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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 33, Issue 12 - Dec 2009
Volume 33, Issue 11 - Nov 2009
Volume 33, Issue 10 - Oct 2009
Volume 33, Issue 9 - Sep 2009
Volume 33, Issue 8 - Aug 2009
Volume 33, Issue 7 - Jul 2009
Volume 33, Issue 6 - Jun 2009
Volume 33, Issue 5 - May 2009
Volume 33, Issue 4 - Apr 2009
Volume 33, Issue 3 - Mar 2009
Volume 33, Issue 2 - Feb 2009
Volume 33, Issue 1 - Jan 2009
Selecting the target year
The Influence of Impulse Buying Tendency, Price, and Scarcity Message on Apparel Choice and Purchase Intention at the time of Internet Group Buying
Hwang, Sun-Jin ; Baek, So-Ra ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1519~1529
DOI : 10.5850/JKSCT.2009.33.10.1519
This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low)
2 (price of Internet purchase products: high apparel price versus low apparel price)
2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.
A Study on the Sociocultural Backgrounds of the 'Baby Face Fad' and Phrenological Characteristics
Kim, Nam-Hee ; O, In-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1530~1540
DOI : 10.5850/JKSCT.2009.33.10.1530
Life expectancy has increased and people are more concerned with keeping their 'youth'. Appearance is a competitive edge and people are caught up in a baby face fad that has expanded into a culture and beauty trend. This study examined the definitions and phrenological characteristics of a baby face and the causes of the baby face fad in a review of the baby face as a "sociocultural and beauty cultural code" based on literature, journals, previous papers, and Internet materials. Anatomically speaking, a "baby face" refers to a face that keeps the features of a child's face without aging signs. The baby face fad gained momentum due to the influences of the digital culture, the encouragement of the mass media, changes to the social structure, dietary improvements, new living styles, and an evolving aesthetic sense. The results reveal the sociocultural backgrounds behind the "baby face fad" settling down as a part of culture in addition to the phrenological characteristics of a baby face. It is also estimated that the baby face fad could affect the beauty culture and trends as a social phenomena.
A Study of the Visual Image by Pattern Making of Jeans
Kim, Kyeong-Hee ; So, Yeon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1541~1551
DOI : 10.5850/JKSCT.2009.33.10.1541
This study gives guidelines to pattern designing by supplying various images of the transformed shape of jeans with the location of the waistline and the pants silhouette. For this study, 9 kinds of sample cloths (100% cotton denim) were designed considering the laying measurement of the jeans with the location of the waistline and the pants silhouette. The images of each sample were evaluated after the measurement of the completed samples. Clothing and textiles specialists used a semantic differential scale as the evaluation method of the images. For the statistical analysis of the data, one way Anova and Duncan test were adopted using the SPSS 12.0 program. The results of this study are as follows: 1. The visual image by the location of waistline and the change of the pants silhouette is composed of 3 factors (attraction, fashion and comfort factors) of which the attraction factor is the most important factor. 2. The visual image is positive when the location of the waistline is in the low waist position. It is attractive, fashionable, and comfortable. The visual image is negative when the location of the waistline is in the position of the natural waist. 3. The visual image is attractive when the pants silhouette is a boot-cut and fashionable when the pants silhouette are skinny. The straight-cut is comfortable but the visual image is negative. 4. There is no correlation between visual image by the location of the waistline and the change of the pants silhouette.
Color Rank System of the Court Wonsam of Joseon Dynasty
Park, Hyun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1552~1563
DOI : 10.5850/JKSCT.2009.33.10.1552
This paper investigates the color rank system of the Wonsam, ceremonial topcoat, worn as a court formal costume of the Joseon dynasty by analyzing the court costume system and the actual examples of wearing. The research shows that there were some discrepancies of the color rank of the Wonsam between the court costume system and the actual wearing examples. There were red, purple, blue, green, and black Wonsam in the Joseon dynasty. The color rank of the Wonsam is as follows: the Queen's color was red, the Crown Princess's was green and purple, the royal concubine's was usually green and blue, but they could wear purple when they won the King's favor. A prince's wife's was usually green, but she wore blue and purple if she became the mother of the King. The princess's was green, and the court lady's was green, blue, and black. In most cases, the textiles of Wonsam were made by silk with patterns, even though Joseon dynasty was ordered to use silks without patterns in court weddings and funeral ceremonies to avoid extravagance.
The Effects of Fashion Innovativeness and Style-Innovation Attributes of Fashion Adoption
Jun, Dae-Geun ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1564~1574
DOI : 10.5850/JKSCT.2009.33.10.1564
This study identifies the effects of fashion innovativeness and style-innovation attributes of young female adults in fashion adoption. Date collecting using a written survey instrument yielded 801 complete responses from female consumers between the ages 20 and 39. A factor analysis on style-innovation attributes resulted in 5 dimensional structures: relative advantage, compatibility, trialability, observability, and perceived risk. 5 groups divided by the level of fashion innovativeness showed meaningful differences on style innovation attributes. The more a group showed fashion innovativeness, the higher the level of relative advantage, compatibility, trialability, and observability the group expressed, but the more a group showed fashion innovativeness, the lower the level of perceived risk expressed by the group. To analyze fashion adoption of the samples, 5 dimensions of style-innovation attributes and fashion innovativeness were adopted as explanatory variables. All of these variables (except observability) significantly and positively affected fashion adoption; however, perceived risk significantly and negatively affected fashion adoption.
The Characteristics of Lifestyles of Health and Sustainability (LOHAS) Fashion by Design Types
Park, Hye-Won ; Cho, Min-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1575~1589
DOI : 10.5850/JKSCT.2009.33.10.1575
Lifestyles of Health and Sustainability (LOHAS) is based on environmental social responsibility and has become important factor in fashion trends. This study was to correct the types of LOHAS fashion design systems and to analyze attributes based on a case study of LOHAS in the fashion industry and the inquiry into leading studies. This study was carried out and the visual research material was analyzed based on the data of: Internet sites and mediums of communication (literature in the field of design, newspaper, magazines, and TV); after the year 2000 a preceding study about LOHAS also provides a new concept. In addition, the types of LOHAS fashion design were arranged and considered based on analyzed special qualities of a LOHAS the notion. The types of LOHAS fashion design that could be divided into nine patterns are 1) environmentally friendly material practical use 2) re-design 3) message transmission 4) nature motive practical use 5) multi-function design 6) retrenchment design 7) the higher sensitivity pursuit design 8) order production 9) society-morals design. In addition, LOHAS fashion did not appear in any single emphasized special quality of independent type among these, but appeared as a mutually united special feature based on the consciousness of society-morals. It is known that expression is possible to combine into one fashion design with various types and it is possible for various uses.
A Study on Clothing Purchase Behaviors as Related to the Fashion Lifestyle of the New Generation of Indian Women living in Mumbai
Ko, Su-Jin ; Koh, Ae-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1590~1600
DOI : 10.5850/JKSCT.2009.33.10.1590
This study investigates the fashion lifestyles and the effect on clothing purchase behavior by female consumers living in Mumbai India. Data were collected from 129 Indian women in their teens to thirties living in Mumbai and were analyzed by factor analysis, cluster analysis, one-way ANOVA, Duncan test,
-test, frequency analysis using SPSS 12.0. The results of this study are as follows. Five factors of fashion lifestyle are identified: fashion consciousness, price orientation, advertisement/brand orientation, being aware of others, and tradition orientation. Female consumers were classified into four groups based on fashion lifestyle factors: display/brand oriented group, active profit seeking group, fashion oriented group, and a tradition oriented group. There were significant differences among the fashion lifestyle groups on five criteria (latest fashion, price, commonality with existing clothing, size, and the distance to the store) out of the 13 criteria. The display/brand oriented group showed high scores on the latest fashion and size. The active profit-seeking group generally showed high scores on all five factors. The fashion oriented group showed high scores on latest fashion and commonality with existing clothing when buying clothes. Finally, the tradition oriented group showed high scores only on the distance to the shop, while they (the tradition oriented group) showed low scores on the other criteria. The examination on the actual conditions of clothing purchase among fashion lifestyle groups showed that only the monthly expenditure for clothing is significantly different. The display/brand oriented group and active profit seeking group spent more on clothing than the other two groups.
The Decision Making Process of Unplanned Purchases of Clothing Based on Need Recognition and Cognitive Efforts
Jin, Hyun-Jeong ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1601~1610
DOI : 10.5850/JKSCT.2009.33.10.1601
Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.
The Effects of Perceptual Body Image and Appearance Management Behavior on Clothing Behaviors
Song, Kyung-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1611~1621
DOI : 10.5850/JKSCT.2009.33.10.1611
This study examines the significant relations in clothing behavior according to perceptual body image and appearance management behavior. The sampling method was a convenient sampling of 190 male and 160 female students in Daejeon. The survey was conducted from June to July 2008. The instruments consisted of perceptual body image (Silhouette Task), appearance management behavior (need for plastic surgery and appearance management in ordinary times) and clothing behavior (interest in clothing and fashion, along with conformity and exhibition). The data were analyzed using the frequency analysis,
, factor analysis, t-test, and variance analysis. The subjects with normal body size perceptions had a strong need for plastic surgery, revealed more appearance management behavior, and had a high interest in clothing. The subjects who were dissatisfied with body apperance showed high conformity to clothing. The subjects who dissatisfied to their too fat body had high needs for plastic surgery and the subjects dissatisfied with a too thin body type did less appearance management in ordinary times. The subjects who had a high need for plastic surgery performed more appearance management, had a high interest in clothing and fashion, showed a high conformity to clothing, and exhibited a high exhibition of clothing. The subjects who had more appearance management in ordinary times had a high interest in clothing and fashion and showed a high conformity and exhibition of clothing.
Difference in Extended Products Evaluation by Consumer Innovativeness and Similarity of Product Category for Apparel Brand Extension
Rhee, Young-Ju ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1622~1632
DOI : 10.5850/JKSCT.2009.33.10.1622
This study investigates the influence of the innovativeness of consumers on extended products in brand extensions. 300 surveys were distributed and 283 were used in the final analysis. The results of this study show that consumers evaluate similar product category (i.e., sportswear) better than a dissimilar category (i.e., cosmetics) in brand extension. In addition, innovative consumers evaluated extended product better regardless of similarity with the original brand. The results showed that consumers with higher level of innovativeness were less likely to evaluate differently between a similar product and dissimilar product categories in apparel brand extension.
An Application of Knit Design Process Using a Knit CAD Program
Lee, Seung-A ; Lee, Youn-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1633~1643
DOI : 10.5850/JKSCT.2009.33.10.1633
The knitwear industry requires ways to satisfy a changing environment. This study suggests a knitwear design process using a knit CAD program. Such a process needs to implement a CAD system that develops a sufficient knit design system to advance the knitwear industry in both planning and manufacturing. In order to contextualize this research, this study reviewed the current state and problems of the knitwear industry and the market, and investigated the actual condition in which the CAD system is used in knit design by CAD system service providers. The findings of the study are as follows: First, All brands had individual ways to reduce the amount of lead-time. The knit designers pointed out that any given sample product is made in the form of a swatch; after the knitting step and prior to the manufacturing process. In women's wear brands, basting was inserted into the production process in order to reduce the amount of sample losses. Second, a CAD program enables the uses of swatches to see the adequacy of yams, textures, and style that simulate the completed style. Third, this study examined the efficiency of knit design process conducted by the knit design CAD system based on expert assessments, showing that the use of a knit CAD program in commercial knit design proved to be more efficient than in previous models.
Cochineal Printing Using Pretreated Fabrics with Chitosan
Kim, Kyung-Sun ; Jeon, Dong-Won ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1644~1654
DOI : 10.5850/JKSCT.2009.33.10.1644
The concentration of dye uptake and the fastness improved when cotton and silk fabrics were treated with chitosan, a natural polymer. In this study, the effect of chitosan treatment was reviewed after the printing of cotton and silk fabrics padded with chitosan. When the change of physical and mechanical properties of printed fabrics was reviewed (as the concentration of chitosan increased) the thickness and weight increased a little, and the air permeability increased significantly than those untreated with chitosan. The dye uptake increased, accompanying a darker color shade, and the wash fastness increased 1/2-1 grade. The analysis results of enlarged images of printed patterns indicated that the width and area deformations were minimal as the concentration of chitosan increased when compared to untreated fabrics. Therefore, the dyeability and pattern quality were excellent after printing the chitosan-treated cotton and silk fabrics with cochineal dyestuff.
Change of Physical/Mechanical Property of Human Hair by Treatment using Water Soluble Chitosan
Kim, Kyung-Sun ; Jeon, Dong-Won ; Kim, Jong-Jun ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1655~1664
DOI : 10.5850/JKSCT.2009.33.10.1655
Chitosan is an environment-friendly and natural cationic polymer that can be used as a hair cosmetic additive. Healthy hair and damaged hair samples were experimented on according to treatment conditions using a water-soluble chitosan. Chitosan treated hair samples were studied on the physical and mechanical property changes. It is most effective when the water-soluble chitosan treatment was adjusted to the Neutral (pH6.8) or Acid (pH4.5). When the water soluble chitosan was treated at pH4.5, the tensile strength, tensile elongation, and elasticity of decolorized hair all increased. The virgin and damaged hair both changed into elastic and soft hair. The effect of chitosan treatment is more noticeable in the healthy hair than in the damaged hair.
Assessment of the Wear Comfort of Outdoorwear by ECG and EEG Analyses
Jeong, Jeong-Rim ; Kim, Hee-Eun ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1665~1672
DOI : 10.5850/JKSCT.2009.33.10.1665
This study examines the comfort of outdoorwear by electrocardiogram (ECG) and electroencephalogram (EEG) analyses. An experiment that consisted of rest (30 min), exercise (30 min), and recovery (20 min) periods was administered in a climate chamber with 10 healthy male participants. Two kinds of outdoorwear made of 100% cotton fabrics ('Control') and specially engineered fabrics having the feature of quick sweat absorbency and high speed drying fabric ('Functional') are evaluated in the experiment. ECG and EEG signals were obtained during the rest and recovery periods for the two outdoorwear conditions. The ECG analysis identified a smaller decrement of high frequency (HF) power for the 'Functional' when compared with the 'Control' during the recovery period. Next, the EEG analysis showed that the relative band powers of slow
increased for the 'Functional' while they decreased for the 'Control' and that the ratio of
power to high
power was higher for the 'Functional'. The evaluation results indicate that the participants could remain relaxed more with less stress while wearing the functional outdoorwear that demonstrated the positive effects on autonomic nervous system (ANS) activities. The present study is significant in regard that use of ECG and EEG for the assessment of wear comfort is the first in the field of clothing and textile.
Brand Switching Motives of Blue Jean Consumers
Ha, You-Sun ; Chung, Sung-Jee ; Kim, Dong-Geon ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 10, 2009, Pages 1673~1682
DOI : 10.5850/JKSCT.2009.33.10.1673
The purpose of the study was to investigate differences in: 1) importance of buying motives including external stimuli and sales promotional stimuli among groups according to levels of diversity orientation; 2) importance of buying motives including external stimuli and sales promotional stimuli among their subordinate factors. Questionnaires were distributed 340 women who aged between 20 and 30. A sample of 317 women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis reliability analysis, Analysis of Variance (ANOVA), and Repeated measure ANOVA were used for the data analysis. As results, there were significant differences in importance of buying motives including external stimuli and sales promotional stimuli among groups according to levels of diversity orientation. Also, there were significant differences in importance of external stimuli and sales promotional stimuli among their subordinate factors.