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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 31, Issue 12 - Dec 2007
Volume 31, Issue 11 - Nov 2007
Volume 31, Issue 9_10 - Oct 2007
Volume 31, Issue 8 - Aug 2007
Volume 31, Issue 7 - Jul 2007
Volume 31, Issue 6 - Jun 2007
Volume 31, Issue 5 - May 2007
Volume 31, Issue 4 - Apr 2007
Volume 31, Issue 3 - Mar 2007
Volume 31, Issue 2 - Feb 2007
Volume 31, Issue 1 - Jan 2007
Selecting the target year
Study on Fashion Sensibility and Emotion through Tattoo Fashion
Kim, Mi-Young ; Lee, Kyoung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 331~342
DOI : 10.5850/JKSCT.2007.31.3.331
The objective of this study is to provide the basis to planning the design of commercial products and effective image coordination for various situation in investigating the existence of Tattoo with an examination of fashion sensibilities and emotions as well as in analyzing Tattoo fashions which have an effect on the unique image coordinations in the fashion collection. Stimulus pictures have collected from fashion photographs appeared Tattoo expression released on the fashion collection and selected 35 pieces of pictures out of total through the analysing process in many times. Valuation tools have used with 19 pairs of adjective as fashion sensibilities valuation tool and 13 questionnaire as emotion valuation tool. Data has been collected from August 30th to September 17th on the subject of 20's men and women who live in Busan city area and those data has been analyzed by using SPSS statistics package program. The summary and conclusion of verified outcomes on this study are as follows: 1. Main factors of fashion sensibilities about Tattoo fashion are composed of three factors, such as Attractiveness, Visibility, Maturity and those factors have explained by 60.9%. On the other han, the fashion emotions are composed of negative emotion and positive emotion and explained by 66.3%. 2. The image of Tattoo fashion has shown four groups; Sexy, Romantic, Grotesque, Natural. 3. The positioning according to the image of Tattoo fashion has interpreted that X-axis as Grotesque-Romantic, Y-axis as Simple-Dazzling according to design features.
An Evaluation of Aerobic Exercise Wear Mobility as a Basic Criterion for Universal Design
Sohn, Ju-Hee ; Choi, Jeong-Wha ; Kang, Tae-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 343~350
DOI : 10.5850/JKSCT.2007.31.3.343
This study compared and studied the clothing mobility of two types of aerobic clothes - those made of currently popular stretch materials and those made of new stretch materials that were specially developed for this study. The focus of the comparison was on the range of joint movement during activity, and the physiological burden imposed on the body by the clothes. In total, 18 experiments were carried out under controlled conditions in an artificial climatic chamber with a temperature of
, air humidity of
and negligible air movement. Each exercise program consisted of a 30-minute of aerobic workout and a 20-minute rest following the exercise. Measurements were taken to determine the following: physiological reactions (whole-body and local sweat rates), subjective sensations(of temperature, humidity, comfort, tightness, and clothing wetness), joint angle(measured with a goniometer), and so on. The results of the study us as follows: Material B excels in clothing mobility. Material C excels in sweat absorbency and drying speed. Material A was found to be the hottest material, while material C was found to be slightly hot through the analysis of the change in pre- and post-exercise bodyweight(= amount of sweat). Regarding the amount of evaporated sweat, material A>material C>material B. Material B produced the smallest amount of evaporated sweat. The wider the range of joint movement, the smaller the amount of sweat and the lower the average skin temperature.
Development of the Structure and Changes of the Jeogori (Part II) -Focused on Goryeo Era-
Chae, Keum-Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 351~363
DOI : 10.5850/JKSCT.2007.31.3.351
Most of the proceeded research of jogories in the Goryeo era are about the total clothing system of the men and women's dress and not many have studied of the developing process of the jeogories specific structures. Therefore, the purpose of this study is to figure out the origin and the alteration of a git, gil, seop and gorem which forms a jeogori after the Unified Shilla era. The range of this study os from 918 to 1392, Goryeo era and 80 pieces 7 portraits and 5 Buddhist relics were for references. This study reached the following conclusions. First, oat git, gil, seop, somae and gorem forms the Goryeo era's jogori. Second, as the length of the joegori got shorter then the past, the ryeongem also got shorter and changed to an oatgit. Third, as most of the opening side of the jeogori started to fix on the right. Forth, an extra cloth attached on the gil developes a seep that be originates in Unified Shilla when get shoter. Fifth, there were wide and very long sleeves that came all the way down to the hand, narrow sleeves and long sleeves. Sixth, Goryeo era's jeogori had ribbons and cloth buttons to fix the form instead of a belt.
Development the Optimal Size System and Application for Children's Ready-to-wear -Based on Elementary School Boys-
Kim, Seon-Young ; Nam, Yun-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 364~375
DOI : 10.5850/JKSCT.2007.31.3.364
The propose of this study is to develop the optimal sizing system of ready-to-wear far elementary school boys using a newly invented statistical technique. The body measurements was classified by the method that equalizes the distribution of the subjects using the probability density function, to theoretically systemize a method to determine a size range of ready-to-wear for elementary school boys between 7 to 12 yeiws old. The results were as follows: 1. Height group includes 9 types of heights: 115, 120, 125, 130, 135, 140, 145, 150 and 155. 2. In the case of short children's groups, the variance in bust girth and waist girth is narrow. The people cluster together around the average. The size deviation of ready-to-wear is small. 3. In the case of tall children's groups, the variance in bust girth and waist girth is wide. The people spread widely around the average. The size deviation of ready-to-wear is large. 4. The optimal size system is suggested considering the weight of growth exponent of children according to their respective ages. Clothing companies can selectively choose sizes that meet the target of their brands. 5. It suggests the body sizes chart, which based on their means by the middle size children for each height group, so that clothing companies make use of it.
The Relation of Consumer Value Variables and Clothing Information Exploration Behaviors
Oh, Hyun-Jeong ; Rhee, Seon-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 376~386
DOI : 10.5850/JKSCT.2007.31.3.376
The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.
The Effects of Apparel Stores' Internal Marketing and Internal Customer Relationship Management on Employees' Attitude toward Change
Row, Young ; Park, Jae-Ok ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 387~397
DOI : 10.5850/JKSCT.2007.31.3.387
Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.
Ready-made Jacket Purchase Realities and Satisfaction focused on Middle-aged Women
Kim, In-Hwa ; Kweon, Soo-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 398~409
DOI : 10.5850/JKSCT.2007.31.3.398
Today women's social participation is highly increasing, and especially the middle-aged women's activity is amazing. However, many ladies have trouble in wearing suits or jackets. Because the current ready-made apparels focus on young and slender women, and accordingly the current size system is made for them. So it is necessary to develop new size system for general ladies who are hardly well-proportioned figures. The survey of mid-life ladies in this Paper vividly reveals the above Problem. Many ladies dissatisfied with the fitness of the existing apparels. Therefore updating the current size system of ladies' apparels is badly needed. It also helps reducing corporates' stock-holding costs and customer's clothes-adjusting expenses.
The Effect of Online Word-of-mouth on Fashion Involvement and Internet Purchase Behavior
Song, So-Jin ; Hwang, Jin-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 410~419
DOI : 10.5850/JKSCT.2007.31.3.410
The purposes of this study were to segment consumers by on-line word of month and to find the differences among the segmented groups in regard to fashion involvement, internet perceived risk, and internet purchase behavior. The subjects of this study were female consumers who were members of online cafe in Korea. The data were collected during October, 2004. The respondents returned the questionnaires through internet and 480 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, cluster analysis, t-test, and
. The results showed that word-of·mouth communication on internet(e-WOM) is composed of two factors, word-of-mouth transmission and word-of-mouth acceptance. These two factors were put under cluster analysis and were classified into two groups of the word-of·mouth communication: WOM group and non-WOM group. T-test showed that word-of-mouth communication groups were significantly different in regard to fashion involvement, internet perceived risk, and internet purchase behavior. For example, WOM group was more uncertain of their clothing choices, put more weight on the internal factors of clothing selection, and was a frequent purchaser of internet fashion products. Internet fashion business needs to implement the proper marketing strategies based on the results of the study.
A Globalization-Focused Human Resource Development Program in Fashion Marketing Area -Comparison of Korean and U.S. Graduate School's Fashion Marketing Curricula-
Lee, Seung-Hee ; Park, Soo-Kyeong ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 420~432
DOI : 10.5850/JKSCT.2007.31.3.420
The purpose of this study was to provide a suggestion for the globalization-focused in fashion marketing area through an analysis of curricula related to fashion marketing of Korean and USA graduate schools. This study analyzed the curricula of 34 Korean graduate schools and 18 USA graduate schools. As a result, it was revealed that the curricula of Korean schools were different from those of USA graduate schools. The average number of the fashion marketing classes of the Korean schools was 10.7, while the average of the USA was 10.4. However, when examined the percentages of fashion marketing classes among total number of classes, the average of Koreans was much lower(16.1%) than Americans(50.3%). It means that the schools of USA has higher percentage of curricula related to fashion marketing than those of Korea. The percentage of USA research method courses was higher than those of Korean. Based on the results, this study suggests that more diverse curricula related to fashion marketing and research methods in Korea need to be developed in order to produce global human resource development in fashion marketing area.
Detergency and Water Wetting/Retention Properties of Soiled Cotton Cloths in Nonionic Surfactant Solutions
Kim, Chun-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 433~439
DOI : 10.5850/JKSCT.2007.31.3.433
The effects of nonionic surfactants on detergency and water wetting/retention properties of soiled cotton cloths were reported. Two different soiled cloths were used. soiled cotton cloth 1 was made in the lab. with carbon black, tripalmitin, n-dodecane & palmitic acid on Korea Apparel Testing & Research Institute(KATRI) cotton testcloth and soiled cotton cloth 2(EMPA 101) was purchased from Testfabrics, Inc., USA. The following nonionic surfactants; l.e., Span 20, Tween 20, 40, 60, 80, 21, 61, 81, 65, & 85, were used in the study. The water retention ratio(W/H) values of soiled cotton cloths were decreased, whereas the water contact angle values of soiled cloth were not changed markedly compared with those of unsoiled testcloths. The wetting and water retention of soiled cotton cloth 1 was improved with addition of nonoinic surfactants. The surfactants which have more hydrophilic characterictics or unsaturated hydrophobe tails were effective in improving wetting and water retention properties of soiled cotton cloth 1. The water contact angle values of soiled cotton cloths were extremely low with Span 20, presumably due to the high adsorption density or the surfactant. The detergency of soiled cloths were low in Span 20 and high in Tween 20, 40, 60 & 80 0.1g/dl surfactant solutions. Nonionic surfactants having higher ethylene oxide contents resulted in better detergency. In the range studied, the wetting and water retention of soiled cotton cloths did not show any particular relation to the detergency, whereas the surfactant characteristics, especially HLB values, influenced the detergency of soiled cotton cloths.
The Influence of Consumer's Brand Loyalty, Competitor's Brand Price, and Discount on Brand Switching toy Apparel Products
Oh, Soo-Min ; Hwang, Sun-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 440~450
DOI : 10.5850/JKSCT.2007.31.3.440
The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was
mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.
Classification of Clothing Ornaments by Yin and Yang's Traits and Changes of Details from 16th to 18th Century
Song, Boo-Hee ; Park, Sook-Hyun ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 451~462
DOI : 10.5850/JKSCT.2007.31.3.451
The purpose of this study is 1) to find out the dominant clothing ornaments in Europe in the 16th, 17th and 18th centuries, 2) to examine the changes of such clothing details as neckline and collar, sleeve and stomacher from 16th to 18th century 3) and to classify the ornaments of these 3 centuries according to Yin and Yang's traits. An analysis was conducted of 405 pieces of art out of 10 books of costume history. Of these pieces, 121 were from the Renaissance era, 107 were Baraque and 177 were Rococo. The analysis found that the distinctive ornaments in 16th century were ruff, slash, chain and girdle decoration. The distinctive ornaments of Baroque period were tassel, fringe, loop and binding. The Rococo period were distinguished by falbala, sash belt and fabric necklace. With regard to the changes over the 3 centuries necklines changed from high to lower. Sleeves became shorter. Stomacher which was long and sharp became wider and shorter. As to the Yin and Yang's traits there was also an evolution. Renaissance costume with Yang's style was decorated mostly Yang influenced ornaments. Baroque clothing was a mixed of Yin and Yang, as were the ornaments. By Rococo both clothing and ornaments reflected Yin's traits.
A Study of 3D Virtual Fitting Model of Men's Lower Bodies in Forties by Morphing Technique.
Park, Sun-Mi ; Nam, Yun-Ja ; Choi, Kueng-Mi ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 463~474
DOI : 10.5850/JKSCT.2007.31.3.463
With rapid expansion in e-retailing of apparel business, personalized fitting model service shows the possibility as the differentiated marketing strategy in cyber shopping. According as necessity of personalized fitting model construction rises, it is tried personalized fitting model creation in several fields such as computer engineering, mechanical engineering, information engineering. But, because existent study was concentrated only on human body modeling, it does not reflect average morphological characteristics of human body properly. In this study, we wish to examine if morphing is fit for expressing characteristic of average human body shape and suggest desirable morphing. We used 3-D scan data of 254 Korean middle aged men collected by Size Korea 2004. The result of this study are as follows: Lower body types were categorized by height hip girth and lower drop(hip girth-navel girth) which were main factors of lower body shape. Then each factor was divided into 3 groups respectively, 30% in the middle, over 30%, under 30%. In 27 groups, the group which belonged to 30% in the middle of height, 30% in the middle of hip girth, 30% in the middle of lower drop was selected as a representative group. We tested geometrical figure by differ volume, tilt, position of point. And we created a representative type of men's lower bodies by morphing the representative group and analyzed it's horizontal, vertical sections. A representative type which was created by morphing reflected a real body and changed realistically at the part of hip, crotch, calf muscle and so on. A cross sections of a representative type were similar to average cross sections of the representative group in size and shape. So it was proved that morphing was successful.
The Effects of Fashion Luxury Brand Loyalty on Attitudes toward Counterfeits
Lee, Seung-Hee ; Chang, Yoon-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 475~485
DOI : 10.5850/JKSCT.2007.31.3.475
The purposes of this study were to examine attitudes toward countefeits among fashion luxury brand consumers, and to investigate the influences or effects of brand loyalty on purchasing frequency of fashion luxury brand and the effects of brand loyalty on attitudes toward counterfeits. The subject used for this study were 214 female consumers who have purchased fashion luxury brand products. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used. As the results, first, the brand loyalty were classified into three factors; enduring brand loyalty, symbolic brand loyalty and famous brand loyalty. Second, the attitudes toward counterfeit was composed of four factors; comparison with genuine goods, counterfeits as alternative, approval of counterfeits purchase, and illegality of counterfeit manufacturers. Third, purchasing frequency significantly influenced on the attitudes toward counterfeits finally, higher brand loyalty group had more negative attitudes and lower purchasing intention toward counterfeits than other groups. Based on these results, prevention marketing strategies of counterfeit goods would be provided.
Purchase Motives of Fashion Products in Surrogate Internet Shopping Malls
Bae, Jung-Hoon ; Park, Jea-Ok ; Lee, Kyu-Hye ; Kim, Yeon-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 3, 2007, Pages 486~494
DOI : 10.5850/JKSCT.2007.31.3.486
Consumers' great demand for foreign apparel products created a new rapidly growing type of distribution channel that substitute traditional roles of importers. Most of the merchandise selling at this new type of e-mall are apparel and accessories. But, little study focuses on this new e-shopping mall. This study was designed to examine SISM(surrogate internet shopping mall) shopping behavior of apparel by analyzing purchase motives and consumer satisfaction and compare these variables with GISM(general internet shopping mall) shopping behavior. 166 SISM consumers and 166 GISM consumers responded for the study. Descriptive statistics, t-tests, and regression were used far statistical analysis. Results indicated that there were significant mean differences of purchase motive and consumer satisfaction between SISM and GISM consumers. Regression analysis showed that purchase motives had significant influence on consumer satisfaction for SISM and GISM consumers.