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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 34, Issue 12 - Dec 2010
Volume 34, Issue 11 - Nov 2010
Volume 34, Issue 10 - Oct 2010
Volume 34, Issue 9 - Sep 2010
Volume 34, Issue 8 - Aug 2010
Volume 34, Issue 7 - Jul 2010
Volume 34, Issue 6 - Jun 2010
Volume 34, Issue 5 - May 2010
Volume 34, Issue 4 - Apr 2010
Volume 34, Issue 3 - Mar 2010
Volume 34, Issue 2 - Feb 2010
Volume 34, Issue 1 - Jan 2010
Selecting the target year
The Impact of Information Technology on the Process Innovation and Competitiveness in the Fashion Industry -Case Study of Fast Fashion: ZARA-
Kang, Juk-Hyung ; Sung, Yoon-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 1~13
DOI : 10.5850/JKSCT.2010.34.1.1
This study analyzes the innovation process of the value chain in the fashion industry. It examines the differences between traditional and FF-based methods that include value chain processes such as design, production, and distribution-sales process. In the literature review and case studies, general propositions were drawn from each innovative stage by a comparison analysis. First, design speed is the main factor to explain the impact of IT in the design process. Second, small quantity batch production becomes main stream by the adoption of a computer-integrated manufacturing system in the production process. Third, cost reduction and speedup improvement are results of innovation in the distribution process. Last, a customized interface provides important information that can integrate the value chain and make useful customer relationships in the sales process. Fast fashion is the best product of these procedural innovations in the overall value chain. Consequently, this study confirmed that the general propositions referred above were acceptable and adaptable in the case of ZARA in terms of fast fashion strategy.
Shopping Value and Satisfaction by Presentation Formats of Apparel Products -Information on Internet Shopping Malls
You, Eun-Young ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 14~26
DOI : 10.5850/JKSCT.2010.34.1.14
This study investigates the effectiveness of fashion coordination presentation formats when people buy apparel products online. This study conducted an online survey with 595 females who shopped online at the simulated website by a single apparel plan picture (n=189), coordination plane picture (n=187), and 3-D coordination image (n=216). For data analysis, factor analysis, Cronbach's alpha, MANCOVA, ANOVA, Duncan test, correlation analysis, and chi-square are used. The results of this study are: First, the hedonic shopping value was significantly the highest when respondents shopped at a 3-D coordination image shopping mall, the next highest-scored presentation type was the coordination plane picture, and the case of presenting only the single apparel picture was significantly the lowest. The utilitarian shopping value and information shopping value were higher in the coordination plane picture and the 3-D coordination image shopping mall than the single apparel picture. Second, transactions satisfaction was high when respondents shopped at a 3-D coordination image, coordination plane image, and single apparel image in decreasing order.
A Study on Visual Merchandising Perceptional Factors of Women's Fashion Brand in Department Stores
Kim, Hung-Kyu ; Lee, Ji-Soo ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 27~39
DOI : 10.5850/JKSCT.2010.34.1.27
In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.
The Fashion Involvement and Attitudes of Consumers toward Advertising and Buying Intensions According to Types of Jeans Advertising in Fashion Magazines
Park, Ji-Young ; Chung, Sung-Jee ; Kim, Dong-Geon ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 40~49
DOI : 10.5850/JKSCT.2010.34.1.40
This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.
A Study for the Development of a Brassiere Pattern for Chinese Adult Women in their Early 20s in Shanghai
Cha, Su-Joung ; Sohn, Hee-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 50~66
DOI : 10.5850/JKSCT.2010.34.1.50
This Shanghai region study is a sample survey of female college students in their early 20s. This study collected and analyzed the information of shapes through a direct contact survey to understand the breast figures and the measurements of bodies to provide basic information to improve brassiere production for adult females in China. Data was analyzed through a SAS 9.0. The characteristic of the final brassiere pattern that had been corrected and complemented from the results of the
fitting tests is defined as a brassiere inserted with a round wire that has the 3/4cup to wrap the bust area by about 3/4. It consists of an upper and lower nonwoven fabric cup that has a flat-shaped wing of a circular dart. The drawing method of the pattern of this brassiere is applied with the conditions to cover the body naturally under the diverse and organic relations of the material factor of stretch material and wire, functional factor, and sewing factor. The final pattern is created as a bigger angle of wing pattern and a short inner side diameter because there are more Chinese women with a back of bending figure compared to Korean women.
Establishment of Brassiere Cup Size and Analysis on Breast Volume
Kim, Yoe-Won ; Kweon, Soo-Ae ; Sohn, Boo-Hyun ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 67~78
DOI : 10.5850/JKSCT.2010.34.1.67
This paper analyzes how to measure breast volume and the change in breast volume after wearing a brassiere. Measurement using a breast replica is used to measure the breast volume of 41 women in their twenties. The rate of persons having flat and hemispherical breast are high. The majority of subjects are size 75A, 80A, and 75B, and their under-bust size is 70. The current size specification should be refined for fitting according as the girth under bust decreases. The correlation between breast volume and the circumference of the breasts was high. It was more reliable to set up the cup size of a brassiere using the breast circumference. The mean breast volume is 263.68cc (nude) and the total volume wearing brassiere is 342.05cc. The volume difference according to wearing a brassiere is 78.37cc, which is less than the brassiere volume itself. The results show, the less breast volume of a subject, then the greater volume in wearing a brassiere.
Differences between Purchasers and Non-purchasers of Naturally Dyed-products -Usages of Media, Media Programs, and Information Sources-
Hong, Hee-Sook ; Kim, Gi-Eok ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 79~91
DOI : 10.5850/JKSCT.2010.34.1.79
This study investigates the differences between purchasers and non-purchasers of naturally dyed-products in the hobby/leisure, media exposure, usage of media program type, and information sources about naturally dyed-products. Data were collected from a total 213 Korean females ranging from 20 to 59 years old, and in data analyses, there were partially significant differences between the two groups. Compared to non-purchasers of naturally dyed-products, Purchasers of those ones were more interested in traditional fields and nature. They are also more exposed to newspapers and less exposed to TV. Purchasers used more informational and educational programs as well as personal and commercial information sources (store visual presentations and sales persons) than non-purchasers. However, the differences between these two groups were not significant in the interests of fashion/cooking and sports, Internet exposure, entertainment programs and public/commercial information sources about naturally dyed-products. Marketers can use the results to access the market of naturally dyed-products for promotion.
Prototype Intelligent Thermal Mountain Climbing Jacket Embedded with a Two Way Shape Memory Alloy
Lee, Ji-Yeon ; Shin, Yeon-Wook ; Kim, Hee-Jung ; Baek, Bum-Ki ; Kim, Eun-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 92~101
DOI : 10.5850/JKSCT.2010.34.1.92
This study reports on the development of intelligent clothing using a shape memory alloy (SMA) that forms a still air layer and provides thermal insulation depending on the environment temperature. SMA springs were prepared with Nitinol and have an original length of 6mm and a latent length of 20mm with a response temperature of
. Hysteresis was evaluated at a temperature between
. An experimental outdoor jacket that was attached with 30 springs was compared with a commercial jacket in terms of the microclimate temperature, humidity, and comfort properties by human subject tests in the microclimate chamber set at
. The results showed that the microclimate temperature of SMA embedded clothing system from the wear trials was higher than the commercial ones during the rest period after exercise, especially on the skin side. In addition the thermal, humidity, and comfort sensations of SMA embedded clothing were better than the commercial ones.
The Influence of CEO Leadership on Employee Trust, Job Satisfaction, and Commitment in Fashion Companies
Hong, Byung-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 102~111
DOI : 10.5850/JKSCT.2010.34.1.102
This study examines how CEO leadership influences employee trust, job satisfaction, and commitment in fashion companies. A survey was conducted from June 17 to July 15 in 2009. The data were collected from fashion company employees in the Seoul metro area and 360 respondents were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results of this study are the transactional leadership of CEOs in fashion companies classified by contingent reward leadership and management through exceptional leadership. The transformational leadership of CEOs in fashion companies is classified by charismatic leadership and individualized consideration leadership. Second, CEO's contingent reward leadership, charismatic leadership, and individualized consideration leadership influence employee trust in the CEO. Third, the employee trust in the CEO has an effect on job satisfaction and commitment in fashion companies.
Development of Tight-Fitting Garments with a Portable ECG Monitor to Measure Vital Signs
Jeong, Yeon-Hee ; Kim, Seung-Hwan ; Yang, Young-Mo ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 112~125
DOI : 10.5850/JKSCT.2010.34.1.112
A Holter monitor is used for ECG monitoring of ambulatory daily life in hospital. However, the use of this apparatus causes skin allergies and discomfort in patients because of the attachment gel and tapes used to attach disposable electrodes to the skin. In this study, the development of tight-fitting clothing connected to a portable Holter monitor was proposed. In addition, the use of conductive fabrics as electrodes was proposed; this will enable the use of garments in u-health care for measuring ECG signals. The male subjects were university students in the ages of 20 to 24. Subjective wear sensations of the experimental garments were rated using seven Likert scales. A Likert type scale was used for the evaluation and a 7 point score indicates that it provided the best fit as a tight-fitting upper clothing. Clothing pressure was measured using an air-pack-type pressure sensor (model AMI 3037-2) at 4 locations (the conductive fabric electrode) As results, a male basic sloper for upper clothing was developed and that pattern was manipulated to the tight fit pattern by considering the reduction rate of the percentage stretch in the fabric. The developed tight-fitting garment was superior in terms of subjective sensation and 6t. The mean pressure of the garment with reduction rates of 40% in width and of 50% in length was 8.45gf/
. A conductive fabric electrode was developed by considering the sewing method and the developed electrode was detected well. The ECG data were recorded for 13 hr 19 min 44 sec and the artifacts in the ECG signals were recorded for 9 hr 3 min 46 sec (total time: 22 hr 23 min 23 sec). The artifacts data were obtained during heavy activities.
The Effects of Trust and Commitment on Firm Performance in Apparel Manufacturer-Contractor Relationships
Park, Na-Ri ; Park, Jae-Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 126~137
DOI : 10.5850/JKSCT.2010.34.1.126
This study examines the effects of trust and commitment on firm performance in the apparel manufacturer-contractor relationships. A total of 92 apparel manufactures participated in the study. Factor analysis, Cronbach's alpha coefficient, and multiple regression analysis were conducted for the statistical analysis. Two factors of trust were identified: credibility and benevolence. Two factors of commitment were identified: affective commitment and calculative commitment. Three factors of firm performance were identified: customer service performance, finance performance, and product performance. The credibility of the apparel manufacture in a contractor had a significant positive effect on the affective commitment of an apparel manufacturer and on the calculative commitment in a contractor. Meanwhile, the benevolence of the apparel manufacture on a contractor had a significant positive effect on the affective commitment of an apparel manufacturer on a contractor. The credibility of the apparel manufacture on a contractor was positively related to customer service performance, finance performance, and product performance. The benevolence of the apparel manufacture on a contractor was positively related to customer service performance and finance performance of an apparel manufacture. The affective commitment of the apparel manufacture in a contractor was positively related to service performance. The calculative commitment of the apparel manufacture on a contractor was positively related to finance performance and to the product performance of an apparel manufacture. The results of this study provides practical guidelines toward exchange partners of apparel manufacturers as to how to facilitate from performance in apparel manufacturer-contractor relationships.
The Hospital-Clothes Consumption Experience of Consumers According to Gender and Age -A Suggestion for the Improvement of Patient Gowns and Medical Supplies-
Chung, Ihn-Hee ; Lee, Yun-Jung ; Ryu, Hyo-Seon ; Choi, Hei-Sun ; Chung, Hae-Won ; Hong, Kyung-Hi ; Park, Myung-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 138~152
DOI : 10.5850/JKSCT.2010.34.1.138
This study investigates the actual hospital-clothes consumption experience of consumers according to gender and age. An all age survey was conducted among male and female ex-patients in Korea nationally. From data collected during April and May 2009, a total of 513 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, and MANOVA using SPSS 10.1.4. The results are as follows. The hospitalization ratio was higher in the male group than in the female group and increased with age. Many hospitalizations were taken to the department of orthopedics, internal treatment, obstetrics and gynecology, and surgery. The satisfaction with patient gowns was low regarding size, fabric touch, color and pattern, Psychological comfort, and holistic satisfaction, Specifically, the stiffness of the fabric, cheerless colors, and the limited number of sizes were the main complaints; size dissatisfaction was expressed strongly by females. About 35% of respondents showed a positive attitude to wear premium patient gowns. Various medical supplies were used and different items were utilized according to gender and age of patients. Uncomfortableness of medical supplies were highly related to laundry and fabric touch.
The Analysis of Lower-Trunk Sizes and Ease of Pants Patterns for Elementary Boys -Focus on Tall and Plump Boys-
Kang, Yeo-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 153~166
DOI : 10.5850/JKSCT.2010.34.1.153
The study analyzes the lower-trunk sizes of 7-12 year old elementary school boys and compares sizes with boys, juniors, and men for analyzing and image fit. For the study, the data of SizeKorea (2004) was analyzed. Waist, hip, and the ratio of hip-thickness to hip-width were significantly different between age groups as well as between boys, juniors, and men. In the same height group, over 145cm boys had bigger waist than juniors and smaller waists than men. Therefore, the difference of waist size and the length of leg could cause the dissatisfaction of the pant fit when tall and plump boys chose a corresponding pants size to individual height or waist. The hip-thickness of body and pants patterns were compared in the analysis of the ease of hip-thickness. Tall and plump boys will feel discomfort in the crotch area because of the insufficiency of the hip-thickness of pants. Therefore, the amount of crotch extension of individual pants should be calculated by hip size instead of using the fixed amount. The reference sizes for discriminative pants for tall and plump boys were analyzed for a better fit.
An Exploratory Study on the Disposable Sanitary Pads for User-Oriented Product Design
Jeon, Eun-Kyung ; Moon, Ji-Hyun ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 167~174
DOI : 10.5850/JKSCT.2010.34.1.167
This paper aims to examine the status of sizing specifications for disposable sanitary pads on the market and to offer information on product design that reflect the requests of consumer by gathering opinion through the practical experience of consumers. Seventy-six varieties of sanitary pads on market are measured and the evaluations of wearing comfort were investigated by the questionnaire and interview for sixty three varieties of sanitary pads. As a result, they were classified into five sizes related with length but vaguely related with thickness and width. Thickness is distinguished by the compressibility that is marked as slim or ultra slim by the same brand. However, there is no sizing consistency for all products. The result shows that there is some confusion for consumers to choose desired sizes, In addition, the perception of wearing is categorized into four factors that are product performance, size and fit, wearing feeling and margin of action, and adhesive property and wrapping. The manufacturing specifications for the sanitary pads on domestic market, the requests of consumers for sanitary pad design modifications, and proposals for follow-up studies were figured out through this research.
A New Paradigm of Fashion Merchandising as an Environmental Change of the Fashion Industry
Chang, Sung-Hwan ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 1, 2010, Pages 175~188
DOI : 10.5850/JKSCT.2010.34.1.175
This study suggests a new paradigm of fashion merchandising as an environmental change of the fashion industry. The study has the pattern of a literature study and it is analyzed through journals, professional books, fashion magazines, and newspapers. Examined are the environmental changes of the fashion industry, the condition, and problems of the merchandising process that is executed currently, as well as an examination of the concept of fashion merchandising, Concepts and changes for new fashion merchandising strategies are suggested that are helpful for academics and fashion companies. This paper defines the concept of new fashion merchandising as the integrated management activity of planning, development, and selling fashion products to create a profit for the company with the satisfaction of the target customers. This study proposes the pursuance of integrated merchandising, the change of product planning and product development, and the strengthening of store-centered retail merchandising in order to change the direction of fashion merchandising.