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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 35, Issue 12 - Dec 2011
Volume 35, Issue 11 - Nov 2011
Volume 35, Issue 10 - Oct 2011
Volume 35, Issue 9 - Sep 2011
Volume 35, Issue 8 - Aug 2011
Volume 35, Issue 7 - Jul 2011
Volume 35, Issue 6 - Jun 2011
Volume 35, Issue 5 - May 2011
Volume 35, Issue 4 - Apr 2011
Volume 35, Issue 3 - Mar 2011
Volume 35, Issue 2 - Feb 2011
Volume 35, Issue 1 - Jan 2011
Selecting the target year
Effect of Cold Acclimatization Training on Body Composition
Park, Joo-Hee ; Choi, Jeong-Wha ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 713~720
DOI : 10.5850/JKSCT.2011.35.7.713
This study investigated the effect of cold acclimatization training on body composition including weight, fat mass, and muscle mass with 10 subjects (5 males and 5 females). During the 3-week acclimatization training program, they visited an artificial climate chamber (
) 15 times and were exposed to cold environment with light clothing for 2 hours. Body composition was measured before and after cold training using bioelectric impedance analysis that was later compared by a paired t-test. In the process of thermoregulation, muscle contraction was accompanied by increased substrate metabolism for rising heat production. After cold training, the muscle mass increased and fat mass decreased significantly (p<.1, p<.05), subsequently the body composition changed. It was found that cold acclimatization training could be used as a treatment for obesity. It was suggested that further investigation on the long term effects of mild cold exposure using clothing and its potential applicability as an obesity treatment.
Influence of Perceived Similarity on Fashion Brand Extension -Exploring the Moderating Effect of Brand Relationship Quality-
Kim, Joo-Hyun ; Lee, Yu-Ri ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 721~735
DOI : 10.5850/JKSCT.2011.35.7.721
This study: 1) identifies differences in consumers' perceived similarity of extended products to their parent product in terms of brand attributes, 2) identifies the influence of the perceived similarity on consumer's attitude toward and purchase intention of extended products (i.e., brand extension effect), and 3) examines the moderating effect of Brand Relationship Quality (BRQ) on brand extension effects. A survey questionnaire was distributed to a convenience sample of individuals aged 20-39. A total of 576 valid responses were used for the final analysis. The results showed that: 1) the consumers perceived more similarity in the extended products when the extended products maintain more consistent attributes with their parent product, 2) the higher the perceived similarity was then the higher the brand extension effect, and 3) brand relationship quality moderated the influence of perceived similarity on attitude and purchase intention. When consumers build a high relationship quality with a brand, then the brand extension effect is likely to be high regardless of the perceived similarity of the extended products. This study consequently has its own contribution in that it empirically examined the brand extension effect in the fashion field and evidenced the role of BRQ in brand extension.
A Study on the Current Status and Dyeing Characteristics of Natural Indigo Powder Dye
Oh, Jee-Eun ; Ahn, Cheun-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 736~747
DOI : 10.5850/JKSCT.2011.35.7.736
This study investigates the current status and dyeing properties of various natural indigo powder dyes in the domestic market. Products from India, China, Europe are sold in the market and only a few manufacturers provide recommendation for the method of dyeing and information on the additives. Through the market research and the preliminary investigation on 21 products, 11 were selected for the dyeing experiment which include 3 Indian, 3 Chinese, 2 German, and 1 Pakistani origin indigo reduced powders, and 2 Indian origin dried indigo leaf powder. The two dyeing methods used were the precipitation method and the fresh juice method, both at
. Color difference, K/S value, and colorfastness of dyed cotton fabrics were examined. Indian reduced indigo powder showed the highest K/S value, deep dyeing, and the best color fastness. Chinese reduced indigo powder resulted in a more greenish and bluish color. Powders of dried indigo leaves were easy to use but resulted in a pale color due to low dye uptake.
Creativity Enhancement Programs in World Fashion Schools
Lee, Min-Sun ; Lee, Yoon-Jung ; Lee, Yhe-Young ; Moon, Hee-Kang ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 748~760
DOI : 10.5850/JKSCT.2011.35.7.748
This study examined the curricula of well-known fashion schools and educational programs through personal interviews with industry professionals. The purpose of this study was to identify the characteristics of fashion programs that are designed to improve the creativity of students. Six fashion schools in Western Europe and the United States were selected based on the number of graduates included in the Designer Handbook published by Fairchild Books. Two Korean professionals from each school were interviewed either by email or in person, resulting in a total of 12 interviews. The data were analyzed qualitatively. The results indicated that the management styles as well as the curricula of these schools include features that enhanced student creativity. The schools are located in major fashion cities and have a close relationship with industry that is maintained to provide hands-on opportunities to students. The schools have clear and solid educational goals with instructional styles that provide students significant autonomy and responsibility. The instructors work closely with individual students to guide them through their projects and help develop students' unique styles. The schools utilized the instructions and studios as well as the social and cultural environments to help students acquire creative thinking and creative behavioral patterns. The findings of this study have implications for educators who wish to develop effective educational programs that enhance student creativity.
An Exploratory Study of Important Information on Consumer Reviews in Internet Shopping
Hong, Hee-Sook ; Jin, In-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 761~774
DOI : 10.5850/JKSCT.2011.35.7.761
This study investigated the consumer review information considered important by consumers when making a purchase decision to buy apparel products online. Data were collected through focus group interviews. Eleven females in their 20s and 30s, who have extensive experience in reading consumer reviews posted on online apparel stores, participated in the study. The consumer review information considered important by participants is the information related to seven product attributes (size, fabric, design, color, sewing, price, and country of origin), seven benefits (functional, financial, esthetic, emotional, social, utilitarian benefits, and product value compared to price) of the apparel product and four store attributes (return/refund, delivery, reputation/credibility, and customer service). The findings from the study can serve as an important tool in developing survey questions in order to evaluate the quality of consumer review information and help online retailers plan methods to improve the quality of reviews.
Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes
Ko, Sun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 775~786
DOI : 10.5850/JKSCT.2011.35.7.775
This study examines whether there are differences in the evaluation of clothing products according to self-efficacy in purchasing clothes. A total of 300 surveys were distributed and 231 were used for analysis. The data were analyzed by regression and factor analysis. The results are as follows. First, there were significant differences in the product attributes considered according to self-efficacy in purchasing clothes. The consumers with high self-efficacy considered diverse product attributes comprehensively when making purchase decisions and had significantly higher score in perceived value and post-purchase satisfaction level than the consumers with low self-efficacy. Second, there were differences in the attributes of clothing products that effects perceived value according to self-efficacy in purchasing clothes. The attributes of 'clothes that I like' and 'necessary clothes' had a significant effect on perceived value for both consumers. The attributes of 'design that suits me' and 'inexpensive price' had significant effect on perceived value on consumers with high self-efficacy while the attributes of 'harmony with other clothes' had a significant effect on perceived value for consumers with low self-efficacy. Third, there were differences in product attributes and the perceived value that influenced post-purchase satisfaction level according to self-efficacy in purchasing clothes. The attributes of 'design that suits me' and perceived value had a direct effect on the post-purchase satisfaction level four consumers with a high self-efficacy. For the consumers with low self- efficacy, the attributes of 'clothes I like', 'necessary clothes', and 'design similar to that of usually purchased products' had a direct effect on post-purchase satisfaction level; however, the effect of perceived value was not found.
A Study on the Service Recovery Justice Perception, Purchase Satisfaction, Positive Word-of-Mouth Intention, and Repurchase Intention of Fashion Consumers according to the Types of Internet Shopping Malls
Lee, Eun-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 787~800
DOI : 10.5850/JKSCT.2011.35.7.787
This study investigated service recovery justice perception, purchase satisfaction, positive word-of- mouth (WOM) intention, and repurchase intention of fashion consumers according to the types of internet shopping malls. A survey was conducted from December 20 in 2010 to January 28 in 2011, and 324 respondents who had complaint with internet shopping malls were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis. The results of this study were as follows. First, in case of integrated internet shopping malls, the procedure justice influenced the purchase satisfaction and the interaction justice influenced the positive WOM intention. In addition, the distribution justice influenced the repurchase intention of fashion consumers. In the case of an open market, the interaction justice influenced the purchase satisfaction and the distribution justice influenced the positive WOM intention. In case of specialized internet shopping malls, the distribution justice influenced the purchase satisfaction and the interaction justice influenced the repurchase intention. Second, there was a difference in the procedure justice, positive WOM intention, and repurchase intention according to gender.
A Study on Factors that Affect the Selection of Multichannel in the Apparel Retail -Based on the Characteristics of Marketing and Customer-
Kim, Ju-Hee ; Lee, Jin-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 801~815
DOI : 10.5850/JKSCT.2011.35.7.801
This study examines the characteristics of marketing and customer that influence the selection of multichannel (preference/frequency of use) in the fashion retail. The subjects of this study are men and women live in Seoul/Gyeonggi province and Busan/Gyeongsangnam-do in their 20s-40s who have shopping experiences in fashion items of more than 2 shopping channels among offline stores, catalogs, and the internet. The survey period was from March to May 2010 and 411 forms were used in this survey. The data were analyzed by a reliability analysis (Cronbach's
), a factor analysis, t-test and one-way ANOVA. The main results of this study are summarized as follows. First, marketing characteristics, which effect the selection of multichannel (preference/frequency of use), consist of sales promotion, service, price, merchandise, and distribution. Those have a significant influence (***p
.001) on choosing multichannel of fashion retail. Price has a significant impact on the preference of multichannel and merchandise affect for frequency of use in multichannel shopping. Second, customer characteristics have a significant influence (***p
.001) on the monthly average purchasing amount, shopping hours, shopping frequency, brand knowledge, and price sensitivity. Particularly, monthly average purchasing amount & shopping frequency have meaningful differences in the frequency of using multichannel; in addition, shopping hours were affected by preference & frequency of use. Price sensitivity has a greater influence on the frequency of using multichannel and brand knowledge has a greater effect on multichannel preference. Customer's information searching characteristics have main 3 factors through the use of marketing information, personal information and experience information. Application of experience information is the main factor in preference and frequency of using multichannel shopping. The customer demographic characteristics of age (*p
.01) and gender (*p
.05) show a difference for selecting multichannel. There is no difference for marital status, average household income per month, and job.
Impact of the Perceived Fit of a Fashion Company's CSR Activities on the Recommendation and Purchasing Intention of Consumers
Lee, Jung-Im ; Shin, Su-Yun ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 816~827
DOI : 10.5850/JKSCT.2011.35.7.816
There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed the importance of changing environments for the fashion industry and of CSR activities. The findings of the study were as follows. First, consumers who found the fashion company to perform more appropriate CSR activities rated its CSR activities more favorably. Second, consumers who considered the company's CSR activities more suitable for themselves viewed the CSR activities more favorably. Third, consumers who rated a fashion company's CSR activities more favorably showed a more favorable attitude to the company. Fourth, consumers who viewed a fashion company's CSR activities more favorably had a greater intention to recommend the company. Fifth, consumers who viewed a fashion company's CSR activities more favorably had a more buying intention for the company. Sixth, the consumers who took a more favorable attitude to a fashion company had a stronger recommendation intention for that fashion company. Seventh, the consumers who showed a more favorable attitude to a fashion company had a bigger buying intention. Eighth, the consumers who had a greater recommendation intention for a fashion company had an increased buying intention as well.
A Study on the Role of Costumes in Conceptual Art
Cho, Jung-Mee ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 828~840
DOI : 10.5850/JKSCT.2011.35.7.828
Fine art and clothes have been closely connected since art became part of civilization. However, there relationship was one-sided rather than exchanging the essence of each other. In the
century, modern art began to change. Artists started intervening clothes in their work as conceptual tools. In the 1960s, Marcel Duchamp started to study 'what is fine art?' He tried to perform anti-aesthetic work that denies traditional types and contents of fine art by reconsidering a concept of fine art that started a new chapter of conceptual art in the late
century. Conceptual art is about concepts and ideas of the work rather than aesthetic and material concerns for the challenges traditional ideas. Conceptual art asks audiences for more active reactions. For these reasons, semi logical ideas and clothes became very important to conceptual art. This study categorizes and analyzes various roles of clothes in conceptual art. Conceptual arts since 1960 were studied in this research and the works of clothes were intervened were analyzed. The types of using clothes in conceptual art can be divided into 'ready made,' 'intervention,' 'data type,' 'language,' and 'action and process.' The different types were mixed together rather than used alone. Conceptual artists tried to deliver the characteristics and attributions of modern society through clothes. They expressed criticism of political society, anti war movements, absence caused by death, new lives, violated femininity, changed meanings of marriage, and absence of individual rights under the social system in their work. Clothes played their roles as concepts of various things including violated femininity, illusions of politicians, autocracy, new lives, social systems, and regulations.
Building Fashion Customer Loyalty by Service Recovery and the Effect of Explanations on It
Ahn, Soo-Kyoung ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 841~855
DOI : 10.5850/JKSCT.2011.35.7.841
This study examines the structured model of building fashion customer loyalty by service recovery and scrutinizes the effect of explanations on perceived justice and the proposed model. The data of a total of 300 women were collected through an online survey. Employing structural equation modeling, this study demonstrated that both distributive and interactional justice had a positive impact on customers' satisfaction with service encounter that subsequently led to overall satisfaction with the brand. Overall satisfaction influenced the attitudinal loyalty of customers that induced their behavioral loyalty. To examine the effect of explanations on perceived justice and the process of building fashion customer loyalty by service recovery, t-test and multi-group SEM were employed. The result displayed that the group who received explanations after service failure perceived higher level of justice than the one who did not. There was a significant difference between two groups on the direct path from interactional justice to overall satisfaction with the brand. This study clarifies how perceived justice influences fashion customer loyalty mediating by satisfaction in and confirms the critical role of explanations in service recovery context. By implying the understanding of the important role of explanations in service recovery context, this study provides fashion marketers with insight for delivering more successful service recovery strategies that enhance customer loyalty.
Antecedents of Fashion Brand Immunity to Negative Information and Impact on Brand Commitment
Kim, Han-Na ; Lee, Eun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 7, 2011, Pages 856~866
DOI : 10.5850/JKSCT.2011.35.7.856
This study examines how brands can be managed to influence the degree of their resistance to negative information and the extent to which this immunity to negative information predicts the purchase intention of consumers. In particular, the study investigated the difference between brand commitment and brand immunity on negative information in terms of the concept and the power of influence. A total of 410 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated using AMOS 18.0 to examine the relationship among a brand's social responsibility, quality orientation, brand innovativeness, easy purchase intention, and difficult purchase intention. The results showed that brand's social responsibility had significant effects on brand immunity to negative information while quality orientation and brand innovativeness had significant effects on brand commitment. In addition, brand immunity had significant effects on brand commitment and then brand commitment had a significant effect on easy and difficult purchase intentions. The key implications for research and management are discussed.