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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 36, Issue 12 - Dec 2012
Volume 36, Issue 11 - Nov 2012
Volume 36, Issue 10 - Oct 2012
Volume 36, Issue 9 - Sep 2012
Volume 36, Issue 8 - Aug 2012
Volume 36, Issue 7 - Jul 2012
Volume 36, Issue 6 - Jun 2012
Volume 36, Issue 5 - May 2012
Volume 36, Issue 4 - Apr 2012
Volume 36, Issue 3 - Mar 2012
Volume 36, Issue 2 - Feb 2012
Volume 36, Issue 1 - Jan 2012
Selecting the target year
The Hyper-real Body in Fashion Magazines
Lee, Young-Hee ; Yim, Eun-Hyuk ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 663~676
DOI : 10.5850/JKSCT.2012.36.7.663
This article is to understand the implications and ideological meaning of female normative beauty reproduced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body projected in fashion magazines with a focus on the body created by the increased influence of mass media in consumer capitalism. This study conducts a literature research and semiotic analysis as the method of investigation and focuses on the body images of the beauty articles in Vogue Korea. The idealizing phenomena of the hyper-real body in fashion magazines emphasizes that the body is an exchangeable substance that can be disassembled to adjust to accord with the standards and norms of society, that the ability of individuals to manage their body is enhanced by a rise in social class, and concludes that the superficial alteration of the body image is related to the standard of a moral tendency where a young and slender figure is considered to be a well managed body image.
Effects of Brand Personality on Department Store Attitude and Store Loyalty
Lee, Ji-Yeon ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 677~689
DOI : 10.5850/JKSCT.2012.36.7.677
This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20`s to 50`s with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, `passion` and `sincerity` were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.
Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s
Park, Hye-Sun ; Fei, Xie ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 690~702
DOI : 10.5850/JKSCT.2012.36.7.690
This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.
Study on the Physical Properties and Flame Retardancy of Tencel FR/Cotton Complex Knit Fabrics
Kim, Hyun-Ah ; Kim, Hyun-Chel ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 703~713
DOI : 10.5850/JKSCT.2012.36.7.703
This study analyzed the physical properties and flame retardancy of Tencel FR/Cotton complex knit fabrics in order to satisfy two aspects of eco-friendliness and functionality. The flame retardant (FR) treatment of complex knit fabrics was applied by a pad-dry-cure method for additional functionality. Tensile strength, extension, bursting strength, LOI, and flame retardancy were measured by the KS (Korean Standard) K manual. The hand value knit fabrics were measured by KES-FB system. Subsequently, tensile strength and extension of wale and tensile strength of course increased in tandem with the Tencel FR yarn content. Tencel FR/Cotton complex knit fabrics were suitable for summer-weight and for baby clothes through the KES-FB system measurements. The bursting strength of Tencel FR/Cotton complex knit fabrics decreased as the contents of the Tencel FR increased; in addition, LOI increased as the contents of Tencel FR increased. This was due to the Tencel FR flame resistance function; however, the tensile strength decreased. The optimum fiber content of Tencel FR/cotton content was 1:1. The optimum conditions of flame retardant treatment were a treatment temperature
and the concentration of finishing agent and assistance binder (AR4260) was 35% and 1%, respectively.
Development of Wedding Dress Designs on the Analysis of Chinese Consumer Preferences
Lee, Sun-Min ; Lee, In-Seong ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 714~726
DOI : 10.5850/JKSCT.2012.36.7.714
The Korean wave `Hallyu` has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.
A Study of T-Shirt Graphic Designs Shown in Fashion Collections
Kim, Sun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 727~740
DOI : 10.5850/JKSCT.2012.36.7.727
This study is for the enhancement and utilization of future graphic design for T-shirts and deals with the expression styles and features of T-shirt graphic designs that appear in modern fashion. A literature examination about graphic design and T-shirts was performed for the research method and the analysis followed 378 pieces of graphic design featured in four major international collections for females from 2001S/S to 2011S/S. The research results from the expression type of T-shirt graphic design in the modern fashion are as follows. Expression in graphic figure accounts for the largest portion of 40.8% that includes illustration or cartoon characters, personal figure or part of the physical body, object in daily life or landscape pictures, animals and plants, and others. Expression given in text with typography or logo accounted for 27.5%, expression combined with letter/text, graphics and geometric figures accounted for 24.3%, geometrical expression accounted for 7.4%; most of which are given in print. Characteristics found in modern fashion graphic design are as follows. First, role of sort of public relations marketing was accompanied with utilization of brand logo or symbol. Second, visual play was shown in a sense of humor with diverse graphic figures and playful texts, witty layout with graphic motives, and a free design formation. Third, it denoted a front burner issue delivering the message for various current events or arguments via the way of texts, slogans, and symbolic pictures. Fourth, it depicted artistry through the self-expressive creation of the designer.
A Study on Textile Patterns-Composition for the Costume Craftworks in the Chosun Dynasty
Hyun, Seon-Hee ; Shon, Young-Mi ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 741~755
DOI : 10.5850/JKSCT.2012.36.7.741
This study mathematically and scientifically investigated the aesthetic consciousness of women inherent in the costume craftworks craftworks of the Chosun Dynasty through a systematical analysis of their textile pattern composition using visual language theory. The tangent value from the horizontal and vertical ratio of the costume craftworks craftworks indicated that they had an indigenous proportion system with a relatively regular form and pattern but without an exaggerated type. There was a module based on structures in the textile patterns of the costume craftworks craftworks and the patterns were constructed by the module with the syntagms of the ratio structure. Moreover, the analysis of the pattern designs indicated that the whole form of the costume craftworks craftworks was built through a repetitive structure of feature and one of pattern units; in addition, the craftworks had the extended composition and blank space of daring patterns, an important factor to make a whole design. Therefore, our study suggested that the costume craftworks craftworks of the Chosun Dynasty was characterized by the presentation of the aesthetic style with a Geumgang ratio (an indigenous proportion system used in Korea) and could be interpreted as an art style based on the beauty of space. Moreover, it is suggested that the spirit inherent in the costume craftworks of the Chosun Dynasty (which tried to understand the whole as one and equate the whole and parts) might agree with a holistic tendency as the foundation of Korea art.
Correlations among Cognitive Age, Sociocultural Attitudes towards Appearance, and Appearance Management Behavior
Park, Kwang-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 756~766
DOI : 10.5850/JKSCT.2012.36.7.756
This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.
A Study on Sibok in the Late Joseon Dynasty
Park, Hyun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 767~777
DOI : 10.5850/JKSCT.2012.36.7.767
This study analyzed the system and arguments on the light-pink official uniforms and investigated the backgrounds and principles on the changes of the Sibok system. A study on light-pink danryeong in the latter part of the Joseon Dynasty is a de facto study on Sibok since the name of the light-pink official uniforms (implemented at the time of King Seonjo) changed from Sangbok to Sibok. Sangbok is discussed to explain the name change from Sangbok to Sibok and distinguish their usages; in addition, Gongbok is examined to understand the characteristics of the Sibok system. The Annals of the Joseon Dynasty (books written by scholars) and related laws are used as research materials. The research results are as follows. The name of the light-pink uniforms (a custom before the Japanese invasion in 1592) changed from Sangbok to Sibok at the time of King Gwanghaegun and the light-pink uniform was used as a relatively light formal uniform compared to Sangbok. Sibok was added to the law Sok-dae-jeon at the time of King Yeongjo (because the king respected the custom) and its color rank system was denoted from light-pink and red. Sibok was revised to light-pink, blue, and green under the law Dae-jeon-tong-pyeon that was promulgated at time of King Jeongjo. In the development of the Sibok system in the latter part of the Joseon Dynasty, the color rank system of Gongbok was reflected. The sovereign ideas in the official uniforms in the latter part of the Joseon Dynasty (revealed in the study of the system and arguments on the light-pink official uniforms) were the thoughts that respected the custom and the principles that distinguish ranks to establish a Confucian based hierarchy.
A Comparative Study on Ancient Gagye on Mural Paintings in Korea and China
Yim, Lynn ;
Journal of the Korean Society of Clothing and Textiles, volume 36, issue 7, 2012, Pages 778~789
DOI : 10.5850/JKSCT.2012.36.7.778
The characteristics of ancient gagye (the cubic hair style which added wigs or other materials to hair) that appeared in mural paintings were compared between Pyongyang and Jian in Goguryeo and the midlands, the northwest region, and the northeast region in China for the same period (Han to Weijin, and Northern and Southern Dynasties). Gagye in Korea and China was classified into circle type, hat type, high-bun type, and multi-bun type; in addition, Han elements, northern race elements, Goguryeo elements, and uniqueness were compared and analyzed according to regional distribution, trend periods, and style characteristics. The Han elements of ancient gagye in Korea and China appeared in the hat type, the high-bun type, and accessories that left the hair down. The northern race elements were found in the circle type and multi-bun type. The uniqueness of Goguryeo elements included a circle from the circle type, a triangle style from the hat type, an up-do style from the high burn type, and simplified hair accessories.