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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 34, Issue 12 - Dec 2010
Volume 34, Issue 11 - Nov 2010
Volume 34, Issue 10 - Oct 2010
Volume 34, Issue 9 - Sep 2010
Volume 34, Issue 8 - Aug 2010
Volume 34, Issue 7 - Jul 2010
Volume 34, Issue 6 - Jun 2010
Volume 34, Issue 5 - May 2010
Volume 34, Issue 4 - Apr 2010
Volume 34, Issue 3 - Mar 2010
Volume 34, Issue 2 - Feb 2010
Volume 34, Issue 1 - Jan 2010
Selecting the target year
The Preference and Purchasing Intention of Traditional Design by Characteristics of Traditional Culture Values and Preferred Style Image of Traditional Design
Kim, Seon-Sook ; Kim, Angella Ji-Young ; Ko, Eun-Ju ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1053~1064
DOI : 10.5850/JKSCT.2010.34.7.1053
This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.
A Studey of Stage Costumes of the Opera, "La bohème"-Focus on the Bohème`s Style-
Choi, Yoo-Jin ; Kim, Hee-Eun ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1065~1077
DOI : 10.5850/JKSCT.2010.34.7.1065
This study researchers the libretto and the original novel of the opera to propose fashion styles and stage costumes for the opera, "La
." This article studied the meanings of the
in the 1830`s France and the characteristics of the
that appeared in the original novel, "
de la vie de
." The characteristics of bohemian fashion styles in the
de la vie de
were not normal, not related with trends, and not new. Before presenting the new fashion styles, this study examined the stage costume problems of La
with five existing performance materials. In conclusion, this study proposed new stage costume designs that reflect more dramatic fashion expressions of the characters, expression on the passage of time, and contemporary fashion records.
Antecedents of Role-Relaxed Consumption
Jeon, Kyung-Sook ; Park, Hye-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1078~1086
DOI : 10.5850/JKSCT.2010.34.7.1078
This study verifies the validity of the role-relaxed consumption scale developed by Kahle (1995b) for Korean consumers. This study also tests a model that includes consumer susceptibility to interpersonal influence along with attention to social comparison information as antecedents and their relationships. Data were gathered by surveying university students in Seoul, Korea, using convenience sampling, and 600 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, ANOVA and path analysis were conducted in order to analyze the data. It was proved that the role-relaxed consumption scale was effective for Korean consumers. A path analysis showed that consumer susceptibility to interpersonal influence and attention to social comparison information influence role-relaxed consumption.
Factors and Directions of the Change in Apparel Retail Structure in Korea (Part II)
Ko, Sun-Young ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1087~1099
DOI : 10.5850/JKSCT.2010.34.7.1087
This study explores the retail environment factors of the changes mentioned in the "Factors and Directions of the Change of the Apparel Retail Structure in Korea" (Part I) to understand the changes in apparel retail institutions. This study was done through a literature research method and the results are as follows. First, changing consumer needs and trends require extensive new products, a method to manufacture diverse products according to the market demand, and the necessity to manufacture based on trends in demand. This limits the role of mass production, which brought about more flexible manufacturing modes, scaled down manufacturing factories, promoted more cooperative subcontract relationships, and increased global sourcing which uses other companies at the most appropriate global venue. How to organize and use cooperative networks that benefit companies is the key to global competitiveness in the new era and the information technology developed around retail shops plays a key role. Consequently, the management of consumers and their information becomes critical and retail distribution functions become a key corporate function. In addition, it is difficult for small shops to introduce effective new technologies that encourage the growth of large companies. Second, apparel companies that use to benefit from scale merits based on the previous mass production system are now becoming effective by using economies of scale through mass retailing while shops are enlarging their sizes as a way to survive. On the other hand, inexpensive clothes become even more inexpensive while expensive ones become even more expensive, promoting polarization and diverse price ranges that widen consumer options.
The Difference of TAM According to Purchase Intention of Customized Golf Gloves
Jang, Se-Yoon ; Yang, Hee-Soon ; Kim, Hyeon-Soo ; Park, Jung-Min ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1100~1110
DOI : 10.5850/JKSCT.2010.34.7.1100
This study investigates the attitude and intention of consumers to use customized golf gloves depending on the Technology Acceptance Model (TAM). TAM consists of perceived ease of use and perceived usefulness. To conduct the quantitative research, we collected data from 182 consumers. SPSS 14.0 was used for statistical analysis. Descriptive statistics, factor analysis, reliability analysis, t-test and path analysis were implemented. The results of this study are as follows. First, the subjects were divided into two groups with one group higher in purchase intention. The difference between the two groups was significant. The higher purchase intention group was higher in the perceived ease of use, perceived usefulness, and positive attitude toward customized golf gloves than the lower purchase intention group. In the lower group, the perceived ease of use and perceived usefulness influenced the intention to use through the attitudes of consumers. On the other hand, in the higher group, the perceived ease of use and perceived usefulness influenced the intention to use directly as well as through the attitude of consumers. Therefore, a different marketing strategy must be designed according to purchase intention in marketing innovative products.
A Study on the Shape of Shirring Using 3D Virtual Clothing System
Kang, In-Ae ; Lee, So-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1111~1125
DOI : 10.5850/JKSCT.2010.34.7.1111
Study is a basic analysis of a future virtual clothing system based on a comparative analysis of all the shirring, using a 3-dimensional apparel cad system. Frilled skirts shirred at the lower hemline were the subject of this study for a comparison of expression and shape of shirring. It compared the silhouette and details expressed in virtual and real skirts made of woolen fabrics and polyester satin, with different widths (1.5, 2 and 2.5 widths). It was found that the virtual skirt could not express shirring as exquisitely as the real skirt due to fabric thickness and other fabric characteristics. In addition, the increase in widths caused the frill shape to deform badly. In the case of a virtual skirt made of polyester satin, the increased multiplication factor let the frill spread out sharply (unlike the real skirt). Simulated skirts of polyester satin and woolen spread out to the sides with the sidelines of their frills hanging down markedly (unlike the real cloths) when the frills changed from 1.5 widths to 2 widths. When it came to the virtual skirt, side-line from the hip down all the way short of frill contorted with the wrinkle multiplication factor of 2 and 2.5 widths. This phenomenon was more notable in polyester satin skirts than in woolen skirts.
Customer Misbehavior in Retail Settings: The Customer`s Viewpoint
Park, Kyung-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1126~1137
DOI : 10.5850/JKSCT.2010.34.7.1126
Customer misbehavior is a behavior that disrupts generally accepted behavioral norms in consumption situations. This study examined customer misbehavior in retail settings by identifying behavioral patterns and exploring behavioral backgrounds and consequences from a customer viewpoint. Qualitative data were collected from individual in-depth interviews, and 149 interviews were analyzed. Customer misbehavior was categorized into unethical returns, problem behaviors in service encounters, shoplifting/fraud, ill-mannered behaviors, and selfish behaviors. Motivations included monetary gain, adventurism, perceived acceptability of misbehavior, planned unfair complaints, and retaliation. Customers showed a negative image to unkind employees and stores yielding to misbehaviors that were learned and socialized among customers. The study further discusses implications.
Characteristics of Online Child-Rearing Community and Their Effects on Community Loyalty and Purchase Intention of Baby Wear
Hwang, Ji-Hyun ; Hwang, Choon-Sup ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1138~1148
DOI : 10.5850/JKSCT.2010.34.7.1138
This study examines the characteristics of the online child-rearing community launched by the voluntary motivations of consumers, and the effects of those characteristics on community loyalty and the intentions to buy baby wear via community sites. The study was implemented by a descriptive survey method using an online questionnaire. The sample consisted of 212 members of online child-rearing communities. The data were analyzed by frequency, factor analysis, and regression analysis. Results are as follows. 1) It was found that there were four major factors of online child-rearing community characteristics, such as attachment/pleasure, practical/economy, interaction, and information. 2) All four factors had significant effects on community loyalty. 3) The factor attachment/pleasure had no significant effects on intentions to buy baby wear, but practical/economy, interaction and information had effects upon those intentions. 4) Loyalty to the online child-rearing community had significant effects on the intentions of community members to buy baby wear via the community site. In addition, online child-rearing community members are interested in information regarding baby wear as well as its purchase; this is why baby wear makers should perform cost efficient consumer group segmentation in a timely manner. In addition, it will be effective for their marketing activities to target such consumer groups as segmented.
Type and Price of Cosmetics Brand Selection by Cosmetics Consumption Value
Lee, Jung-Woo ; Kim, Mi-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1149~1161
DOI : 10.5850/JKSCT.2010.34.7.1149
This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach`s
reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.
A Study of Cleaning Method of Excavated Gold Brocade
Hong, Moon-Kyung ; Lee, Mee-Sik ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1162~1174
DOI : 10.5850/JKSCT.2010.34.7.1162
Excavated gold brocade, often shows signs of serious damage and contamination from environmental factors such as exposure to soil or human remains. Therefore, most of the conservation procedures are focused on the consolidation of the gold thread and on cleaning with water or organic solvents. Indiscreet cleaning using solvents could damage the gold leaf, which identifies the features of fabric. There is a need to develop cleaning protocols appropriate for relics through the careful analysis of the condition of the relics. This study finds the appropriate cleaning method for the excavated gold brocade. Four different cleaning methods, vacuum cleaning, kneaded rubber eraser cleaning, immersion wet cleaning, and absorption wet cleaning were applied to the excavated gold brocade. The degree of cleaning and damage were examined depending on the cleaning methods, changes to the physical condition (before and after cleaning) were also analyzed through the surface observation. Although immersion cleaning showed the best cleaning result, this method had a risk of damage to the gold thread. Absorption wet cleaning safely eliminated the various soluble contaminants and the rotten smell of relics. Kneaded rubber eraser was suitable for the excavated gold brocade fabric because it can be applied to selective parts, intentionally excluding some sensitive parts such as the gold thread. The vacuum cleaning method required special attention because of a possibility of suctioning off loosely attached gold leaf. Dual cleaning, the kneaded rubber eraser cleaning, followed by the absorption cleaning was the most effective method to preserve and clean excavated gold brocade.
Adhesion of Soil to Polyester Fabric According to Polarity of Oily Soil in Oily/Particulate Mixed Soil System
Kang, In-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1175~1183
DOI : 10.5850/JKSCT.2010.34.7.1175
This study investigates the effect of polarity of oily soil on adhesion of oily and particulate soil to PET fabric in oily/particulate mixed soil systems. The potential energy of interaction between two particles was examined as a fundamental environment of adhesion of soil to fabrics. The
particles was measured by a microelectrophoresis method, and the potential energy of interaction between two particles was calculated by using the Verwey-Overbeek theory. The
-potential of particle and the potential energy of interaction between two particles was slightly influenced by the polarity and type of oily soil, but increased with the increased anionic surfactant concentration and amount of oily soil. The adhesion of oily soil to fabric increased with the additional amount of polarity of oily soil and decreased surfactant concentration that was relatively high at a temperature of
surfactants solution. The adhesion of
particle to PET fabric decreased with an increased amount and polarity of oily soil and increased surfactant concentration Although some similarity exists, the general trend of the adhesion to fabric by particulate soil differ from oily soil.
The Comparison of User Preference on Domestic versus a Foreign 3D Virtual Try-On System
Do, Wol-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1184~1196
DOI : 10.5850/JKSCT.2010.34.7.1184
Several applications of body scanning technology have been commercialized or are currently under development. The virtual fit from 3D scans is most advanced form of virtual try-on. This article is an analysis of the comparison of user preferences for domestic versus foreign 3D virtual try-on systems. For this study, domestic i-Fashion Mall (www.ifashionmall.co.kr) and a Canadian company, My Virtual Model (www.mvm.com) were selected as the most representative online retailers that offer a virtual try-on system. The respondents were comprised of 70 Korean female college students in the age group 20-29. A five point Likert scale was used to evaluate the degree of the preference of virtual avatar and try-on images. T-test, cross table, and a chi-square independence test were conducted for data analysis. The results are as follow. 1. The representation about current looks according to each virtual fit image indicates that MVM is more accurate than i-Fashion Mall. 2. About decision confidence, respondents have decision confidence in i-Fashion Mall in the case of the avatar image; however, respondents have confidence in MVM or the fit image. 3. There were no significant differences in among waist size groups in accuracy, trust of each avatar image, while there were significant differences among waist size groups in the accuracy and trust of each virtual fit image. 4. About ease of use, respondents answered that i-Fashion Mall is superior to MVM. 5. The respondents prioritized the ‘fitting report’ of i-Fashion Mall and ‘Weight loss’ of MVM over other functionalities.
A Study on the Relationship between Patient Clothes and Hospital Satisfaction
Jin, Ki-Nam ; Kim, Yeon-Hee ; Joo, Hyun-Sil ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1197~1204
DOI : 10.5850/JKSCT.2010.34.7.1197
This study analyzes the effect of patient clothes on hospital satisfaction. We conducted a survey on 272 patients from June 12 to August 14 in 2009. For the statistical analysis of data, t-test, ANOVA, and hierarchical regression analysis were used. The results of the study were as follows. First, the clothing satisfaction of patients depended on age and gender. Elderly patients were more satisfied with patient clothes compared to younger patients and patients with low educational backgrounds were more satisfied with patient clothes. Second, the effect of patient clothes on hospital satisfaction was statistically significant even after controlling for other factors. Third, the effect of patient clothes on hospital satisfaction depended on the age of the patient. In the case of young patients, the hospital satisfaction level increased sharply when they were satisfied with patient clothes.
Analysis of the Conditions and Products of Natural Dyeing Internet Shopping Malls
Lee, Mi-Suk ; Chung, Kyung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1205~1219
DOI : 10.5850/JKSCT.2010.34.7.1205
This study analyzes the conditions and products of internet shopping malls that sell natural dyeing products. In this study, 98 natural dyeing internet shopping malls were selected. The results of this study are as follows. The locations of the internet shopping malls were Gyeonggi-do, Seoul, Jeollanam-do, Gyeongsangbuk-do, Gwang-ju (city), Daegu (city), Busan (city), Gyeongsangnam-do, and Jeju-do. The most frequent dyes of the natural dyeing products were loess, followed by charcoal, indigo, and persimmon. Indigo was most frequently used in Seoul, with loess and charcoal most frequent in Gyeonggi-do. Persimmon, indigo, loess, and charcoal were mainly used in Jeollanam-do, with persimmon and loess in the Gyeongsangbuk-do, and persimmon in Jeju-do. The highest ordered product categories were accessories, followed by adult clothing, interior decoration products, and bedding. The most frequent products were bedclothes, followed by scarves, female shirts, blouses, pillows, female jackets, and vests. Regarding the price of products, 150,000-200,000 won was the highest for the Saenghwal Hanbok, with 10,000-30,000 won for underwear, 30,000-60,000 won for accessories, and 100,000-150,000 won for bedding. Concerning product information, 58.2% of internet shopping malls offer the product size and almost half of them did not show the properties or directions for handling the product. Based on the research results, the problems of the conditions and products of natural dyeing internet shopping mall were derived. The results show that the natural dyes of internet shopping malls lacked regional symbolism, the products were not specialized, and product information was not fully offered to consumers. To solve these problems, the strategies for marketing the promotion of the natural dyeing internet shopping mall were, ‘Using natural dyes from local resources’, ‘Market oriented and specialized item design’, and ‘Offer right product information’.
Customer Misbehavior in Retail Settings: The Retail Employee Perspective
Park, Kyung-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 7, 2010, Pages 1220~1231
DOI : 10.5850/JKSCT.2010.34.7.1220
This study examined customer misbehaviors in retail settings by identifying behavioral patterns and exploring behavioral backgrounds and consequences from the employee`s perspectives. Qualitative data were collected from an individual interview method, and 222 interviews were analyzed. Customer misbehavior was categorized into unethical returns, problem behaviors in service encounters, unreasonable demands, shoplifting/fraud, ill-mannered behaviors, and selfish behaviors. Behavioral backgrounds included dissatisfaction, unreasonable expectations, actively benefiting of service failures, taking advantage of service standards, illegitimate complaints, monetary gains, transferring responsibility, and demanding special treatment. Employees experienced stress facing misbehaving customers with no other choice except to accept misbehaviors and learned misbehaviors as customers themselves. The study further discusses the implications.