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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 31, Issue 12 - Dec 2007
Volume 31, Issue 11 - Nov 2007
Volume 31, Issue 9_10 - Oct 2007
Volume 31, Issue 8 - Aug 2007
Volume 31, Issue 7 - Jul 2007
Volume 31, Issue 6 - Jun 2007
Volume 31, Issue 5 - May 2007
Volume 31, Issue 4 - Apr 2007
Volume 31, Issue 3 - Mar 2007
Volume 31, Issue 2 - Feb 2007
Volume 31, Issue 1 - Jan 2007
Selecting the target year
Comparison of Mens` Denim Fashion in Eastern and Western Cities
Kim, Chan-Ju ; Ro, Mi-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 997~1007
DOI : 10.5850/JKSCT.2007.31.7.997
The denim fashion is a style of clothing showing trends towards globalization in that it is most favored and most frequently purchased and worn by youngsters throughout the world. However, it differs from region to region in its shapes, colors, silhouettes and coordination, reflecting a feature of regionalism. Male denim fashion data were collected from large cities of the East and the West for an analysis in terms of design and coordination. It was found that a common point originated from the features of the clothing itself as well as from a common culture shared among those of similar ages while differences came from various factors such as aesthetic sentiments and lifestyle of each ethnic group, willingness to accept the fashion trends, and the ways of expressing oneself by means of clothing and their attitude towards clothing. It was noteworthy that the denim fashion in Europe and America, Beijing and Seoul differed largely owing to their different tastes for expressing themselves. A comparison study of the regional denim styles may lead to a better understanding of a worldwide phenomenon of the common fashion trends and regional differences in aesthetic appeal and the fashion preference.
A Study on the Jacket Pattern for Elderly Women
Bae, Ju-Hyeong ; Kim, In-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1008~1019
DOI : 10.5850/JKSCT.2007.31.7.1008
The purpose of this study was to develop an appropriate jacket pattern for elderly women over sixty years old, providing a good fit and appearance. Results were as follows: The length of the jacket was made long enough to cover the area 22.0cm below the waistline. The waist back length was made 1.7cm longer than the actual size of the waist back length. The armhole length was made 0.5cm longer than B/4, enhacing the appearance and functionality while allowing freer movement of the arms. As for the front and back interscye breadths, the front interscye breadth was made 1.7cm larger than the actual size while the back interscye breadth was only 1.0cm larger, providing the front interscye breadth more space. The bust breadth was made 10.0cm larger than the bust circumference measure(B/4+2.5cm), the waist breadth was made 6.0cm larger than the waist circumference measure(W/4+1.5cm), The hip breadth was made 12.0cm larger than the him circumference measure(H/4+3.0cm). The sleeve length was made 3.0cm larger than the arm length measure, as the sleeve length of a jacket is usually long enough to cover the ulnar styloid. The sleeve width was made 5.0cm larger than the upper arm circumference measure, as the upper arm circumference measure of the model pattern was too large than necessary, worsening the overall appearance. The sleeve cap height was set at AH/4+4.7cm. The wrist circumference of 27.0cm was set, allowing 2/3 and 1/3 for the large sleeve and small sleeve respectively.
The Conceptual Structure of Brand Relationship Quality(BRQ) Perceived by Fashion Product Consumers (Part 1)
Chae, Jin-Mie ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1020~1029
DOI : 10.5850/JKSCT.2007.31.7.1020
The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers` psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers` cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees` feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including `love`, `self-connection`, `nostalgia`, `intimacy`, `trust`, `commitment`, `symbol`, and `mystery` were identified.
Relationship between Brand Attitude and Brand Loyalty in Fashion Products
Yoon, Nam-Hee ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1030~1041
DOI : 10.5850/JKSCT.2007.31.7.1030
The purposes of this study were to identify the sub-dimensions of consumers` attitude and types of loyalty behavior toward fashion brands, and to analyze the influence of consumers` brand attitudes on brand loyalty. A survey was conducted with the questionnaire for consumer`s buying experience of fashion brand. A total of 350 questionnaires were distributed, and 341 complete responses were analyzed. Exploratory factor analysis, confirmatory factor analysis, path analysis, and multi-group analysis were used for data analysis. The results of this study were as follows. First, the consumers` brand attitude consisted of four sub-dimensions of affective, familiar, value-expressive, and utilitarian attitude. Second, each brand attitude significantly influenced the brand loyalty behavior(single-brand loyalty, multi-brand loyalty, and brand switching). Finally, the causal relationship between brand attitude and brand loyalty differed by consumer`s variety seeking tendency.
A Study on Variables Affecting Shoplifting Fashion Items
Lee, Seung-Hee ; Lee, Eun-Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1042~1051
DOI : 10.5850/JKSCT.2007.31.7.1042
The purposes of this study were to identify shoplifting items and assess consumers` attitudes toward shoplifting, and to determine the variables to effect shoplifting. Three hundred ninety-eight respondents of high school students were used for data analysis. Descriptive statistics, t-test, and multiple regression analysis were used. Results indicated 17.8% of the respondents experienced fashion item shoplifting in the last 3 years. Shoplifting fashion items were categorized accessory, apparel, and cosmetic, and so on. Generally fashion item shoplifters demonstrated generous attitudes toward shoplifting than non-shoplifters. There were statistically significant differences between shoplifters and non-shoplifters in that shoplifters showed more hedonic shopping orientation and higher compulsive buying than non-shoplifters did. Also, fashion item shoplifters were more likely to have high depression and binge eating behavior. Shoplifting attitudes were correlated with lower self-esteem and higher depression, hedonic shopping orientation, compulsive buying, and binge eating. Results of multiple regression revealed that hedonic shopping orientation and compulsive buying was significantly related to shoplifting attitudes. Based on these results, fashion marketing strategies to protect shoplifting would be suggested.
A Study on the Expressional Features of Body through Fashion Illustration based upon Post-Structuralism Theory -Focused on Fashion Illustrations since the 1990`s
Kim, Soon-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1052~1063
DOI : 10.5850/JKSCT.2007.31.7.1052
This study focuses on the analysis of body images appearing in the fashion illustrations since the 1990`s and thereby attempts to determine relationship between their expressional features and aesthetic values in reference to theory of post-structuralism. Especially among numerous post-structuralist, Michel Foucault, Gilles Deleuze/Felix Guattari, and Julia Kristeva set unique arguments on body, which provide valuable leads to decipher the image of body. For that reason, body images shown in the fashion illustration are categorized into grotesque body, fragmented body, humanoid body, and post-gendered body, and reviewed their characteristics and aesthetic values based on critics of above three scholars. Findings are summarized as follows: First, image of body entails meaning of an resistance of traditional social concepts and order, and second it serves the purpose of creating a new and unique sense. Finally, it is not an object of representation of physical facts, but rather a representation of the real itself, apart from presenting the original material. Given arguments enhance understanding of images of body in fashion illustration in a broader sense.
Purchasing Behavior and Product Evaluation Criteria of Knitted Apparel Consumers
Park, Na-Ri ; Kim, Myoung-Ok ; Moon, Young-Ok ; Seo, Mun-Suk ; Seo, Min-Jeong ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1064~1074
DOI : 10.5850/JKSCT.2007.31.7.1064
The purpose of this study was to determine the purchasing behavior of knitted apparel consumers. Differences in knit product evaluation criteria according to consumer characteristics, such as gender, age, and interest in knit products also were reported. Male and female consumers participated in the study. Quota sampling was used and data from 463 questionnaires were analyzed. Descriptive statistics,
analysis, factor analysis, Cronbach`s alpha coefficient, t-test, one-way ANOVA, and post-hoc test were conducted. Results indicated that 65.4 percent of respondents did not discern between knits and woven products. Cardigan was the most preferred knitted product category. Most of the respondents purchased knitted apparel themselves, got product information at stores, spent less than 100,000 won for a single knitted product and went to department stores to buy knitted apparel products. Some 62.5 percent of respondents reported wearing the product less than four year. Consumers who are more interest in knitted apparel also considered such criteria as external attributes, quality, and aesthetics to be important. Respondents who discerned between knits and woven considered quality most important. Female respondents considered quality and aesthetic criteria more important; respondents in their twenties considered aesthetic criteria most important; and respondents in their thirties through fifties considered external criteria most important. Results of this study provide a basis for understanding knitted apparel consumers` purchasing behavior.
The Effect of Apparel Customer`s Product, Price Attributes and Shopping Values on Internet Shopping Satisfaction
Hong, Byung-Sook ; Na, Youn-Kue ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1075~1084
DOI : 10.5850/JKSCT.2007.31.7.1075
The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall`s fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer`s utilitarian shopping value. Second, internet shopping mall good`s price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer`s shopping utilitarian shopping value and hedonic shopping value. Third, consumer`s utilitarian shopping value and hedonic shopping value are positively related to the internet consumer`s shopping satisfaction.
Effects of Cosmopolitanism and Nationalism on Apparel Product Shopping
Youn, Song-Yi ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1085~1096
DOI : 10.5850/JKSCT.2007.31.7.1085
Globalization of market has put considerable research activities in cosmopolitism and nationalism. In addition, consumer`s perception of product`s country of origin is widely regarded as an important influence on their shopping behavior. The objective of this paper is to investigate the joint effect of cosmopolitanism and nationalism on shopping orientation and awareness of the country of origin of fashion products among Korean young consumers. Data from 471 young Korean consumers were analyzed. According to the cosmopolitanism/nationalism measure, respondents were segmented into three groups: global, local and glocal group. Results indicated that global and glocal consumers value symbolic and non-conforming aspects of fashion product shopping and were more interested in country of origin of products than local consumers. Global consumers showed higher level of foreign product preference than local and glocal consumers. Some managerial implication for marketing practitioners was suggested.
A Textile Surface Design for Dementia Patient Hospital Clothing Applying Social Care Symbol
Park, Hye-Won ; Bae, Hyun-Sook ; Ryou, Eun-Jeong ; Kwon, Jay-Cheol ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1097~1106
DOI : 10.5850/JKSCT.2007.31.7.1097
The purpose of this study is for development textile design and making fabric actually for dementia patients hospital clothing using symbol which has social care meaning. For achievement the aim, process and research methods were as follows. First the symbol design was developed. Second the symbol was applied as textile design for dementia patients hospital clothing. Symbol design was under processed with a letter `Alzheimer` and meanings as like `love`, `happiness` `care` `hope` and 12 design samples were developed by CAD and photoshop. Total 15 evaluation members chose 2 design samples. The 2 design sample were practically arrangement 7 textile design pattern with ground different colors. And finally 3 design pattern and 3 colorway were selected and add white ground. Totally 7 textile design was printed on 100% cotton, 20 yarn count, 1/2 twill. Therefore this new textile design for dementia patient`s hospital clothing can be used in medical clinically and the symbol can be use for daily care item for the patients more comfort and high quality in their lives in hospital.
The Effects of Contact Intensity and Relationship Termination Cost as Mediators of Long-Term Relational Retention -Focusing on Relationship between Fashion Retail Store and Customer-
Ju, Seong-Rae ; Chung, Myung-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1107~1118
DOI : 10.5850/JKSCT.2007.31.7.1107
Relationship marketing research has traditionally focused on the relationship among customer satisfaction, trust, and customer commitment, while assuming that the causal relationship of customer
is well understand. However, recently many scholars argue that customer satisfaction, trust, commitment can not explain long-term orientation fully, and suggest the need for more extensive researches investigating the determinants of long-term relational retention. The purpose of this study was to explained the relationship development process through the mediation effect of contact intensity and relationship termination cost between customer satisfaction and trust, and between trust and commitment, and an analysis the causal relationship among these variables. The results were as follows. First, the customer satisfaction had both direct and indirect effects on trust mediated by contact intensity. Second, the trust had both direct and indirect effects on commitment mediated by relationship termination cost. Third, the commitment influenced long-term orientation. Finally, the empirical results confirmed that the model add to the concept of mediation with contact intensity and relationship termination cost plays a strong, central role in explaining relationship development process between customer and fashion retail stores.
The Properties of Kenaf/Polyester Blended Nonwovens
Lee, Hye-Ja ; Yoo, Hye-Ja ; Han, Young-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1119~1127
DOI : 10.5850/JKSCT.2007.31.7.1119
Nonwovens have been widely used in various regions from the households to the industrial, agricultural and medical goods. Synthetic fibers have been used for source of nonwovens commonly because of their useful and economic properties. They are not only main factor causing environmental problems but also spend huge cost to renew the environmental disruption by them. Nonwovens must have both cost-competitiveness and environment-friendly property to be the desirable sources in 21th centuries. For meet these needs, it is suitable for the times that economical and environmentally-safe kenaf fibers would be used as raw materials of nonwovens. Kenaf and polyester fibers were blended in 4 types of ratio : 0/100, 20/80, 40/60, 60/40 were needle-punched. The nonwovens properties such as color values, surface appearance, strength, elongations, stiffness, moisture regain, water and oil absorbency, and electrification were tested. As the results, tensile and tear strengths, water and oil absorbency were maximum at 20/80 kenaf/polyester blend nonwoven, because of effecting by nonwoven structure and fiber properties. The moisture regain were increased according to kenaf were blended and the eletrification reduced in proportion to the kenaf fibers by chemical property of fiber composed nonwovens.
Effects of Fiber Contents and Loop Length of Weft Knit on Subjective Texture and Preference-Using SEM-
Roh, Eui-Kyung ; Ryu, Hyo-Seon ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1128~1138
DOI : 10.5850/JKSCT.2007.31.7.1128
The purpose of this study is to develop the relationship model among subjective texture and preference of weft knit according to fiber contents of wool/rayon and loop length by integrating previous research work. SPSS and SEM method using AMOS program were used to analyze data which used to correlation matrix to be standardized. The texture of weft knit were classified into 4 categories: irregularity, flexibility, bulkiness, extensibility. The fiber contents of wool/rayon had effect positively on irregularity, bulkiness and extensibility and that had little effect on preference. The loop length had effect positively on irregularity, flexibility and extensibility and that had effect negatively on preference. This measurement model will be input for testing causal research model that can explain how fiber contents of wool/rayon and loop length of weft knit influence on subjective texture.
The Effect of Brand Loyalty and Word of Mouth between Trust and Commitment of Silver Women and Salesperson
Park, Sung-Hee ; Hong, Byung-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1139~1147
DOI : 10.5850/JKSCT.2007.31.7.1139
Word of mouth is becoming increasingly in the market these days as company offers many product, advertising, promotion for consumer. The Purpose of this study is to the effect of brand loyalty and word of mouth between trust and commitment of silver women and salesperson. A survey was conducted from October 15 to September 10 in 2006, among over the 60 aged silver women. 260 silver women subjects were frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The results are as follows: First, a degree of trust factors were determined to be specialty, benevolence, And a degree of commitment factors were determined to be calculative commitment, effective commitment. Second, a degree of trust and commitment factors had an effect on brand loyalty. Third, brand loyalty effect on word of mouth. The research finds that trust and commitment of multidimensional view effect on word of mouth and moderating effect of relationship.
A Study on the Size System and Fitness for Women`s Suits of Korean Brand Produced by the Manufacturers Operating in China
Seok, Hye-Jung ; Kim, In-Suk ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 7, 2007, Pages 1148~1156
DOI : 10.5850/JKSCT.2007.31.7.1148
This study were examined Chinese size system and fitness for women`s suits of Korean brands produced by the manufacturers operating in China. The results are as follows. 1. One manufacturer used Chinese size system for women`s suits among those manufacturers in China. And the rests individually adopted different size system of various ways. 2. Chinese women almost satisfied fitness and size system for suits of Korean brand. Especially, they satisfied fitness and size system for jacket more than the other apparel items. Pants was the worst item of fitness satisfaction. 3. Size assortment of each items was very different for each manufacturers which extended their business in China. And the smallest size was more produced than the other size in many manufacturers. 4. Most of the women`s suits manufacturers of Korean brand in China, were collected consumers` informations for fitness and size satisfaction through their salespersons. Most of them replied that they were repairing items which were not in good fitness.