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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 35, Issue 12 - Dec 2011
Volume 35, Issue 11 - Nov 2011
Volume 35, Issue 10 - Oct 2011
Volume 35, Issue 9 - Sep 2011
Volume 35, Issue 8 - Aug 2011
Volume 35, Issue 7 - Jul 2011
Volume 35, Issue 6 - Jun 2011
Volume 35, Issue 5 - May 2011
Volume 35, Issue 4 - Apr 2011
Volume 35, Issue 3 - Mar 2011
Volume 35, Issue 2 - Feb 2011
Volume 35, Issue 1 - Jan 2011
Selecting the target year
Consumer-based Apparel Design Elements and Evaluation Criteria -Focus on F/W Outer-
Lee, Ji-Hyun ; Kim, Sun-Woo ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1015~1027
DOI : 10.5850/JKSCT.2011.35.9.1015
This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative research methodology. Apparel design is one of the most important factors to determine consumer consumption and attitude; however, limited studies have examined them. This study provides essential cues for an apparel industry suffering from dramatically fluid market situations. Based on a qualitative analysis of the focus group interviews, researchers establish three categories (basic elements, elements generated by apparel, and elements experienced by consumer) of apparel design elements that are consistent with nine elements (shape, materials, color, pattern, detail, subsidiary materials, overall image & style, fit, and overall balance). The results provide 137 types of conceptualized apparel design evaluation criteria. They developed 56 initial themes, 23 evolved themes, 23 sub categories, and 12 kinds of theme categories with abstract conceptualization. This study explicates the critical role that consumer-based apparel design is the competitive advantage within the apparel industry.
The Effect of Blog Commitment to Fashion Product Purchase and Information Reproduction Behavior -Focus on Blog Characteristic and Consumer Information Variety Seeking-
Kim, Seu-La ; Hong, Keum-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1028~1038
DOI : 10.5850/JKSCT.2011.35.9.1028
A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.
A Study about Reduction Rate of Wetsuit Patterns for Men in their 30's
Choi, Jin-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1039~1048
DOI : 10.5850/JKSCT.2011.35.9.1039
This research develops a basic design structure for scuba diving wetsuits suitable for the shape of Korean men in their 30's as well as enhances the reduction rate for underwater activity. The clothing pressure and fitness tests were performed using four different types of body suits. The usable data of the tests were coded for further statistical analysis that includes one way-ANOVA test and S-N-K Multiple Range Test by using SPSSWIN 17.0. An analysis of the results shows: (1) The results of the clothing pressure test (using a dummy) indicated that the larger the reduction rate, the stronger the clothing pressure gets (with an exception on the knee area). It has great impact on clothing pressure with regards to the different body parts. The different reduction rates should be applied to body parts accordingly. (2) In the case of test subjects, the overall mean values of the clothing pressure were lower than the ones with the dummy (attributable to the cushion function of body skin and muscle as well as the high stretch of the fabric). (3) In evaluating the subjective fit test of four types of body suits, a statistically significant difference was found in the relation between pattern reduction rates and all parts of the body. It was revealed that the reduction rate of 'B' pattern (X: 4%, Y: 3%) was the most suitable pattern and the 'B' pattern scored highest in the motion functional fit test performed by a test subject.
A Study on the Current State of Outdoor Clothing Companie and their Comparison and Analysis according to the Items
Lee, Eun-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1049~1059
DOI : 10.5850/JKSCT.2011.35.9.1049
This study investigates the current state of companies that manufacture and sell outdoor wear. A survey was conducted to identify what problems they had and what aspects they needed to supplement through a comparison and analysis of their block patterns. Companies that manufactured outdoor wear and those that sold them were separately surveyed to understand their current state. The manufactures included 4 companies and 14 sellers. The survey used interviews to cover the areas of target consumers, development patterns, production lines, body size, nominal size, production size, and functional materials for each item, and aspects that need improvement. The survey period was from September
2008. There were three block patterns for jackets, T-shirts, and pants. The investigator collected the patterns used by three outdoor clothing manu-facturers for comparison and assessment. As a result, the mean age of the target consumers set by the outdoor clothing manufacturers and sellers was 25.3-50.7 and 29.2-42.5, respectively, which shows that the outdoor clothing had a wider distribution of target consumers than the sellers. It is imperative for them to segment and differentiate the target consumers and concepts. The basic body measurements the companies used to draw the upper and lower garment patterns were the bust circumference for the upper garment patterns and the waist circumference for the lower garment patterns. The basic nominal size was 95 for the upper garment and 70 for the lower garment. Also analyzed were the block patterns according to the items to understand the pattern characteristics of each of the companies. There were a total of 35, 36, and 30 items for the jackets, T-shirts, and pants, respectively, to measure size. The items were then compared with one another in mean and standard deviation. The analysis indicate that the block patterns were not fit for women in their twenties or thirties to wear and required revisions in the length of the upper garment, the height of sleeve cap, bust circumference, hip length, and pant length.
Evaluation Criteria and Image-Tone Preference of Infant and Children's Wear according to Buyer's Value
Lee, Jee-Yeon ; Kim, Mi-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1060~1068
DOI : 10.5850/JKSCT.2011.35.9.1060
This study investigates the differences in the purchasing behavior of infant and children's wear with particular attention to the features of children and consumers. This study conducted a survey on female buyers of infant and children's wear living in Seoul and Gyeonggi Province. A total of 558 questionnaires were analyzed using a SPSS 18.0 statistic program with factor analysis, Cronbach's
, cluster analysis, ANOVA, and Duncan test. The results are as follows. 1. Three types of groups by values were identified: mental-social achievement oriented group, social achievement oriented group, and pleasure value oriented group. 2. A significant difference was found in the physical criteria and aesthetic criteria. 3. A significant difference was found among the relation of groups in fancy, neat, and easy-active images. 4. The results showed for all groups that consumers of infant and children's wear prioritized soft pastels most.
LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis-
Hong, In-Sook ; Kim, You-Jeong ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1069~1084
DOI : 10.5850/JKSCT.2011.35.9.1069
This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October
2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.
The Expressive Characteristics of the Posthuman Body in Fashion Illustration
Choi, Jung-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1085~1098
DOI : 10.5850/JKSCT.2011.35.9.1085
century, technology is a tool for the expansion of the five senses and physical ability that works as an element for posthuman identity. This study analyzes and theorizes on the characteristics of the posthuman body in fashion illustration. The method of this study analyzes documentaries about posthuman and fashion illustration. The results are as follow. Posthuman body types are classed as hybrid body, plastic surgery body, and digital body. The characteristics of the posthuman body are categorized as ultra- functional prosthetic, mythical undifferentiated, radical plastic surgery type and post-physical digitization type. The ultra-functional prosthetic type shows a restored body and upgraded functional body through a machine hybrid, cyborg suit and mannequin hybrid. It is a break from classical gender identity to form a nerve sense extension that displays physical and abstract power. The mythical undifferentiated type shows a therianthropic form, parts of an animal body, radical skin and gender bending. It represents the return to an undifferentiated world, the desire of a powerful being and the possibility of radical transformation. The radical plastic surgery type shows a photomontage of an ideal body, transgendered body, grotesque body marking, absence of partial or overall face organ and the expansion of abnormal body organs. It represents the expression of narcissism, unconscious desire, fantasy, fear and suggests an alternative ideality, sexual attachment and ambiguous gender identity. The post-physical digitization type shows an imperfect form or duplicated ego image through the omission of the body silhouette or detailed form, fragmented image using net, representative self like optical illusion using typography, an imperfect vague silhouette and immaterial body outline through the use of virtual light. It represents the lack of desire, narcissism, fluidity in a virtual space, the continued creation of a new self, ambiguous gender identity and the liberation of environment, sex, and race. Likewise, the posthuman in fashion illustration shows the absence of a species boundary, destruction of classical gender identity, a new personality and virtual self image.
Classification of Consumer Review Information Based on Satisfaction/Dissatisfaction with Availability/Non-availability of Information
Hong, Hee-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1099~1111
DOI : 10.5850/JKSCT.2011.35.9.1099
This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.
A Study on the Cases of the Application of 3D Apparel CAD System to the Domestic and Overseas Fashion Education
Lee, Min-Jeong ; Sohn, Hee-Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1112~1124
DOI : 10.5850/JKSCT.2011.35.9.1112
The development of computer graphics and Internet technology has created a 3D Web-based virtual world that has transformed the global fashion industry environment. In this study, the application cases of 3D virtual fashion education were analyzed to discuss the necessity and application of a 3D apparel CAD curriculum as part of a special education for global fashion talent at Korean fashion-related colleges. Prior studies, literature, photo data and Internet data (in and out of Korea) were used for this study. The demonstration case studies were conducted for the virtual fashion education 'SLCC 2007' of Buffalo State College (U.S.), 'Ratava's Line (2004)' of SFU/FIT Collaborative Design Project (Canada and U.S.) and '2011 Graduation Fashion Show' of Ueda Fashion College (Japan). The results of the study show that the 3D apparel CAD system (as a core technology of the IT fashion industry) would allow the current mass production concept to change to a new paradigm of 'mass customization' along with new fashion business types that include global fashion companies and Web-based Internet, mobile and virtual-world shopping malls. In addition, it appears that the system should be included in the curriculum of fashion-related colleges and institutes to educate technical designers for the global fashion industry and global fashion talent with comprehensive system operation and management ability, and to promote single proprietor companies.
A Study on Arguments over the Light Pink Color of Official Uniforms in the Joseon Dynasty (Part I)
Park, Hyun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 35, issue 9, 2011, Pages 1125~1137
DOI : 10.5850/JKSCT.2011.35.9.1125
This study investigates when and why the light pink Dan-ryoung appeared as part of the official uniform of the Joseon Dynasty and which official uniform used the light pink color. The Annals of the Joseon Dynasty, books written by scholars, and related laws were used as research materials. The following results were obtained by analyzing the arguments of kings and officials on light pink uniforms and laws related to official uniforms. 1. Red was the color of the king as well as the color of Dang-sang-gwan's Gong-bok (one of the official uniforms). 2. The colors such as To-hong, Dam-hong, Do-hong, Bun-hong, Cheon-hong that appeared in Sang-bok (among official uniforms) were relatively lighter than red. 3. To-hong started to be used in Sang-bok at the time of King Se-jong and was used at the time of King Seong-jong in Sang-bok because it was the preferred color. 4. In the Joseon Dynasty, safflower (the basis of red color dye) was cultivated extensively; in addition, people liked red dyeing because it was relatively easy apply; subsequently, a ban on red dyeing was continually issued. 5. Kings Se-jong and Jung-jong ordered officials to use Do-hong and Bun-hong to distinguish the red color of the king. After Im-jin-oe-ran, Cheon-hong was officially designated the color of Sang-bok. 6. The reasons why Dam-hong was used in official uniforms were twofold: the preference for red-like colors and the influence of the Confucian hierarchy to distinguish the king.