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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 37, Issue 8 - Dec 2013
Volume 37, Issue 7 - Oct 2013
Volume 37, Issue 6 - Aug 2013
Volume 37, Issue 5 - Jul 2013
Volume 37, Issue 4 - Jun 2013
Volume 37, Issue 3 - Apr 2013
Volume 37, Issue 2 - Feb 2013
Volume 37, Issue 1 - Jan 2013
Selecting the target year
The Effect of Korean National Image on Chinese Female College Student's Attitude towards Korean Fashion
Lim, Hyun-Kyung ; Lee, Jung-Woo ; Kim, Mi Young ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 439~451
DOI : 10.5850/JKSCT.2013.37.4.439
This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's
, paired t-test, multiple regression analysis, frequency analysis and
-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.
Research of the Aesthetic Consciousness in the Silla Dynasty
Kim, So Hee ; Chae, Keum Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 452~466
DOI : 10.5850/JKSCT.2013.37.4.452
The Silla Dynasty was an open society and was an independent, creative, brilliant culture built on diverse cultures and values. Transforming from the Silla Dynasty to the Unified Silla, it unified the culture of the Three Kingdoms into one. It also displayed unique clothes that adapted new foreign elements into rich clothes forms unlike previous styles. This study first classifies the aesthetic consciousness of the Silla Dynasty by exploring the beauty of the Silla Dynasty realized through artifacts, books, and records in the Silla Dynasty and defines the each characteristic of the aesthetic consciousness. Second, it highlights the independency of Korean beauty through an investigation of how the aesthetic consciousness form appeared through these new appearances in the aesthetic consciousness of Silla Dynasty clothes. The results of the study show that the aesthetic consciousness of the Silla Dynasty can be inferred through Silla Dynasty artifacts, literature, sensuous beauty, and records that were classified into random natural beauty, humorous beauty, and decorative technical beauty. The Silla Dynasty aesthetic consciousness and aesthetic consciousness appeared in Silla Dynasty clothes based on the aesthetics of authenticity that created the honest and simple aesthetic moving of the early natural aesthetic sense of the Silla Dynasty. Silla Dynasty clothes are found to have transformed into an ornamental aesthetic consciousness of a sensual and decorative aesthetic consciousness in a Unified Silla.
The Effect of Reward Channel and Reward Time of Customer Loyalty Programs for On-offline Channels -Focusing on Department Stores and Online Shopping Stores-
Park, Minjung ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 467~481
DOI : 10.5850/JKSCT.2013.37.4.467
The study examined the main effect of the reward channel and reward time of customer loyalty programs for on-offline shopping channels; in addition, it investigated the interaction effect of the reward channels and merchandise as well as the interaction effect of the reward time and merchandise. An online apparel shopping web experiment was conducted with a 2 (reward channel: online channel reward vs. offline channel reward)
(reward time: immediate vs. delayed)
(merchandise: online channel product vs. offline channel products) between-subject factorial design. An online shopping channel was considered the core-shopping channel and a department store was considered the cross-shopping channel. Loyalty program value, core-channel loyalty and cross-channel loyalty were measured as dependent variables. A total of 845 shoppers (who had experiences in shopping in both channels) participated in the experiment. The results of the study revealed (1) the main effect of the reward channel on loyalty program value, core-channel loyalty and cross-channel loyalty [online>offline channel rewards], (2) the main effect of reward time on loyalty program value, core-channel loyalty and cross-channel loyalty [immediate>delayed reward], and (3) the interaction effect of the reward channel and merchandise on loyalty program value, core-channel loyalty, and cross-channel loyalty. (4) Finally the study found that loyalty program value affected cross-channel loyalty indirectly through core-channel loyalty. This study suggested diverse theoretical and managerial implications for multi-channel retailers.
A Study on the Logo Design for Clothing in Application of the Flexible Optical Fiber with Three-Colors of LED Light Source
Shin, Hye Young ; Lee, Joo-Hyeon ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 482~490
DOI : 10.5850/JKSCT.2013.37.4.482
This study suggests a suitable logo design application of a three colors LED light source and flexible plastic optical fiber (POF). In this study, characteristic relevant brightness of (according to the embodiment conditions of the flexible POF for logo design) for smart clothing were analyzed through two experiments. The suitable conditions of the logo design for three colors of light source were observed in 'Experiment 1'. The angle of
and the length of 8cm to 16cm appeared a more suitable condition for green-colored and red-colored light sources. The angle of
at a length of 8cm to 12cm appeared a more suitable condition for a blue-colored light source. In 'Experiment 2', a 'Klavika' in small letter was selected as suitable logo design for the application POF. The alphabet was separated by a morpheme, which is the minimal linguistic unit. All alphabets were classified into sixteen morphemes. The luminance of fourteen morphemes (realized by the embroidery method) were measured and analyzed. Subsequently, eight morphemes appeared to show a relatively equal luminance of
in a green-colored light source,
in red-colored light source, and
in a blue-colored light source. Four of the fourteen morphemes, showed a 20% brighter level of luminance compared to the eight morphemes above, the cast of combination of green or red light source. This result indicates that a flexible POF with 20% less luminance are believed more suitable for four morphemes combined with a green or red light source. The results of this study provide fundamental data for further approaches to clothing logo design for the application of a flexible POF.
Framing Trend and Style Information in Magazine
Kwon, Yoo Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 491~505
DOI : 10.5850/JKSCT.2013.37.4.491
This study applies framing theory to the presentation of trend or styling information in fashion journalism. A qualitative content analysis was conducted with three lifestyle magazines. The findings include attribute, attitude, and source-based frames. The attribute-based frame was used to increase the versatility and feasibility of design by emphasizing particular attributes of clothes. To increase versatility, an item could be presented either as a basic or trendy design. To increase feasibility, fashion information could be customized by price points (i.e., affordable frame) or body type (i.e., flattering frame). The attitude-based frame includes prescriptive and rule-breaking frames. The source-based frame offers a source of trend or styling information. Expert, celebrity, and consumer frame emerged under the source-based frame. Findings reveal how fashion and style information is defined and crafted.
Dye Extraction and Silk Dyeing of Rubia Cordifolia Using Solvents
Lim, Jee Young ; Jang, Jeong Dae ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 506~513
DOI : 10.5850/JKSCT.2013.37.4.506
Rubia cordifolia L (Indian madder) contains red color purpurin (65-67%) and yellow color munjistin (10-12%) as well as nordamncanthal (9-10%). Purpurin is a traditional red dye. The purpose of this research is to increase the dyeability of silk and light fastness of dyed silk fabric. We dyed silk fabrics after pretreatment to remove the yellow component of madder using various solvents such as ethyl acetate, ethanol, methanol, chloroform, and acetone. The total K/S value was the highest in the case of chloroform and reflectance was the lowest at the red color region from 470nm to 530nm. Chloroform dissolved the yellow color of Rubia cordifolia; in addition, we found that the total K/S value increased and the
value decreased by chloroform pretreatment for silk dyeing.
A Study on the Wearing Conditions and Satisfaction of Circular Knit T-shirts -Focus on 20 to 30 Year Olds-
Hwang, Song-Lee ; Choi, Hei-Sun ; Do, Wolhee ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 514~525
DOI : 10.5850/JKSCT.2013.37.4.514
Korea International Trade Association (KITA) statistics show that the import of circular-knitted clothes has suddenly increased since 2000; they have increased by 24.5% each year for 2000-2004 and by 8.2% for 2005-2009. In addition, a Korea Apparel Industry Association survey showed that more than 50% of young people in their 20s and more than 40% of mid-aged people in their 30s-40s wore T-shirts (the most frequently worn and/or regarded as the most comfortable item among knit clothes). This portion is expected to increase in the future; however, insufficient research has been conducted on the characteristics of product development and production, knit T-shirt pattern development (Park, 2011), and consumer purchase patterns and behavior for knit clothes. The evaluation criteria for knit clothes generally vary depending on the demographic characteristics of consumers (Kotler & Armstrong, 2006). This study conducted a wearing trends survey for circular-knitted T-shirts and fit satisfaction based on 318 male and female consumers in their 20s-30s. The results provide information on the basic materials required to produce circular-knitted T-shirts.
The Effects of Internet Fashion Consumer's Anticipated Regret and Selection Difficulty on Decision Making Delay and Purchase Switching Intention
Lee, Eun-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 526~539
DOI : 10.5850/JKSCT.2013.37.4.526
This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.
Effect of Korean Fashion Brand Personality on Brand Preference and Purchase Intention by Chinese in their 20s -Focusing on the Teenie Weenie, E-land, and The Basic House-
Park, Hye Sun ; Yang, Dan ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 540~553
DOI : 10.5850/JKSCT.2013.37.4.540
This study examined the awareness of Chinese in their 20s in regards to Korean fashion brands and brand personality; in addition, it analyzed the effect of brand personality on brand preference and purchase intention. This study investigated the differences of the brand personality effect on brand preference and purchase intention according to brand, sex, and age. The results were as follows: 1) The three highly recognized fashion brands were Teenie Weenie, E-land, and The Basic House. 2) Brand personality was comprised of factors for competence, vitality, innovation, and emotion. 3) Brand preference was affected by vitality, competence, and innovation. Purchase intention was directly affected by brand preference and brand personality factors such as vitality, competence, and innovation. 4) The effect of brand personality on brand preference and purchase intention were different according to brand, sex, and age. These results can be used as basic data or information to help fashion companies develop marketing strategies for young Chinese people.
The Flow Experience of Fashion Models' for Fashion Show Production
Yoo, Young-June ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 554~564
DOI : 10.5850/JKSCT.2013.37.4.554
This study identified the characteristic and meaning of flow experience through the experiences related to fashion models' role performance; subsequently, the following findings were obtained. First, fashion models' flow experience could be divided into characteristics such as temporality, spatiality, relationality, physicalness and pleasure. Second, the process of this flow experience ultimately led to the complete moment. The complete moment can be said to be the aesthetic experience that provides both the meaningful experience and the aesthetic pleasure; it is the experiential knowledge at the dimension of mysterious integration that their body and mind are integrated into one. The beauty that fashion models exercise at the aspect of this aesthetic experience is that of performance and is an individual physical movement where they perceive their role and exercise their inner ability to express their costume most beautifully. Accordingly, the beauty of performance can be said to mean that the fashion show was successfully held by inducing both the performer and the audience into an aesthetic response. The process of specialized planning and preparation is required for fashion models to exercise the beauty of performance at the complete movement reached through flow experience and a successful fashion show. Diverse elements of the fashion show should be more organically constituted through such a process. Fashion models should exert efforts to embody acts such as walking, posing and turning through the performance of their excellent role as well as develop a training program to complete it.
The Effects of Mountain Climbing Motivation and Mountain Climbing Wear Benefits Sought on Clothing Usage Behavior
Ahn, Suh Young ; Yoon, Seung Won ; Lee, Mi Ah ; Koh, Ae-Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 565~576
DOI : 10.5850/JKSCT.2013.37.4.565
This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.
Fashion as Art through the Expansion of Aesthetic Concept of Contemporary Art and Fashion
Suh, Seung-Hee ; Kim, Young-In ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 577~589
DOI : 10.5850/JKSCT.2013.37.4.577
Fashion is traditionally perceived as a non-art in art philosophy; however, it is now being evaluated as art through the process of recognizing its cultural value and position. This study investigated the expanded concept of contemporary fashion in the same context of the expanded concept of contemporary art to present the possibility of fashion as art. This study enhances the artistic and cultural value, as well as the social function and position, of fashion by granting it the same status as art according to the concept of expanded contemporary art. For the research method, a literature review and a case analysis were conducted through specialty publications related to art history, aesthetics, and fashion in addition to regular publications, websites specializing in fashion, art museums and fashion style websites. The expanded aesthetic concept of contemporary art has embraced challenges to ideal beauty, production methods through interactivity, and expansion of art expression through mass media and industrial products. In the same context, the expanded aesthetic concept of contemporary fashion has established challenges to conventional beauty, the expansion of production methods, and the expansion and transfiguration of materials.
A Study on Dyeability of PEI-treated Cotton Fabric with Polychromatic Natural Dyes
Lee, Boyoung ; Ryu, Hyoseon ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 590~597
DOI : 10.5850/JKSCT.2013.37.4.590
This study examined the change in the dyeability of natural dyes on cotton fabrics by a PEI (polyethyleneimine) pretreatment instead of mordants. Cotton fabrics were treated with PEI and the changes in the dyeability were shown by measuring the amount of PEI on cotton fabrics. Samples treated with PEI were dyed with two natural polychromatic dyes with a different affinity to cotton fibers: Alizarin Red S and Curcumin. The changes in dyeability by three variables (time, temperature and concentration of dyes) on cotton fabrics were analyzed by the K/S value to define optimum dyeing conditions. Subsequently, the PEI treatment improved the dyeability of cotton fabrics with both dyes of low and high affinity to cotton fibers. Thus, PEI could be a suitable heavy metal mordant replacement.
Analysis of Boys' Body Sizes to Suggest a Sizing System for Middle and High School Uniforms
Ryu, Eun-Joo ; Choi, Hei-Sun ; Yi, Kyong-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 598~617
DOI : 10.5850/JKSCT.2013.37.4.598
This study analyzes the body sizes of young boys in order to categorize a sizing system for middle and high school uniforms. The study was based on the
National Anthropometric Survey (Size Korea 2010) data. The sample size consisted of 2,317 boys between the ages of 13 and 18 years. Most measurement items increased significantly relative to age and there was rapid growth between the ages of 13 and 14 years. The growth for the chest and hip was more than the waist. The drop value 1 (difference between chest circumference and waist circumference) and the drop value 2 (difference between hip circumference and waist circumference) increased remarkably from the age of 13 to the age of 15. Therefore, the waist size decreased and chest and hip became wider relative to the age increase. Middle school students had a smaller chest and hip circumference than high school students in the comparative body measurement results for middle school students (13-15 years) and high school students (16-18 years) of the same height group. The somatotype of high school students showed a long trunk length, broad chest and shoulder.
The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination-
Choo, Tae Gue ; Park, Hyun Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 4, 2013, Pages 618~630
DOI : 10.5850/JKSCT.2013.37.4.618
This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.