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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 34, Issue 12 - Dec 2010
Volume 34, Issue 11 - Nov 2010
Volume 34, Issue 10 - Oct 2010
Volume 34, Issue 9 - Sep 2010
Volume 34, Issue 8 - Aug 2010
Volume 34, Issue 7 - Jul 2010
Volume 34, Issue 6 - Jun 2010
Volume 34, Issue 5 - May 2010
Volume 34, Issue 4 - Apr 2010
Volume 34, Issue 3 - Mar 2010
Volume 34, Issue 2 - Feb 2010
Volume 34, Issue 1 - Jan 2010
Selecting the target year
Development of a Coverall Design for Infant Body Shapes
Lee, Yoon-Kyung ; Kim, Min-Ja ; Nam, Yun-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 189~199
DOI : 10.5850/JKSCT.2010.34.2.189
This study develops a coverall design for the body shape and movement of infants. This research analyzed these processes: 1. The current coverall styles preferred for infants. 2. The appropriate products for the real size, body shape, movement, and fit of infants. 3. The observations of the 6 months to 9 months movement and development of infants. 4. The design and creation of a new coverall base in this study, and to check the suitable test the developed coverall design for the infant. The result of this study are: A coverall for infants that lie or crawl on the floor must avoid opening in the center front and a gore has to be added at the crotch of the pants for the better movement of infants. These ways provide infants a neat appearance and easy movement. The test of developed designs shows that the developed coverall design covers the size gap of the trunk loop according to the growth of the infant and the movement of the legs; in addition it provides a positive aesthetic effect. The waistline in the developed coverall (a waistline that should exist lower than the body waistline of the infant) can reduce seam stress because the pressure of the seam line can be absorbed in a dipper. It is one of the suitable design points for infants lying prone all day long in this study.
Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s
Hong, Kyung-Hee ; Lee, Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 200~211
DOI : 10.5850/JKSCT.2010.34.2.200
This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January
2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.
The Effect of Perceived Website Quality of Fashion Shopping on Customer Satisfaction and Repurchase Intentions for Korean and Chinese College Students
Park, Hye-Sun ; Lee, Yeon ; Kim, Hyun-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 212~225
DOI : 10.5850/JKSCT.2010.34.2.212
This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.
A Study of Changes in Consumption Values Shown in Women's Magazines - Focus on Advertisement Content in Women's Magazines from 1955 to 2008 -
Ko, Eun-Ju ; Do, Hyun-Ji ; Kim, Seon-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 226~241
DOI : 10.5850/JKSCT.2010.34.2.226
This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.
A Study on the Experiential Marketing Effect on Brand Equity - Focus on Brand Ambassador for Public Relations -
Shin, Sang-Moo ; Kim, Do-H. ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 242~251
DOI : 10.5850/JKSCT.2010.34.2.242
Experiential marketing focuses on the experience of customers to connect a company and a brand with the lifestyle of customers that influences buying behavior. This study investigates how the persons who experienced brand ambassadors for public relations as experiential marketing recognized brand equity, how personal satisfaction accomplished as a brand ambassador influenced brand equity, and how the effects are different based upon demographic information. The research methodology was a questionnaire distributed to individuals who experienced work as a public relations brand ambassador. A total of 104 returned questionnaires were analyzed by internal validity, t-test, and regression analysis with SPSS 12.0. The results of this study are as follows: Experiential marketing through a public relations brand ambassador positively influenced brand equity. The satisfaction at the company while working as brand ambassador positively influenced brand equity. Experiential marketing influenced more men than women regarding perceived quality and brand loyalty among brand equity. There is no significant differences regarding career (bank or apparel) among brand awareness, brand image, perceived quality, and brand loyalty.
The Impact of Design Characteristics on Brand Attitude and Purchase Intention - Focus on Luxury Fashion Brands -
Kim, Angella Ji-Young ; Ko, Eun-Ju ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 252~265
DOI : 10.5850/JKSCT.2010.34.2.252
Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.
Image Analysis of Color in Clothes Style
Choi, Jae-Ran ; Ryoo, Sook-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 266~279
DOI : 10.5850/JKSCT.2010.34.2.266
This research investigates the influence of color as an important factor of the visual image created by clothes. First, the factor analysis of the adjectives describing the images of clothes shows that the images of clothes are classified into 4 factors that include attraction, brightness, femininity, and the figure type (of which the attraction factor and brightness factor were found to be important dimensions). Second, as for the images of feminine style clothes colors, violet appears more refined and attractive than other colors in all 3 tones. Red appears as a brilliant and glowing image in a vivid tone. Yellow in a vivid tone and pale tone, and red in deep tone appear as a warm image, while blue appears as a cold image in all 3 tones. Blue and violet appear as a tall and slim image in all 3 tones. As for the images of mannish style clothes colors, yellow in vivid tone, violet in pale tone and red in deep tone appear as the most refined and attractive image, while green in all the tones appears as a rustic and unattractive image. Red in vivid tone, yellow in pale tone and violet in deep tone appear as a very brilliant and glowing image. Red in pale tone and deep tone appear as a warm and feminine image. Third, yellow in all the tones is evaluated to be attractive in the mannish style in the comparison of the image of feminine and mannish style clothes color, while blue in a pale tone in feminine style and in deep tone in mannish style earned high points. Red and violet did not show any significant differences between the two styles.
Examining the Antecedents of Trust in Apparel Manufacturer-Contractor Relationships
Park, Na-Ri ; Park, Jae-Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 280~290
DOI : 10.5850/JKSCT.2010.34.2.280
This study identifies the antecedents of trust in the examination of the effects of the antecedents of trust on trust in apparel manufacturer-contractor relationships. A total of 92 apparel manufactures participated in this study. A factor analysis, Cronbach's alpha coefficient, and multiple regression analysis were conducted for the statistical analysis. Five antecedents of trust were classified: flexibility, opportunistic behavior, communication, specific investment, reputation. Two factors of trust were identified: credibility and benevolence. Flexibility, communication, and reputation of a contractor positively influenced the credibility of an apparel manufacture in a contractor. Flexibility, communication, and specific investment of a contractor positively relate to the benevolence of an apparel manufacture in a contractor. However, the opportunistic behavior of a contractor did not relate to either the credibility of an apparel manufacture or the benevolence in a contractor. The results of this study provide empirical evidence of the impact of flexibility, communication, specific investment, reputation on trust in apparel manufacturer-contractor relationships, and additional insight for selecting contractors that seek to improve trust in apparel manufacturer-contractor relationships.
The Actual Wearing Conditions and Preferred Design of Ready-made Pants for Obese Women
Lee, Jin-Suk ; Lee, Jeong-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 291~302
DOI : 10.5850/JKSCT.2010.34.2.291
This study details the actual wearing conditions and favored design of ready-made pants for obese women, particularly for those in their twenties and thirties. The actual problems that customers feel and the preferred design of pants were suggested based on the survey and from the standpoint of consumers. The findings of the survey are as follows. The actual wearing conditions in the survey, 80.5% like wearing pants. The main reason to prefer pants is that pants are more convenient for social or professional work activities. The main reason to avoid wearing pants is that the pants (in general) do not mask an obese body shape. The most favored was Denim/Elastic and the second most favored was Cotton/Elastic from the survey. On average, elastic materials are preferred over non-elastic materials. The reason was the comfort in wearing and convenience in social or professional activities that could mask obesity. In terms of the style, the most favored was blue jeans and the second favored was semi-formal. A straight-silhouette is the most favored as it was able to help mask obesity. The most favored position for the waistline is 4 cm lower than the natural waistline. The most favored pant length is where the pants slightly touch the floor when they stand with shoes on. For obese women the pants development that covers the weak points of the body shape giving, which is comfortable and active are desired.
The Conditions for Wearing and Purchasing Brassieres by Korean Women - Based on the Female College Students in their Early 20's -
Cha, Su-Joung ; Sohn, Hee-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 303~317
DOI : 10.5850/JKSCT.2010.34.2.303
This study helps in the production of brassieres suitable for female adults by researching the actual wearing conditions and purchasing status, satisfaction rate, and preferences of female college students in their early 20's. The collected data was analyzed by a SPSSWIN 13.0 Program and the results of the research are as follows. 1. There is a noticeable difference between the breast satisfaction rate and breast size, in addition the satisfactory rate was higher in the normal breast size or a little ample size than in the very small or very big size. According to the shape, the satisfactory rate for the breast appeared to be high in the case of the recognition and evaluation of the hemisphere type than the flat, cone, pop out, and downward type. 2. For fitness, the looseness at the top of the cup (pressed between the breasts at the upper part of the front middle), pressing and looseness at the upper sides of the cup, inappropriate size of the cup, tightness of the wings, tightness at the bottom round of the breasts, the narrow width of the wire, wide space of the shoulder strings, and the sliding of the shoulder strings had problems that needed improvement. 3. The major priorities for purchasing brassieres are size, fitness, and aesthetic qualities. As a result, the size and the fitness are more important than the trend or decorations since the brassiere has the function to support the breasts that shows that hygiene and sanitation are recognized as an important standard for undergarment selection. The size and the fitness are important factors regardless of breast types in the examination of the selection standards of the brassieres for each breast type, but the cone and hemisphere types have higher preferences for design; the pop out type has more considerations for the material of the cloth. The result show that appearance is more important for smaller breasts, but the functionality of the brassier is more important than the appearance for medium and larger breast sizes.
Perfume Bottles designed by Rene Lalique
Kang, Yoo-Hee ; Lee, Mi-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 318~335
DOI : 10.5850/JKSCT.2010.34.2.318
This study is to enhance the competitiveness of the domestic cosmetic industry and provide basic materials needed for a design idea by analyzing perfume bottles designed by Rene Lalique. The methods of this study are documentary research and demonstrative research. The documentary research considered the theoretical background with a focus on related domestic and international literature, previous research, and Internet materials. The demonstrative research extracted photo materials of the bottle designs of Lalique from domestic and international web sites along with literature that classified them into shapes, colors, materials, and patterns that analyzed the general characteristics and chronologic changes. The results of this study are as follows. The curve-oriented shape was common and multi-colors were used more frequently than a single color in the 1910's. Colorless-transparent glass and a flower patterns were used frequently for materials and patterns, respectively. Lalique reflects this style in his bottle designs because the Art Nouveau effect in the 1910's. In the 1920's, curved and straight shapes had a similar percentage. The use of multi-colors and one type of glass bottle increased versus the 1910's. Similar to the 1910's, a flower pattern was used most frequently. This suggests that Lalique was influenced by the established Art Nouveau and was also interested in the Art Deco style, In the 1930's, an organic curved shape was common. Unlike the 1910's and 1920's, a single color was more common than multi-colors. The one type of glass bottle and a geometric pattern were common for materials and patterns, respectively. The Art Deco style was reflected in the bottle design of Lalique in the 1930's.
A Study on Stage Costumes Using Traditional Hanji - Focus on the Theater 'Long Long Time Ago Whuo-ee Whuoee' -
Kim, Young-Sam ; Kim, Jang-Hyeon ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 336~344
DOI : 10.5850/JKSCT.2010.34.2.336
Stage costumes are characterized by the importance as a medium of total visual expression on a synthetic art and need to be designed more effectively. This study followed the stage costumes of the play 'Long long time ago whuo-ee whuoee' which participated in the China-Japan-Korea University Theatre Festival. By consisting of the framework of a Korean story that tells and expands the visual expression province by the access method of a producer, the unique costume in the play was created by the dyeing of the traditional hangi. First, the use of hanji in theater represents originality and a fresh variation with the formative beauty of stage costumes in accordance with hanji that conforms to the recreation of tradition. Second, the dip dyeing technique made it possible to express colors limitlessly and the airbrush dyeing technique along with dyeing twice could account for the weak points of the color. As a result, the color brought effect as expected. Third, the weak points were supported by a Jumchi technique that created the fibroid material tangled with stronger adhesion in the creation of a hangi costume. In addition, dyed hangi was attached to the outer fabric. It allowed the costume to have a unique texture that was both soft and tough. This enforced the visualization of the costume and durability to prevent possible damage by the performers. Forth, pieces of hanji were attached to the damaged parts of the costume after re-visiting the dress rehearsal. As a result, the stage costumes represented the shabby clothes that express the social class of the characters. A new understanding of the excellence of traditional hanji was found and confirmed the possibility of it as a material for stage costumes through the study.
The Present Conditions of Clothes Management by Hospitals for Patient Use
Chung, Ihn-Hee ; Chung, Hae-Won ; Ryu, Hyo-Seon ; Choi, Hei-Sun ; Choi, Jeong-Wha ; Jeong, Woon-Seon ; Lee, Yun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 345~356
DOI : 10.5850/JKSCT.2010.34.2.345
This study investigates the present conditions of hospital clothes management. A survey was conducted with 72 respondents from 28 different hospitals in April and May 2009. Data were analyzed with descriptive statistics and correlations using PASW 17.0. The results were as follows: (1) Administrators, nurses, and outside specialists took part in the clothes management process. The administrators participated in the process of purchase determination. Nurses involved in the design, size selection, and outside specialists were responsible for routine management. (2) Most clothes were planned through the discussions between hospitals and manufacturers. Price was the most important element to determine the purchase of clothes. Size systems were various depending on the conditions of the hospital according to the number of beds. (3) Laundry duties were performed by the hospitals themselves or in specialized laundry plants. In addition, the hygienic condition of clothes management were satisfactory. (4) Patient gowns were evaluated positively, yet some complaints from patients were reported. (5) Various medical supplies were used and were uncomfortable related to textile and fitting problems. Future research themes are suggested based on these results.
A Comparative Analysis of Styles of Street Fashion Between Korean and Chinese Women for Improving the Global Competitiveness of Korean Fashion Brands - Focus on 2009 S/S Seoul, Shanghai and Beijing -
Bae, Soo-Jeong ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 357~370
DOI : 10.5850/JKSCT.2010.34.2.357
This study presents the basic resources for the enhancement of the competitiveness of the Korean fashion brands in the Chinese fashion market. They are composed of the differences and common points of clothing styles in Seoul, Beijing, and Shanghai, by analyzing the style comparatively. The research was performed by taking pictures of the Summer 2009 street fashions, from July
1999 (10 am to 5 pm). Among the data about the three cities, 200 photos were selected of women in their twenties and thirties, respectively. The disparity of regional preferences were noted in the fields of easy casual, romantic casual, sports casual, character casual, classic style, and feminine style. There were no specific differences in style among the three cities in the easy casual and classic style. The romantic casual after the easy casual were more prevalent in Seoul, as compared to the two cities in China. The neat style was more prevalent in Seoul. In Beijing the feminine style after the easy casual were preferred. The conservative style was more preferred in Seoul, while the body exposed style was preferred in Beijing and Shanghai. In Shanghai, the character casual was preferred and shows the similarity to the fashion style of Seoul, rather than Beijing. The high exposure of the body in romantic casual and feminine styles was more remarkable in Beijing and Shanghai. The frequency of the character casual that emphasized individuality with a unique style was relatively high in Shanghai. Seoul, Shanghai, and Beijing showed a similarity in the acceptance of fashion trends and preferences in clothing style. However, the fashion coordination in Shanghai and Beijing was different from Seoul.
The Changes and Present Status of Education in Clothing Departments at Vocational High Schools
Yoo, Hye-Ja ; Chunhg, Mee-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 2, 2010, Pages 371~384
DOI : 10.5850/JKSCT.2010.34.2.371
This research investigates the historical changes of the educational system for the clothing departments at vocational high schools. According to the growth of the fashion industry, employment potential in the clothing departments of the vocational high schools, numerical changes in the educational statistics, and curriculums were investigated by papers, reports, and statistic data. The statistic data were derived from the 'Center Educational Statistics and Information', 'School Information' (Hak-gyo Alimi), 'Korean Statistical Information Services' and internet home pages of vocational high schools. Technical service workers that graduate from clothing departments and vocational high schools have limited competitiveness in a thriving fashion industry field. Highly developed fashion industries require more professional workers in fashion design, fashion marketing, and fashion materials. Compared to 1994, when 35 classes were conducted in 5 vocational high schools, 69 classes are now conducted at 15 schools. They have over 2,000 students and produce over 600 graduates. However, 222 credits of the
curriculum in 1958 went down to 82 credits in the 2007 revised curriculum to complete the credits of clothing departments. The 15 courses of the 1st curriculum fell to 5 courses in the 2007 revised curriculum on the number of major subjects. It is a fundamental problem that major courses in clothing education have been excessively reduced despite the demand for of highly specialized workers in the fashion industry. In the view of operating conditions of those schools, there were several problems such as the wide gaps in the curriculum, limited equipment, the supply of teachers, and counseling on the choice of college or a career. In conclusion, the following measures are required: 1) the increase of complement credits in major subjects and renovation of curriculum, 2) national substantial support to change the social circumstance concerning vocational education and occupational consciousness, 3) operation of credit approving systems in universities and colleges for students that have completed the same courses at vocational high schools, 4) designing realistic programs for vocational education and cooperation systems with corporate enterprises.