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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 35, Issue 12 - Dec 2011
Volume 35, Issue 11 - Nov 2011
Volume 35, Issue 10 - Oct 2011
Volume 35, Issue 9 - Sep 2011
Volume 35, Issue 8 - Aug 2011
Volume 35, Issue 7 - Jul 2011
Volume 35, Issue 6 - Jun 2011
Volume 35, Issue 5 - May 2011
Volume 35, Issue 4 - Apr 2011
Volume 35, Issue 3 - Mar 2011
Volume 35, Issue 2 - Feb 2011
Volume 35, Issue 1 - Jan 2011
Selecting the target year
Shopping Orientation and Satisfaction with Clothes of 20s Women Consumers Using Domestic/Global SPA Brands
Suh, Hee-Kyung ; Lee, Seung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 501~512
DOI : 10.5850/JKSCT.2011.35.5.501
This study examines the possible differences in satisfaction level according to the attributes classified as product, price, and service among women apparel consumers with the experience of buying global and domestic SPA brands. Data were collected through a survey of 270 women consumers aged 20s and with SPSS 15.0. The results are as follows: The exploration of the difference in product, price, and service attributes between the global and domestic SPA brands revealed that for product attributes, domestic brands scored higher in management quality, while global brands scored higher in design. In addition, for price attributes, domestic brands scored higher in promotion, while global brands scored higher in price value. When it comes to service attributes, only in regards to store policy was there a significant difference, with the score of global brands higher than domestic brands. The analysis of the difference in shopping orientation on domestic SPA brands showed significant difference only in customer convenience for the category of service attributes, while on global SPA brands, there were significant differences of the design for product attributes, promotion for price attributes, and customer convenience for service attributes.
Purchases and Satisfaction of Fashion Products Among LOHAS Consumer Segments
Park, Hye-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 513~526
DOI : 10.5850/JKSCT.2011.35.5.513
This study investigates the factors of LOHAS (Lifestyles of Health and Sustainability), to segment consumer groups by LOHAS and identify the differences of LOHAS groups in the purchase of LOHAS fashion products. A total of 398 people aged from 20s to 50s were surveyed in September, 2009. The data were analyzed with factorial analysis, ANOVA, LSD, Chi-square, Cronbach`
, using the SPSS 12.0. The survey showed: 1) Seven LOHAS factors (environment preservation, family centered, pursuit of rural life, preference of environmentally friendly products, interest in health, pursuit of leisurely life, and soul & body balance), 2) LOHAS consumers were classified into five segments (health interest, well-being, LOHAS, unconcerned, and naturalist). The distribution of age level, education level, and the type of job were different among LOHAS groups; and 3) Experiences of purchasing LOHAS AS fashion products in the past and intention to purchase LOHAS fashion products in the future were different among LOHAS groups.
Diabetics` Preference in the Design Factors and Performance Requirements of Diabetic Socks
Lee, Ji-Eun ; Kwon, Young-Ah ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 527~536
DOI : 10.5850/JKSCT.2011.35.5.527
Diabetics often suffer from the complications of foot disease. Foot discomfort results from poor blood circulation. Thus, diabetics should wear socks that do not constrict the blood flow in the feet and legs. This study examines the design factors and performance requirements of socks for diabetics. We apply the results to the development of socks for diabetic. The participants in this study were 112 diabetic patients who had visited a hospital in Busan. We conducted statistical tests that included t-tests and chi-squared tests. The results depended on age and gender. Male and female patients did not differ from each other in the most favorite style; however, their second favorite style was different. The second most preferred style for male patients was calf-length socks, while the second most preferred style for female patients were ankle-length socks. Male patients preferred black or gray socks, while female patients preferred white socks. Socks for diabetics should be machine washable, easy to remove, non-slip, lightweight, comfortable, deodorized, and antibacterial.
The Effects of Internal Marketing of Fashion Store on Customer Orientation of Salespeople
Lee, Ok-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 537~546
DOI : 10.5850/JKSCT.2011.35.5.537
This study shows the necessity of internal marketing activities and the need for effective internal marketing programs for fashion shop. This research tests the hypothesized relationships between internal marketing and its determinants such as job satisfaction, organizational commitment, and customer orientation. To measure these hypotheses, a total 200 questionnaires were distributed and 185 were collected. Finally, 163 questionnaires were used for the analysis, while 22 were found invalid. The frequency analysis, factor analysis, reliability analysis, and multiple regression were conducted after coding and cleaning by SPSS 18.0. The internal marketing activities were classified into five factors (internal communication, welfare system, empowerment, educational training program, and incentive system). The results of this study are as follow. First, internal marketing activities have a positive influence on job satisfaction and organizational commitment. Second, job satisfaction has an effect on organizational commitment. Third, internal marketing activities, job satisfaction, and organizational commitment have a positive influence on customer orientation. Accordingly, it should raise the standard of customer orientation, if it is promote the job satisfaction and organizational commitment of employee through internal marketing activities such as internal communication and empowerment.
The Effect of Corporate Social Responsibility on the Corporate Image and Purchase Intention
Jeon, Ji-Hyun ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 547~560
DOI : 10.5850/JKSCT.2011.35.5.547
This study examines the effect of corporate social responsibility on the corporate image and purchase intention. The data were obtained from 320 male and female `C` university students in Daejeon in October of 2010. The data were analyzed by descriptive statistics, factor analysis, reliability analysis, regression analysis using the SPSS-WIN 15.0 and AMOS 7.0 program. The results were as follows. First, corporate social responsibility consists of five dimensions: community/cultural service, social contribution, environmental protection, consumer protection/legal responsibility, and economic responsibility. Purchase intention consists of comparative purchase and priority purchase. Second, social contribution, consumer protection/legal responsibility, and economic responsibility affect the corporate image. Third, social contribution and consumer protection/legal responsibility also affect purchase intention. Forth, the corporate image affects purchase intention. The findings of this study are expected to be used as basic data for establishing differentiated marketing strategies in fashion company.
Higher-order Factor Structure of Consumer Dissatisfaction with Clothing -Off-line Purchase and Usage-
Ahn, Soo-Kyoung ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 561~574
DOI : 10.5850/JKSCT.2011.35.5.561
This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson`s attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.
A Study on the Perceived Size Related Risk and Clothing Behaviors According to Perceived Body Characteristics and Satisfaction with Body Characteristics -Focus on Internet Fashion Consumers-
Lee, Jeong-Yim ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 575~586
DOI : 10.5850/JKSCT.2011.35.5.575
This study first examines the effect of perceived body characteristics, satisfaction with body characteristics on perceived size related risk, and internet shopping clothing behaviors; in addition, it also examines the effect of the perceived size related risk on clothing behaviors. A questionnaire was conducted with responses from 219 female students, aged 19 to 25. Data was analyzed by frequency analysis, correlation analysis, ANOVA and Duncan test. The findings suggest that a consumer satisfied with body characteristics has active clothing behaviors to improve her appearance or body image. The effects of perceived body characteristics and satisfaction with body characteristics on perceived size related risk are also identified. The perceived size related risk increases when the size information of an internet shopping mall is insufficient compared to the situation when the consumer is not satisfied with her body characteristics. The meaningful differences of clothing behaviors according to extent of perceived size related risk are identified.
Classifications and Strategic Directions of Multi-brand Fashion Stores in Korea
Kim, Soo-Yeon ; Hwang, Jin-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 587~600
DOI : 10.5850/JKSCT.2011.35.5.587
This study presents the strategic directions for Korean multi-brand fashion stores by running in-depth industry research and market analysis. Over 20 professionals were selected from Korean multi-brand fashion stores for this study and in-depth interviews were conducted to evaluate related subjects. The results of the study were as follows. First, Korean multi-brand fashion stores could be classified into three criteria: operating ownership, merchandise mix, and store identity. Second, operating ownership criterion was chosen for further investigations of strategies and directions of the multi-brand fashion stores. The operating ownership criterion consists of three types; department store types, specialty store types, and boutique types. Each type deploys different buying practice, organizational strategies, and distribution channels. Lastly, the suggested strategic directions for each type are summarized as follows. The `department store type` should utilize its strong direct buying capabilities and acquisition of merchandising can be more effectively managed. The store should utilize its strong buying power as a tool to develop new private brands (PBs). For `specialty store type`, two key factors have been derived: market share expansion and positioning themselves to become a new distribution channel. To respond to these factors, the store needs to be perceived as a brand then diversify its business. Strengthening its brand will allow it to expand into a new distribution channel and also enable a strategic partnership with its competitor brands. The factors influencing `boutique type` is personalization and uniqueness. With an emphasis on the uniqueness of products and merchandising it will be able to implement the role as a personal shopper and stylist to provide a very personalized service to its customers.
Online Channel Integration Strategies for Fast Fashion Brands Based on Consumer Benefits
Park, Jung-Min ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 601~611
DOI : 10.5850/JKSCT.2011.35.5.601
This research evaluates the availability of consumers moving to integrated multi channels by a target analysis on the integrated online channel and verifies the possibility of a synergy effect created by the expansion of an integrated online channel. The objectives are to define the scope of benefits desired in fast fashion and online shopping, compare the desired benefits of fast fashion consumers, online shopping consumers and fast fashion, and online shopping consumers, investigate the acceptance intention of the integrated online channel of consumers, and verity its relationship with the desired benefits. As a result, all consumers indicate the desire to pursue social recognition, pleasure, individuality, economic and convenience orientation, and fashion-innovativeness through shopping activities. In addition, there were differences in the mean of social recognition benefit individuality benefit, economical and convenience orientation benefit, and fashion-innovativeness benefit. Lastly, the acceptance intention of the integrated online channel was significant in all groups and the desired benefits that affect the acceptance intention of the integrated online channel were social recognition for fast fashion consumers along with pleasure and individuality for fast fashion and online shopping consumers.
Analysis of Research Trends on Domestic Medical Attire
Kim, Mi-Sung ; Lee, Jeong-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 5, 2011, Pages 612~620
DOI : 10.5850/JKSCT.2011.35.5.612
This study provides information and suggest a direction for the future research needs of medical attire as a high value-added industry. A total of 69 studies on medical attire were categorized and analyzed for the study subject, study method, and study locations. As per the time period, until the mid-80s, almost no research on medical attire was conducted; however, the number has increased as of late. The distribution by subject was in the order of status investigation, design development, material research, textile design, and sizing system, and especially there was significant focus on wearing status and design development that has rapidly increased over the last 10 years. The distribution by target was in the order of adult patients, elderly patients, doctors, nurses, and juvenile patients. There are many studies on the wearing status and design development of adult patient attire as well as on the textile design and sizing system study for doctor`s attire. The distribution by study method was in the order of survey and interview, research and development, dressing evaluation, real resources analysis, and physical property experiments. Through the results of the analysis on the study subject and target, it was found that the wearing status investigation for adult patient attire through a survey and interview was most active. The distribution by study location was in the order of Seoul, Incheon - Gyeonggi, Busan - Ulsan - Gyeongnam, and suggested that a study on patient attire in Dajeon - Chungcheong and Jeonbuk was inadequate.