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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 31, Issue 12 - Dec 2007
Volume 31, Issue 11 - Nov 2007
Volume 31, Issue 9_10 - Oct 2007
Volume 31, Issue 8 - Aug 2007
Volume 31, Issue 7 - Jul 2007
Volume 31, Issue 6 - Jun 2007
Volume 31, Issue 5 - May 2007
Volume 31, Issue 4 - Apr 2007
Volume 31, Issue 3 - Mar 2007
Volume 31, Issue 2 - Feb 2007
Volume 31, Issue 1 - Jan 2007
Selecting the target year
Effects of Multiple Country-of-Origin Cues and Price Information on Attitude toward the Brard and Evaluation of Jean Products
Kim, Yeon-Hee ; Kim, Mi-Jin ; Lee, Young-Mi ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 495~506
DOI : 10.5850/JKSCT.2007.31.4.495
As imported fashion products are increasing in the marketplace, country of origin information becomes a powerful product cue that can be used to gain competitive advantages of fashion brands. This study assessed the impact of multiple country of o.igin information(origin of brand and origin of production) on attitude toward the brand and product evaluation. Especially, the influence product price level was also examined. Jean was used as product stimuli and students were respondents for the empirical study. Results of this study affirmed the importance of country of brand origin and price information in brand attitude formation and product evaluation. Country of brand origin information and interaction effects of brand origin-price were significant for brand attitude formation. Country of brand origin and price information had significant influence on evaluation of Jean products.
Utilizing of the Chinese Fashion Market for Globalization of Korean Fashion Industry -Focused on the Competitiveness of Korean and Chinese Fashion Industry by applying the Double Diamond Model-
Son, Mi-Young ; Kim, Yong-Ju ; Ji, Hye-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 507~518
DOI : 10.5850/JKSCT.2007.31.4.507
This study aimed to investigate the competitive advantages of Chinese fashion industry and firms to Korean fashion industry by applying the generalized double-diamond theory. Data collection was done by internet and fax survey. Questionnaires were distributed to the Korean textiles and apparel firms who entered China for production anuor distribution. List of firms were provided by KOFOTI, KOTRA, and Korea Apparel Industry Association. Total 198 questionnaires were distributed, and 77 questionnaires were used for final analysis. The results were follows. Korea's competitiveness scores of double-diamond model were higher in every aspects, such as demand condition, infra/supportive industry, firms's strategy and competition except factor condition. Glottalization score in double diamond model measured by the degree of glottalization which was determined by international diamond factors which make firm's multinational/international activities possible. Chinese fashion industry's globalization score of factor condition was significantly higher than Korea, but for the rest of aspects, Korean fashion industry showed higher scores. Therefore, Korean fashion firms can overcome comparative disadvantage of factor condition by utilizing Chinese fashion industry no matter what type of entry. In addition, considering the growth rate of Chinese fashion industry and its power of influence in the world market, the entry to the global market of the Korean fashion industry can be possible.
An Exploratory Study on the Brand Architecture and the In-house Brand Differentiation Strategy of Korean Apparel Enterprises
Kim, Sae-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 519~530
DOI : 10.5850/JKSCT.2007.31.4.519
This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about
years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.
A Functional Design of Auto Mechanic's Coverall
Kim, Young-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 531~539
DOI : 10.5850/JKSCT.2007.31.4.531
The purpose of this article was to determine how the current auto mechanic's coverall restricts movements, to develop prototype coverall, and finally, to improve working efficiency. To investigate the problem and complaint of current coveralls, 35 mechanics were interviewed. Video captured method was used to analyze the representative movement. Based on the previous investigation, the prototype coverall was developed. Pleats and band were inserted on each side of the back, under the armhole, and the back waist area for flexibility. To analyze the mobility of current and prototype coveralls objectively, range-of-motion of selected movements was measured by Leighton flexometer and goniometer. Also, wearer acceptability scale was tested to investigate subjective preference of current and prototype coveralls. As subjects, 10 auto mechanics were participated. Order of testing was randomized. ANOBA and LSD were used for statistical analysis. As a results, prototype coverall was significantly different from current coverall at all test movements. Also, prototype coverall was significantly different from current coverall at 13 scales among 23 subjective scales. The results identified that prototype coverall design improved auto mechanic's body movement and subjective acceptability.
The Effect of Shopping Orientations of Male and Female Consumers on the Attitude Toward Sales Clerk's Service and Shopping Environments
Kang, Young-Hwa ; Hwang, Jin-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 540~550
DOI : 10.5850/JKSCT.2007.31.4.540
The study investigated the effect of shopping orientations of male and female consumers on the attitude toward sales clerk's service and shopping environments. The subjects of the study were male and female consumers who were residents in Seoul. Among the 400 distributed questionnaires, 364 questionnaires were used for data analysis. Statistical analyses used for the study were cluster analysis, t-test, ANOVA, Duncan's multiple range test, and
. The results showed that shopping orientations of male and female consumers had 6 factors: pleasure, economic, store loyal, planned, convenience, and impulsive. These 6 factors were classified into 5 groups by cluster analysis: pleasure/impulsive group, planned group, economic/ convenient group, planned/store loyal group, and low interest group. In regard to the differences among the five shopping orientation groups, the result showed that the groups were significantly different concerning the attitude toward sales clerk's service and shopping environments. In addition, male and female consumers were significantly different in shopping orientations, and the attitude toward sales clerk's service and shopping environment. For example, female consumers sought more pleasurable shopping while male consumers sought more store loyal shopping. Based on the findings of this study, the marketing strategies can be developed fur the specific segmented groups.
Male Consumers' Motives of Appearance Management Behavior -Focused on Their Sex Role Identities and Benefit Sought in Clothing-
Lee, Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 551~562
DOI : 10.5850/JKSCT.2007.31.4.551
The purpose of this study was to examine the influence of sex role identities on male consumers' appearance management behavior. Recently, heavy marketing efforts have been made by the cosmetics and apparel industries to cater to male consumers who seem to be increasingly interested in their appearances. This study intended to identify the relationship between male consumers' appearance management tendencies and their sex role identities and benefits sought in clothing. A survey data was collected from 321 men aged between 20 and 40 and was analyzed using SPSS. The results showed that not only the male consumers' perceived masculinity and femininity but also the discrepancies between their ideal and perceived masculinity/femininity were related to the benefit they sought in clothing. Also, individuals who identify themselves as masculine (rather than feminine) were more likely to be engaged in appearance management practices. However, a greater portion of their appearance management behavior was explainable by their pursuit of fashionability, conformity, and individuality in clothing. This seems to indicate these male consumers consider appearance management primarily as a fashion trend.
Fashion Product Addictive Buying Tendencies on Internet Shopping Mall
Yoon, Ha-Young ; Hong, Keum-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 563~573
DOI : 10.5850/JKSCT.2007.31.4.563
This study attempted to understand the addictive internet buying tendencies and how self-esteem, materialism, and self-control influenced the addictive internet tendencies and how those variables affected those when people receive marketing promotions on internet shopping mall. A total 883 cases were collected as data through internet survey on the consumers who had purchased fashion products. Internet fashion buyers were classified into high-purchasing, low-purchasing, and non-purchasing groups. These groups were showing differences among self·esteem, materialism, and self-control. High purchasing group was showing low self-esteem and self·control and high materialism than others. Variables that affect addictive buying tendencies of internet fashion product were shown accordingly brand promotion, materialism, web display promotion, and self-esteem. Marketing promotions were contributed more on the internet addictive buying tendencies than consumers' socio-psychological variables. So as to induce rational buying behavior, excessive product promotion and discount price promotion should be reduced.
The Effects of Beauty Service on Customer Satisfaction and Word-of-Mouth Intention in the Beauty Industry
Park, Eun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 574~583
DOI : 10.5850/JKSCT.2007.31.4.574
This study aimed to look into the features of the hair beauty service components and the effects of these elements on customer satisfaction and word-of-mouth intention. Subjects were 20's-40's women and survey methods such as frequency analysis, t-test, ANOVA, factor analysis, reliability analysis, and regression analysis were used. Results were as follows: First, hair beauty service were composed of eight factors such as facilities of hair beauty salon, employee's kindness, amusement facilities, light refreshments, guidance to a process of hair style, keeping service for personal belongings, reservation service, and customer management. Second, the effects on customer satisfaction was significantly affected by facilities of hair beauty salon, employee's kindness, guidance to a process of hair style, customer management, keeping service for personal belongings, light refreshments. Third, customer satisfaction with hair beauty service affected the word-of-mouth intention.
Effects of Service Quality on Consumer Satisfaction and Repurchase Intention of Apparel Products and Hairdressing Services for Silver Consumers
Kang, Eun-Mi ; Park, Eun-Joo ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 584~593
DOI : 10.5850/JKSCT.2007.31.4.584
Recently, the growing of the aging population by medical and science development, silver consumers were became new consumption market. The purposes of this study were to investigate the effects of service quality on consumer satisfaction and repurchase intention in the apparel store and hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, factor analysis, Cronbach's alpha, 1-test, and path analysis using SPSS WIN 12.0. The results of the study were as follows: First, service qualities of apparel store were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, repurchasing intention was differently influenced by perceived store service quality and consumer satisfaction when purchasing apparel products and hairdressing services. Salesperson or hairdresser was the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of apparels or hairdressing services. This research extends a domain of fashion market research from the product to the service. Additionally, this study provides an insight into silver fashion marketers and retailers for developing market strategies for silver common. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.
A Study on CRM in TV Home Shopping (Part 1)
Lee, Seung-Hee ; Park, Soo-Kyeong ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 594~603
DOI : 10.5850/JKSCT.2007.31.4.594
The purpose of this study was to examine which variables affect customer relationship management in TV home shopping. Three hundred customers who had purchased fashion products in TV home shopping had participated in this study. The data was analyzed by factor analysis, t-test, correlation analysis and path analysis using SPSS program. As the result, 'service', 'information', 'contents', 'reputation', and 'benefits' variables had the effects on 'trust': especially, 'service' had the major effects on 'trust' The 'trust' and 'security' had the effects on 'commitment'. The 'price' variable had only effect on relationship maintenance. Also, 'trust' and 'commitment' had the 'relationship maintenance' Specifically 'commitment' had higher effect on relationship maintenance than 'trust' did. The results of this study would provide CRM marketing strategy for fashion marketers of TV home shopping.
The Qualitative Study on the Types of Store Choice Behaviors in the Purchase of Apparel Products
Kim, Han-Na ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 604~614
DOI : 10.5850/JKSCT.2007.31.4.604
As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.
A Study on Priority Evaluation in Clothes Stores' Selection Attributes
Cho, Youn-Joo ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 615~623
DOI : 10.5850/JKSCT.2007.31.4.615
This study aimed to construct an effective decision-making model on selection of cloth stores using AHP technique. The proposed AHP structure consists of three levels. The highest level includes the cloth stores alternative which are department store, specialty store, and a clothes store. The second level consists of the key performance measurements for evaluating the optimal selection of cloth stores, such as location, facilities, product, service, and promotion. The lowest level consists of items which affects the performance measurements in the upper level. The items are convenience location, courteous service, decor/ambience, availability of parking, etc. The data for this research were collected from questionnaires of 132 in Busan. Data were analyzed by frequency and AHP. As the result of this study, 'product' was decided as a most important item in department store, while 'location' was decided as a most important item in specialty store and a clothes store. And 'variety goods' evaluated as that of first priority in the totality evaluation items in department store, but 'convenience location' evaluated as that of first priority in the totality evaluation items specialty store and a clothes store.
The Effect of Media and Appearance Concern on Appearance Management of Workers
Hong, Byung-Sook ; Paik, In-Sun ; Lee, Eun-Jin ; Park, Sung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 624~632
DOI : 10.5850/JKSCT.2007.31.4.624
The purpose of this study is to analyze whether a degree of media and appearance concern have an effect on appearance management of workers, and to analyze difference of appearance management with worker's men and women. A survey was conducted from September 20 to October 2 in 2006, among worker's men and women. The 538 subjects were used to statistics, and the statistical analysis methods were frequency analysis, reliability analysis, factor analysis, t-test, and multiple regression analysis. First, a degree of media concern factors were determined to be media-advertisement concern, media-information concern. And a degree of appearance concern factors were determined to be appearance-styling concern, appearance-management concern. Second, a degree of media and appearance concern factors had an effect on appearance management of workers. Therefore, the more a degree of media and appearance concern was higher, the more appearance management was higher. Third, worker's women than men were shown to have many concern about media, appearance concern and appearance management.
A Study on the Development of the Basic Brassiere Pattern and a Grading Method for the 1924 Generation
Oh, Song-Yun ; Choi, Sei-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 633~645
DOI : 10.5850/JKSCT.2007.31.4.633
The purpose of this study is to develop brassiere patterns which are both fitting and functional for women aged 19 to 24(the 1924 generation). We suggested a 'size chart for body measurements' for constructing basic brassiere patterns with six sizes of '70, 75', 'AA, A, B cups', which are used most frequently by the 1924 generation consumers. The scope of research was in reference to the statistical analysis results of the Size Korea(2004) body measurements and the results of the data from the preceding research. The 'drafting method for constructing basic brassiere patterns for the 1924 generation consumers' was completed by selecting a total of 18 subjects, 3 for each six sizes in the scope of research, and three wearing tests were carried out with the subjects. We compiled one brassiere pattern in six sizes obtained with the drafting method of constructing a basic brassiere pattern on another by block pattern in order to observe the phase of change in dimensions and shapes of paper pattern. The result was converted into the variations of a x-axis and a y-axis, and we suggested 'Size Grading Rule' and 'Cup Grading Rule' for the basic brassiere patterns. As the results of the wearing evaluation of the basic brassieres and measuring the variation in body dimensions by wearing brassieres, the dimensions and shapes of the basic brassieres suggested in this research proved to be fitting and to have a wearing effect that brings together and supports the breasts.
Lifestyles and Clothing Values of Male Consumers
Kim, Gun-Soo ; Park, Jea-Ok ; Lee, Kyu-Hye ; Seo, Mun-Suk ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 4, 2007, Pages 646~657
DOI : 10.5850/JKSCT.2007.31.4.646
The study sought to determine the relationship between lifestyles and clothing values of male consumers. A questionnaire was administered to male consumers in their twenties and thirties and data from 334 respondents were used for the factor analysis. Results indicated that lifestyles of male consumers were classified into venturesome, fashion-seeking, self-fulfilling, self-centered, IT-interest, and leadership. With these lifestyle sub-dimensions, male consumers were segmented into four groups: technology seekers, active trend setters, self achievers, and passive observers. Demographic differences were found in age and clothing expense among these groups. Technology seekers value comfortable-ness, ease of care and versatility; active trend setters value symbolic aspects, emotion, fashion, and confidence; self achievers value versatility and ease of owe: and passive observers value comfortable-ness and ease of care among many clothing values.