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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 34, Issue 12 - Dec 2010
Volume 34, Issue 11 - Nov 2010
Volume 34, Issue 10 - Oct 2010
Volume 34, Issue 9 - Sep 2010
Volume 34, Issue 8 - Aug 2010
Volume 34, Issue 7 - Jul 2010
Volume 34, Issue 6 - Jun 2010
Volume 34, Issue 5 - May 2010
Volume 34, Issue 4 - Apr 2010
Volume 34, Issue 3 - Mar 2010
Volume 34, Issue 2 - Feb 2010
Volume 34, Issue 1 - Jan 2010
Selecting the target year
A Study on the Body Characteristics of High School Boys According to Their Drop Types
Hyun, Eun-Kyong ; Nam, Yun-Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1233~1241
DOI : 10.5850/JKSCT.2010.34.8.1233
This study analyzes the body characteristics of high school boys according to 3 different body types in order to improve the fit of upper garments. First, among the lateral body types, the straight body type was selected from the SizeKorea 3D scanned data and 2D measurement data. Second, high school boys (classified as straight lateral body type) were grouped into type B, A, and Y drop groups. The percentages of type B, type A, type Y are 17.8%, 48.1%, 32.1% respectively. The characteristics of the body types were analyzed. While the bust circumference were the same among the three body types (chest width, back width, back across shoulder, and bust width did not show a significant difference); however, waist and hip measurements showed a significant difference among the three body types. Third, the height of the high school boys ranged between 165cm and 180cm and the bust circumference between 85cm and 97cm. For the bust size categories, type B and type Y are distributed similarly; however, type A is distributed in the smaller bust size categories.
The Effect of Fashion Leadership on Word of Mouth Communications on the Internet
Shin, Hyun-Kyung ; Hwang, Jin-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1242~1252
DOI : 10.5850/JKSCT.2010.34.8.1242
This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff
's test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.
An Analysis of the Differences in Korean and Chinese Advertisement Expressions and Brand Images -Focused on Laneige and Mamonde Cosmetic Magazine Advertisements-
Rhee, Young-Sun ; Ko, Soon-Hwa ; Zhang, Jing Jing ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1253~1264
DOI : 10.5850/JKSCT.2010.34.8.1253
This research is an in-depth study on the differences of cosmetics advertising and brand representation between Korean companies and Chinese companies. In addition, it studies the preferences of cosmetics consumption in Korea and China. To study these topics, two major methods are applied to magazine advertising analysis and consumer research. Analysis objects are the magazine advertisements of the Korean brands Mamond and Laneige, which entered the China market more than 5 years ago; the 64 advertisements are evenly split between Koreans and Chinese. The objects of the survey are 470 females between the ages 20 and 30 (237 from Korea and 233 from China). The results were as follows. First, Chinese advertisements use intense appeal in which the types of advertisement appeal are highly preferred. Second, ordinary models are highly preferred. Second, (on the nationality of the models) Chinese and Korean models are preferred in comparison to western models. Third, (as shown in the survey) Koreans and Chinese preferred magazine advertisements with headlines and copies. Four, blue colors are commonly used in the advertisements; however, the survey shows that the Chinese consumers prefer gray colors. Furthermore, from this study, there is a significant dynamic between the brand image and consumer satisfaction as well as the re-purchase intention.
Development of Contents in Fundamental Design Education for Fashion Design
Cho, Jung-Mee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1265~1276
DOI : 10.5850/JKSCT.2010.34.8.1265
The carelessness of basic design form in education can result in a lack of creativeness and critical thinking ability that will decrease adaptability in a rapidly changing fashion industry. If the fashion education just repeats the previous education of basic form of design, it will be impossible to create original value in fashion design. It is necessary to re-establish the characterized program of the basic form of design education. This study develops concrete educational contents of the basic form of design that can be applied to fashion design through the study of the fundamentals and the concepts of the basic form of design. This study is the basis for the cultivation of talented designers with creativity, forming ability, problem solving skills, and critical thinking ability. The research method is the fundamentals, specialty publications, and designs studied. As a result, an education program for the basic form of design to be used in fashion design education was developed. The development of education contents of the basic form of design has been developed as the plane form that aims the perceptual and emotional effects through the expression of the objects, through the use of dots, lines and planes that are the basics in forming practice and the expression of the abstract images. This suggests subjects composed of the various progressive forming conditions with the abstract dots and lines. In this subject and during the process of the idea, development, and fashion design, the overall unity, harmony, and the theory of gestalt (closure, proximity, and similarity) has been obtained. As a result, the content of the subjects was developed from the perspective that comprehensive decision making skills made from the process can lead to an improved sense of the fashion design.
The Effects of e-CRM on Consumer Satisfaction and Repurchase Intention
Rhee, Young-Ju ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1277~1289
DOI : 10.5850/JKSCT.2010.34.8.1277
This study investigates the effects of e-CRM on consumer satisfaction and repurchase intention depending on gender differences. A total of 400 surveys were distributed and 382 were used in the analysis. Surveys were conducted on the respondents who had purchased apparel from an internet website within six months. A factor analysis, reliability test, and path analysis were used in the study to analyze the data. After the factor analysis, 6 factors were found under e-CRM activities; benefit and advice, customer contact, service, post-purchase management, assistance with the purchase, and discriminative treatment. The results of this study showed that for male consumers, service and post-purchase management had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. However, for female consumers, benefit and advice, customer contact, service, and discriminative treatment had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. The results also showed that post-purchase management had a positive direct effect on repurchase intention for both genders.
The Effects of Competency and Service Orientation of Imported Fashion Luxury Brands Salespersons on the Organizational Commitment and Service Delivery Level
Lee, Jin-Hwa ; Kim, Nam-Hee ; Park, Hyun-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1290~1302
DOI : 10.5850/JKSCT.2010.34.8.1290
This study examines the effects of competency and service orientation of imported fashion luxury brands salespersons on the organizational commitment and service delivery level. Questionnaire data from 162 salespersons of imported fashion luxury brands were analyzed. The results were summarized as follows. First, self-management ability, professional executive ability, and the friendly attitude of six competency factors had significant effects on organizational commitment. Second, professional executive ability, self-management ability, and friendly attitude of the six competency factors had significant effects on service delivery level. Third, all factors of service orientation had significant influences on organizational commitment. Finally, special treatment/awareness of needs and instant response/communicative skill of three service orientation factors had significant influences on the service delivery level.
A Study on Korean and Japanese Consumers' Attitudes and Consumer Knowledge about Luxury Brands
Park, Jin-A ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1303~1318
DOI : 10.5850/JKSCT.2010.34.8.1303
This study is to understand the characteristics of Korean and Japanese consumers by analyzing the relation among consumer attitudes, concepts, and knowledge about luxury brands. In addition, the present study is to help to establish more effective marketing strategies for luxury companies by providing new data based on consumer knowledge. The author conducted a survey on a total of 816 male/female Korean and Japanese subjects ranging in age from 20 to 50s. The results of this study are as follows: First, Korean consumers have more positive attitudes toward luxury brands than Japanese consumers. Second, regarding the concepts about luxury brands, Korean consumers have concepts of luxury such as "involvement" "symbol of status" "scarcity" and "hedonism"and Japanese consumers have concepts such as "involvement" "ostentation" "high value"and "ornamentation" Third, Korean consumers are more confident in their knowledge and experiences about luxury brand consumption than Japanese consumers. The subjective knowledge has positive impacts on consumer attitudes toward luxury brands and becomes one of the reasons for the friendlier attitudes of Korean consumers toward luxury brands, compared to Japanese consumers. Fourth, the level of objective knowledge of Korean and Japanese consumers is high; but there is no statistically significant difference in the two countries.
Fashion Leadership, Underwear Purchase Behaviors and Attitude of Females in Their 20s-30s
Kim, Jung-Woo ; Jin, Sun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1319~1330
DOI : 10.5850/JKSCT.2010.34.8.1319
This study examines the underwear purchase behaviors of female consumers based on fashion leadership. Data research was conducted on 348 females in their 20s and 30s located in the city of Seoul & the surrounding Gyeonggi provincial area. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study are as follow. 1. Fashion leadership was identified with four factors; fashion opinion leadership, fashion innovation, confidence of fashion, and potential fashion leadership. Customers were segmented into the following three subdivisions: fashion leaders, fashion followers, and fashion laggards. 2. The factors derived from the factor analysis of underwear purchase motive included pursuit of fashion, economic, and fashion coordination. Fashion leaders highly regarded the pursuit of fashion & fashion coordination, but fashion laggards regarded economics highly. 3. The factors derived from the factor analysis of selection criteria included design attributes, brand attributes, functionality of clothes, and practicality. Fashion leaders regarded the attributes of design and brands highly; fashion followers regarded design attributes highly. 4. The factors derived from the factor analysis of underwear attitude included fashion/shopping orientation, fashion coordination orientation, and wear sensation/modesty orientation. Fashion leaders regarded fashion, shopping, design, and fashion coordination orientation highly relative to fashion followers and fashion laggards. 5. Fashion leadership showed significant differences in purchase motives, selection criteria, and underwear attitude.
A Study on the Effect of Dental Hygienists' Uniforms on Professional Identity
Seo, Ju-Hee ; Jin, Ki-Nam ; Yun, Chong-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1331~1340
DOI : 10.5850/JKSCT.2010.34.8.1331
This study examines if the uniforms of dental hygienists influence the formation of professional identity. A self-administered survey was conducted on 534 dental hygienists in Seoul, Gyeonggi, and Incheon from March 28 to April 15, 2007. The dependent variable was professional identity. The independent variables were the organizational characteristics, uniform characteristics, and attitudes towards uniform. For the data analysis, we used t-test and hierarchical regression analysis. Using a t-test, we found the relationship between the color of the uniform and attitudes towards uniforms. The white uniform turned out to be associated with a positive perception of uniform function and uniform-image fit. The result of hierarchical regression analysis shows that the color of the uniform, perception of uniform functioning, and uniform satisfaction were statistically significant in predicting professional identity. We also tested the same model for two groups, those with and without image concern. The test results show that the significant factors were different for these two groups. This study confirms the function of uniforms in constructing professional identity and implies the need to have broader perspectives in studying uniforms.
Korean College Students' Purchase Intention of Foreign Jeans Brands -Applying an Integrated Behavioral Intention Model-
Kang, Ji-Hye ; Jin, Byoung-Ho ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1341~1351
DOI : 10.5850/JKSCT.2010.34.8.1341
The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.
The Effect of the Organizational Culture of TV Home Shopping Companies on Job Satisfaction, Commitment, and Intention of Turnover
Hong, Byung-Sook ; Chung, Seon-Hye ; Lee, Eun-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1352~1363
DOI : 10.5850/JKSCT.2010.34.8.1352
This study analyzes how the organizational culture of TV home shopping companies influence the job satisfaction, commitment, and intention of turnover. It ascertains the differences the job satisfaction, commitment, and intention of turnover according to tenure of office and turnover time. The survey was conducted from May
in 2010, and 356 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and multiple regression analysis. As a result, the organizational culture of TV home shopping companies was classified by the innovation culture, group culture, rational culture, and hierarchical culture. The innovation culture, group culture, and hierarchical culture of TV home shopping companies influenced job satisfaction and commitment. The rational culture and hierarchical culture of TV home shopping companies influenced the intention of turnover. There were differences in the intention of turnover according to the tenure of office and the job commitment according to turnover time.
The Evolution of Makeup Methods of Korean Women in Response to Changing Standards of Beauty in the Early 20
Lee, Soon-Jae ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1364~1377
DOI : 10.5850/JKSCT.2010.34.8.1364
Although the human body is a biological subject with definite and distinctive physical features, its actualization and perception differs among societies. The aesthetics of the human body are based on diverse cultural perceptions that must be considered prior to design development. This study establishes the foundations of newly adopted concepts of beauty that are presumed to have been established in the first half of the twentieth century that continue to affect our mindset even now. The research includes human figures in the articles of women's magazines and cosmetic advertisements in the early
century. The results are as follows: First, the change of perception in the human body: Instead of being a subject of preservation, the body has become a subject of sculpture with emphasis on health in the 1920's and on beauty in the 1930's. The recognition of the importance of the body has created intensive attention on physical training and an increased sense of hygiene. The body exposed to the public perceives itself through the eyes of others that alter one's own perception of oneself as well as become a target of evaluation. There is an additional emphasis on the exotic eroticism of a passive subordinate. Western culture became the standard for modernization along with the dissociation of traditional standards and values. Through the effect of education and western thinking, the awareness of women's rights and self-appreciation was developed. Second, ideal beauty can be summarized as follows: Unprocessed natural beauty was extolled as ideal in the 1920's, but the 1930's, it highlighted big eyes and an aquiline nose that are the characteristics of western women. Taking care of one's appearance was recognized as an important value for every social class. Cosmetics and skin care treatments promised soft and white skin. In contrast to western cosmetics, dark and shiny hair was highly favored. Exercising and traveling, differing seasonal and regional skin treatments were also widely accepted. In its initial stages, the research had originally assumed that the beginning of the twentieth century would be a time in which traditional concepts of beauty and new, westernized aesthetics coexisted. However, as the research progressed, it was clear that the idea of beauty had already adopted occidental ideals by that time. Thus, it seems necessary to continue the study on the shifting paradigms of beauty that must have occurred in the nineteenth and late twentieth century.
The Wearing Conditions of Working Clothes According to the Working Environment and Working Processes at Industry Sites -With Reference to Machinery, Automobiles, and the Shipbuilding Industry-
Bae, Hyun-Sook ; Park, Hye-Won ; Park, Gin-Ah ; Kim, Jie-Kwan ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1378~1391
DOI : 10.5850/JKSCT.2010.34.8.1378
This study examines the wearing conditions of working clothes according to the working environment and working processes at machinery, automobile, shipbuilding industry sites. It also investigates the relationship between the wearing sense of working clothes and the overall comfort according to work processes. The hazardous working environment was high in the order of the shipbuilding industry, machinery, and automobiles. The findings on the harmful overall work environmental factors were the noise, heavy dust, and noxious fumes, respectively. In general, the satisfaction with the wearing performance of working clothes was low especially with regard to sweat absorbency, sweat permeability, body protection and covering, and the work motion suitability. In respect of the correlation between the overall comfort and the wearing sense of working clothes, the satisfaction was decreased in the order of movement comfort, sensual comfort, and physiological comfort.
Perception of Women aged 50's and 60's for High Functional Sliver Wear
Kim, Gu-Young ; Lee, Jeong-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1392~1402
DOI : 10.5850/JKSCT.2010.34.8.1392
This research studied the development of high functional wear that reflects the various needs of an aged population. A survey of the life style, body functions and body changes, cognition, and preference of high functional wear with a subject group of 342 women aged 50's-60's was conducted. The results show that these women showed a high interest in clothing, challenged to new tasks, and enjoyed social meetings. Women aged 50's and 60's showed a relatively vibrant and active tendency, with no difference between them. They had the most interest in health and diet. The development of various clothing items and designs for women in their fifties and sixties are required because exercise was the most favored leisure activity. Meanwhile, they showed indisposition according to body type changes and the decrease in body functions. There was also some discomfort due to changes in visual power and trouble in controlling the body temperature. Therefore, the need to develop high quality smart wear that can help improve these problems was raised. Women aged 50's to 60's did not fully understand smart clothing; however, they showed some interest in high quality smart wear designed to improve health conditions after they heard detailed explanations about the clothing. They perceived the matter of laundry or managing he clothing more important than the price or rejection to mechanical device in regards to smart wear.
Types of Consumer Responses to Price Based on Price Search
Yoon, Nam-Hee ; Rhee, Eun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 34, issue 8, 2010, Pages 1403~1414
DOI : 10.5850/JKSCT.2010.34.8.1403
Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price evaluation based on various price searching behavior that represent heterogeneous responses for prices in the clothing purchase decision-making process. This research identifies how consumers evaluate the price and helps explain their decision-making based on price searches. By analyzing qualitative research, we found that consumers recalled price information as a representative indicator and product level price information through the internal search. Their level of internal references can be an important factor affecting price evaluations. In addition, each consumer groups were subdivided into high and low external searching. The four types of responses to price were classified in the price search process and the identified differences in the price evaluation. Therefore, pricing strategy needs to be differentiated for these various consumer types.