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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 32, Issue 12 - Dec 2008
Volume 32, Issue 11 - Nov 2008
Volume 32, Issue 10 - Oct 2008
Volume 32, Issue 9 - Sep 2008
Volume 32, Issue 8 - Aug 2008
Volume 32, Issue 7 - Jul 2008
Volume 32, Issue 6 - Jun 2008
Volume 32, Issue 5 - May 2008
Volume 32, Issue 4 - Apr 2008
Volume 32, Issue 3 - Mar 2008
Volume 32, Issue 2 - Feb 2008
Volume 32, Issue 1 - Jan 2008
Selecting the target year
Effects of Internet Shopping Interest, Shopping Mall Attribute, and Emotions on Impulse Buying Behavior for Fashion Products in Internet Shopping Mall
Park, Eun-Joo ; Koh, Sat-Byeol ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 1~11
DOI : 10.5850/JKSCT.2008.32.1.001
The purpose of this study was to investigate the effects of Internet shopping interests on the casual relationships among Internet shopping mall attributes, emotions, and impulse buying behavior. Data were obtained from 414 internet shoppers who had bought fashion products in internet shopping mall. The result showed that the highly interested Internet shoppers, when perceived the product attributes of Internet shopping mall, were more likely to feel positive emotions, and then were more likely to buy fashion products impulsively in Internet shopping. The less perceived the convenience of checkout & trust in Internet, the more negative emotions they had. However, the less interested Internet shoppers were more likely to buy impulsively fashion products with positive emotions when they perceived various product assortments, and were negatively influenced by the high speed of loading and promotions of Internet shopping mall. The findings provide implications of impulse buying behavior in Internet shopping malls for fashion products.
Design Relevance and Coordination of Clothing and Bags
Lee, Won-Jung ; Lee, Kyoung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 12~23
DOI : 10.5850/JKSCT.2008.32.1.012
The purpose of this study is in planning clothing and bag design and VMD. For this purpose, the pret-a-porter fashion collection is divided into the following sectors: brands, years, and seasons, focusing on the design elements. The results of this study are as follows: 1. It is these three ways that determine the relevance of clothing and bag design planning. first, we have analyzed design properties analogously with one design element, like Louis Vuitton. Second, we considered design properties analogously with two design elements, like Chanel, Gucci, Prada. Third, we examined design properties analogously with three design elements, like Christian dior, Fendi, Etro. 2. The comparison of clothing and bag design properties year by year shows that they were mainly designed with an analogous aspect with pattern and decoration. 3. Clothing does well to match a bag between analogous design properties of design elements to express similarity coordination and between contrast design properties of design elements to express plus one coordination or crossover coordination. 4. The aspect of coordination of clothing and bags year by year is different period. This is because of clothing and bag design's change according fashion trend. 5. S/S coordination of clothing and bags is effective to present plus one coordination or crossover coordination. And F/W coordination of clothing and bags is effective to present similarity in coordination.
Upper Body Measurement of Men using 3D Body Scanner -Compared to Anthropometry-
Paek, Kyung-Ja ; Lee, Jeong-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 24~34
DOI : 10.5850/JKSCT.2008.32.1.024
Three dimensional body scan technology is being targeted for utilization in the apparel industry. The purpose of this study was to test reliability of the body scan data targeting from 20 to 24 year old men by comparing 3DM, 3D body-scanning semi-auto measurement extraction method, Scanworx, 3D body-scanning auto measurement extraction method, and traditional anthropometric method. We found significant differences in 9 out of 25 items in upper body measurements using 3DM and 16 out of 25 items using Scanworx. In the range of difference value of scan measures, it showed 1 item in the absolute value of more than 40mm between two measuring methods, 3 items in 20 up to 40mm, and less than 20mm in other items. Overall, in height items, the numerical value of traditional measure was higher and in girth, width, depth items, 3D scan measure was higher. We found out that reliability of 3D measurements taken from whole body scans was different according to scanners, scanning softwares, programs, and subjects.
The Design Development of Training Suit for Obese Children
Kim, Nam-Hee ; Choi, Yoon-Mi ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 35~44
DOI : 10.5850/JKSCT.2008.32.1.035
The research is purposed to help obese children to recover their physical, spiritual inferiority complex and it give them to affirmative self formation by developing training-suit which has slender effect. In order to accomplish a research problem, this research examined the effect of wearer's outward appearance with the principle and element of design and the characteristics of obesity. In order to apply consumer's demand to developing goods, this research used 'House of quality' theory. The design ten suits(the half are made for boys) development is based on the result of 'House of quality', parents and obese children's interview, design element, slender effect. The design which is developed is evaluated by five specialists in order to prove it's quality though the 'Quad' analysis which is a subjective evaluation method.
A Study on the Salesperson Services and Repeat Purchase Intention by Price Perception of Fashion Stores
Kim, Jie-Yurn ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 45~54
DOI : 10.5850/JKSCT.2008.32.1.045
The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.
The Effect of Clothing Brand Experience on Consumer-Brand Relationship and Brand Loyalty
Ko, Soon-Hwa ; Rhee, Young-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 55~64
DOI : 10.5850/JKSCT.2008.32.1.055
This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.
Adolescents' Fashion Reflecting the Features of Modern Adolescents -Focused on 「SPORT&STREET」 from 2001 to 2006-
Chun, Jae-Hoon ; Ha, Ji-Soo ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 65~70
DOI : 10.5850/JKSCT.2008.32.1.065
The objectives of this study are to forecast the pattern of adolescents that will appear in the future and to contribute to the creation of the fashion styles that meet their tastes. This study analysed the relationship between the features and the fashion of modem adolescents through a comprehensive perspective. And it was focused on a literature study and empirical study. Specifically, for the fashion style of modem adolescents, the study conducted an empirical analysis of the styles shown in pictures selected around key words out of a total of 21 volumes of
from 2001 to 2006. The fashion style of modem adolescents is developing into a different pattern from the past, and by theme this can be classified into sports style, jeans style, romantic style, vintage style, hip-hop style, future style, humor style and ethnic style. The features of modem adolescents, including collective conformity, personal expression, and receptiveness to new concepts, were expressed by unique fashion styles. It is necessary to create a fashion style that modem adolescents, who have diverse tastes and dispositions and are living in this rapidly changing society, can enjoy it by understanding the nature of their features, such as collective conformity, personal expression, and reception to new concepts.
A Study on Formative Characteristics of Poor Beauty in Modern Fashion
Hyun, Ji-Youn ; Chae, Keum-Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 77~87
DOI : 10.5850/JKSCT.2008.32.1.077
Modern fashion industry creates complex and multiple fashion by amalgamating and mixing all elements that emerged in fashion without limiting them to a specific genre. The results of study are as follows: First, with regard to the conceptual differences among poor look, anti-fashion, and resistance fashion and the background. second, As aesthetic categories of poor beauty, its image with the feeling of poorness, beggar-likeness, worthlessness, poorness, and uncleanness is divided into the beauty of moderation, deconstruction, unfinished beauty, natural beauty, and ostentatious poor beauty based on the formative characteristics and poor look. Third, Oriental and Western poor images are comparatively analyzed. The poor beauty found in Oriental fashion, which is based on Zen aesthetics, seeks loneliness, poorness, and simplicity as an empty origin and features internal meaning that expresses the purity of poor beauty itself and external form that is visualized through no decoration, no color, and asymmetry in material and composition. The poor beauty in the West features non-form of no shape, asymmetry and disharmony and the characteristic in its contents is "distortion", and the characteristic in its expression features external form of "incorrectness" and internal meaning implying modem humans' frustration, resistance to materialism, and skepticism about mechanicalism.
The Effect of Fashion Brand Personality on Consumer's Brand Identification and Brand Loyalty
Jang, Soo-Jin ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 88~98
DOI : 10.5850/JKSCT.2008.32.1.088
The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.
A Study on Sizing System and Preferable Ease in a Men's Dress Shirt for Virtual Mass Customization System
Jang, Sung-Eun ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 99~109
DOI : 10.5850/JKSCT.2008.32.1.099
The purpose of this study was to survey sizing system and preferable ease and to decide the body measuring items for pattern making in a men's dress shirt for mass customization industry that is rising to the surface as a new production system. For this, it had a survey subjects were 254 males between 25 to 44 years old who wear dress shirt frequently and the relevant on line companies, and analyzed the garment sizing system and preferable ease. Collected data were analysed by frequency analysis, t-test,
, and ANOVA using SPSS 12.0 for window. Garment pattern making should reflect the sizes of the body parts well, and simplification of the ordering process would work as an important variable. In relation to the preferable ease, older people preferred more ease while younger people preferred fit ease. In relation to the sizes, people wearing the size of '110' preferred more ease than the size of '90'. And people weighing over 90kg preferred sufficient ease than less weighing. People height over 170cm people preferred sufficient ease for the length between shoulders than height under 170cm. In case of the companies had no consistent sizing system. Significant difference was found in the sizes, except for the size of '100', among those companies, there was significant difference in the length between shoulders and the length of the shirt among those companies and those sizes. Significant body parts for a garment pattern making was height, the circumference of the neck, the chest circumference, the length between biacromion, the arms length, and the waist circumference.
A Study on the Work Values of the College Students -Focused on the Clothing and Textiles Majoring College Students-
Chang, Geyung-Hae ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 110~122
DOI : 10.5850/JKSCT.2008.32.1.110
The objectives of this study were to identify the work values of the college students, and to verify the relationship between demographic variables and the work value inventory. Data were collected from college students majoring clothing and textiles(N=307). Convenient sampling was performed. The work value inventory used in this study was modified on the one designed by Meitus. The data were analyzed by factor analysis, t-test and F-test. The findings of this study were as follows : First, as a result of factor analysis, dimensions of work value consists of 8 factors, including income, achievement, status, social contribution, stability, responsibility, capability and vocational contribution. Second, job experience, grade and parent's educational background and occupation were the major variables determining students' work values.
A Study on the Wearing Conditions of Big Size Brassiere for the Women with Bigger Than C Cup Size
Kim, Nam-Soon ; Do, Wol-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 123~133
DOI : 10.5850/JKSCT.2008.32.1.123
The purpose of this study is to analyze dissatisfaction and size appropriateness of the women with big breast for design the high functional big size brassiere. The data were collected from 179 women(between the ages of 20 and 39) residing in Gwang-ju using a questionnaire to purchase, wearing comfort, dissatisfaction of the size, wire and the pad of the big size brassiere. The data were analyzed with Chi-square test, t-test and ANOVA using statistical program SPSS 12.0. The results of this research are as follows; 1) Seven-two-point-two percent of the women with big breast more than C cup size polled said they had difficulty in looking for the suitable size of the brassiere and they usually weared the smaller size than the their own size. As a result, they felt inconvenience for the discord with the nipples and lack of the shape revision. 2) According to the result of the correlation analysis, breast size and Rohrer's index showed low correlation. 3) After dividing all respondents for this research into categories of the group of more than C cup and less than B cup the differences in responses were compared. The dissatisfaction with brassier were 'discord of cup size', 'pain due to the wire' and 'unnatural breast shape' in the group of more than C cup, compared to 'discord of cup size' and 'deformation of the wire and pad' in the group of less than B cup.
A Study of Body Measures of Female Adults in Their 20's 40's and 60's Koreans Living in Japan
Im, Soon ; Chung, Myung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 134~146
DOI : 10.5850/JKSCT.2008.32.1.134
This study measured the body parts of female adults in their 20s, 40s and 60s living in Japan and analyzed and examined the measures by age group in order to provide the basic data required for the somatics study of Koreans living abroad. The subjects were 304 women in their 20s, 40s and 60s born in Japan and living in Osaka at present, and 81 items were measured. The major results of this study are described below. All women in their 20s, 40s and 60s showed significant differences in weight, waist size and abdominal size. The 19 height items of which group were different from the measurements of the women in their 60s. All 20 length items displayed a significant difference by age group. The significant differences by age group were also observed in eight items of 12 width items, 10 items of 13 thickness items and 13 items of 14 girth items except the ankle girth. The weight measurements had a significant difference by age group(
). The women in their 20s, 40s and 60s revealed almost similar values in the shoulder angles. As a result of the analysis above, the items that were considered being included in the obesity items in all age groups displayed significant personal differences. The women in their 20s had the largest sizes in the length and height items. The older the age, the higher the measures of width and girth items were. Those results helped to estimate the change of figures by torso by age.
The Effect of the Perceived Hedonic Value, Usefulness and Ease of use on Attitude toward using in Internet Shopping Mall and Purchase Intention of the Fashion Merchandise
Hong, Byung-Sook ; Na, Youn-Kue ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 147~156
DOI : 10.5850/JKSCT.2008.32.1.147
The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.
Transient Heat Flux Evaluation of Underwear for Protective Clothing using Sweating Manikin
Park, Hye-Jun ; Kim, Hyun-Jung ; Hong, Kyung-Hi ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 1, 2008, Pages 157~165
DOI : 10.5850/JKSCT.2008.32.1.157
Transient thermal response of five types of underwear(cotton jersey, wool jersey, nylon jersey, cotton mesh and polyester mesh) for a protective coverall is evaluated using a sweating thermal manikin. Experimental protocol for transient thermal response of the sweating thermal manikin was also proposed. As results, it was found that steady state thermal response from sweating thermal manikin was not sensitive enough to evaluate thermal comfort of the experimental garments. However, when half time is used as an index of the heat flux change in transient thermal response, difference was found among underwear materials. Half time of cotton was the shortest and heat transfer of cotton was the fastest followed by polyester mesh, cotton jersey, nylon jersey and wool jersey. Dynamic thermal response of wool underwear was quite different from that of cotton underwear. Wool shows quite less heat flow at the initial stage, however, moisture permeability of wool was higher than cotton at the later stage. It was difficult to distinguish surface temperature difference visually using thermogram taken right before the completion of dry and wet test in steady state thermal response.