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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 37, Issue 8 - Dec 2013
Volume 37, Issue 7 - Oct 2013
Volume 37, Issue 6 - Aug 2013
Volume 37, Issue 5 - Jul 2013
Volume 37, Issue 4 - Jun 2013
Volume 37, Issue 3 - Apr 2013
Volume 37, Issue 2 - Feb 2013
Volume 37, Issue 1 - Jan 2013
Selecting the target year
The Study of Segmentation of Internet Fashion Information Users and Diffusion Outcomes: Application of a Use-Diffusion Model
Song, Ki Eun ; Hwang, Sun Jin ; Kim, Yunsik ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 725~736
DOI : 10.5850/JKSCT.2013.37.6.725
This study segments information users according to depth and variety of use diffusion in order to differentiate between the influence of fashion information spread and diffusions from each segmented group. Data were collected from a fashion community to perform a social network analysis that used UCINET 6.0. Members completed the survey materials and the network materials were utilized in the analysis to test the hypothesis. The segmented groups of information users determined the study results according to use diffusion and the variables that affect them. The variables affecting information diffusion outcomes indicate different significant influence factors on each segmented market. Information variety and complexity represents elevated information reproductions and verbal acceptances from information diffusion outcomes.
Characteristics of Impulse Buying According to Price Attitude towards Internet Apparel Purchases -Focusing on the Differences by Gender and Age-
Ji, Hye-Kyung ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 737~749
DOI : 10.5850/JKSCT.2013.37.6.737
As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.
Evaluation of Appearance and Optimal for Motion According to the Back Waist Point of Slacks Pattern
Kwon, Sookhee ; Hong, Jiun ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 750~763
DOI : 10.5850/JKSCT.2013.37.6.750
This research suggests pattern design methods for motion through an evaluation of the appearance and motion of three existing kinds of original patterns (K type, N type, and L type) and modified patterns designed by the researcher. The results of the study are as follows. First, the evaluation of appearances showed that the modified patterns of a standing posture received a higher evaluation compared to the original patterns only in N type and in a sitting posture. In addition, the degree of lowering or a natural feel by the pulling of the slacks waist belt in a sitting posture received a higher evaluation than the original patterns. Second, the evaluation of motions showed that modified patterns received a higher evaluation than the original patterns in almost all items. Per each pattern, it showed meaningful differences in questions asking about the degree of comfort as the whole in N type in crouching motions. The L type showed low scores as a whole (both in original patterns and modified patterns) and the K type showed meaningful differences in questions asking about the degree of comfort of the crista iliaca and groin region in the motion of walking at a normal walking pace, ascending stairs and bending the waist 90 degree to the front. Third, the measuring distance the between back waist point of the body and the back waist point of original patterns and modified patterns during motions showed that the modified patterns of all three patterns (N type, L type, and K type) showed less lowering compared to the original forms in the whole pattern as well as individual patterns. The design method of back waist point developed in this research can be regarded as a design method appropriate for motions.
Scientific Analysis of Metal in Chinese and Korean Traditional Gold Thread
Jeong, Seon Hye ; Yu, Ji A ; Chung, Yong Jae ; Sim, Yeon Ok ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 764~771
DOI : 10.5850/JKSCT.2013.37.6.764
The metal component of Chinese and Korean traditional gold thread was analyzed nondestructively using P-XRF and classified morphologically. In the nondestructive analysis of 22 Chinese and Korean artifacts, there were 10 gold threads made up of Au in China and 7 in Korea; in addition, there were 4 silver threads made up of Ag in Korea and 1 copper thread made up of Cu in China. In the morphological classification, 7 gilt paper strips were confirmed in China and Korea and 4 wrapped threads were identified in China and Korea. Zn, Sn and Fe (minor components of the threads) were detected. These components were assumed to be transferred from the metal found in burial goods.
The Effect of Fashion Consumer`s Browsing Motives and Risk Perception on Purchase Intention in Social Commerce
Woo, Seung Hyun ; Hwang, Jin Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 772~785
DOI : 10.5850/JKSCT.2013.37.6.772
This study investigated the effects of fashion consumer`s browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.
The Analysis of Pant Style Trend to Establish a Fashion Cycle Theory: Focus on 1967 to 2012
Kim, Seonsook ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 786~798
DOI : 10.5850/JKSCT.2013.37.6.786
This study establishes a fashion theory frame to forecast future fashion cycles of pants through analyzing past fashion cycles of pants through a diachronic method. Pants pictures from 1967-2012, post-industrialized period of Korea were analyzed. Representative pant styles, fashion cycles of pants and the relation of pant styles, length and width were identified. The total of 1006 pictures in fashion magazine published over 46 years were selected and analyzed using PASW 18.0 (statistical program). The results are as follows. For 46 years, representative pant styles were skinny, regular and bell-bottom. The first cycle period was from 1969 to 1992 and lasted 24 years. The second cycle period was from 1993 to 2003 and lasted 11 years. The third cycle is ongoing as of 2004. Fashion cycles have shown a general trend to be shortened. The relation between pant styles, length and width revealed related results; in addition, pant length and width changed significantly in a similar orientation. Fashion marketers can develop successful products using fashion cycle theory from these results.
Using a Body Scanner in Assessing Perceptions of Attractiveness: Cross-Regional Study
Aghekyan, Marine ; Kim, Dong-Eun ; Lichty, Margaret ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 799~808
DOI : 10.5850/JKSCT.2013.37.6.799
Previous research reported that body size measured as Body Mass Index (BMI) and body shape measured as waist-hip-ratio (WHR) are two essential factors that form the perceptions of body attractiveness. However, the debate on the importance of BMI versus WHR is ongoing. In addition, scholarly articles, that focus on the role of geographic and cultural variability on perceptions of attractiveness, report inconsistent results. Some suggested that according to globalization and the rise of mass media, geographic variability of perceptions of attractiveness have been altered, while others believed that it remains. This study cross-regionally investigates the role of body size and body shape on the perceptions of female attractiveness. Samples were composed of 107 female college students in Alabama and 107 female college students in California. Participants viewed 27 three-dimensional body scan images of women in three body shapes (pear, hourglass, and rectangle) and three body sizes (underweight, normal weight, and overweight) and rated their perceptions of attractiveness. Images were shown to students in a random order with an overhead projector and Microsoft Office PowerPoint software. A three-way mixed-ANOVA was conducted to analyze the data. The results of the study showed that some regional differences exist between the two sample groups. However, regardless of the regional difference, hourglass shapes were perceived to be the most attractive shape and underweight sizes were perceived to be the most attractive size for both samples.
Expression Types and Aesthetic Characteristics of Space Directing at Chanel Fashion Shows
Kim, Jang-Hyeon ; Kim, Young-Sam ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 809~826
DOI : 10.5850/JKSCT.2013.37.6.809
This study considers types of expression and examines aesthetic characteristics by analyzing images expressed through space directing at Chanel Fashion Shows. The conclusions of this study are as follows. The expression types on space directing at Chanel Fashion Shows are what is presented by distributing huge objects associated with Fashion Shows at the center or back of the stage, integrating several detailed decorative elements while maintaining the morphological characteristics of the runway in a linear form, and utilizing an inartificial place or newly forming the whole stage. The symbolism characteristic was first indicated for the aesthetic characteristics on space directing at Chanel Fashion Shows. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism was highlighted utilizing elements or stories that have a deep association with Chanel. Second, the characteristic of ecology was expressed through the recognition of the importance of the ecological environment by escaping the harmful practices of civilization such as environmental disasters and human alienation. The expression of visual ecology was emphasized utilizing themes related to environmental disasters or reviving the space of primitive nature. Third, the characteristic of fantasy was shown to express thoughts that originated from the human yearning for the ideal world contrary to an incomplete society. Fantasy was created by the inaccessible object in reality and a change in spatial structure. Fourth, the characteristics of amusement expressed pleasure, which is the instinctive desire truly immanent in a human being. It was natural amusement, which was advocated as freedom through the integration of neutrality, integrating either diverse elements (which are naturally recognized in our daily life) into Fashion Shows or amusement, which expressed newness through utilizing unusual objects in Fashion Shows.
Simultaneous Analysis of the Coloring Compounds in Indigo, Phellodendron bark, and Madder Dye Using HPLC-DAD-MS
Ahn, Cheunsoon ; Zeng, Xia ; Obendorf, S. Kay ;
Journal of the Korean Society of Clothing and Textiles, volume 37, issue 6, 2013, Pages 827~836
DOI : 10.5850/JKSCT.2013.37.6.827
Indigotin, indirubin, berberine, palmatine, alizarin, and purpurin are major pigments of indigo plant, Phellodendron bark, and madder. The six pigments were examined using the HPLC-DAD-MS instrument for the purpose of the simultaneous detection of the pigments in a single sample run. The HPLC-DAD-MS method examined the individual pigment solutions in DMSO, a solution containing 6 pigments, and the DMSO extract of the silk dyed with a dye solution of 5 pigments excluding indirubin. The retention times of the HPLC chromatograms,
of the uv-vis absorption bands in the DAD analyses, and the molecular ions detected for the compound peaks in the MSD analyses were consistent throughout the analyses of individual pigment solutions, mixed pigment solutions, and dye extracted from silk dyeing. The developed instrumental method of the simultaneous detection of six pigments can identify dye in an exhumed textile if the textile is dyed using any one (or multiple) pigments of indigo, Phellodendron bark, or madder plant.