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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 33, Issue 12 - Dec 2009
Volume 33, Issue 11 - Nov 2009
Volume 33, Issue 10 - Oct 2009
Volume 33, Issue 9 - Sep 2009
Volume 33, Issue 8 - Aug 2009
Volume 33, Issue 7 - Jul 2009
Volume 33, Issue 6 - Jun 2009
Volume 33, Issue 5 - May 2009
Volume 33, Issue 4 - Apr 2009
Volume 33, Issue 3 - Mar 2009
Volume 33, Issue 2 - Feb 2009
Volume 33, Issue 1 - Jan 2009
Selecting the target year
Fashion Coordination of Black Color in Fashion Collection -Focused on 2005~2007 Collection-
Je, Gi-Yeon ; Lee, Kyoung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1003~1013
DOI : 10.5850/JKSCT.2009.33.7.1003
This study offers data that can be used to direct the styles of black dresses by looking into the characteristics of coordination in black fashion, which is continuously appearing at modem. fashion collections with a unique aesthetic value and image. This study examined the characteristic of fashion coordination of black color: First, to look at the fashion image of black color, second, to look at the characteristic of black color coordination appearing in black fashion, and third, to look at the method of coordination appearing in black color. This study collected and selected 560 black pictures that showed the fashion collections from 2005 S/S until 2007 F/W. As for data analysis, the researcher made a content analysis by classifying the pictures by item, material, accessory, and a coordination method. The research results are as follows: First, the fashion image of black color was expressed as sexy feminine, modern chic, modern future, genderless, and avant-garde images. Second, the fashion coordination of black color has the characteristics of sexiness and dignity by the use of body exposure, concealment, and a subdued line that expresses a modern, minimal atmosphere. The mix & match of materials expressed the monotony of one color as refined beauty and the use of accessories appeared to bring the image into relief. Third, as for the coordination method, pants on skirts, pants on dresses, piece coordination of code matching, plus- one coordination through vivid colors and accessories, and cross-over coordination relying on shape, material, and sense were prominent
Analysis of Present Situations on the Cultural Contents of Korean Royal Costumes
Park, Ga-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1014~1024
DOI : 10.5850/JKSCT.2009.33.7.1014
The cultural content industry can be stimulated by the production of content based on Korean traditional culture such as Korean court culture. At present, the use of royal costumes of various Korean dynasties for content creation is rare. Less than ten government-supported projects managed by the Korea Culture & Content Agency (KOCCA) are related with Korean royal costumes. Only a handful of tourism-related cultural products (e.g., souvenirs and theme parks) are related to this subject. Fortunately, there are many events that demonstrate traditional court ceremonies; however, there is a need for more investment in academic research to ensure accurate reproduction. There are a number of issue in utilizing traditional royal costumes to produce cultural content that include: a lack of understanding the importance of Korean royal costumes, discrepancies of the content produced based on the historical context, a lack of public knowledge or support, and the lack of the historical accuracy of reproduced content. In order to benefit the most from royal costumes, this article suggests recreating the costumes as a source for further content creation, the development of a database to store information by design features and itemized topics, along with the active support of the government.
A Study on Customer Equity of Luxury Brands
Ko, Eun-Ju ; Oh, Sun-Min ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1025~1037
DOI : 10.5850/JKSCT.2009.33.7.1025
This study- 1) identifies the distribution of customer equity in luxury brands, 2) identifies customer equity dimensions of luxury brands, 3) identifies the properties that influence the customer equity of a luxury brand, and 4) compares the differences in the properties of the luxury brands that influence customer equity by brand type and relationship duration. In this research, the survey method was conducted in Seoul and 500 responses were used for analysis. For the data analysis, descriptive statistics (i.e. frequency and percentage), t-test, factor analysis, and multiple-regression analysis were used through the utilization of the SPSS 12.0 program. The results of this study are as follows: First, the distribution of customer equity are found to be 50.8% of the customer equity distributes under 1 million Korean won and 34.8% between 1 million won and 3 million won. Second, the luxury brand dimension consists of 6 factors, `differentiated brand image`, `personal ties`, `qualitative trust relation`, `rational price value`, `store value`, and `convenience value`. Third, the higher `differentiated brand image`, `personal ties`, `qualitative trust relation`, `store value`, and `convenience value` were related to a higher customer equity. Fourth, in the case of the consumer group having a long-term relationship, the higher` differentiated brand image`, `personal ties`, and `store value` were related to a higher customer equity. Also, in the case of the consumer group of the traditional luxury brands, the higher `personal ties`, `differentiated brand image`, `qualitative trust relation`, and `store value` were related to a higher customer equity.
Difference in Consumption Behavior and Preferences on Hat Produts
Kim, Cha-Hyun ; Park, Moon-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1038~1049
DOI : 10.5850/JKSCT.2009.33.7.1038
A hat is an important fashion accessory item for a total fashion coordination and the number of millineries is increasing in the current accessory market. This research provides basic information about the millinery in relation to consumer consumption behavior, preference, and satisfaction with hat products. A survey was conducted among 395 individuals age 20 and over who were quota sampled according to age and gender to investigate the differences between genders and different age groups. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, one-way ANOVA, and a Duncan-test. The results are as follows: 1. Respondents wear hats for ornamental purposes regardless of the season. They discard hats when they become out of style 2 to 3 years after the purchase. 2. In general, consumers prefer the baseball cap design among various hat product categories. Achromatic colors were the favorite color tone and the preferred material was woven cloth. 3. Consumers were most satisfied with colors and most dissatisfied with deformation after laundering. 4. There was a significant difference in preferences among the different age groups. Younger consumers were more concerned about individual image and style. Older consumers considered hats as a functional means such as protecting themselves from the sun. 5. There was a significant gender difference. Compared to males, female consumers were more concerned about the quality of sewing and colorfastness than male consumers.
A Scale for Clothing Satisfaction: A Consumer Life Cycle Approach
Jeon, Kyung-Sook ; Park, Hye-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1050~1060
DOI : 10.5850/JKSCT.2009.33.7.1050
This study develops a scale for consumer clothing satisfaction based on Lee et al. `s (2002) five stages of the consumer life cycle (acquisition, possession, consumption, maintenance, and disposal). Data were gathered by surveying college students using convenience sampling, and 419 questionnaires were used in the statistical analysis. In analyzing the data, an exploratory factor analysis and a confirmatory factor analysis using a structural equation modeling were conducted. The proposed scale, which identified various sources of satisfaction and dissatisfaction associated with the 5 consumption cycles of clothing, suggests some guidelines for marketers in enhancing consumer clothing satisfaction across consumption stages. The model test for the scale also identified that consumption satisfaction had the greatest effect on consumer clothing satisfaction showing the strongest loading and squared multiple correlation.
A Study on the Photo-image Appropriation in Fashion Illustration
Kim, Soon-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1061~1073
DOI : 10.5850/JKSCT.2009.33.7.1061
Present expression methods have close relations with popular culture in the active acceptance of various kinds of genre. Fashion illustration is no longer limited to sketching garments or technically explaining construction, it is accepted as an art that is expressed by the desire and consciousness of the artist. This study examines the expressional characteristics and effects of photo-image appropriation as an expression method in fashion illustration. The word `appropriation` (to steal something) is used as euphemism and not meant to be derogatory. The methods of appropriation in art indicate that paintings are not inventions but are self-satisfactory creations that show that the idea of originality is false and that paintings should be uninhibited from the greed of the authority of the genius of artists. In postmodern paintings, the photo-image of appropriation are expressed through the methods of re-photography, photo collage, and photo painting. Photo-image appropriation methods in fashion illustration are re-photography, photo collage, image mixing of photography, drawing, and graphic expression of photography. Fashion illustrators are able to develop expression techniques for expanding a field of expression and enhance the ability of communication through the photo-image appropriation methods.
A Comparison of the Benefits for Online Clothing Purchase between Korean and U.S. Consumers
Kim, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1074~1085
DOI : 10.5850/JKSCT.2009.33.7.1074
This study compares the benefits for online clothing purchases between Korean and U.S. consumers. A total of 464 usable questionnaires were obtained from respondents who resided in Korea (n
Market Segmentation of Online Apparel Buyers Based on Attribute Evaluations in Choice Sets
Park, Ha-Na ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1086~1097
DOI : 10.5850/JKSCT.2009.33.7.1086
Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.
A Study on Anti Couture in Contemporary Fashion
Byun, Young-Hee ; Chae, Keum-Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1098~1108
DOI : 10.5850/JKSCT.2009.33.7.1098
This study finds the meaning of Anti Couture in the examination of the tendency and characteristics of aesthetics sense of Anti Couture in Contemporary Fashion. Anti Couture disregards the traditional composition and takes some subcultural elements, moreover, have the Anti-decoration characteristics of disproportion, disharmony, asymmetry, inperfection, and irregularity such as Japanese fashion. This study analyzed 600 works from 2000 S/S to 2008 S/S to figure out the Anti Couture to summarize the eclectic, humorous, avant-garde, poor, and minimal tendencies. The characteristics of the aesthetics sense of Anti Couture according to the tendency are analyzed into ambiguity, deformation, eclecticism, deconstruction, and artless art.
Development of Male Fitted Torso Type Basic Patterns According to the Body Surface Segment Method
Suh, Chu-Yeon ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1109~1120
DOI : 10.5850/JKSCT.2009.33.7.1109
This study develops a fitted torso type basic pattern for men by utilizing 3D body scan data. Recent fashion trends are reflected in the development of the pattern. The subjects were 15 men in their 20`s, who wear size 95 (M size). Body scan data was obtained through a 3D whole body scanner (WB4, Cyberware, USA), and a body surface development figure for developing male fitted torso type basic pattern was attained through the use of Rapid Form 2006 as well as Auto CAD 2006 programs. The results are as follows: A body surface development figure through body surface segment method showed high exactitude in an error range of 100
1%. In addition, it occurred in an error range of 100:1:3% because of the hard scanning conditions in the incline of the shoulder and armpit areas. However, the body surface development figure as well as the direct measurement results can be used as basic data for the given patternmaking since the error range falls into 100
3%. Dart amounts obtained from the average cross section were center back 2.2cm (24.3%), back armpit point 3.8cm (41.8%), front armpit point 3.0cm (33.9%). As shown the jacket pattern, the biggest dart amount was portioned out at the back armpit point. The drafting equations for the development pattern acquired are as follows; Full width
Enzymatic Modification of Wool/Polyester Blend Fabrics Using Lipase from Aspergillus Oryzae
Song, Hyun-Joo ; Kim, Hye-Rim ; Song, Wha-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1121~1127
DOI : 10.5850/JKSCT.2009.33.7.1121
This study presents an eco-friendly and one-step finishing method for modifying fiber property that reduces fiber damage in wool/polyester blend fabrics. Lipase from aspergillus oryzae is used in this experiment. The enzymatic treatment condition is optimized by measuring the relative activity of lipase depending on pH level, temperature, concentration of lipase, and treatment time. The concentration of
as an activator is determined by the characteristics including whiteness, water contact angle (WCA), and dyeing property. The modified properties of lipase treated fabrics are tested for pill resistance and surface morphology. The results are described as follows: the optimum condions for lipase treatment constitute a pH level of 8.0, treatment temperature of 40
, concentration of lipase at 100% (o.w.f), and a treatment time of 90 minutes.
helps in raising lipase activation, and the optimum concentration is 50mM. The whiteness, wet ability, and pill resistance of lipase treated fabrics improves as compared to the control. The dyeing property of lipase treated fabrics improved by 53.5% after using the one-bath dyeing method. This means that lipase treatment can save time and cost during the dyeing process since lipase treatment modifies wool and polyester fibers. The surface of lipase treated wool fibers do not exhibit any change, however voids and cracks manifest on the surface of lipase treated polyester fibers.
A Study on the Works of Hussein Chalayan as a Representation of Idea from the Perspective of E. H. Gombrich
Yun, Ji-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1128~1139
DOI : 10.5850/JKSCT.2009.33.7.1128
This study is on the works of Hussein Chalayan that is an expression of his idea and abstract concepts such as culture, history, time, space, nature, and humanity. The perspective of E. H. Gombrich is studied to understand the works of Chalayan who is the one of representative fashion designers in the present age. The `schema and correction` process of E. H. Gombrich provides a suitable interpretation frame that considers the variety of works of art and the deconstruction of genre in the after 20th century. Hussein Chalayan attempts to combine clothes with other territories to show the spirit as materiality. He expresses the clothes that speaks the form of nature, symbolizes the combination of culture, visualizes time and space, and investigates the existence of human beings. Hussein Chalayan poses an endless question about the existence of human beings. He has put a question about the relationship of the human being and time, space, history, and nature. His trial to visualize the metaphysical conception of `ego` and `self` through his works makes him the representative designer of the 21st century.
A Study on the Formative Character of Cinema Costume from the Theoretical Perspectives of Wölfflin and Delong
Yun, Ji-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1140~1151
DOI : 10.5850/JKSCT.2009.33.7.1140
This study researches the formative character of 1920`s fashion through cinema costumes from the perspective of the theories of W
lfilin and Delong. This study organizes a new perspective such as closed form & open form, part recognition & whole recognition, and flat & rounded to analyze the characteristics of form in the costumes of `The Great Gatsby`, `Chariots of Fire`, and `Chicago`. The 1920`s style in the fashion history is a closed form and flat because of simplicity and functionality. The costumes in Chariots of Fire` that focuses on the reappearance of 1920`s fashion is a flat and closed form. However, the costumes of `The Great Gatsby` that presents a symbolic meaning and `Chicago` that expresses a splendid look are an open and rounded form. Evening dresses are open, with whole recognition and a rounded form because of sheer fabrics, beading, uneven hemlines, and lighting. Daytime dresses are a closed form and flat because of heavyweight fabrics, dark or achromatic colors and non-patterns. Also, open form and rounded, closed form and flat have a similar distribution in diagrams. When the viewer recognizes the form of clothes, they react in a similar way to two-dimensional and three-dimensional presentations that shows that the form of clothes is recognized by the relation with the body. In addition, this study researches the connection between diverse elements such as clothes, body, movements, space, and external elements such as lighting.
Collaborations in Fashion and Arts Across Industry Disciplines
Park, Kyung-Ae ; Kim, Sook-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1152~1163
DOI : 10.5850/JKSCT.2009.33.7.1152
Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.
A Study on the Introduction of Mobile Fashion Shopping Mall -Focusing on the Characteristics of Brands-
Ko, Eun-Ju ; Kim, Kyeung-Hee ; Kim, Seon-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 33, issue 7, 2009, Pages 1164~1179
DOI : 10.5850/JKSCT.2009.33.7.1164
This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention `Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women`s wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women`s wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.