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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 37, Issue 8 - Dec 2013
Volume 37, Issue 7 - Oct 2013
Volume 37, Issue 6 - Aug 2013
Volume 37, Issue 5 - Jul 2013
Volume 37, Issue 4 - Jun 2013
Volume 37, Issue 3 - Apr 2013
Volume 37, Issue 2 - Feb 2013
Volume 37, Issue 1 - Jan 2013
Selecting the target year
The Effects in Brand Attitude and Brand Historicity Perception on History Length and Brand Legitimacy Succession in Fashion Brand Stories and Consumer Orientation
Yang, Jin-Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 1~16
DOI : 10.5850/JKSCT.2013.37.1.1
This study identified the effects of history length and brand legitimacy succession on Brand Historicity (BH) in Fashion Brand Stories and Brand Attitude (BA) with Consumer Orientation (CO). The study conducted an experiment where participants were surveyed after reading a manipulated brand story composed of 2 kinds of brand historicity, brand establishment year (150 years, 70 years, and 20 years) and legitimacy succession (legitimacy succession and legitimacy handover). The results are as follow. First, the sub-dimensions of Brand Historicity appeared to be brand uniqueness, traditionality, symbolism, and managerial traits. Second, brand legitimacy succession types influenced the perceptions of BH with CO. Third, brand legitimacy succession types influenced the perceptions of BA1 (rational brand attitude) and BH1 (brand uniqueness), BH2 (brand traditionality) with CO, which were BA's sub-dimension. Forth, the consumer orientations that influenced BH and BA appeared to be nostalgia orientation, conspicuous consumption orientation, and fashion orientation; however, uniqueness pursuit orientations influenced only BH.
Analysis of the Pigment Contents of Commercial Indigo Powders and Their Effect on the Color and the Antimicrobial Function of Dyed Cotton Fabrics
Oh, Jeeeun ; Ahn, Cheunsoon ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 17~26
DOI : 10.5850/JKSCT.2013.37.1.17
Market available fermented indigo powders of Indian origin (FI1, FI2), Chinese origin (FC1, FC2), and raw indigo powders of Indian origin (R1, R2) were examined using TLC and HPLC analyses to investigate their pigment contents. TLC analysis gave
values of 0.81 and 0.72 for blue and red pigments, respectively. All the powder products and the synthetic and natural indigo standards eluted at 6.9 min and 8.3 min in the HPLC chromatograms, and the peaks showed the
at 610nm and 542nm, representing indigotin and indirubin, respectively. The pigment content calculated based on the area of indigotin and indirubin peaks in the HPLC chromatograms showed that the indigotin content was higher in FC1 and FC2, while FI1 and FI2 had a higher indirubin content. The relative percentage of indirubin was the highest in R2, but the HPLC peak intensity was quite low. Despite the higher indigotin content in FC1 and FC2, cotton dyed with FI1 and FI2 (versus cotton dyed with FC1 and FC2) showed a higher blue (B) hue, the highest K/S values, and the highest antimicrobial effect.
Consumer Type and Characteristics According to Word-of-Mouth Behavior
Seo, Hyun-Jin ; Lee, Kyu-Hye ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 27~38
DOI : 10.5850/JKSCT.2013.37.1.27
Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.
The Comparisons of Anthropometric Data According to Measurement Methods
Yi, Kyong-Hwa ; Kim, Ji-Eun ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 39~50
DOI : 10.5850/JKSCT.2013.37.1.39
This study estimates the measurements required to make garments but omitted from Size Korea 2010. Before the estimation of the measurements, the differences of the measurement methods were reviewed through previous research related to clothing construction and various measurement protocols that include previous Size Korea 2010 projects and ISO. The research target was 308 females aged 20 to 30 who lived in Seoul and the surrounding Gyeonggi province. A total of 43 measurements were obtained by the direct measurement method and analyzed in this study. In addition, 17 measurements which differ from the measurement method were also measured directly. These 17 measurements items were waist height, waist back height, waist height natural indentation, body rise, rise length, waist back length 1 & 2, posterior shoulder length 1 & 2, arm length 1 & 2, upper arm circumference 1 & 2, elbow circumference 1 & 2, and waist circumference 1 & 2. To analyze the differences in measurements, the subjects were divided into 2 age groups (20's and 30's). The results were as follows: First, there were big differences in stature, waist height, shoulder length, total length, and neck shoulder point to breast points by age groups; however, there were no differences in 17 measurement (such as shoulder angles) by age groups. Second, it was determined that 'waist circumference 1 & 2', 'waist back length 1 & 2', 'arm length 1 & 2', 'elbow circumference 1 & 2', 'upper arm circumference 1 & 2' and 'body rise & rise length' had significant differences by measurement methods in the entire group as well as each age group. Third, the values of 8 measurements omitted from Size Korea 2010 were estimated using similar measurements. The results of the correlation analysis were utilized to select reasonable independent measurements. Finally, 10 regression equations were obtained by regression analysis; subsequently, these will be useful for estimation of omitted measurements in Size Korea 2010.
Effect of Verbal and Non-verbal Salesperson Communication in Service Encounters on Customer Emotions and Service Quality Perceptions -Focus on National Brands-
Lee, Ok-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 51~63
DOI : 10.5850/JKSCT.2013.37.1.51
This study investigates the effect of verbal and nonverbal communication on customer emotions and service quality perceptions. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, it was found that the verbal communication of service providers have a significant impact on customer emotion. Second postures/proxemics and physical appearance/paralanguage (out of 3 factors of nonverbal communication) have significant (+) influences on the positive emotion of customers and kinesics have significant (-) effects on the negative emotion of customers. Third, the verbal communication of service providers has a considerable impact on customer service quality perceptions. Forth, given the relationship between non-verbal communication and service quality, it was represented that all factors (postures/proxemics, physical appearance/paralanguage, and kinesics) of nonverbal communication, have significant positive influences upon customer service quality perceptions. Fifth, it was found that customer emotions have a significant impact on customer service quality perceptions.
Gender Difference of Self-health Image and Actual Wearing Conditions in University Students
Chung, Ihn Hee ; Kweon, Soo Ae ; Lee, Yun Jung ; Lee, Joo-Young ; Jeong, Woon Seon ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 64~75
DOI : 10.5850/JKSCT.2013.37.1.64
This study suggests basic data on optimum thermal insulation for spring wear through an investigation of subjective thermal sensation, self-health image and actual wearing conditions. A survey of university students using a self-administered questionnaire was conducted to collect data on subjective thermal sensation, self-health image, wearing conditions, demographics and physical characteristics. The variable of wearing conditions was measured as the response to the clothing they were wearing. Garment items (26 types for males and 41 types for females) were suggested and the items worn by the students were converted into the thermal insulation values for clothing. The main results are as follows. As for the body type perception, males perceived themselves as not fat while females perceived themselves as not thin. As for the health perception, males perceived themselves healthier than females. As for the climate adaptability perception, females were more sensitive to cold than males. The average thermal insulation of clothing was 0.97clo (0.34-1.95clo) with higher insulation for males than females. Students were more sensitive to the cold when their BMI was lower, their body surface area per body weight was larger, and the more they perceived themselves as not healthy. There was a significant correlation between the self-health image of sensitiveness to cold and the thermal insulation of clothing. The results were synthetically discussed in terms of environmental physiology.
Development of Fashion Retailing Store Type Attractiveness (FaRSTA) -Indirect Estimates Approach with Multiple Scale Items-
Park, Jin Je ; Lee, Jin Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 76~89
DOI : 10.5850/JKSCT.2013.37.1.76
The exploration of the interaction effect among the components of attractiveness is impossible; therefore, this study uses an indirect estimates approach with multiple scale items that can measure the interaction effect among the components of attractiveness to solve the problem of direct estimates. Previous studies focused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store type competition as well as inter-store type competition in the competing and selecting activities among fashion retailing stores with different business models (such as department stores, road brand stores, discount stores, outlets and internet shopping malls). This study suggests a generalized model for shopping attractiveness of stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simple relative importance between store selection standards.
A Survey on the Purchasing Behavior and Preference of Mountain Climbing Pants for the Development of Women's Functional Mountain Climbing Pants Patterns
Suh, Chuyeon ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 90~100
DOI : 10.5850/JKSCT.2013.37.1.90
This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.
Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products
Cho, Yunjin ; Lee, Yuri ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 101~112
DOI : 10.5850/JKSCT.2013.37.1.101
This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.
Adsorption and Removal of Volatile Organic Compounds from Fabrics with β-Cyclodextrin Finish
Chung, Haewon ; Hwang, Nawon ; Kim, Joo-Yeon ; Shin, Seung-Yeop ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 1, 2013, Pages 113~123
DOI : 10.5850/JKSCT.2013.37.1.113
Clothes that retain and emanate body odor feel uncomfortable and unclean; subsequently, the adsorption, desorption and removal amounts of malodorous compounds from fabrics with different polarities were examined. 1-Octen-3-one, octanal and isovaleric acid, which are important malodor compounds from the body, were used as volatile organic compounds (VOC). Samples were prepared with unfinished and
-CD finished cotton, nylon and PET fabrics. The amounts of VOCs retained on the fabrics were measured using headspace GC-MS; in addition, the odor intensity of the samples were evaluated by 10 trained panelists. The amounts adsorbed were estimated by weight gain; however, moisture was found to have a larger effect on the increase in weight than VOCs. The polarity of the VOCs decreased in the order of isovaleric acid, octanal and 1-octen-3-one. Despite the exceptionally large amounts of octanal adsorbed on the nylon sample, the amounts of malodorous compounds adsorbed on fabrics increased with the decreasing VOC molecular weight. The unfinished PET sample adsorbed more VOCs than the unfinished-fabric samples. The odor intensity was mostly weaker in the
-CD finished fabrics than in the unfinished fabrics. The odor intensity of the
-CD finished fabrics was lower than unfinished fabrics. The amount of VOCs that remained on the soiled fabric samples after storing in air for 24 hrs decreased with the increasing VOC vapor pressure. Most VOCs were removed by washing; however, more VOCs were left on the
-CD finished fabrics than unfinished fabrics. The intensity of the odor from the unfinished PET and
-CD finished fabrics was stronger and weaker, respectively, than that of other fabrics, even when the same amounts of VOCs remained.