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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 32, Issue 12 - Dec 2008
Volume 32, Issue 11 - Nov 2008
Volume 32, Issue 10 - Oct 2008
Volume 32, Issue 9 - Sep 2008
Volume 32, Issue 8 - Aug 2008
Volume 32, Issue 7 - Jul 2008
Volume 32, Issue 6 - Jun 2008
Volume 32, Issue 5 - May 2008
Volume 32, Issue 4 - Apr 2008
Volume 32, Issue 3 - Mar 2008
Volume 32, Issue 2 - Feb 2008
Volume 32, Issue 1 - Jan 2008
Selecting the target year
A Comparative Study on the Line-parting Ratio of Chogakpo, Golden Ratio and Geumgang Ratio
Lee, Jung-Su ; Song, Myung-Kyun ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 167~178
DOI : 10.5850/JKSCT.2008.32.2.167
Despite the fact that chogakpos are part of our wonderful Kyubang(the women`s quarters in the Chosun Dynasty) culture with their own unique beauty and artistic values, there has been no scientific and objective proof of their aesthetic values. Once they are proved for their beauty through scientific analysis, they will be recognized worldwide along with our unique culture. The methodology included a review of related literature and theses along with magazines, periodicals, and Internet books. The analysis of lines parting, the dimensions of chogakpos were carried out over 108 pieces introduced in Old Pojagis by Heo Dong-hwa. As for line parting, the dimensions of chogakpos were measured to see if the golden and Geumgang ratio could be applied and to discover their unique partition ratio. As a result, there was the presence of the golden ratio applied to them with the golden curves from golden triangles and rectangles also found therein. The Yeoijumunbo confirmed that there was the golden ratio between the radius of a circle and a side of a regular decagon inscribed in the circle. The common line ratio among the squares, isosceles triangles, wanes, and overlapping rectangles was around 1:1.31, which means that there was a unique line ratio in the traditional chogakpos. Furthermore, the ratio of 1:1.31 was close to the Geumgang ratio commonly used in the traditional buildings of Korea.
The Effect of Fashion Leadership on Fashion Products Purchase in Surrogate Internet Shopping Mall
Song, Myung-Hwa ; Hwang, Jin-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 179~189
DOI : 10.5850/JKSCT.2008.32.2.179
The purposes of this study were to segment surrogate internet shopping mall consumers by fashion leadership and to find the differences among the segmented groups in regard to surrogate internet shopping perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. The subjects of this study were female consumers who were users of surrogate internet shopping malls. The data were collected during October, 2005. The respondents returned the questionnaires and 283 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, ANOVA, Duncan test, and
-test. The results showed that consumers were segmented by four groups: fashion dual leaders, fashion leaders, fashion followers, and fashion laggards. These segmented groups were significantly different in regard to surrogate internet shopping mall perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. Generally, fashion dual leaders had less perceived risks, considered diverse selection criteria important, and were less dissatisfied with surrogate shopping malls. Also, the fashion dual leaders had a higher purchase frequency and paid a higher price on surrogate internet shopping malls.
Brand Preference and Performance of Domestic and Imported Fashion Accessary Brands
Park, Hye-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 190~200
DOI : 10.5850/JKSCT.2008.32.2.190
The purposes of this study were to identify brand equity factors influencing brand preference and to investigate the effects of preference and other factors on brand performance of domestic and imported fashion accessary(handbag, shoes, purse, etc.) brands. A total of 300 women aged between 20 and 49 years were surveyed during the month of September, 2006, on 2 domestic brands and 2 imported brands that were well-known to consumers. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach`s
, etc., using the SPSS 10.0. The result of research showed: 1) Four factors of brand equity were identified: quality, awareness, image, and trust. 2) Quality, awareness, price acceptability, distribution proximity, and brand performance of the domestic brands were higher than those of the imported brands. But brand preference of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by quality, awareness, image, and trust. And brand performance of the domestic brands was affected by appropriateness, brand preference, and distribution proximity. 4) Brand preference of the imported brands was affected by image, quality, awareness, and trust. And brand performance of the imported brands was affected by price acceptability, appropriateness, and distribution proximity.
Consumer Characteristics Influencing the Consideration Set of Stores in Purchasing Apparel Products
Kim, Han-Na ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 201~211
DOI : 10.5850/JKSCT.2008.32.2.201
The purpose of this study was to clarify the concept of consideration set of stores and to contribute to the prediction of consumers` store behavior by finding out which consumer characteristics affect the formation of consideration set of stores. The data were collected from 553 female consumers. Factor analysis, K-cluster analysis, and ANOVA were used for data analysis. The results of this study were as follows: First, the respondents were classified into seven groups based on the number of stores and store types they considered. Second, there were significant differences among groups in consumer characteristics such as knowledge, motivation, and solubility; especially, the differences were related to the number of considering store rather than the types of considering store. In other words, the more involvement in clothing and the more experience and knowledge about apparel purchases a consumer had, the more stores the consumer considered. This study is meaningful in that it provides a systematic organization of the concept of consideration set of stores.
A Study on the Clothing Easiness of Movement for Casual Hanbok as School Summer Uniform
Yoo, Jung-Ja ; Kweon, Soo-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 212~222
DOI : 10.5850/JKSCT.2008.32.2.212
This study investigated the clothing easiness of movement when wearing casual Hanbok(Saenghwal Hanbok), as a high school student uniform, and produced some recommendations for improving the Hanbok. Casual summer-uniform Hanbok produced from different types of materials were produced for this study. They were P/R, P100, P/C, and P/R/S for the blouses, with P/W, P100, P/R, and P/W/F for the skirts. Their clothing easiness of movement were then tested at
R. H. The results were as follows: The easiness of movement for casual Hanbok was marked as
on average which is higher than those of other garments, so it can be presumed that the easiness of movement for the tested clothes was quite good. The easiness of movement was lower, however, when students had their arms up front, right arms upright, arms crossed on the cheats, and bent forward whereas they were more comfortable when standing straight and sitting on a chair at 90 degrees. In terms of easiness of movement, the following ranking was revealed: waist, bust, shoulder, back, armhole, and upper arm. The easiness of movement for casual Hanbok skirts was quite good, and on average marked around
. Standing straight was the most comfortable position, when they bend forward 45 degree and 90 degree were the most uncomfortable positions. The buttocks area was also more comfortable than the waist area for casual Hanbok skirts.
A Study on the Effect of Cultural Marketing on Fashion Brand Image Management
Hwang, Sun-Jin ; Lee, Yun-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 223~234
DOI : 10.5850/JKSCT.2008.32.2.223
This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.
The Influence of the Benefits Sought of Herbal Cosmetics on Brand Choice
Lee, Seung-Min ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 235~246
DOI : 10.5850/JKSCT.2008.32.2.235
The aims of this study were to identify benefits sought for herbal cosmetics and its significance in influencing consumers` attitude and brand choice. A questionnaire was distributed to 900 women between 20 and 50 years old who had purchased herbal cosmetics from Nov. 6, 2006 to Dec. 15, 2006. SPSS 12.0 package was used for data analysis. Factor analysis,
-test, frequency, percentage, multiple regression analysis were utilized. The results were as follows: 1. The benefits that consumer was seeking from herbal cosmetics could be classified into 9 dimensions; special function, brand, nutritional reinforcement, economy, scarcity, feeling, fragrance, fashion and skin fitness. 2. All of the above benefits sought except economy and fashion had positive impact on consumers` attitude of herbal cosmetics. 3. There was a correlation between types of benefits sought by consumers and their brand selection.
The Influence of Consumer`s Shopping Value and Brand Alliances on Purchasing Behavior for Apparel Products of Internet Private Brand
Hwang, Sun-Jin ; Kim, Hee-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 247~258
DOI : 10.5850/JKSCT.2008.32.2.247
The purposes of this study were to investigate influences of consumer`s shopping value, brand alliances and apparel product involvement on purchasing behavior. The subjects of 172 hedonic shopping value and 208 utilitarian shopping value were chosen to participated for data collection. The data was analyzed by factor analysis, cluster analysis, and ANOVA. The main results of study were summarized as follows: 1. When an Internet Private Brand(PB) did not form brand alliance with a National brand(NB), utilitarian shopping value consumers did not differ in preference irrespective of whether product involvement was high or not. However, when the PB formed brand alliance with well-known NB, they showed higher preference for the high involvement apparel product than the low involvement product. 2. When an Internet PB did not form brand alliance with well-known NB, the utilitarian shopping value consumers` word-of-mouth intention did not differ between the high involvement apparel product and low involvement apparel product. 3. It was revealed that when an Internet PB did not form brand alliance, the utilitarian shopping value consumers showed higher intention to purchase than that of the low involvement product.
The Influence of Consumer Perception of Customization Type on Relationship Quality in the Apparel E-business Context
Lee, Ji-Hyun ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 259~270
DOI : 10.5850/JKSCT.2008.32.2.259
The convenience and flexibility due to the spread of Internet allowed consumers to easily participate in marketing activity. Consumers want to participate in designing, manufacturing, delivering of products and service by expressing their opinions to the companies because they want to buy customized goods where their requirements are incorporated. We can expect that, through this interactive process of customization between consumers and companies, strong relationship quality may be built as a result of the interaction. The main purpose of this study is to examine the influence of consumer perception of customization on relationship quality in the e-business context. To accomplish this purpose, I reviewed the concept of customization, identified the perceptive factors of customization in e-business context (i.e., perception of participation level, assessment of flexibility), and examined the type of customization. Whether customization type generates varying degrees of perception of customization and relationship quality is revealed. As a result, collaborative product/service customization generated the highest relationship quality. Assembled product customization that was built based only on predicted consumer needs without any interaction between consumer and company showed a low level of relationship quality. And this type had no significant difference from standardized products. In short, there is a strong need for e-business companies to interact with consumers to improve relationship quality.
A Study on the Actual Wearing Conditions and Fit Preferences of Boots-cut Jean -Focus on Adult Women in Their 20`s and 30`s-
Choi, Jin ; Do, Wol-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 271~283
DOI : 10.5850/JKSCT.2008.32.2.271
The purpose of this study is to provide information on how to improving wearing sensation and fit of boots-cut jean through analysis of the actual wearing conditions and dissatisfaction. In order to compile the information about dissatisfaction with the appropriateness of the fit of boots-cut jean, a questionnaire was administered to 150 females(between the ages of 20 and 39) living in Gwang-ju, analyzed using the SPSS WIN 12.0 program. Also, 6 blue jean manufactures were investigated, the study method was a interview about company present status, sizing system and pattern of boots-cut jean. The result of this study were as follow: 1. In wearing conditions, the 20`s(51.6%) to 30`s(69.1%) is found the best preferred jean is boots-cut style. The reason why consumers prefer boots-cut jeans with wearing fit does to seem charming bodyline of the adult female. 2. Body type groups by drop was classified with the usual waist, the thick waist, the thin waist. The differences among age groups, body type and so on were compared using the chi-square test. Dissatisfaction of the fit of the thick waist and the thin waist was higher than the usual waist. 3. Research on the production sizing system of 6 blue jean brands showed the total sizing system of each manufacture were
, they were reflected the sizing system of the korean Industrial Standards(KS K 0051). Therefore, it is considered necessary for boots-cut jeans pattern and sizing system for Korean consumer`s body shape.
Comparison on Satisfaction and Intention to Revisit among Men`s Beauty Service Markets
Jeon, Yang-Jin ; Jeon, Ok-Joo ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 284~293
DOI : 10.5850/JKSCT.2008.32.2.284
The purpose of this study was to identify men`s beauty service markets based on socio-cultural appearance attitude and to compare their satisfaction and intention to revisit beauty service. The study was done by survey method. Data of three hundred men aged from 20`s to 40`s were collected by on-line survey. Descriptive analyses, factor analyses, cluster analyses, Duncan tests, multiple regressions, and path analyses were applied. The results are as follows: First, five factors were found for men`s socio-cultural attitude for their appearance. They were high involvement in appearance, social appearance, appearance satisfaction, appearance comparison and low involvement in appearance. Second, cluster analysis based on socio-cultural attitude produced three customer groups such as high involvement, social concern & satisfaction, and low involvement. Third, customer groups showed significant differences in some demographics and some items of service dimensions, which resulted in significant differences in satisfaction, and intention to revisit beauty shop services. A high involvement group was composed of young and unmarried men with more frequent visit to beauty shop service. In general, both the high involvement and the social concern & satisfaction groups showed higher evaluations than the low concern group in some of service items, level of satisfaction, and intention to revisit. In conclusion, attitude on their appearance could be useful factors in segmenting men`s beauty service market. Levels and types of beauty shop service should be differentiated among consumer markets.
A Study on a Men`s Dress Shirt Pattern by Somatotype for Mass Customization System
Jang, Sung-Eun ; Chang, Jee-Hae ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 294~306
DOI : 10.5850/JKSCT.2008.32.2.294
The purpose of this study is a men`s dress shirt pattern by somatotype for mass customization system that is rising to the surface as a new production system. Subjects were 65 men aged from 25 to 44 for making research pattern and 9 men for wearing test. The dress shirt went through the secondary wearing test and sensory evaluation to verify the propriety of the research pattern. The results were as follows: For making research dress shirts pattern used the body parts size that were height, the circumference of the neck, the chest circumference, the length between biacromion, the arms length, and the waist circumference. The waist back length, the waist to hip length and the pattern length of were set by the calculation formula based on the height. The ease of 16cm for the chest circumference and A type had the ease of 10cm for the waist circumference, Y type had the ease of 8cm and B type had 12cm. Through the wearing test, the research pattern showed significant difference from the comparative patterns so additional two items of the length between biacromion and waist circumference were added to the items used in the comparative patterns through which satisfactory results were obtained. In the secondary wearing test for the dress shirt, all the items, except for the front centerline, were evaluated excellent. As a result of evaluating by the figure type, the normal type was evaluated best in all the items.
Characteristics of Lohas Fashion Represented Green Design in 2000`s
Park, Su-Min ; Yoo, Young-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 307~318
DOI : 10.5850/JKSCT.2008.32.2.307
Recently, the environmental problems have surfaced as serious social issues. More people become aware of the environments and seek for new kinds of lifestyle Lohas. The purpose of this study was to investigate the expressional characteristics of Lohas fashion design in ready-to-wear collection from 2000 till 2005. In the study, green design which was the base of Lohas fashion, was first examined, which was followed by an analysis of Lohas styles to understand the green design-oriented characteristics of Lohas fashion in the current fashion trends. The findings were as follows: First, the lifestyle of Lohas values `environment-friendliness`, `sustainability`, `importance of health` and `sensitivity`. Second, the distinguishing features of Lohas lifestyle categorize the Lohas fashion into five different looks: `Lohas Natural Look`, `Lohas Vintage Look`, `Lohas Redesign Look`, `Lohas Multi look`, and `Lohas Wellness Look`. This study set out to provide useful results to be used as the basic data in studying design and related areas where they would develop fashion products for the consumers with the latest tastes as well as to promote environment protection.
Preparation of Electromagnetic Wave Shielding Fabrics by Electroless Silver Plating using PdCl
Kim, Su-Mi ; Song, Wha-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 319~327
DOI : 10.5850/JKSCT.2008.32.2.319
The purpose of this study is to propose the development of high quality electromagnetic wave shielding fabrics. Silver nitrate is used for polyester fabric as an electromagnetic wave shielding material. The effects of activators and electroless silver plating condition on the evenness and adhesion of silver to fabrics, are observed through the SEM micrographs. Surface morphology and wash-ability are measured using SEM. The results are as follows: The optimum weight loss by alkaline hydrolysis of polyester fabrics is about 20%. The optimum concentration of
in catalyst reaction using
as an activator is 2.5g/L and 0.5g/L, respectively. The optimum concentration of dextrose to improve adhesion between the silver plating and fabrics is 45g/L. The optimum concentration of silver nitrate in the catalyst reaction, using
as an activator is 56g/L, respectively. The optimum plating temperature and time are
and 30minutes, respectively.
The Response to Postmodern Fashion Advertisement and Advertising Effect
Choi, Sun-Hyung ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 328~339
DOI : 10.5850/JKSCT.2008.32.2.328
The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.
Direct Clothing Pattern Development from the 3D Illustration on the Personal Human Body Model
Park, Hye-Jun ; Hong, Kyung-Hi ;
Journal of the Korean Society of Clothing and Textiles, volume 32, issue 2, 2008, Pages 340~347
DOI : 10.5850/JKSCT.2008.32.2.340
A prototype of 3D clothing design system with a direct pattern development function was suggested, reflecting intuitive design functions and design modifications while considering the fit of clothing patterns with the 3D human body in the virtual 3D space. The research method was as follows. Clothing models were created using a 3D design tool, 3ds max on the surface of 3D human body model made by scanning an actual human body. 3D illustrations were completed by revising the fit and sizing of the human body and clothing models. 2D T-shirt pattern was produced 3D illustrations using from a 3D scanning data modeling solution RapidForm 2004, a 2D conversion program for 3D data called 2C-AN, and Yuka CAD. As a result, the following conclusions were made. The fit of the clothing and human body can be adjusted by reflecting individual body figure characteristics and 3D illustrations over the actual 3D body model. Furthermore, intuitive design support functions were intensified overcoming the weak point of existing 3D clothing design system by developing the direct clothing design in the virtual 3D space. 3D illustration design modifications can be directly reflected on clothing patterns from 3D illustrations by 3D clothing design system developed in this study.