th to 20th in 2004 and SPSS statistics package program has been used. At first, main factors according to the visual valuation of formal style are Attractiveness, Having abilities, Uncomfortableness. In second, Good formal style shows more attractive and looks having more abilities than Bad formal style and less uncomfortable. In third, in the relations of Good-Bad formal style and demographics, there is meaningful differences according to gender, age, job, salary. In fourth, in the relations of a purchase purpose and visual valuations of formal style, for Good-Bad valuation, the first impression is the most important factor and it is likely to be related to the purchase purpose, on the other hand, the purchase purpose has related to impression the most. It has presented that Good-Bad valuation and purchase purpose have an influence on the factor of Attractiveness.
The Effect of Persimmon Juice Treatment on Hand Values of the Silk Organza
Yoo Hye-Ja ; Lee Hye-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 772~778
Silk organza can make the silhouette of clothes bulky and rich, owing to its stiffness. And silk organza in the gum has better dyeability so can be dyed more bright and deeper color than scoured silk because silk organza has sericin gum that has better dyeability than fibroin. So, silk organza came into the most broad use as the material for Hanbok, especially in summer. But the silk organza has poor color fastness. Sericin is removed from organza when silk organza go through scouring. The purpose of this research is to find out the optimum conditions that the scoured silk fabrics can get stiffness by persimmon juice treatment. For experiments, non scoured, partially scoured and fully scoured silk fabrics were prepared by alkali treatments. Then 3 kinds of silk fabrics were treated with the concentration of 1, 5, 10, 50 and 100% of persimmon Juice. The change of fiber surface of the various silk fabrics were observed By SEM. The hand values of those fabric samples also were measured hand values by Kawabata Evaluation System and stiffness by Cantilaver method. By scouring, the silk organza got more flexibility and less cohesiveness between their fibers. And it can be a little more bulky by removing gum. Namely, silk organza lost its unique stiff and crisp handle. By the persimmon juice treatment, tannin component could be coated on the fiber surface. so that the stiffness of the fabrics were improved.
A Study on the Size Designation of Pantyhose
Lee Jun-Ok ; Seong Hwa-Kyung ; Choi Hei-Sun ; Yi Kyong-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 779~787
Pantyhose is a close-fitting garment. Consumers are highly sensitive to any progress done in fitting their lower body and increasing comfort. However, pantyhose manufactured in Korea are only one-sized. The purpose of this study is to suggest the size designation of pantyhose, using new human body measurement data which were gained from the Year 2004 SIZE KOREA project. For the purpose of this study, the ISO standards and JIS standards were reviewed and questionnaire was carried out to manufacturers and distribution companies. The results are as follows: First, for a difference with size standards established in 2002, applicable age range was expanded from 15 to 70 year-old women to entirely include persons who wear panty hose. Secondly considering the actual condition that panty hose is producing in single size in most companies due to its elasticity of material, number of size was reduced from five to four. Thirdly basic parts of body which were applied to panty hose are height and hip girth. And size of panty hose is decided by a chart which is composed of height-axis and hip-axis.
Case Study of Appling Customer Information and Customer Management in Fashion Merchandising Process
Ko Eun-Ju ; Yun Sun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 788~799
The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.
Make-up Behavior Differences Depending on Make-up Preference Image
Lee Hyun-Jung ; Kim Mi-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 800~806
The purpose of this study was to investigate the differences in the make-up behavior influenced by make-up preference images, and the order of importance in the make-up behaviors. The questionnaires were given to female residents in the ages between
in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and Paired t-test. The make-up behaviors were divided into three main categories: facial make-up behavior, color make-up behavior, and additional make-up behavior. The results showed that the skin care behavior was considered the most important among other make-up behaviors. Generally facial make-up was thought to be most important and color make-up, and additional make-up were followed orderly. The results of the make-up behavior differences by make-up preference image. The natural make-up preference image group considered all the make-up behavior less important than other make-up preference image groups. The modern make-up preference image group considered additional make-up behavior more important.
A study on Buying Behavior of Sports Apparel Brands According to the Involvement of the Professional Football Team
Choi Geun-Dae ; Park Jae-Ok ; Lee Ji-Yeon ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 807~817
The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.
The Effect of Consumer's Objective Knowledge, Subjective Knowledge and Involvement of Apparel on Product Attribute Evaluation
Lee Ji-Yeon ; Park Jae-Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 30, issue 5, 2006, Pages 818~828
The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.