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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 33, Issue 12 - Dec 2009
Volume 33, Issue 11 - Nov 2009
Volume 33, Issue 10 - Oct 2009
Volume 33, Issue 9 - Sep 2009
Volume 33, Issue 8 - Aug 2009
Volume 33, Issue 7 - Jul 2009
Volume 33, Issue 6 - Jun 2009
Volume 33, Issue 5 - May 2009
Volume 33, Issue 4 - Apr 2009
Volume 33, Issue 3 - Mar 2009
Volume 33, Issue 2 - Feb 2009
Volume 33, Issue 1 - Jan 2009
Selecting the target year
A Study on the Factors Influencing Clothing PB(Private Brand) Preference of the Large-scale Discount Stores
Shin, Su-Yun ; Hong, Jung-Min ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 343~354
DOI : 10.5850/JKSCT.2009.33.3.343
This study examined the factors(intrinsic cues, extrinsic cues, private brands familarity, store loyalty) influencing clothing PB preference of large-scale discount stores, and investigated the differences according to the consumer`s decision types. Questionaries were collected from 316 female customers in front of the discount stores and the data were analyzed by SPSS 12.0 using T-test, correlation, regression analysis and cluster analysis. The results were as follows. First of all, According to the correlation and regression analysis, the private brand preference were influenced by store loyalty and PB familiarity. Secondly, Differences are found according to the consumer`s decision types. That is the price-conscions consumers regard store loyalty, PB familiarity, extrinsic cues, and PB preference more importantly than the value-conscious consumers.
Effects of Cognitive Age on Perceived Service Quality, Satisfaction, and Repurchase Intentions across the Elderly`s Lifestyle Types in Apparel Stores
Kang, Eun-Mi ; Park, Eun-Joo ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 355~365
DOI : 10.5850/JKSCT.2009.33.3.355
The purpose of this study was to investigate the effects of cognitive age on service quality, consumer satisfaction, and repurchase intentions across the elderly`s lifestyle types in the apparel store. Data were obtained from 853 women in the 50`s and 60`s living in Busan, and were analyzed by factor analysis, Cronbach`s alpha, cluster analysis, one-way ANOVA, Duncan test, and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results showed that the lifestyle of elderly consumers was classified into three factors, such as Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service qualities perceived by the elderly in apparel stores were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Generally, the younger cognized their ages most of the elderly were the more importantly perceived store service quality, the greater satisfied with apparel store services, and the more intended to repurchase apparels at a store. However, economic family-oriented elderlys were the younger cognized their ages, the less satisfied with the apparel service. Additionally, personal and policy services of the apparel store were important variables for elderlys` satisfaction with store services. The findings provide potential explanations and managerial implications for the elderly market.
A Study on the Relationship Dissolution between Fashion Product Consumers and Stores
Kim, Eun-Sook ; Lee, Sun-Jae ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 366~378
DOI : 10.5850/JKSCT.2009.33.3.366
The purpose of this study was to understand fashion product consumers` relationship dissolution by considering the characteristics of customer behavior and examining the connection between the main variables. The survey was conducted on 623 women over 20 years old who had experienced relationship dissolution or problems with regular fashion stores in the areas of Seoul and Kyungki in September 2005. The SPSS 12.0 package and Amos program were used to analyze the data. The results of this study were as follows: First, service recovery justice of a fashion store, interactional justice, distributive justice, and procedural justice had effects on encounter satisfaction. Furthermore, encounter satisfaction influenced relationship dissolution behavior, voice, exit, loyalty, neglect via overall satisfaction. Second, there were differences in relationship dissolution behavior according to consumer loyalty and switching costs.
A Study on Symbolic Meaning of Woman`s Body and Clothes in Fashion Works of Vivienne Westwood
Yun, Ji-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 379~390
DOI : 10.5850/JKSCT.2009.33.3.379
This Study is a research on symbolic meaning and artist`s will of Vivienne Westwood`s works which provide a new vision on woman`s body and clothes. For the literary research, this study investigates theories of human`s body which are phenomenal body of Merleau-Ponty`s, the relations between power and body of M. Foucault`s, cultural and social body of E. Goffman`s and habitus of p, Bourdieu`s. For the case research, Vivienne Westwood`s collections are classified into each item which exaggerating and distorting woman`s body such as Mini-Crini, corset, bustle cushion, bum-pad, farthingale and tailoring suits. Also she puts man`s clothes item such as codpiece into woman`s body. Through all of these design, she wants to reinterpret the woman`s body and self-identity. Vivienne Westwood dose not leave the past just as a historic trace but recreates with her way of creation. Westwood has presented the satire which leads the parody of past in her unique ways of thinking and interpretation which mix the ideology of the past and the presents. Those make her look back the history and culture and express her esteem for self-identity of woman. Vivienne Westwood`s works express woman`s power and freedom in modem society.
Hair-dyeing by Using Safflower Yellow Colorant
Shin, Youn-Sook ; Cho, A-Rang ; Yoo, Dong-Il ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 391~400
DOI : 10.5850/JKSCT.2009.33.3.391
The purpose of this study is to investigate the efficacy of safflower yellow colorant as a natural dye for hair coloring. The dyeing properties of safflower yellow colorant on hair were explored to obtain optimum conditions. Also, the effect of mordant was studied in terms of dye uptake, colorfastness, and hair damage to better understand the characteristics of the colorant. Tensile strength measurement and SEM analysis were carried out for investigating hair damage to light exposure and washing. On the basis of obtained results considering possible hair damage, optimum dyeing conditions were set 100%(o.w.h.) colorant concentration, pH 5,
, and 20min. Dye uptake was improved more effectively by repeated dyeing rather than by increasing concentration. Pre-mordanting method improved dye uptake slightly, irrespective of mordant type. The safflower yellow colorant produced Y colors on hair. Cu and Fe mordants improved washing and light fastness slightly. Better strength retention was obtained with the mordanted-dyed hair than the unmordanted-dyed hair after light irradiation for 40 hours and 10 repeated washing. The hair was more damaged by light exposure than by washing. It was concluded that the safflower yellow colorant can be used as a natural semi-permanent hair dye producing Y color without mordanting.
Comparison of the Editing Method of Missing Area in 3D Scanned Image of Men`s Crotch
Kim, So-Young ; Hong, Kyung-Hi ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 401~409
DOI : 10.5850/JKSCT.2009.33.3.401
The shape of crotch area is very important to develop functional clothing as well as other ergonomic goods such as chair or saddle etc. However, it is inevitable that 3D scanned image of crotch would have missing part due to its folded shape including overlapping legs nearby. Therefore, the objectives of this research was to compare reconstruction methods of missing parts at crotch using seven dummies of real men`s replicas. Two reconstruction methods adopted were kinds of `fill- hole` in Rapidform 2004, one was `smooth` and the other was `curvature`. Each restored image was compared with the original shape of the dummies. As results, the average distance was 0.66mm between original and `smooth` treated images and 0.59mm between original and `curvature` treated, which was not statistically different. Average area of restored crotch region was
by `smooth` method and
by `curvature` method which is close to the original area of
. Statistical difference was found between images of original and `smooth` ones$(p
A Study on Work Clothes for Korea Railroad (Part II) - Focused on Winter Pants -
Kim, Ji-Won ; Ryou, Heun-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 410~419
DOI : 10.5850/JKSCT.2009.33.3.410
The purpose of this study was to develop the functionally improved winter work clothing for the Korean railroad workers. Based on the questionnaires, sample clothing for the Korean railroad workers was produced. The design, materials, and patterns were modified to increase mobility and comfort for workers. Water-repellent treatment was added to the material in order to decrease the dirt and stains while working. Also, reflective strips were added to side seams and hems of the trousers in order to increase the visibility and safety of the workers. In terms of the design and pattern, a circumference of 4.5cm was added to the crotch area in order to minimize tightness on the hip and crotch areas, but no additional circumference was added to the hip area. And a 1cm width dart was inserted between the side seams and yoke in order to add activity. Also three 1.4cm width tucks were used at 2.5cm space on the knees to alleviate tightness at the knees. The prototype was evaluated objectively and subjectively to compare with the existing working uniform. The assessment group consisted of 5 subject groups and 11 expert groups to evaluate external appearance and adaptability of the movements. Subject and panels were asked to evaluate the prototype that followed an ergonomic design and pattern. According to the results, the prototype was evaluated better than the existing working uniform in appearance and adaptability. A field test was conducted to compare the prototype and the existing working uniform. The field tests were performed by 6 workers in the Korean railroad. According to the results, the prototype advanced in terms of adaptability and comfort.
A Study on the Development of Women`s Golf Windbreaker Design
Ryou, Heun-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 420~432
DOI : 10.5850/JKSCT.2009.33.3.420
The purpose of this study is to survey the present women`s golf windbreaker market to develop the trendy product with supplementing design and functionality by grasping the inconvenient part through the result of the questionnaire. According to the questionnaire, 38.1% said that the armhole is the most inconvenient part by tightfitting. Therefore, a mobility of wearer was enhanced by giving shirring detail to the armhole for flexibility through inserting the elastic band with a regular interval around armhole in the design1. The swing movement was allowed to be convenient by attaching knit to the side panel. And, the sleeves were designed in the detachable form so those are allowed to be produced in two kinds such as long sleeves and short sleeves. In the design2, a zipper was inserted from the neckline to the armhole so it is designed a detachable bolero. Furthermore, it was designed to be possible to wear two different way as a jumper style and a vest style. Given wearing a vest, the sleeve part was patched knit, thereby having enhanced activity. The design1 and the design2 evaluated an objective assessment and subjective assessment. Assessment group consists of 5 subject groups and 10 expert groups to evaluate external appearance and movement adaptability. In the external appearance evaluation, the design1 obtained the better evaluation than design2. In the movement adaptability evaluation, the design1 obtained the better evaluation than the design2 for all of the items except the wrist area. In the group of professionals, the design1 obtained the better evaluation than the design2 for all of the items except the bottom area.
The Relationships among Body Image, Social Self Concept and Clothing Behaviors of Adolescents
Lee, Mi-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 433~443
DOI : 10.5850/JKSCT.2009.33.3.433
The purposes of this study were to investigate the relationships among body image, social self concept, and clothing behaviors of adolescents, and to find out the differences of the relationships among these three variables by adolescents` sex and age variables. The research method was survey and the subjects were 656 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; body image, social self concept, clothing behaviors and demographic attribution. The data were analyzed by Cronbach`s
, factor analysis, t-test, and path analysis, using SPSS program. The results were as follows. First, adolescents generally evaluated their bodies as middle level on their physical attractiveness and had positive social self concept. And high school students had more positive body image and social self concept than middle school students. Second, on clothing behaviors, 5 dimensions were emerged: clothing interest, psychological dependency of clothing, clothing ostentation, clothing conformity, and clothing satisfaction. Third, there were close correlations among body image, social self concept, and clothing behaviors; body image and social self concept had close interrelationship each other. However, body image had close relationship with only clothing satisfaction dimension, whereas social self concept had close relationships with all clothing behavior dimensions except clothing conformity. In conclusion, this results showed that body image, social self concept and clothing behaviors have close interrelations, therefore, clothing play an important role to enhance adolescents` body image and social self concept.
A Study of Fashion Sensibility and Consumer Sensibility of Men`s Casual Brand`s Patterned Woven Shirts
Lee, Seung-Hyun ; Lee, Kyung-Hi ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 444~456
DOI : 10.5850/JKSCT.2009.33.3.444
The purpose of this study is to understand consumer needs through Fashion Sensibilities and Consumer Sensibilities on Men`s Casual Brand`s Patterned Shirts. This study suggests the basis of planning effective design of Men`s Casual Brand`s Patterned Shirts by categorizing. The product from 2005 S/S to 2007 F/W is divided into the following sector: years, seasons, and product zones(adult, character, traditional), focusing on the design property of Men`s Casual Brand`s Patterned Shirts. An evaluation tool is composed of 19 pairs of image adjectives and 3 questionnaire as consumer need tool. Data were collected on March 3th to 31th in 2008 over Busan area. The data were sorted by using the SPSS statistics package program. Fashion sensibility of Men`s Casual Brand`s Patterned Shirts were expressed with 4 factors of attractivity, visibility, sensibility, hardness occupied 58.6% of the total. Therefore as attractivity, visibility, sensibility, hardness are important for product planning, it would be effective to consider these 4 factors before product planning.
A Study on the Attributes of Cultural Color in Korea and China - Focus on Traditional Performance -
Kim, Ji-Eon ; Kim, Ji-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 457~466
DOI : 10.5850/JKSCT.2009.33.3.457
The purpose of this study is to research the similarity and difference of color application in culture of Korea and China. The subject of this research is the costume color of Changgeuk and Beijing opera. First, a bibliographical inquiry includes the attributes of cultural color in Korea and China and the costume attributes of Changgeuk and Beijing opera. Second, this survey analyzes Munsell`s 3 attributes(Hue, Value, Chroma), tone by extracted color data. The results of this study are as follows: 1. The cultural color factors of Korea and China are classified geographical factor, internal cultural factor and external cultural factor. 2. Changgeuk costume much more used high value and medium & low chroma for korean temperate climate. But Beijing opera costume prefers high-medium value and low chroma color, various ranges of color because of China huge land and various climates, as geographical factor. 3. Changgeuk costume much more used YR color(no-dyeing color) because of korean white robe preference. Beijing opera costume much more used R color than Changgeuk costume because of traditional preference of R color, as infernal cultural factor. 4. Changgeuk costume and Beijing opera costume show the practical use of ascetic cole. like as jade green. Ojungsaek much less used than Obangsaek by the theory of exponents of the five elements doctrine, as external cultural factor.
The Effect of Customer Satisfaction and Customer Loyalty with Relational Benefits on the Internet Shopping Mall (Part I)
Go, Eun-Ju ; Yi, Soo-Kyung ; Kim, Seon-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 467~476
DOI : 10.5850/JKSCT.2009.33.3.467
The purpose of this study is to investigate the effect of customer satisfaction and customer loyalty with relational benefits on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple- regression analysis were used. The results of this study are as follows: Psychological benefits had higher influence than other relational benefits(social benefits, customization benefits, economic benefits) on the both customer satisfaction and customer loyalty positively. There was a high relationship between the customer satisfaction and the customer loyalty. The customer satisfaction had a positive influence on the customer loyalty. And social benefits had the least influence among the sub-factors of relational benefits on the customer satisfaction. Also, customization benefits had the least influence among the sub-factors of relational benefits on the customer loyalty.
The Effects of the Attributes of Korean Celebrity Advertising Models on Chinese Consumer`s Intention to Purchase Korean Fashion Brands
Kwon, Yoo-Jin ; Hong, Byung-Sook ; Seo, Si-Won ; Cho, Mi-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 477~488
DOI : 10.5850/JKSCT.2009.33.3.477
As the Korean cultural contents, such as drama, films, music, gained popularity in China, Korean fashion brands used Korean celebrities as their models to as a sales promotion strategy for Chinese consumers. With the point of view that the advertising model as a human capital as well, the purpose of this study is to investigate the factors of attributes of Korean celebrity advertising model, and to analyze effects on fashion brand recognition, preference, trust and purchase intention. With convenience sampling, the research surveyed Shanghai consumers in their 20`s to early 30`s who had purchased Korean fashion items. The 291 responses were analyzed by frequency analysis, reliability test, factor analysis, multiple regression analysis, The results are as follows. Frist, Korean celebrity advertising model attribute factors were divided into similarity, familiarity, popularity, attractiveness and trust. Second, the brand recognition was affected by similarity, familiarity and popularity factors, and the brand preference was affected by similarity, familiarity, popularity and attractiveness factors. Third, the trust of Korean fashion brands was affected by similarity, familiarity, attractiveness, trust, brand recognition and brand preference. Lastly, the intention to purchase Korean Fashion brand was affected by similarity, familiarity, attractiveness, brand recognition, brand preference and brand trust.
Analysis of Appropriateness for Brassieres` Size at On-Line Shopping Mall
Jeon, Eun-Kyung ; Han, Hyun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 489~499
DOI : 10.5850/JKSCT.2009.33.3.489
The spread of internet brought the rapid development of on-line shopping mall, but the information of clothing-related products especially underwears in on-line shopping mall is still poor. Thus, in this paper, we investigated the dimension status and problems of brassieres selling at on-line shopping malls and suggest improving solutions. We surveyed the sales sizes and sales status of brassieres for four top-sales on-line malls and analyzed them based on both of Korean Standards and SizeKorea2005, the measurement data of Korean women`s sizes. The results showed that almost of brassieres were for adults(98.8%), and for general purpose(97.8%) while the sales rates of specially targeted products for teen-ager or functional products for nursing mom were very low. Also, we noticed that Korean Standards covers most of SizeKorea measurements of women, but brassieres of only a small portion of size in Korean Standards were manufactured and sold at on-line shopping mall. It means that consumers who do not belong to the sector of most frequent body measurement range suffer difficulties in purchase of brassieres by on-line shopping. Thus, it is required to gather more accurate information about body size of potential consumers and to offer wider range of sizes and target-specific products for the activation of on-line shopping.
The Effects of Facing Plan on Store Image and Preference of Young Casual Fashion Store
Lee, Mi-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 3, 2009, Pages 500~510
DOI : 10.5850/JKSCT.2009.33.3.500
The purpose of this study was to examine the effects of facing plan on store image and preference of young casual fashion store. The subjects were 545 male and female university students in Chungnam province. The measuring instruments were 7 stimuli manipulated by facing plan, an important VMD element, and self-administrated questionnaire consisted of store image, store preference and subject`s demographic characteristics. The data were analyzed by t-test, ANOVA and Duncan`s multiple range test, using SPSS program. The results were as follows. First, facing type significantly affected consumer` store image; folded type had more neat and elegant image than other facing types, and face out type had most comfort image, whereas sleeve out type had discomfort image. Second, arrangement of facing types also affected store image; style arrangement had more sophisticated image than color arrangement in sleeve out type, and vertical and horizontal arrangement had more neat, sophisticated, attractive and comfort image than separate arrangement in folded type. Third, facing type affected store preference; folded type showed higher store preference than sleeve out type. Forth, arrangement of folded type affected store preference; vertical and horizontal arrangement showed higher store preference than separate arrangement. Fifth, store image and preference were different by subject`s sex; male subjects perceived style arrangement as more elegant, characteristic and attractive image, and showed higher store preference than female subjects on separate arrangement of folded type.