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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 31, Issue 12 - Dec 2007
Volume 31, Issue 11 - Nov 2007
Volume 31, Issue 9_10 - Oct 2007
Volume 31, Issue 8 - Aug 2007
Volume 31, Issue 7 - Jul 2007
Volume 31, Issue 6 - Jun 2007
Volume 31, Issue 5 - May 2007
Volume 31, Issue 4 - Apr 2007
Volume 31, Issue 3 - Mar 2007
Volume 31, Issue 2 - Feb 2007
Volume 31, Issue 1 - Jan 2007
Selecting the target year
The Effects of Information Characteristics(Direction, Consensus) on Word-of-Mouth Performance in Online Apparel Shopping
Son, Jin-Ah ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1157~1167
DOI : 10.5850/JKSCT.2007.31.8.1157
Internet communications have provoked new forms of online word-of-mouth(WOM) communication and it has become more powerful. At this point, this study analyses the effects of information characteristics(direction, consensus) of online WOM. Especially, quasi-experiment can systematically manipulate the direction and the consensus of online WOM information and it perceived the difference in the effects in this study. Female consumers who have purchased clothing at online shopping mall in past 6 months participated in the experiment by completing 4 type questionnaires(N=600). Data are analyzed using Cronbach's
, t-test, one way ANOVA, two-way ANOVA, Duncan's multiple range test. The Results of this study are as follows: (1) The direction of online WOM information significantly influences consumer's reliability of information, attitude, and purchase intentions. These effects are more significant when negative WOM information than positive information and two-sided information was given. (2) Though there is the difference in reliability of information, the consensus of online WOM information does not have influences on consumer's attitude and purchase intentions. (3) Consumer's clothing involvement is related to WOM information searching. The highly involved consumer is more effected by online WOM information than the lowly one.
The BRQ(Brand Relation Quality) Construct Perceived by Fashion Product Consumers (Part 2)
Chae, Jin-Mie ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1168~1179
DOI : 10.5850/JKSCT.2007.31.8.1168
The objective of this research is to validate the BRQ(Brand Relationship Quality) Construct perceived by fashion product consumers. In order to establish and verify the BRQ scale, qualitative survey and quantitative survey were conducted together. 1592 copies of questionnaire were distributed to women in their 20s to 40s living in Seoul and other metropolitan areas from Dec. 26, 2005 to Jan. 8, 2006, and 723 copies of them were used for statistical data. Samplel(n=482)was used for empirical analysis, and sample2(n=241) was used for cross validity test. The data was analyzed using Exploratory Factor Analysis, Confirmatory Factor Analysis, and Pearson's Correlation Analysis. BRQ emerged from exploratory factor analysis as the hierarchical construct composed of six facets including 'self-connective attachment', 'symbol/mystery', 'trust', 'nostalgia', 'intimacy', and 'knowledge'. As the fit of this structural model was not good as a result of Confirmatory Factor Analysis, it was revised to have better fitting. Finally, empirical survey results indicate the hierarchical construct consisting of eight distinct BRQ facets including 'love/commitment', 'self-connection', 'symbol', 'mystery', 'trust', 'nostalgia', 'intimacy', and 'knowledge' as best representing the final 39item BRQ Scale. Reliability, construct validity, and cross validity of the construct were verified.
Study on the Relationship between Brand Characteristics and Localization Strategy of Imported Brands in Korean Market
Han, Jee-Hee ; Ko, Eun-Ju ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1180~1189
DOI : 10.5850/JKSCT.2007.31.8.1180
The purpose of this study is to search the level of localization strategy of imported brands in Korean Market, to investigate relationship between the brand characteristics and localization strategy, and to study the case about localization strategy of the brand selected according to the type of brand. The survey research was employed and for the data analysis, descriptive statistics, one-way ANOVA, and multiple-regression were used. For the case study, interview with the person who works in the each kind of company was used. The results of this study were as follows: Firstly, the level of localization strategy is found in order price, place, promotion and product. Secondly among the brand characteristics, type of brand, proportion of garments, price zone, launching time, number of shop are related with localization strategy, but turnover and number of the staff are not. Thirdly, license brand has the characteristics like as national brands and the differences between the branch and the agent is confidence and communication that are the basic elements of localization. This study can help national brands to refer the localization strategy and provide the understanding of localization strategy of imported brands in Korean fashion market.
A Study on the Costume of Female Shaman in the Late Joseon's Gamrotaenghwa (Part 2)
Min, Bo-Ra ; Hong, Na-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1190~1201
DOI : 10.5850/JKSCT.2007.31.8.1190
This study is to review the costumes of female Shamans through Gamrotaenghwa(甘露幀畵) in the late Joseon Dynasty of the 18th and 19th centuries. The picture of Mudangnaeryeok(巫堂來歷) showing Shamanic performances which is kept in Kyujanggak, Seoul National University was the only one thing enabling to compare with the Shamanic costumes shown in Gamrotaenghwa. The earlier Gamrotaenghwa doesn't show the Shamanic features but that of the later part of 18th century shows specific costumes so that the scene of Shamanic performance can be guessed. The Shamanic costumes are classified into 5 types. Type A is considered to have followed the figures shown commonly in earlier Gamrotaenghwa of the 16th and 17th centuries, rather than the traditional costumes. Types B through E show the costumes of the Joseon dynasty. With the basic costumes of skirt and Chogori(a kind of jacket, Type B), the variable costumes worn for each type of Shamanic performances are Mongduri(蒙頭里, Type C), Jeonbok(戰服, Type D) and Cheolrik(天翼, Type E). Reviewing the general style of those costumes, the upper part was tight and the lower part was silhouette of big volume, and the length of Chogori was a little long in the early of 18th century but it became shorter with narrower sleeves from the later part of the same century. According to the general literatures about the outer collars were not overlapped and its side parts were open, with half or no sleeves. In case that the target of Shamanic performance is male god, the Shaman wore the male costumes represented by Cheolrik and Jeonbok. Because these Cheolrik and Jeonbok which were worn during the Shamanic performance have the symbolic meaning to correspond with the male god, they didn't function as ordinary costumes.
A Study on Shopping Orientation and Preferred Store Characteristics of Female Shoppers Aged between 45-64
Ko, Mi-Kyoung ; Choi, Kyung-A ; Chung, Sung-Jee ; Jeon, Yang-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1202~1210
DOI : 10.5850/JKSCT.2007.31.8.1202
The purpose of this study was to identify factors of shopping orientation and factors of preferred stores for female shoppers aged from 45 to 64. Also women's markets for these ages were segmented based on their shopping orientation, and consumer groups were compared in terms of demographics and preferred store characteristics. Data from 238 women aged between 45-64 were collected by survey method and used for statistical analyses. Factor analysis, cluster analysis,
test, F test, Duncan test were done. The results were as follows. First, five shopping orientation factors, such as high involvement, fashion orientation, brand orientation, other people orientation, and economic orientation were found. Second, five factors of preferred store characteristics were identified. They were store environment, product characteristics, trend and brand, accessibility, and sales personnel factors. Four consumer groups of brand pursuing, fashion pursuing, other-dependent, and high-involvement were classified. Those consumer groups showed significant differences in terms of demographics and preferred store characteristics. In conclusion, Korean women aged 45-64 were shown to have some differences in their shopping orientation compared with young women and to differ in preferred store factors among their groups.
A Study on Consumers' Clothing Buying Intention Adopted By the Technology Acceptance Model
Kang, Keang-Young ; Jin, Hyun-Jeong ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1211~1221
DOI : 10.5850/JKSCT.2007.31.8.1211
This research investigates the effects of fashion innovativeness and technology innovativeness on the attitude and the buying intention of smart clothing. This study employs TAM(Technology Acceptance Model) proposed by Davis(1989) as a theoretical framework. Two hundred sixty-five respondents comprised a sample used to examine a structural model. The structural equation model using AMOS was performed to test hypotheses. Fashion innovativeness was found to affect perceived usefulness while technology innovativeness affected perceived ease of use. Perceived usefulness was found to influence attitude towards smart clothing. Perceived ease of use was also found to affect attitude towards smart clothing. The attitude towards smart clothing has a direct effect on the buying intention of smart clothing. In addition, this study revealed that employing TAM to investigate the adoption of smart clothing was appropriate. Lastly, implications of this research and suggestions for future studies were discussed.
The Effect of Buying Experiences of the Fashion Brands on the PPL(Product Placement) Communication Effect
Shin, Su-Yun ; Hong, Jung-Min ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1222~1230
DOI : 10.5850/JKSCT.2007.31.8.1222
This study measured the PPL communication effect whether the respondents had purchased the PPL products in the movie or not. The experiment of this study was held to females in their twenties(mostly university or graduate school students), and they answered the questionaries after being exposed to the 15-minute-edited movie. The results were as follows. In cognitive dimension, there were no differences of the recognition and the recall between two groups. In emotional and behavioral dimensions, the group with the purchase experiences of the PPL brands in the movie showed the more positive brand attitude and the higher purchase intention. The implications based on this results are as follows. First, to strengthen the brand image, the brand identity has to be established systematically. Second, the fashion marketers should constantly implement CRM(Customers Relationship Management) to the customers who purchased the brand products to make them loyal customers.
Consumer's Behaviors on the Laundering of Baby's Clothing - Comparison of Washing Machine Types -
Lee, Su-Yeon ; Le, Jeong-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1231~1239
DOI : 10.5850/JKSCT.2007.31.8.1231
The purpose of this study was to investigate consumer's behaviors on the laundering of baby's clothing according to washing machine types. The subjects were 255 consumers with babies(0-2 years) in Korea. The data were collected with a self-administered questionnaire and analyzed by Chi-square test and multiple response analysis, and SPSS 12.0 statistics package was used. Consumers were separated into two groups according to washing machine types with general pulsator type and drum-type. Consumer's behaviors between general pulsator type group and drum-type group of washing machines were also examined. The results of this study were as follows. In the consumer satisfaction for washing machine, mostly drum-type group of consumers were satisfied with their washing machines. As the reasons of washing machine's dissatisfaction, noise, washing time and low washing efficiency were high in the pulsator type group, and washing time, noise and high price in the drum-type washing machine group. The consumers concerned about separation of clothing and laundering label while they washed laundry by washing machine. However, they didn't separate clothing because the small volume of laundry and a long washing time. The most interest and required thing of consumers was complete rinsing without any detergents used in washing as well as the removal of soils for baby's clothing regardless of two washing machine types. And they complained food soils like milk and mother's milk etc. were not completely removed by washing machine. As a whole the washing frequency of baby's laundry was once per a day and the rinsing also more than three times per a laundry. Most of the consumers used a private detergents for baby's clothing(detergents for baby's clothing only), and preferred to the high or boiled temperature washing as a desirable baby's laundering. There were significant differences between general pulsator type group and drum-type group of washing machines on the laundering of baby's clothing in this study.
Structural Equation Model(SEM) for Constituent Characteristics, Texture, Sensibility and Preference of Fabric (Part 1) - Weight of F/W Women's Jacket Fabrics -
Roh, Eui-Kyung ; Ryu, Hyo-Seon ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1240~1251
DOI : 10.5850/JKSCT.2007.31.8.1240
The purpose of this study was to examine the relationship between weight of fabrics and texture and sensibility and preference of consumers for F/W women's jacket fabrics. Structural Equation Model(SEM) using AMOS program was conducted to analyze the relationships. Then, this study aimed to provide useful information in planning designing fabrics through predicting the subjective characteristics analyzed. The main survey was developed the 7-point semantic differential scale of subjective texture, sensibility and preference. Fifty trained female panelists of 20-30 years old were participated and questionnaire method was used with 20 kind of fabric. The evaluation methods such as by the sense of sight & touch were used when fabrics were estimated subjectively. When evaluated by the sense of sight & touch, fabric's weight did not have effect directly on preference, but had effect indirectly on preference through the texture and the sensibility..
A Study on the Utilization of Korea Traditional Patterns for Fashion Cultural Products
Hyun, Seon-Hee ; Bae, Soo-Jeong ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1252~1261
DOI : 10.5850/JKSCT.2007.31.8.1252
The purpose of this study was to grasp the utilization of traditional Korean Patterns used for fashion cultural products. To achieve this purpose, this study examined the range of fashion cultural products through literature review, previous researches, and market surveys and analyzed the situation of fashion cultural products and the kinds, expression methods, expression techniques, and repeat styles of utilized patterns. The analysis results are as follows. First, in the use of traditional pattern, the most frequently-used fashion cultural products were small and inexpensive accessories, followed by fashion apparel, miscellaneous goods, and living cultural goods. Second, the most frequently-used traditional patterns were plant patterns, especially flower patterns. The next frequently-used ones were mixed patterns, especially in the mixture of flower and letter patterns, and
and flower patterns. The next frequently-used traditional patterns were animal patterns(especially butterfly patterns), followed by geometric patterns, lucky omen patterns, and letter patterns. In the expression methods of used patterns, most products except handicrafts preferred simplified patterns to real patterns. Finally, in the expression techniques of traditional patterns, the most frequently used technique was traditional embroidery, followed by the use of weaving fabrics such as fine gauze and brocade which are used for Hanbok. Also, transfer dyeing which is one of printing techniques, DTP(digital textiles printing), a mixed technique which adds embroidery to weaving fabrics, hand-painting, and a gilt technique were used. The results of this study suggest that most fashion cultural products except few designers' works attached weight to some specified patterns and expression techniques regardless of the characteristics of products since there is little understanding of a variety of patterns and are few researches and development on expression techniques.
Examination of Development State of Smart Fiber in Korean Textile Industry - Focused on Companies in Daegu/North Gyeongsang Province -
Yoo, Hwa-Sook ; Park, Kwang-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1262~1272
DOI : 10.5850/JKSCT.2007.31.8.1262
The purpose of this study was to examine the development trend of smart fiber by textile companies in Daegu/North Gyeongsang Province. This examination includes the development fields of smart fiber, investment size, information sources and the use degree of those, research-related infrastructure, relationship between companies' characteristics and their interests in smart fiber. Research data were collected by a survey. The definition and classification(4 areas and 12 development products) of smart fiber followed ones of Smart Fiber Technology Roadmap by the Ministry of Commerce, Industry and Energy. Data were analyzed using SPSS 11.0 program for frequency, means, t-test, and
-test. Among respondents, the numbers of dying and finish companies and export traders were the highest. It revealed that 19.6% of companies were developing smart fibers. Within 12 development products, vapor permeable/waterproof fiber showed to be most being developed, while medical fiber for human has not been developed and wasn't made an investment plan for developing. It was discovered that the biggest problem of smart fiber development was the lack of experts and the best outcome of smart fiber development was preoccupation of future market. It showed that companies got information from textile fairs but didn't often use information sources. The companies appeared to have a weak intention about research of smart fiber. The more important a company considered functionality of textile products and the more innovative and stabler the company was, the higher interest in smart fiber companies had. It was concluded that textile companies in Daegu/North Gyeongsang Province were aware of the importance of smart fiber development but they were not strongly interested in it and not enthusiastic in taking action on it.
Relation between the Image Analysis of Internet Fashion Shopping Site and Consumption Emotion - Focused on T-shirts Web Pages -
Kim, Eun-Jeong ; Lee, Kyoung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1273~1285
DOI : 10.5850/JKSCT.2007.31.8.1273
The purpose of this study is to understand consumer emotion about T-shirts web pages and to provide the basis for effective design plan of them. 72 T-shirts web pages through 62 sites have been chosen as stimulus pictures, and the valuation tools are composed of 21 pairs of image adjective and 3 questions for valuation of consumption emotion. Data has been collected on subjects of 480 men and women at the age of
who live in Busan. The image factors are Aestheticism, Activeness, Stability, Intimacy. The types of T-shirts web pages are classified into four groups. The image according to the type of T-shirts web pages has showed meaningful differences in all factors, and the differences of image factors according to design elements have been meaningfully presented. In the relation between consumption emotion and image of T-shirts web pages, Impulse needs, Buying needs, Recommendation needs are related to Aestheticism factor and Stability factor. The consumption emotion according to the type of T-shirts web pages is appeared high in the type 2(Refine image) and 3(Vivid image). The valuation of consumption emotion according design elements has presented meaningful differences all design elements except menu.
The Prodoction of Kenaf Hand-Made Paper
Lim, Ock ; Lee, Hye-Ja ; Yoo, Hye-Ja ; Han, Young-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1286~1296
DOI : 10.5850/JKSCT.2007.31.8.1286
Hanji, the korean traditional papers were mostly made from mulberry paper. But the production and demand of hanji have decreased rapidly because mulberry paper yields were insufficient and handworked hanji procedures were complicated. Recently, the researches on hanji were carried out to improve the properties of hanji. Kenaf fibers have been interested as a substitute resource of mulberry paper for hanji production. In this research, Kenai pulps were manufactured with removal methods of lignin or hemicellulose from kenaf fibers and paper mulberry pulps with traditional alkali methods. Kenaf papers, paper mulberry, and kenaf/paper mulberry mixed papers were manufactured with their pulps. The crystallinity, fiber length, color of the pulps and tensile strength, tear strength, water absorption of the papers were investigated. The results were as follow: The removal rates of lignin of chemical retted kenaf fibers with sodium chlorite reaction for 40 minutes were 70% and were higher than 40% of double retted fibers. Paper mulberry pulps has less lignin and hemicellulose than kenaf differently. The crystallinity of paper mulberry pulps were very low with 60%, but kenaf pulps were 90%. The chemical retted CR-40-1 pulps were similar with paper mulberry pulps on fiber length & fibrilation of fibers. Tensile strength of paper mulberry were higher than kenaf papers because of fibrilation of paper mulberry, but tear strength were lower. Tensile strength and tear strength were improved on kenaf/paper mulberry 30/70 mixed papers.
The Effect of Color Coordination Type on Impression of Male Wearer (Part 2) - Focus on Tone-in-tone Coloration -
Lim, Ji-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1297~1309
DOI : 10.5850/JKSCT.2007.31.8.1297
The purpose of this study is to investigate the effect of shirt color, tie color, tone, perceiver' gender on impression formation by applying tone-in-tone coloration of shirt and necktie: coloration of two colors. This experiment was designed to utilize the
factorial designs. and they are shirt color(red, blue), tie color(red, yellow red, yellow, green, blue, purple), tone(vivid, light, dull, dark), and perceiver' gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 48 upper body photographs which were color outputs by CAD system(4D-box program). The subjects of this research were 288 male and 288 female college students. There were established impression dimension from factor analysis 27 bi-polar adjectives and investigated the effect of interaction between each variable affected impression formations. The items of the adjectives are classified into 4 Impression dimensions: activity, potency, attractiveness, and tenderness. Shirt color, tie color, tone, and perceiver' gender influenced on impression formation. Specially, tie color and tone influenced on the 4 impression dimension greatly by interaction as well as independently. As a result tie is very important clue of impression formation in tone-in-tone coloration of shirt and necktie. Even though tie occupies only a small area in men's clothes it has great effect since it is close to the face.
The Importance of On-line Store Characteristics Depending on On-line Store Type
Kim, Eun-Sook ; Kim, Mi-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 31, issue 8, 2007, Pages 1310~1320
DOI : 10.5850/JKSCT.2007.31.8.1310
This study investigated the differences in the importance of store characteristics depending on on-line clothing store type and consumer age. The questionnaires were given to female residents in the ages between 20-39 in Seoul and Kyung-gi province during October 2006. The results were summarized as follows: 1. By analyzing the differences in importances of on-line store characteristics factors it was found that buying process service factor and product searching system factor were important in on-line general merchandise store. and buying process service factor and product factor(all the factors, such as store credit, product, screen-displayed design, searching and approaching system, customer management service) were important in on-line specialty store. 2. By analyzing the differences in importances of on-line store characteristics depending on the store type, buying process system such as refund policy, shipping, high-speed payment and rapid searching, screen-displayed design system, approaching and searching system were more important in on-line general merchandise store when comparing to specialty store. It also showed that the consumer considered the reputation of the store and its image more important in on-line general merchandise store. 3. By analyzing the differences in of on-line clothing store importance depending on age, in the case of on-line general merchandise store, it showed that people in their thirties regarded buying process service factor more important than twenties, and when it came to the product and searching system, it was vice versa. Twenties had a tendency to consider the aspect of product important and, relatively, thirties regarded searching and approaching system factor important. in the case of specialty store. It was found that women in their twenties had a tendency to consider product factor more important.