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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 33, Issue 12 - Dec 2009
Volume 33, Issue 11 - Nov 2009
Volume 33, Issue 10 - Oct 2009
Volume 33, Issue 9 - Sep 2009
Volume 33, Issue 8 - Aug 2009
Volume 33, Issue 7 - Jul 2009
Volume 33, Issue 6 - Jun 2009
Volume 33, Issue 5 - May 2009
Volume 33, Issue 4 - Apr 2009
Volume 33, Issue 3 - Mar 2009
Volume 33, Issue 2 - Feb 2009
Volume 33, Issue 1 - Jan 2009
Selecting the target year
Pastiche in Fashion by Bodily Deformation
Yim, Eun-Hyuk ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 511~518
DOI : 10.5850/JKSCT.2009.33.4.511
Freed from its traditional confinement to the human body, postmodernism in fashion exposes the defectiveness of body and abstracts from the body under. Deformation of the body denotes the break away from the idealized and standardized body for mass productions. It tends to experiment with extreme exaggeration in form, refusing to subscribe to the traditional values that build on the balance and symmetry of the body. Bodily deformation carried out historical and cultural pastiche opposes the sartorial convention and symbolism which results in the discord between signifiant and
of clothing. As a type of intimate architecture, fashion always mediates the dialogue between clothes and body, or fashion and figure. My study suggests a framework to analyze bodily deformation as pastiche, focusing on the relationship between clothes and the body. In order to inquire the deformation of the body in fashion, my study examines subjects of the fashion collections of the turn of the 21st century, using the method of literature research and content analysis.
The Effects of Prior Knowledge, Negative Information and Market Position on the Consumer Attitude about Alliance Apparel Product
Hwang, Sun-Jin ; Yun, Ji-Young ; Chun, Ho-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 519~530
DOI : 10.5850/JKSCT.2009.33.4.519
The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.
A Study on the Correlation between Sustainable Slow Design and Contemporary Fashion
Chae, Hye-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 531~542
DOI : 10.5850/JKSCT.2009.33.4.531
This study examines the correlation between the characteristics of sustainable slow design, The outcome derived from the pro-environmental consciousness in fashion design, and the trends of modern fashion design. The conclusion of this study is as follows. First, slow design for sustainability shows an environmental consciousness and stresses the ethical aspects of fashion design that take into account the wellbeing and sustainable development of human society. It also focuses on the continuos present in which the consistent pace of life endures, rather than pursuing speedy changes of fashion by titillating desire. Second, the five characteristics of slow design have been extracted from the analysis of the examples of fashion industry and other fashion-related areas. They are sustainability, recyclibility, handicraft, naturalness, and simplicity. Third, these characteristics of slow design have much to do with modern fashion genres. For instance, classical style fashions such as Chanel suit and Burberry coat have the same qualities of sustainability, while at the same time the Vintage fashion, which reinterprets the fashions from bygone eras in modern style, has the tendency of recyclibility, and the Hippie style, a resurrection of hand-touch spirit that emerged as a secondhand style expressionism resisting uniform mass production, has not only the quality of handicraft but also recyclibility.
Effects of Beauty Service Benefits on Consumer's Long-term Relationship Orientation -Focused on Effort of Relationship Continuity of Service Provider-
Jeon, Ji-Hyun ; Rhee, Young-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 543~553
DOI : 10.5850/JKSCT.2009.33.4.543
The purpose of this study is to identify the dimensions of beauty service benefit and to examine the effect of beauty service benefit on consumer's long-term relationship through consumer satisfaction. Beauty service benefit consists of three dimensions: emotional benefit, technical benefit and functional benefit. The aforementioned three dimensions of beauty service benefits have positive effects on consumer satisfaction. The effort of relationship continuity was a moderating variable among beauty service benefits, consumer satisfaction, and long-term relationship orientation. The findings of this study are expected to be used for developing and applying the program of consumer relationship management.
A Comparison Study on the Body Types of Korean Women and Korean Women Residing in Japan -Focusing on Women in Their Forties-
Lee, Jong-Sook ; Seok, Hye-Jung ; Im, Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 554~562
DOI : 10.5850/JKSCT.2009.33.4.554
As a result of comparison analysis on body types of Korean women in their forties and Korean women residing in Japan, the following results had been found. 1. In terms of factors composing the body type, while women residing in Korea did not show large differences in obesity and horizontal size factors, women living in Japan showed higher contribution of obesity factor compared to horizontal size factor. That is, obesity factor was substantially more important among factors composing the body type for women residing in Japan. 2. Cluster analysis was done to understand the characteristics of body types and comparatively analyze them. Women residing in Korea were classified into tall and normal body, normal height with obese body, and short and chubby body. Women residing in Japan showed different characteristics with tall and obese body, tall and normal body with long lower part, and short and thin body. As a result of this study, identical ethnic group was found to take on different body types resulting from sociocultural differences and difference in eating habits if their place of residence differs for a long time.
Characteristics of Fur Design in the Contemporary Fashion -Mainly Focused on Works after the Year 2000-
Kim, Sun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 563~573
DOI : 10.5850/JKSCT.2009.33.4.563
This study analyzed the trends and aesthetic characteristics of fur design found in the contemporary fashion to examine the status of fur material in the contemporary fashion design, and through an analysis of the meaning it attempted to come up with a new viewpoint and form on material for the future fashion design. A literature review was used to explore the kinds and properties of furs. In addition, an empirical analysis of works that have appeared in fashion collections since the year 2000 was conducted with local and foreign fashion magazines such as Gap, Vogue, and Mode & Mode and other publications related to fashion collections. In the contemporary fashion, the trends of fur design are represented by use of various items, material combinations, application to decorative purposes(like trimmings, details, or accessories), and a wide range of colors and textures available by advanced dyeing and finishing techniques. The aesthetic values intrinsic to fur design are that the expression of conspicuous luxury covers even the qualitative aspect of luxury and adds fashionable images to casual items, contributing to the popularization of fur fashion, by using a variety of artificial furs; the expression of sensual feminine beauty allows the animal and primitive feel characteristic of furs to convert a feminine body into a sensual image of more than a simple biological impulse; and the expression of hybridity presents a new viewpoint through distortions, exaggerations, deviations from the existing constituent forms, or futuristic sensibilities in all elements of fashion design.
Regional and Gender Differences between High School Students Groups in Clothing-Wearing Motives, Casual Brand Preference and Actual Purchasing Condition
Park, Sang-Jin ; Cho, Yun-Jin ; Chung, Ihn-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 574~585
DOI : 10.5850/JKSCT.2009.33.4.574
This study intended to identify regional and gender differences between high school students groups in clothing-wearing motives, casual brand preference and actual purchasing condition. Using a
sampling frame, 100 responses were collected for each regional and gender group: male students in Seoul, females in Seoul, males in Gumi, and females in Gumi. In terms of clothing-wearing motives, Gumi students and female students showed more highly extroverted motives than males and Seoul students, respectively. And three groups were determined on the basis of clothing-wearing motives: the extroversion group, the introversion group, and the least clothing-cognizing group. Concerning the brand preference factor, female students showed more dispersed brand preference than males. Adidas and Puma were preferred by all 4 groups. Polo and Guess were preferred by Seoul students, and Clide, Banila B, and TBJ were preferred by female students. The determinants of brand preference were identified as quality, reliability, affirmative image, and some brand personas such as 'neat', 'natural' and 'polished'. The students from Seoul tend to pay more money for clothing than those from Gumi, and Seoul students' main purchasing place was identified as department store while Gumi students shop more at brand chain stores.
The Moderating Effect of Internet lifestyle among Relational Benefits, Customer Satisfaction and Customer Loyalty on the Internet Shopping Mall (Part II)
Go, Eun-Ju ; Yi, Soo-Kyung ; Kim, Seon-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 586~597
DOI : 10.5850/JKSCT.2009.33.4.586
The purpose of this study is to identify the moderating effect of Internet lifestyle among relational benefits effect, customer satisfaction and customer loyalty on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple-regression analysis were used. The results of this study are as follows: The results of Internet lifestyle were regarding 4 cluster of Internet lifestyle. 1) information seeking type, 2) shopping maniac type, 3) social gathering type and 4) passive follower type were obtained. The interaction of psychological benefits and the type of Internet lifestyle affected customer satisfaction positively. The interaction of customer satisfaction and Internet lifestyle reinforced customer loyalty. Especially interaction of shopping maniac type among Internet lifestyle types and customer satisfaction affected customer loyalty strongly.
Children's Wear Design Considering Physical Changes of Children and Fashion Preferences of Children and Parents
Park, Judy Joo-Hee ; Nam, Yun-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 598~610
DOI : 10.5850/JKSCT.2009.33.4.598
The aim of this study was to present a flexible and satisfactory clothing design for girls aged 4 to 6 years of age, which can be worn comfortably for 3 years, during that age range. This study focuses attention on the need for well-fitting clothes in the young girls' market, and provides a basis for development of designs that can be worn for a long time, are comfortable for children to wear, and reflect preferences of both children and parents. Documentary research was executed to examine the history and changes of children's wear. Internet and market research were carried out to understand the current situation of girls' clothing in Korea. In-depth interview subjects were girls aged 4 to 6 and their guardians. Subjects were asked questions related to children's wear size and design, and measurements were taken of child subjects. Children's wear on the Internet was found to be trendy and inexpensive but of a low quality, as was children's wear at Dongdaemun market. Children's wear at department stores was of high quality and pretty, but did not consider size much and was expensive. One problem of the Korean children's wear market was lack of a unified size system. In-depth interviewees pointed out that there are not many clothes that fit their children perfectly. Problems included t-shirt, sleeve and pants length. Parents said they preferred simple and clean designs, and children interviewees all liked pink dresses and skirts. Children's physical measurements presented by Size Korea were compared and verified with measurements taken of child interviewees, and used as a basis for patterns. The study presented two designs for girls of ages 4 to 6 to wear all through that age range. A sample was made for one of the designs, and an evaluation showed very successful results.
A Study on the Effect of Chanel Style on Cosmetic and Beauty
Seok, Eun-Kyung ; Chae, Keum-Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 611~621
DOI : 10.5850/JKSCT.2009.33.4.611
As fashion is a visual symbol that reflects age and culture, cosmetics and beauty are other products of fashion that move the time. A dominant designer of 20th century Chanel does not merely stand for a design innovation of fashion industry that created a vogue. With liberation from corsets that cruelly exaggerated and suppressed female body, meaning of style in modern fashion could be found not only in clothing but also in make-up and hair style. Simplest possible comfort was aimed for, and philosophical concepts of minimalism, modernism and dandyism were incorporated with clothing, cosmetics, perfume, make-up and hair style to establish aesthetical concept of total fashion. Chanel thought of cosmetics as an accessory with essential role and although her philosophy on cosmetics and beauty is not as well known as her clothing style, the authors believe that understanding such philosophy will become an important stepping stone for accurately understanding Chanel style. The purpose of this study is to firstly illuminate the idea that cosmetic beauty can be studied with artistic and philosophical background in addition to its functional side and to secondly investigate the reason why Chanel style is being loved by women with such durability over time and space and with what tempo fashion is connected with cosmetic beauty culture and develops. Third, by studying the ways in which characteristics of Chanel's fashion philosophy are expressed in cosmetics and beauty culture, this study aims to accurately understand Chanel's philosophy on cosmetics and beauty. The meaning of this study can be found by showing the evidence that globalization of Korean fashion beauty culture can be achieved only when cosmetics and beauty culture moves with an intimate connection to clothing culture.
A Study on Shopping Mall Quality, Satisfaction, Trust, Commitment and Purchase Intention According to Shopping Propensity of Chinese Consumer
Hong, Byung-Sook ; Na, Youn-Kue ; Xu, Dan Dan ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 622~633
DOI : 10.5850/JKSCT.2009.33.4.622
I need to study variations which affect Chinese internet shopping-mall vendor and Chinese buyer's long term relationship and utilize that insight on marketing strategy. For that, I studied effect of shopping propensity, internet shipping-mall quality on satisfaction, trust, commitment and purchase intention of fashion products, mainly fashion goods consumers in their 20s-30s at Shanghai and Beijing. 453 respondents' survey was used for this study by random sample selection and analyzed through frequency analysis, factor analysis, regression analysis, cross-tab, ANOVA test with SPSS12.0. Through this study, I found out that Chinese fashion goods consumer can be categorized as information seeker, variety seeker and innovation seeker. Among them, innovation seeker was most sensitive on shopping mall's quality, satisfaction, trust, commitment and purchase intention and Chinese consumer's evaluation on internet shopping-mall' perceived quality affect satisfaction, absorption, trust and fashion goods purchase intention. Based on that, I need to understand more about target consumer before enter the market, because there is difference of shopping-mall quality, satisfaction, trust, absorption and purchase intention according to shopper's propensity and demographic factors.
Study of the General Consumers and Apparel Firm Workers' Reliability and Awareness of Environmental Friendly Textile Material
Chun, Jong-Suk ; Song, Hyun-Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 634~643
DOI : 10.5850/JKSCT.2009.33.4.634
The aim of this study was investigating the consumers' and apparel firm worker's awareness and reliability of the environmental friendly textile materials. The subjects of the questionnaire survey were general consumers(n=235) and workers at Korean apparel firms(n=236). The questionnaire was developed to measure the awareness and reliability on nine environmental friendly textile materials. The results showed that general consumers had a higher reliability on the function of the environmental friendly materials but had a lower awareness than the workers at the apparel firms. Women and subjects, who experienced in purchasing the environmental friendly products, had higher awareness and reliability of the environmental friendly textile materials than others. The workers at apparel firms had higher awareness of the environmental friendly textile materials than the general consumers, but the reliability on the function of the materials was relatively low. The reliability and awareness differed by the firms' major products and their jobs. The workers at the children's clothing firms and sportswear firms had higher level of awareness about the environmental friendly textile than the workers at the casual-wear firms. The workers' awareness on environmental friendly textile materials was differentiated by their jobs. The product developers and material buyers had higher awareness on the environmental friendly textiles compare to the workers of the sales or marketing division. These results imply that promoting environmental friendly textile material to the sales person is needed in order to increase the sales volume of the products.
A Study on the Multi-space Method in Fashion Illustration
Lee, Jee-Hyun ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 644~654
DOI : 10.5850/JKSCT.2009.33.4.644
The purpose of this study is to analyze the characteristics of current fashion illustrations within the framework of Multi-space method. Multi-space means being piled up one moment & space on others, and being amassed in a scene. This method is related with Dadaism, Surrealism and Postmodernism, and also influences on the current fashion illustration. In this study, the types of Multi-space method could be classified into 4 types; Repetitive Time Mixture in Multi-space, Juxtaposed Time Mixture in Multi-space, Reiterated Space Mixture in Multi-space, Projected Space Mixture in Multi-space. The characteristics of Multi-space were analyzed and the results are as followed. The distinctive methods for Time Mixture in Multi-space are repetition and juxtaposition in a scene. Time Mixture in Multi-space can make the nonlinear narration and unreal illusory space in fashion illustrations more effectively. Reiterated Space Mixture in Multi-space can be related with the heterogeneous, surrealistic illusions in current fashion illustrations. Projected Space Mixture in Multi-space can be characterized into inter-penetration. It can derive spectators to mix the projected & transparent images in a scene for their own imaginary stories. The final imagination can be made differently according to the personal experiences of spectators.
Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China
Hong, Keum-Hee ; Liu, Jing ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 655~665
DOI : 10.5850/JKSCT.2009.33.4.655
The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.
Adolescents' Fashion Innovativeness and Evaluation of Korean Image Fashion Products
Yang, Hee-Soon ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 4, 2009, Pages 666~677
DOI : 10.5850/JKSCT.2009.33.4.666
The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.