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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 34, Issue 12 - Dec 2010
Volume 34, Issue 11 - Nov 2010
Volume 34, Issue 10 - Oct 2010
Volume 34, Issue 9 - Sep 2010
Volume 34, Issue 8 - Aug 2010
Volume 34, Issue 7 - Jul 2010
Volume 34, Issue 6 - Jun 2010
Volume 34, Issue 5 - May 2010
Volume 34, Issue 4 - Apr 2010
Volume 34, Issue 3 - Mar 2010
Volume 34, Issue 2 - Feb 2010
Volume 34, Issue 1 - Jan 2010
Selecting the target year
The Influence of Fashion Consumers' Perceived Risk and Regret-Solution Effort upon the Post-Purchase Intention -Focus on the Different Impulse Buying Types-
Suh, Hyun-Suk ; Na, Youn-Kue ; Kim, Mi-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 889~901
DOI : 10.5850/JKSCT.2010.34.6.889
This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.
Generation Y in the Global Market: A Comparison of South Korean and American Female Decision Making Styles
Jackson, Vanessa P. ; Lee, Min-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 902~912
DOI : 10.5850/JKSCT.2010.34.6.902
This study compares and contrasts the consumer decision-making styles (CDMS) of South Korean and American Generation Y females. A total of 117 American female and 206 Korean female consumers completed self-report survey questionnaires to assess their consumer decision making styles. Exploratory principal components factor analysis using varimax rotation was used to categorize the items into an underlying set of American and Korean decision-making characteristics. Two-tailed independent t-tests were conducted to examine the differences between the two groups when items appeared to have common factors. Factor analysis identified five common factors between the two samples (i.e., enjoyment, shopping aversion, price consciousness, brand consciousness, and quality consciousness). The t-test results report significant differences in the items reported in each factor between American and Korean females. Some of the factors are more indicative of American female Generation Y consumers than Korean female Generation Y consumers. For example, the American female sample seemed to enjoy shopping and prefer brand names more than the female Korean sample. Koreans females seem to have a higher aversion to shopping than Americans; in addition, Koreans females seem to be more accepting of discount and outlet stores, will wait until the price is low before buying a product, and prefer sales when shopping. Based on the findings, the instrument identified varying CDMS between the two samples used. Previous studies using the Sproles and Kendall (1986) instrument experienced the same issue (Bakewell & Mitchell, 2004, 2006; Bauer et al., 2006; Durvasula et al., 1996; Fan & Xiao, 1998; Hanzaee & Aghasibeig, 2008; Mitchell & Walsh, 2004; Siu et al., 2001; Walsh et al., 2001). The results support the idea that no single instrument can be used to examine CDMS in different cultures. This suggests that each country has a CDMS with internal characteristics. Limitations and research for future studies are also discusse.
The Influence of Likert Scale Format on Response Result, Validity, and Reliability of Scale -Using Scales Measuring Economic Shopping Orientation-
Kim, Sae-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 913~927
DOI : 10.5850/JKSCT.2010.34.6.913
This study investigates the influence of Likert scale formats such as the number of response categories and the inclusion of a mid-point from a methodological point of view using instruments that measure a fashionmarketing-related subject. Using a self-administered questionnaire, 201 respondents rated their economic clothing shopping orientation on three formats of scales that differed only in the number of response categories (ranging from 5 to 7) from February 8 to February 12, 2010. Descriptive statistics, Spearman's rank order correlation, t-test, exploratory factor analysis, confirmatory factor analysis, Pearson's correlation, and Cronbach's alpha were used in the analysis. The results are as follows. First, three scale formats were generally suitable for use due to validity and reliability. Second, the response results varied with the number of categories and the inclusion of a mid-point, although the differences were statistically insignificant (with only a few cases that differed). Third, construct validity was more secure in scales with fewer categories, whereas convergent and discriminant validity was generally good in all scale formats. Fourth, reliability coefficients were higher in scales with more categories. Fifth, the number of categories was of greater importance to instrument design than the inclusion of a mid-point. Implications for appropriate scale designs are suggested in this study.
Models of Variables Predicting Job Satisfaction of Clothing Salespeople
Yoh, Eun-Ah ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 928~936
DOI : 10.5850/JKSCT.2010.34.6.928
This study explores the variables that predict the job satisfaction of clothing salespeople. A total of 270 questionnaires obtained from clothing salespeople were submitted for analysis. The results show that job stress was a negative influence whereas customer-orientation and self-efficacy were positive influences on the job satisfaction of clothing salespeople. The relationships were repeatedly investigated by the groups divided by personal and store characteristics. Job stress was not different by job experience, job position, and the price level of the products for sale; however, customer orientation, self-efficacy, and job satisfaction were different by those factors. In the case of more experienced salespeople with high positions, job stress would not be a predictor of job satisfaction. The study findings confirmed variables predicting job satisfaction, as well as revealed some personal and store characteristics that can affect the relationships of the variables.
A Study on the Body Characteristics of Korean Obese Women (Part I)
Yi, Kyong-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 937~954
DOI : 10.5850/JKSCT.2010.34.6.937
This study analyzes the body characteristics of Korean obese women using 2004 Size Korea data. For selecting the obesity sample, 7 obesity judgment indices were chosen from previous clothing-related studies. A total of 636 females defined as "obese" by 5 out of 7 indices were selected as subjects for this study. 54 body measurements and obesity judgment indices were used. First, the subjects had a BMI 27.11, R
hrer index 1.76, Vervaeck index 104.77, Relative weight 133.00, and WHR 0.90. In the case of the distribution by age groups, the twenties were 6.4% of the entire subjects, the thirties were 18.2%, the forties were 16.4%, the fifties were 37.4%, and the sixties were 21.5%. The result of the ANOVAs (divided into 5 age groups) showed significant differences in 41 measurement items except for bust circumference, waist length front, and all of obesity judgment indices. Second, according to the ANOVAs among stature groups divided by 5cm pitches there are significant differences in all measurements except for bust circumference. The results of the ANOVAs among bust circumference groups divided by 5cm pitches show that significant differences were observed in all measurements except four measurement items (including body rise). According to the ANOVAs among the waist circumference groups divided by 5cm pitches, there are no significant differences in all height measurements and shoulder length, waist to hip length, and crotch length. It is confirmed that stature and bust circumference have a deep relationship with measurements other than waist circumference. Third, as the factor analysis were conducted using 39 measurement items to extract the body characteristics of obese women Factor 1 is "circumference measurements & obesity judgment indices," Factor 2 is "heights & arm-related lengths," and Factor 3 is "size and ratio of waist circumference & hip circumference." Factor 4 was "lengths in upper body," Factor 5 was "back width in upper body," Factor 6 was "side neck point to bust & bust circumference," Factor 7 was "length in lower body & arm circumferences," and Factor 8 was "neck base circumference & front widths in upper body." These 8 factors explained 76.54% of the total variance.
Application of Lower Body Girth Change Analysis Using 3D Body Scanning to Pants Patterns
Choi, Sun-Yoon ; Ashdown, Susan P. ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 955~968
DOI : 10.5850/JKSCT.2010.34.6.955
Three-dimensional body data has been used in many industry fields including the apparel industry. This research used data from a study of the changes in lower body girth measurements from a 3D scan study of 25 female subjects aged 18 to 24 in four postures; a standing posture, a
knee bend posture, a one pace stepping posture, and a sitting posture with a
knee bend. We used the information on the difference between standing and seated measurements to adjust ease values for pants patterns an evaluation of the appearance, and the comfort of the pants. Waist girth in the sitting posture increased 8% compared to a standing posture and the hip girth measurement increased 7%. A basic pants pattern (pants A) with 2.4cm ease at the waist and 2.6cm ease at the hip was developed and a pants pattern (pants B) was developed using the rates of lower body girth change with a 5.7cm ease (8% change) at the waist and 7cm ease (7% change) at the hip. The appearance assessment items of pants A in a standing posture were higher than pants B. On the other hand, most appearance assessment items of pants B in a sitting posture were higher than pants A, especially the ease of pants back waistline and the appearance of the whole back. Comfort assessment items of pants B in both standing and sitting postures were higher than the comfort assessment items for pants A, especially the location of pants waistline, the ease of pants at the waistline, and the ease at the abdomen. In order to find the best level of ease for better appearance and comfort in both standing and sitting postures, 20 pants were constructed with ease values at the waist and hip in increments of 1.1cm in the range between the ease values of pants A and pants B. A fit test was conducted to compare the average appearance and comfort ratings that identified the pants with the best ease values at the waist and hip. The highest total mean was achieved in the pants with a waist ease of 4.6cm and hip ease of 4.8cm.
Consumers' Acceptance of Smart Clothing -A Comparison between Perceived Group and Non-Perceived Group-
Chae, Jin-Mie ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 969~981
DOI : 10.5850/JKSCT.2010.34.6.969
This study explains the consumer acceptance of smart clothing using the extended Technology Acceptance Model (TAM); in addition, it compares the difference in the path hypotheses of the perceived group and nonperceived group from the aspect of the extended TAM. A total of 815 copies of questionnaire were collected from a web-based survey in March 2009. Structural equation modeling was used to examine the entire pattern of intercorrelations among the constructs and to test related propositions using an AMOS 5.0 package. The fitness of the extended TAM explains the process of the adaptation of smart clothing. Technology Innovation (TI) and Clothing Involvement (CI) were confirmed as antecedent variables to affect TAM. In the perceived group, Technology Innovation (TI) and Clothing Involvement (CI) showed significant impacts on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) while Technology Innovation (TI) did not influence the Perceived Ease of Use (PEOU) in the non-perceived group. Perceived Ease of Use (PEOU) influenced the Perceived Usefulness (PU) and indirectly influenced Attitude (A) through the Perceived Usefulness (PU) in both groups. In addition, Perceived Usefulness (PU) did not influence Acceptance Intention (AI) but indirectly affected Acceptance Intention (AI) through Attitude (A). Therefore, Attitude (A) was found to be an important parameter in the adaptation of smart clothing in both groups. This finding implies that consumers first perceive the usefulness of smart clothing, then take favorable attitudes towards the smart clothing, and finally have the intention to adopt it. Strategies for publishing and informing consumers of the functions of smart clothing and usefulness in life are necessary; in addition, understanding what useful values they expect from the clothing is also crucial.
A Study on the Body Characteristics of Korean Obese Women (Part II)
Yi, Kyong-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 982~996
DOI : 10.5850/JKSCT.2010.34.6.982
This study classified the body shapes of Korean obese women and investigated the differences of each body shape, using 2004 Size Korea data. For selecting the obesity sample, 7 obesity judgment indices were chosen through previous clothing-related studies. A total of 636 females defined as "obese" by 5 out of 7 indices were selected as subjects and 54 body measurements and obesity judgment indices were used in this study. Firstly, mean, standard deviation, minimum, and maximum values of each measurement and item were obtained from the descriptive analysis of 53 measurements. According to the descriptive analysis, all measurements and obesity judgment indices of the subjects demonstrated a serious obesity level shown by BMI 27.11, R
hrer index 1.76, Vervaeck index 104.77, Relative weight 133.00, WHR 0.90, and waist circumference 86.71cm. In addition, the measurements and indices showed considerable differences between minimum and maximum values. Significant differences were identified in all measurements and items at a significant level, p=.001. Each distribution of body types according to age, stature, bust, and waist circumference groups was provided in this study. Secondly, factor analyses were conducted using 38 measurement items to extract the body characteristics of obese women. Factor 1 was "circumference measurements & obesity judgment indices," Factor 2 was "heights & arm-related lengths," and Factor 3 was "size and ratio of waist circumference & hip circumference." Factor 4 was "lengths in upper body," Factor 5 was "back width in upper body," Factor 6 was "side neck point to bust & bust circumference," Factor 7 was "length in lower body & arm circumferences" and Factor 8 was "neck base circumference & front width in upper body." These 8 factors explained 76.54% of the total variance. Finally, 5 body types were selected in the cluster analysis. Type 1 (with big back widths & arm circumferences) was 15.5% of the entire subjects, Type 2 (the shortest and fattest, with big upper body) was 18.8%, Type 3 (with big breast) was 27.8%, Type 4 (the tallest and longest in arm lengths, with the smallest arm circumferences and lengths in torso) was 22.5%, and Type 5 (with big hips compared to waist circumferences, smaller height and upper body) was 15.5%. Fundamental differences were identified in all measurements and items at the significant level of p=.001. In addition, each distribution of body type according to age, height, bust, and waist circumference groups was provided in this study.
Consumer Perception of Social Presence in E-tail Websites
Park, Jee-Sun ; Fairhurst, Ann ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 997~1007
DOI : 10.5850/JKSCT.2010.34.6.997
This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.
The Effects of Clothing Consumption Values and Subjective Age on the Fashion Adoption of Elderly Women
Kim, Ji-Yeon ; Jun, Dae-Geun ; Oh, Kyung-Wha ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 1008~1020
DOI : 10.5850/JKSCT.2010.34.6.1008
This study investigates the effects of clothing consumption values and subjective age on fashion adoption. To explain the fashion adoption of elderly women, 5 dimensional consumption values were adopted as explanatory factors, and subjective age is included as a moderating factor. This study tested the relationship of variables with survey data from a convenient sample of elderly women. A total of 235 complete responses were obtained from women between 50 and 71 years of age. The results are as follows. First, factor analysis on clothing consumption values resulted in 5 dimensional structures of consumption values for the sample (epistemic, symbolic, harmonic, popular, and practical values). A factor analysis on subjective age resulted in 2 dimensions (physical and mental age). Second, epistemic, popular, harmonic (-) and symbolic values (except practical value) significantly affected fashion adoption. Third, the epistemic value was the strongest factor regardless of physical and mental age but the effects of epistemic, popular, harmonic, symbolic, and practical values changed depending on the level of the moderating factor.
An Exploratory Study on Entertaining Apparel Shopping Experiences of College Students
Lee, Mi-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 1021~1032
DOI : 10.5850/JKSCT.2010.34.6.1021
This study explores the perceptions of fashion consumers on entertaining shopping experiences and investigates the factors important to the creation of these experiences. A convenient sample of 100 was used for the exploratory survey. Respondents were asked to complete open-ended questions (e.g., describe a recent store shopping trip that you remember as being pleasurable and entertaining) on a standardized form. A total of 97 questionnaires were completed and used for further analysis. Six entertaining shopping factors were identified: store-related factors were merchandise, service, the store environment, and events; customer-related factors were customer resources and social aspects. Five non-entertaining shopping factors were identified: the store-related factors were merchandise, service, and the store environment factor; customer-related factors included customer resources and social aspects. A survey with a convenient sample of 200 college students was administered to examine the importance of entertaining and non-entertaining factors. The merchandise factor (which includes products assortments and price-related items) were rated as the most important part of the entertaining store-shopping experience, followed by service factors in the store category, and customer resources in the customer category.
The Effect of Clothing Interest and Fashion Innovativeness on Olfaction of Apparel Product
Yoh, Eun-Ah ; Lee, Kyu-Rye ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 1033~1041
DOI : 10.5850/JKSCT.2010.34.6.1033
This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.
GC-MS Analysis of Amur Cork Tree Extract and Its Degradation Products
Ahn, Cheun-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 6, 2010, Pages 1042~1052
DOI : 10.5850/JKSCT.2010.34.6.1042
The Degradation of amur cork tree extract is investigated by GC-MS after treating the dye with three thermal degradation systems of, room temperature (RT),
oven (OV), and
(PER) degradation system for 0-24 days. It was found that PER degradation system represented the highest intensity of degradation treatment followed by OV treatment among the four degradation parameters. The possible fingerprint products of amur cork tree dye, that yielded 68% (or higher) reliability in the NIST spectral match, were isobenzofuran-1,3-dione,4,5-dimethoxy- (8.37 min, PER only), 1,3-dioxolo[4,5-g]isoquinolin-5(6H)-one,7,8-dihydro (9.41 min, PER only), canthine-6-one (10.24 min, RT, LT, OV only), and dihydroberberine (15.05 min, RT, LT, OV, PER) in the order of higher to lower possibility of detection. Unknown products 7 (13.43 min) and 8 (16.35 min) are two other possible fingerprint products of amur cork tree dye that require future identification.