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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 38, Issue 6 - Dec 2014
Volume 38, Issue 5 - Oct 2014
Volume 38, Issue 4 - Aug 2014
Volume 38, Issue 3 - Jun 2014
Volume 38, Issue 2 - Apr 2014
Volume 38, Issue 1 - Feb 2014
Selecting the target year
The Effect of Shopping Value on Fashion Shopping Satisfaction and Future Behavioral Intention in Fashion Social Commerce
Yang, Heesoon ; Choi, Eun Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 293~304
DOI : 10.5850/JKSCT.2014.38.3.293
This study investigated the effect of consumers' shopping value in social commerce on consumers' fashion shopping satisfaction and future behavioral intention. Respondents were limited to consumers aged 20 to 39 who had recently purchased fashion products through social commerce over the last month. The final analysis used 318 samples. Descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation model were conducted. The results are as follows. First, hedonic and utilitarian shopping value significantly influenced consumers' fashion shopping satisfaction in social commerce. Hedonic shopping value was more strongly related to fashion shopping satisfaction. Second, fashion shopping satisfaction in social commerce had an effect on behavioral intention and SNS word-of-mouth. Behavioral intention consisted of repurchase intention and recommend intention. SNS word-of-mouth intention represented word-of-mouth intention using SNS such as Facebook and Twitter. When consumers were satisfied with their shopping experience, they were willing to have re-patronage intentions and SNS word-of-mouth intention. The results suggested that social commerce should try to raise consumers' fashion shopping satisfaction in social commerce and offer a pleasant experience. Also, social commerce should try to be connected to SNS such as Facebook and Twitter to increase word-of-mouth intention.
Classification of Elderly Women's Foot Type
Kim, Nam-Soon ; Do, Wol-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 305~320
DOI : 10.5850/JKSCT.2014.38.3.305
This study identifies the foot shapes of elderly women by classifying foot type according to the 3D shape of the foot and 2D sole type analyzing individual characteristics. The subjects were 295 elderly women over 60 years of age who live in Gwangju. A foot scanner (K&I Technology
) was used to obtain three-dimensional shapes of feet and a flat bad scanner (HP Scanjet G2410) was used to obtain the two-dimensional shapes of soles. The anthropometric measuring items consisted of 59 items estimated on the right foot of each subject. Data were analyzed by various statistical methods such as factor analysis, ANOVA and cluster analysis using the SPSS 19.0 statistical program. To classify the side type of elderly women's feet, three-dimensional measurement data were analyzed for the 27 measurement items using factor analysis and 6 factors were extracted (inside height and side gradient, ankle thickness, toe height and midfoot size, lateral malleolus height, instep, and heel height and gradient). A cluster analysis resulted in three types: 36.5% belonged to Type 1 (high forefoot and high midfoot), 31.1% belonged to Type 2 (high forefoot and low midfoot), and 32.4% belonged to Type 3 (low forefoot and high midfoot). The distribution was relatively even. For the sole, 8 factors were extracted (ball width and medial foot protrusion, lateral foot protrusion, forefoot and hindfoot length ratio, ball gradient, heel size, toe breadth, lateral ball length, and foot length) and a cluster analysis resulted in three Types (Type H, Type D, and Type A). The largest proportion (42.7%) belonged to Type H, which is the same as the elderly men's case.
Consumer's Shopping Orientation and Buying Behavior According to the On/Offline Browsing
Rhee, Young Sun ; Ko, Soon Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 321~333
DOI : 10.5850/JKSCT.2014.38.3.321
This study grouped on/offline browsing consumer types according to on/offline browsing consumer behavior and investigated the differences in shopping orientation, impulse buying, and fashion goods expenditure ratio in on/offline markets based on on/offline browsing types. Data were obtained from 379 consumers aged 10 to 40 in Daejeon Korea. The data were analyzed using factor analysis, cluster analysis and ANOVA. The result were as following. First, respondents were classified into four group by on/offline browsing behavior (high offline browsing group, low on/offline browsing group, high on/offline browsing group, and high online browsing group). Second, there were significant differences among groups in the shopping orientation (except for efficient shopping orientation). Third, groups showed differences in impulse buying and fashion goods expenditure ratio in on/offline markets. This information will benefit marketers in the use of multichannel consumer strategies.
The Difference in Brand Attitude and Green Consumption Intention by SPA Brands' Green Marketing
Youn, Chorong ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 334~346
DOI : 10.5850/JKSCT.2014.38.3.334
Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.
Color Prediction of Yarn-dyed Woven Fabrics -Model Evaluation-
Chae, Youngjoo ; Xin, John ; Hua, Tao ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 347~354
DOI : 10.5850/JKSCT.2014.38.3.347
The color appearance of a yarn-dyed woven fabric depends on the color of the yarn as well as on the weave structure. Predicting the final color appearance or formulating the recipe is a difficult task, considering the interference of colored yarns and structure variations. In a modern fabric design process, the intended color appearance is attained through a digital color methodology based on numerous color data and color mixing recipes (i.e., color prediction models, accumulated in CAD systems). For successful color reproduction, accurate color prediction models should be devised and equipped for the systems. In this study, the final colors of yarn-dyed woven fabrics were predicted using six geometric-color mixing models (i.e., simple K/S model, log K/S model, D-G model, S-N model, modified S-N model, and W-O model). The color differences between the measured and the predicted colors were calculated to evaluate the accuracy of various color models used for different weave structures. The log K/S model, D-G model, and W-O model were found to be more accurate in color prediction of the woven fabrics used. Among these three models, the W-O model was found to be the best one as it gave the least color difference between the measured and the predicted colors.
Application of Motivation-Hygiene Theory and Kano Model to Investigate Dimensionality of Consumers' Satisfaction and Dissatisfaction with Social Commerce
Gao, Yan ; Lee, Hyun-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 355~371
DOI : 10.5850/JKSCT.2014.38.3.355
The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.
Fabrication of Lignin Nanofibers Using Electrospinning
Lee, Eunsil ; Lee, Seungsin ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 372~385
DOI : 10.5850/JKSCT.2014.38.3.372
Lignin is an abundant natural polymer in the biosphere and second only to cellulose; however, it is under-utilized and considered a waste. In this study, lignin was fabricated into nanofibers via electrospinning. The critical parameters that affected the electrospinnability and morphology of the resulting fibers were examined with the aim to utilize lignin as a resource for a new textile material. Poly(vinyl alcohol) (PVA) was added as a carrier polymer to facilitate the fiber formation of lignin, and the electrospun fibers were deposited on polyester (PET) nonwoven substrate. Eleven lignin/PVA hybrid solutions with a different lignin to PVA mass ratio were prepared and then electrospun to find an optimum concentration. Lignin nano-fibers were electrospun under a variety of conditions such as various feed rates, needle gauges, electric voltage, and tip-to-collector distances in order to find an optimum spinning condition. We found that the optimum concentration for electrospinning was a 5wt% PVA precursor solution upon the addition of lignin with the mass ratio of PVA:lignin=1:5.6. The viscosity of the lignin/PVA hybrid solution was determined as an important parameter that affected the electrospinning process; in addition, the interrelation between the viscosity of hybrid solution and the electrospinnability was examined. The solution viscosity increased with lignin loading, but exhibited a shear thinning behavior beyond a certain concentration that resulted in needle clogging. A steep increase in viscosity was also noted when the electrospun system started to form fibers. Consequently, the viscosity range to produce bead-free lignin nanofibers was revealed. The energy dispersive X-ray analysis confirmed that lignin remained after being transformed into nanofibers. The results indicate the possibility of developing a new fiber material that utilizes biomass with resulting fibers that can be applied to various applications such as filtration to wound dressing.
The Effect of Korean Celebrity Advertising Models on Advertising Effectiveness for Chinese Apparel and Electronic Products
Lei, Ke ; Kim, Hanna ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 386~396
DOI : 10.5850/JKSCT.2014.38.3.386
This study examined the effects of Korean celebrity advertising models on the advertising effectiveness for Chinese brands by comparing apparel products with electronic products. In addition, this study explored the effects of gender and monthly expenses on the evaluation of Korean celebrity advertising models. This study targeted 388 Chinese university students in China. The results show that Korean advertising models consist of five attributes (familiarity, visibility, credibility, similarity, and attractiveness) and that advertising effectiveness consists of three factors (attitude toward the advertisement, attitude toward the brand, and purchase intention). The impact of these five advertising model attributes on advertising effectiveness differ for apparel and electronic products. The results also indicate gender and expense differences in the evaluation of Korean celebrity models. We discuss the theoretical and managerial implications of the results along with potential limitations and future research directions.
A Study on the Properties of Jumchi Hanji for Application as Shroud Materials
Jeon, Yang Bae ; Kim, Ki Hoon ; Lim, Hyun A ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 397~403
DOI : 10.5850/JKSCT.2014.38.3.397
In this study, various types of Jumchi Hanji were made to develop shroud materials as a new use for Hanji. The properties of Hanji (basis weight, thickness, apparent density, bulk, tensile strength, wet tensile strength, elongation ratio, tear strength, bursting strength, and folding endurance) are measured. In all cases, Jumchi Hanji had a higher thickness, lower apparent density and higher bulk than Hanji because pores in the intervals of mulberry fiber are composed of bulk. So, it is considered to carry a value as a textile material. As for the results of the strength analysis of Jumchi Hanji, Jumchi technique enhances 25% of elongation ratio, which is regarded the most important role in textiles and 35% of bulk. Moreover, it was shown that it enhanced overall strength. In conclusion, it implies the possibility of applying it as a shroud material. Jumchi Hanji is thought to have enough potential to be developed as a material to carry the characteristics of Hanji in the textile market.
Dyeing Properties on Jacquard Fabric for Blind Using Low-melting Flame Retardant Polyester
Kim, Jeong-Hwa ; Lee, Jung Soon ; Lee, Sung-Young ; Lee, Seung-Gu ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 404~414
DOI : 10.5850/JKSCT.2014.38.3.404
This study investigates the dyeability and fastness of jacquard fabric for blind using low-melting flame retardant polyester. Two types of jacquard fabric were prepared with a low-melting flame retardant polyester and regular polyester. The low-melting flame retardant polyester has a sheath and a core. The core consists of flame retardant polyester and the sheath consists of low-melting polyester. Disperse red 50 (DR 50), disperse blue 56 (DB 56), disperse yellow (DY 54) of E-type dyes and disperse 92 (DR 92), disperse blue 60 (DB 60), disperse yellow (DY 79) of S-type dyes were used and dyed on jacquard fabrics dependent of dyeing temperature and time. The fastness, dye exhaustion, color strength (K/S value), and colorimetric properties of jacquard fabrics were evaluated. The dyeability of S-type dyes were higher than E-type dyes. The experiments indicated optimum dyeability that the dyeing temperature was
for E-type dyes and
for S-type dyes for 40 minutes. The fastness to washing and light were excellent at a 4-5 grade.
Combination Dyeing of Juniperus Chinensis and Terminalia Chebula Retzius
Sa, A-Na ; Choi, Hyo Jin ; Lee, Jung Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 3, 2014, Pages 415~426
DOI : 10.5850/JKSCT.2014.38.3.415
This study investigated the color change, enhancement of dye uptake, washing fastness, and light fastness of cotton and silk when dyed with Juniperus chinensis and Terminalia chebula (combination dyeing) using various methods. The dyeing methods were 1) dyeing Juniperus chinensis extract and Terminalia chebula Retzius extract sequentially (J-T), 2) dyeing Terminalia chebula Retzius extract and Juniperus chinensis extract sequentially (T-J), 3) dyeing Juniperus chinensis extract and Terminalia chebula Retzius extract simultaneously (J+T), and 4) dyeing Juniperus chinensis extract 4 times repeatedly and followed by a dyeing Terminalia chebula Retzius extract in sequence. In terms of increased dyeing uptake, combination dyeing (dyeing 2 times like method 1, 2, 3) had the same impact as the repeated dyeing (method 4). The color of J, T combination dyeing showed wide range of mixed YR series, Y series resulting from Terminalia chebula Retzius, and R series resulting from Juniperus chinensis. In cotton, J-T dyeing method showed superior enhancement of dye uptake, and T-J method in silk. In both of the cases, Y series color from Terminalia chebula Retzius extract was mainly shown (Y series color was superior to R series color after dyeing). Therefore, it is recommended for cotton to implement T-J method and for silk to implement J-T method in order to enhance both dyeing uptake and emphasize the color of R series. The K/S value of combination dyed fabrics was decreased by increasing washing time; however, the K/S value of combination dyed fabrics was increased by increasing UV irradiation time. But after repeated washing and longer UV irradiation,
value of combination dyed fabric became smaller compared to fabric dyed with Juniperus chinensis only. Thus, it was found that after J, T combination dyeing, fabric became less prone to fading by washing and UV than after Juniperus chinensis single dyeing was done.