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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 36, Issue 12 - Dec 2012
Volume 36, Issue 11 - Nov 2012
Volume 36, Issue 10 - Oct 2012
Volume 36, Issue 9 - Sep 2012
Volume 36, Issue 8 - Aug 2012
Volume 36, Issue 7 - Jul 2012
Volume 36, Issue 6 - Jun 2012
Volume 36, Issue 5 - May 2012
Volume 36, Issue 4 - Apr 2012
Volume 36, Issue 3 - Mar 2012
Volume 36, Issue 2 - Feb 2012
Volume 36, Issue 1 - Jan 2012
Selecting the target year
Effect of Wet Cleaning on Shrinkage and Detergency of Wool and Rayon Fabrics
Chung, Seung-Eun ; Yun, Chang-Sang ; Park, Chung-Hee ; Kim, Hyun-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 127~137
DOI : 10.5850/JKSCT.2012.36.2.127
This study focuses on the optimal washing conditions for dry cleaning recommended fabrics to minimize dimensional changes using wet cleaning. We suggest water-based alternatives to a perchloroethylene based cleaning process. Wool and rayon fabrics were laundered under various washing conditions and then air-dried for 24hrs. All specimens were extended after spinning and shrunk after drying. This is probably because the fibers were swollen and extended by wetting. The wool fabrics were shown to be acutely influenced by washing temperature and mechanical force. The optimal washing conditions for wool fabric to minimize the dimensional change implied a normal washing temperature and minimized mechanical force. For rayon specimens, dimensional change by a hand wash showed a remarkable decrease compared with a machine wash. Rayon fabric seemed to be influenced by the quantity of water contained in the fabric after spinning and washing time. Therefore, the desirable washing conditions for rayon fabric are to reduce the time required for washing and to increase the spin speed.
Study on the Preferred Store Type and Store Choice Properties of Clothing Shopping Consumers Based on the AHP Method
Park, Jin-Je ; Lee, Jin-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 138~151
DOI : 10.5850/JKSCT.2012.36.2.138
This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.
Development of a Customer Orientation Scale for Clothing Salespeople
Han, Sang-In ; Hwang, Sun-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 152~164
DOI : 10.5850/JKSCT.2012.36.2.152
This study develops a valid and reliable scale to evaluate customer orientation for clothing salespeople in order to provide a foundation for systematic and empirical research in the apparel industry. The study was conducted in two phases. First, a scale was developed to evaluate the customer orientation of clothing salespeople through a qualitative method. The second phase involved the verification of the validity of the developed evaluation questions through a quantitative method. The subjects of this study were 327 clothing salespeople, and the results were analyzed using AMOS 7.0 and SPSS 15.0. The results were as follows: First, customer orientation questions were elicited from in-depth interviews with fashion sales-people, analyses of fashion magazine articles, and previous studies. From the results, 38 preliminary questions were selected based on categorization, modification, and expert analyses of the content validity. Second, in order to verify the validity of the customer orientation scale that consisted of 24 questions in 7 factors, we performed a verification of the convergent validity through an assessment of the magnitude of standardization factor loading, average variance extracted (AVE), and construct reliability. Discriminant validity was verified using the AVE of each of the two constructs and a comparison of the square of the correlation between the constructs. According to the results, the measured values were above or near the guideline values that demonstrates the validity of the customer orientation scale.
A Study on Korean Jacket Style Expressed in Modern Fashion
Lee, Hyun-Joo ; Chae, Keum-Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 165~178
DOI : 10.5850/JKSCT.2012.36.2.165
This study researches the form of the Korean jacket point through relics from the Three Kingdoms period that have the traditional Korean style and grace of the Goryeo period as well as the form of the modern Korean jacket starting point. Several conclusions can be drawn from the Korean Image of the Korean jacket that can be classified into types expressed in the jacket style of modern fashion. Therefore, we will analyze traditional elements of Korean beauty through the "Korean image" on how to express it in modern fashion. The purpose of this study is to understand modern design creation and Korean culture. It is important to begin the world through the application of traditional elements to recognize Korean beauty as well as to utilize historical dress based on function and popularity to continue the effort.
Development of an Air Cushion Vest
Son, Sue-Min ; Choi, Hei-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 179~193
DOI : 10.5850/JKSCT.2012.36.2.179
The development of modern transportation technology has required many people in spaces (such as vehicle seats, airports, and train stations) for long periods. The public seats provided in these places are manufactured in a standard size; however, fatigue sets in if the seats are unsuitable for the person's physical size. For this reason, this study developed an air cushion vest that would enhance the comfort of vehicle seats. Passengers in vehicles, trains, airplanes, and buses were observed and surveyed to understand the demand for seat comfort. Our analysis found that the greatest source of discomfort was involuntary nodding of the head while asleep and discomfort around the waist area. For this reason, the air cushion vest was designed to support the head and the waist. The neck cushion of this vest was designed to strengthen head support to counter forward nodding because existing commercial neck cushions had no support for forward nodding. For the waist cushion, at lumbar and below-lumbar parts were chosen as the key parts to be supported, the cushion was designed to contain air at those parts. To cover the embedded waist cushion, the vest was designed to be long. The closure was constructed with zippers from the neck to waistline, and with invisible snaps from the waistline to the hemline so that the wearer could open them easily while seated. A subjective comfort evaluation was conducted to verify the effectiveness of the developed vest. In the test, the developed cushions received a better evaluation than cushions currently available on the market. The volume of the vest could be adjusted by the inflow and outflow of air. It was proven that the vest was effective in terms of comfort and portability. This shows that the developed vest could enhance passenger comfort while sitting on vehicle seats.
Study on Chinese Opera Masks Applied Fashion Design -Based on a Patchwork Technique-
Li, Xue Mei ; Lee, Sang-Hee ; Han, Sul-Ah ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 194~205
DOI : 10.5850/JKSCT.2012.36.2.194
Historically, garments have been spontaneously made with human instinct in order to warm and decorate the body using textiles that have been made and used by various peoples in different cultures. Contemporary garments have been used as a means of warming as well as express individual personality and a desire to pursue beauty. They have a unique formativeness and a symbolic nature according to cultural phenomena that reflect a cultural outcome that expresses contemporary thinking and ideology as well as their aesthetic consciousness. This study globally promotes Chinese opera mask culture and proposes the possibility of creative thinking through the introduction of Chinese opera mask elements into contemporary fashion, expressing them as patchworks. In order to endow artistic value (required in contemporary fashion) this study creates works by analyzing and applying a formative sense seen in patchwork techniques and the characteristics of Chinese opera masks; in addition, it sought the possibility of new expressions in garment designs. The results obtained from the research involve the following. First, the introduction of the traditional patchwork technique to contemporary garments may be a dynamic theme of garment expression and exceed stereotypical ideas that enable the creation of designs attuned to the globalization era. Second, it was possible to pursue independent formativeness which is in harmony with a modern sense through the restructuring of the harmony of colors and practical characteristics found in patchworks. Third, it was possible to demonstrate their artistry and unique effect in the expression of contemporary garments by the expression of the analyzed results of characteristic patterns of Chinese opera masks with a patchwork technique in creating works. Results show that it is necessary to conduct research into a patchwork technique that applies diverse materials as a new method to develop contemporary garment design also as a creative design. In addition, if the analyzed results of the characteristic patterns of Chinese opera masks can be expressed with a patchwork technique, they may be able to exhibit a genuine effect along with the artistry of expression in contemporary garments; thereby, relevant follow-up research should be further continued.
Preference for Korean Popular Culture on Purchase Intention of Korean Fashion Products -Focus on the Dalian Areas of China-
Yang, Wei-Dong ; Kim, Soon-Ah ; Rhee, Young-Sun ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 206~217
DOI : 10.5850/JKSCT.2012.36.2.206
This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.
The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear
Park, Hyun-Hee ; Noh, Mi-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 218~230
DOI : 10.5850/JKSCT.2012.36.2.218
This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.
A Study on the Cloth Sizing System for Middle Aged Obese Men -35-55 Years of Age-
Seong, Ok-Jin ; Park, Kwang-Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 231~243
DOI : 10.5850/JKSCT.2012.36.2.231
This study examines the characteristics of fat body type males aged 35 to 55 with a BMI rate higher than 25 categorized as mid-degree obesity and high-degree obesity according to the
Size Korea; in addition, the study provides a sizing system for obese males. The physical characteristics of the obese male appeared to be with a shorter lower body compared to an upper body for a higher degree of obesity. Obesity appeared evenly from chest to thigh circumference compared to a normal group. Especially, their waist measurement, depth, and width were significantly larger as well as the crotch length (natural indentation) and a larger waist measurement. As for the cloth sizing system, this study suggests the sizes with higher distribution among the designated size intervals of casual tops, men's suit tops and bottoms based on standard stature, chest size and waist circumference (Omphalion) by KS.
The Effects of Fashion Blog Features on Commitment, Satisfaction and Word-of-Mouth Intention
Hong, Byung-Sook ; Kwon, Yoo-Jin ; Lee, Jae-Wook ; Ryu, Eun-Suk ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 2, 2012, Pages 244~257
DOI : 10.5850/JKSCT.2012.36.2.244
This study is to understand the effects of fashion blog features on commitment, satisfaction, and Word-of-Mouth intention due to the interest shown by fashion companies on fashion blogs as new marketing communication strategies. The survey was conducted from April
, 2011 and all 300 respondents had visited fashion blogs. The results of this study are described below. First, the study finds that fashion blog features have five dimensions; interactivity, information reliability, convenience of information access, reputation, and intimacy. Commitment consists of behavioral commitment and emotional commitment, and satisfaction consists of two dimensions; information satisfaction and usage satisfaction. Second, behavioral commitment, is positively influenced by all fashion blog features (except for the negative effect on interactivity). Blog features have a positive impact on emotional commitment (except for negative impact on reputation). Third, information satisfaction is influenced by all fashion blog features; however, usage satisfaction is influenced only by interactivity, reputation, and intimacy. Fourth, Word-of-Mouth intention is influenced by all commitment and satisfaction dimensions. The results of this study will help fashion companies use fashion blogs as marketing communication tools.