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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 36, Issue 12 - Dec 2012
Volume 36, Issue 11 - Nov 2012
Volume 36, Issue 10 - Oct 2012
Volume 36, Issue 9 - Sep 2012
Volume 36, Issue 8 - Aug 2012
Volume 36, Issue 7 - Jul 2012
Volume 36, Issue 6 - Jun 2012
Volume 36, Issue 5 - May 2012
Volume 36, Issue 4 - Apr 2012
Volume 36, Issue 3 - Mar 2012
Volume 36, Issue 2 - Feb 2012
Volume 36, Issue 1 - Jan 2012
Selecting the target year
Effects of Brand-Self Image Congruence on Attitudes toward Children`s Wear Brands -Focus on Children`s Image, Actual Image and Ideal Image-
Kim, Ji-Yeon ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1137~1147
DOI : 10.5850/JKSCT.2012.36.11.1137
Self-congruency plays an important role in the context of mothers` shopping for children`s clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children`s image perceived by their mothers and brand image, congruency between mothers` actual self-image and brand image, and congruency between mothers` ideal self-image and brand image) due to purchaser-user inconsistency in children`s clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children`s clothing. Brand attitude is influenced positively only when the perceived children`s image coincides with brand image and when mothers` ideal self-image corresponds to brand image. In contrast, mothers` actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.
The Effect of Characteristics in Fashion Social Commerce Sites and SNS Subjective Norm on Consumer Attitudes towards Social Commerce and Purchase Intention of Fashion Products
Cho, Yunjin ; Yang, Heesoon ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1148~1161
DOI : 10.5850/JKSCT.2012.36.11.1148
This study investigates the effect of site characteristics in fashion social commerce and SNS subjective norms on the attitude of consumers towards social commerce and their purchase intentions for fashion products. In addition, this study tests consumer responses through a comparison of a group purchase mall versus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fashion products through social commerce over the last month. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach`s alphas, a confirmatory factor analysis, and a structural equation modeling analysis were conducted. The results are as follows. Product value, convenience and SNS subjective norms without trust significantly influenced the consumer attitude towards social commerce, and the attitude of consumers positively influenced the purchase intentions of fashion products. In the group purchase mall, only convenience affected the attitude of consumers; in the private mall, product value, convenience and SNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm positively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer product value and create a simple and convenient design to raise the purchase intentions of fashion products; in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to implement different marketing strategies according to social commerce type.
The Effects of Fashion Involvement on Self-Satisfaction by Conspicuous Consumption Tendency Groups
Park, Hyun-Ju ; Park, Sook-Hyun ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1162~1173
DOI : 10.5850/JKSCT.2012.36.11.1162
This study classifies conspicuous consumption groups and the difference of fashion involvement and selfsatisfaction by each group. It also examined the effect of fashion involvement on self-satisfaction by each group. A questionnaire method was used for the study method and the subjects of the study were females in their 20s-50s. A total of 580 sets of questionnaires were distributed and 554 sets were used for the final analysis. Data were analyzed by factor analysis, t-test, ANOVA, factor analysis, cluster analysis, Cronbach`s alpha coefficients, and multiple regression analysis. The results of this study were as follows: First, this study classified 4 groups of active conspicuous consumption, the group of passive conspicuous consumption, the group of syntonic conspicuous consumption and the group pursuing individuality & frugal consumption. Second, as a result of the examination of the impact of fashion involvement for each group with a propensity for conspicuous consumption on their self-satisfaction, it was found that the sex appeal of fashion involvement had no significant impact on the economic satisfaction in the group of active conspicuous consumption, and had no significant impact on all elements of self-satisfaction in the group of passive conspicuous consumption. It was also found that social symbolism had a negative impact on satisfaction with looks in the group of syntonic conspicuous consumption, and the physical complementation and directions of looks had a negative impact on satisfaction with living, the social symbolism on satisfaction with looks and the syntone on satisfaction with looks in the group of pursuing individuality & frugal consumption.
Development of Tight-fitting Upper Clothing for Measuring ECG -A Focus on Weft Reduction Rate and Subjective Assessment-
Jeong, Yeonhee ; Yang, YoungMo ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1174~1185
DOI : 10.5850/JKSCT.2012.36.11.1174
This study develops tight-fitting upper clothing to measure electrocardiography (ECG) data. Taking into consideration the elasticity of the clothing, we made 4 experimental clothes by applying to each a weft reduction rate of 40%, 50%, 60%, and 70%. The 4 experimental clothes were used to measure resting ECG, exercise ECG, and post-exercise ECG for 4 men in their 20s. We compared clothing pressures using sensors on the human body and on a dressform. Subjective wear sensations of the 4 experimental clothes were evaluated using a subjective 7-point scale (with 7 being most excellent). We measured clothing pressures by using the air type pressure (AMI 3037-2) for upper and lower chest sensors in the developed tight-fitting upper clothing. The lower chest sensor showed that the clothing pressure on a human body and dressform changed consistently as the weft reduction rate decreased. The upper chest sensor showed inconsistent changes in clothing pressure as the weft reduction rate decreased. The wearing-test result for preliminary subjects showed that the lower chest sensor was more stable than the upper chest sensor; therefore, we inserted the sensor at the lower chest position before performing ECG. Except for Subject 4, the resting ECGs were stably measured for 3 subjects (Subject 1, Subject 2, and Subject 3) in all the developed clothes (A clothing, B clothing, C clothing, and D clothing). However, D clothing showed stable ECG values after exercise. The results of the experiment showed that we could measure ECG without difficulty using clothes with a weft reduction rate of 40% when the movement was not intense; however, tight-fitting upper clothing with a weft reduction rate of 70% was necessary to measure exercise ECG and post-exercise ECG values.
Survey on Clothing Worn by Middle-aged Women Undergoing Menopause and Their Satisfaction with Garments According to Menopausal Symptoms
Park, Soonjee ; Kim, Hyejin ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1186~1196
DOI : 10.5850/JKSCT.2012.36.11.1186
This study investigated the garments of middle-aged women undergoing menopause and their satisfaction with them. Data were collected through a survey of 288 middle-aged women and analyzed using SPSS 17.0. As a result (in terms of degree of symptoms) backache, arthralgia, muscular pain and heat sensation were indicated as significantly more outstanding in the menopause group rather than the menopausal transition group. As a countermeasure to physiological symptoms, a change of temperature (warming or cooling) was applied for backache and arthralgia as well as taking medicine for stomachaches and muscular pain. Body parts suffering from heat sensations were the face, back neck, chest center, waist and hip. Body parts suffering from arthralgia and muscular pain were the shoulder and hip joints. The most significant purchasing factor for menopausal women was the fit of outerwear and antibiosis in underwear; however, women not undergoing menopause selected comfortableness when moving as the most important factor. In terms of body shaping and thermoregulation function, the satisfaction degree in underwear was significantly different between the two groups. Menopausal women wanted functional underwear that provided functions such as thermoregulation, absorption of secretions, and antibiosis.
The Actual Wearing Condition for the Uniform of Pediatric Inpatient
Kim, Mi Sung ; Lee, Jeong Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1197~1207
DOI : 10.5850/JKSCT.2012.36.11.1197
This study provides information for the design of pediatric inpatient uniforms with functionality and aesthetic beauty through a questionnaire-survey of the conditions of providing, wearing, preferences and improvement requirements for pediatric inpatient uniforms. As a result of the survey, intravenous injections were mostly given on the back of the hand, and the method of changing uniforms after intravenous injections was (in most cases) to pass the injection bottle through a sleeve or pant leg while the needle is inserted. The respondents answered that the sleeve length and pant length did not match. As a result of the preference of the pediatric inpatient design survey, respondents indicated they preferred pajama type, yellow color and medium size animal patterns. A similar ratio of set-in and raglan with no collar but with 3/4 length sleeve of round neck, front end, sleeve top opening, button closing and two pockets were preferred for shirts; however, a 3/4 length with rubber string on the waist, no opening and inner opening were preferred at the same ratio for pants. As for the method to adjust the length to assign functionality to pediatric inpatient uniforms, the most preferred sleeve was a roll-up sleeve with a strap and the most preferred pants were length adjusted pants that used a strap for both shirts and pants with a both sides strap. In addition, the majority of the respondents answered that a hand wrapper that protects the injection location during intravenous injections needs be developed. As for the development type, a half glove type and glove type were preferred in sequential order.
Development and Application of a Home Economics Teacher Training Program Based on the Cultural ＆ Artistic Aspects of Clothing, Food, and Housing Life and Experience
Bae, Hyun Young ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1208~1221
DOI : 10.5850/JKSCT.2012.36.11.1208
This study was conducted with the budgetary support of the Gyeonggi Provincial Government Department of Education as curriculum preparation (frequently revised since 2007) for the enhancement of teacher professionalism in Clothing, Food, and Housing Life education. This study promotes changes in student learning through the enrichment of Home Economics content and the classroom-learning environment through the reinforcement of teacher professionalism and attitudes towards Clothing, Food, and Housing Life education. This study enhances the comprehension of Home Economics and understanding by educators on the importance of Home Economics. The training program was evaluated through an analysis of the motive of application, level of satisfaction with the program, change in the view of Clothing Life education, and level of expectation and contributions of the program towards the curriculum development of teaching. The trainees were motivated by the opportunity to practice, uniqueness of the curriculum of the training program, and expectations for professional enhancement. The level of satisfaction is very high. Regardless of subjects, trainees recognized the necessity of practical exercise, cultural & artistic approach, and integrated teacher training in Clothing Life education. The teachers of other subjects recognized the importance of Home Economics and the historical background of Clothing, Food, and Housing Life.
Product Recommendation Service in Online Mass Customization: Consumers` Cognitive and Affective Responses
Moon, Heekang ; Lee, Hyun-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1222~1236
DOI : 10.5850/JKSCT.2012.36.11.1222
This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers` cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.
Detergency of Particulate Soil of PET Fabric Finished with Hydrophilic and Hydrophobic Chemicals
Kang, In-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 11, 2012, Pages 1237~1245
DOI : 10.5850/JKSCT.2012.36.11.1237
The effect of hydrophilicity and hydrophobicity of PET fabric on the detergency of particulate soil were investigated as functions of the concentration of hydrophilic and hydrophobic chemicals, surfactant concentration, ionic strength, adhesion and removal time, and pH. The detergency of the particulate soil was determined by the adhesion of particles to and their removal from fabric, the PET fabric and
were used as textile materials and for the model of particulate soil, respectively. The hydrophilic and hydrophobic finish for PET fabric was treated with a polyester, silicone and fluorine organic compound of resin respectively. The adhesion of particulate soil to fabric treated with hydrophobic chemicals were slightly higher but its removal from fabric treated with hydrophobic chemicals was largely higher than fabric treated with a hydrophilic chemical regardless of solution conditions such as the concentration of hydrophilic and hydrophobic chemicals, surfactant concentration, ionic strength, adhesion and removal time, and pH. Therefore, hydrophobic treatment for fabric had a more positive effect than the hydrophilic treatment on the detergency of particulate soil.