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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 38, Issue 6 - Dec 2014
Volume 38, Issue 5 - Oct 2014
Volume 38, Issue 4 - Aug 2014
Volume 38, Issue 3 - Jun 2014
Volume 38, Issue 2 - Apr 2014
Volume 38, Issue 1 - Feb 2014
Selecting the target year
Impact of Salespersons and Other Customers in a Fashion Store -Focus on Physical Attractiveness and Self-image Congruence-
Kim, Yunjeong ; Lee, Yuri ; Kim, Boram ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 783~795
DOI : 10.5850/JKSCT.2014.38.6.783
This study investigates how the physical attractiveness of salespeople and other customers and self-image congruence influence customer perception and brand attitude. As a result of a pretest, four types of pictorial stimuli were developed: physical attractiveness of salespeople (high/low)
that of other customers (high/low). Stimuli were developed using Photoshop CS. A total of 550 samples in two experiments were used and all respondents were women in their 20s and 30s. Data were analyzed using ANOVA and SEM. The result of analysis shows that the physical attractiveness of salesperson had a significant impact on perceived quality, but that of other customers did not. However, self-image congruence with other customers shows a significant effect on perceived quality; however, salespeople did not. The impact of the perceived product quality on brand attitude is higher than perceived service quality. This study adds to fashion retailing literature by demonstrating that physical attractiveness and self-image congruence can influence a customers' perception of product or service quality and brand attitude. It provides interesting insight into how retailers can use social factors as a strategic tool in a retail setting.
A Study on the Vernacular Designs in Modern Fashion -Focused on Korean Designers-
Joo, Shinyoung ; Jeon, Jaehoon ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 796~809
DOI : 10.5850/JKSCT.2014.38.6.796
This study identifies formativeness and the Korean consciousness of the vernacular design in a Korean designers' collection in order to discover the internal characteristics of vernacular expression elements. The study is based on a theoretical review and an analysis of cases collected from Korean fashion designers' clothes. Research is limited to international collections of clothes presented by Korean fashion designers since 2,000. The process of Korean vernacular designs in fashion were analyzed for formativeness in form, color, pattern and detail. The research findings identified formativeness and Korean's consciousness of modern fashion designs that reflect vernacular designs as follows. First, they are round, flexible line and shape based on assimilated with nature, rhythmic curve to express life force and asymmetry based on an ecstatic world based on nature. Second, a white color explained the pure mind and racial peculiarities in regards to the five colors that expressed the thinking of traditional rituals such as prayers for comfort of life and ancestor worship. Third, there were patterns around shape of nature, praying, and Korea culture. Finally, there were skills of Korean traditional handcrafts such as embroideries, knit-works, gold foils, and quilts where clothes expressed the hardship of life and strong willpower to overcome. In conclusion, the clothing of Korean vernacular designs contains characteristics such as natural beauty, decorativeness, shamanism, and eclecticism.
Sociocultural Influence of Appearance and Body Image on Appearance Enhancement Behavior of Female College Students
Kim, In-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 810~822
DOI : 10.5850/JKSCT.2014.38.6.810
This study investigated the effects of sociocultural influence and body image on appearance enhancement behavior (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 378 female college students in Seoul and Gyeonggi-do from May
2013. A SPSS 18.0 statistics package was used to analyze data along with descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis and frequency analysis. The results were as follows. First, sociocultural influences were divided into three factors: media influence, peer influence, and parental influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into: appearances-management, body-satisfaction and body confidence. Sociocultural influences had a significant effect on overall body image. Third, body image positively affected overall appearance enhancement behavior.
The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude
Zhao, Jing ; Kim, Hanna ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 823~833
DOI : 10.5850/JKSCT.2014.38.6.823
This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparel brand experience. In addition, this study explores the effect of various brand experiences on attitudes toward Korean apparel brands. This study targets 355 Chinese university students who live in Korea. The results show that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism, and materialism. Brand experience consists of five different experiences: cognitive, affective, relational, sensory, and behavioral experience. Adventure-seeking lifestyle affects all five brand experiences and sociability influences sensory and relational experience. Individualism influences relational and behavioral experience; however, materialism affects four brand experiences (except sensory experience). Female students indicate a higher level of brand experience (except relational experience than) male students. Finally, three brand experiences (affective, sensory, and relational experience) impact brand attitude. Theoretical and managerial implications of the results are discussed along with limitations and future research directions.
Network Analysis and Trends of Articles in the Journal of the Korean Society of Clothing and Textiles and International Journals (1977-2013) -Clothing Science Related-
Park, Sungjin ; Ha, Jeong-Yoon ; Lee, Hae-Eun ; Lee, Joo-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 834~844
DOI : 10.5850/JKSCT.2014.38.6.834
This study investigated original articles published in the Journal of the Korean Society of Clothing and Textiles (JKSCT) from 1977 through 2013 with a consideration of the research collaboration structure. Two international journals were chosen: Textile Research Journal (TRJ) and International Journal of Clothing Science and Technology (IJCT) in order to compare the clothing science research trends of JKSCT-publications to international trends. The collected data from the three journals were used to probe periodic changes in the number of publications and nationality of authors to find the relative international position of Korean clothing and textile researchers. Figures, tables, and references in each article were counted to suggest the most suitable way to express and interpret clothing science results. In addition to the quantified data analysis, a qualified analysis was investigated with the co-author network analysis. The findings revealed an increase in the number of published articles in JKSCT until 2009 with the rapid decrease after. The number of co-authors in JKSCT was relatively small compared to TRJ and IJCT but growing in the clothing and textile science group. The number of references in JKSCT increased 3 times from 1977 to 2013; therefore, it was assumed there is more recent active clothing and textile research. Lastly, a pattern of authors' interaction and the most contributed authors in the network was illustrated in the clothing and textile science group. The present study confirms that JKSCT has made significant progress toward knowledge development in the clothing and textile field and suggests that the analysis of accumulative knowledge helps researchers broaden the scale and approach of studies.
Eco-friendly Smart Outdoor Jacket Production and Usability Evaluation
Lee, Jeong Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 845~856
DOI : 10.5850/JKSCT.2014.38.6.845
This study focused on the production and usability evaluation of smart outdoor jackets that are designed to provide convenience to middle-aged people by embedding devices for lighting and location tracing. The results were as follows. 1. Jacket power supplier was a assembled system composed of battery, charger, controller and switch. A solar cell was attached on the upper arm, and a wire type EL on the center line of a raglan sleeve along with a GPS on the left sleeve with a transparent vinyl pocket. The total weight of the jacket embedded with devices was 385-520g. 2. Operation of function, activity, acceptability, safety, convenience for device use, appearance, practical maintenance were selected based on an analysis of evaluation criteria of previous smart wear research. Criteria were narrowed to three major categories of satisfaction, appearance and maintenance. 3. Use satisfaction criterion consisted of wearable device functionality and physical, psychological use convenience. The evaluation indicated actual functionality. EL functions were especially effective and necessary. Convenience of use showed that a smart jacket was thought to be safe and the size was moderate regardless of age and gender. Outer appearance was satisfactory and respondents praised the color. The practical maintenance evaluation indicated that there was no challenge in doing the laundry since the solar battery and GPS were detachable. The practical use of smart outdoor jackets confirmed by fabric that was washable and dried quickly.
The Effect of Consumers' Perceptions on the Service Ubiquity in the Use of Mobile Based Virtual Store Services
Moon, Heekang ; Lee, Hyun-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 857~872
DOI : 10.5850/JKSCT.2014.38.6.857
This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.
A Comparative Study on the Skinny Jean Pants Pattern and the Wearing Evaluation for Males in Their 20s
Lee, Seong Hee ; Suh, Chuyeon ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 873~886
DOI : 10.5850/JKSCT.2014.38.6.873
This study conducted a survey on jean pants that targeted males in the 20s in order to select preferred brands for skinny jean pants. Preliminary data for the pattern development of skinny jean pants was presented through functionality evaluation, appearance evaluation and pattern analysis. The results were as follows. 1. The result of survey targeting males in the 20s to select the design and brand name of jean pants showed that skinny jean pants were selected as the most favorite type of jean pants to wear; in addition, non-brand products and brand names such as Uniqlo and Levi's were also preferred. 2. The result of functionality evaluation showed that L brand received a high score in all items except for items regarding the knee circumference and mid-thigh circumference, S brand received a high score as well as a low score, and N brand received a low score in general. The result of appearance evaluation showed that L brand for the waist height and waist circumference, N brand for the brand crotch circumference, posterior crotch length and knee circumference, and S brand and N brand for the length of pants were preferred. 3. The result of pattern measurements analysis from the result of functionality evaluation showed that L brand provided a large pattern measurement for the waist height, L brand provided less ease due to small pattern measurements for waist circumference; in addition, N brand for the knee circumference and mid-thigh circumference were preferred. 4. The analysis result shows that a ease of 5cm based on the belly band which is 3.5cm below the belt width is proper for the waist circumference when designing a skinny jean pant pattern and 4cm for the hip circumference and 32.5cm for the ease of crotch circumference are proper, -0.4-0cm for the ease of mid-thigh circumference and knee circumference in consideration of human body measurements; therefore, 80.1-80.5cm for inseam as the length from the crotch height to the leg length, 25.7cm for vertical hip length and 53.0cm for crotch length are proper.
The Study of Body Type According to Drop Value of Women in Their 20's and Gradient of Brassiere Cup Size
Jeong, Jin-Ah ; Choi, Hei-Sun ; Choi, Jeong-Wook ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 887~895
DOI : 10.5850/JKSCT.2014.38.6.887
The study provides baseline data on developing ready-to-wear clothes for adult females in their twenties who have finished shaping their bodies and have realized an ideal shape. We analyzed the data from females aged from 20 to 29 in "The
Size Korea Survey" and "The
Size Korea Survey", and sorted body shapes into several types according to drop values before analyzing and comparing the characteristics among groups. We also referred to the change by year in the size of upper inner wear. To classify body shapes, three drop values were assigned for bust girth - waist girth, hip girth - waist girth, hip girth - bust girth; through cluster analysis all data were classified into three body types. Type 1 is more like normal body shapes with small drop values at the bust girth - waist girth and well-build lower body. Type 2 is X-shaped body shaped like a fiddle with big drop values at all parts. Type 3 is Y-shaped body with a big drop value at the bust girth - waist girth and well-build upper body. Type 2, X-shaped body, has the majority of distribution in every year, which proved to be the most idealistic body shape. There was a change in the brassiere cup size. Korean ladies in their twenties have larger breasts. The body shapes of Korean females in their twenties are increasingly like those of westerners. Bust girth is a very critical element to set measurements and design patterns for upper wear; consequently, a change in the size of breasts should be considered.
A Study on the Reality of Avatar Sizes Comparing with Body Sizes of Women Aged 19 to 59
Kang, Yeosun ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 896~912
DOI : 10.5850/JKSCT.2014.38.6.896
This study analyzed the reality of avatar size when it was automatically changed by different height and waist circumference inputs. This study focused on analyzing 22 of 28 avatar parts created by the 3D Clo virtual fitting program, based on the height and 'waist circumference of 2,247 woman samples from the
Size Korea survey data. The 'waist back L'. and 'bishoulder L'. of the avatars were shorter than the bodies; however, the avatars' 'waist H'. and 'arm L'. were longer. Differences between the avatar and body increased in the taller groups. The body proportion of tall avatars was more distorted than small avatars. There were also some exaggerations in some circumferences. The 'bust C'. of the avatar was larger in the group with thin upper torsos; however, the 'hip C'. and 'upper arm C'. were larger in the group with thick upper torsos. The avatar torso silhouette of each somatotype was not representative of the real body silhouette as the 'hip C'. and 'bust C'. always increased together.
A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience-
Kim, Eun Young ; Yoon, Namhee ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 913~928
DOI : 10.5850/JKSCT.2014.38.6.913
This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.
Dyeability of Fabrics Using Indian Dyestuffs of Madder, Marigold and Pomegranate
Ko, Yoowha ; Yoo, Hye Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 929~941
DOI : 10.5850/JKSCT.2014.38.6.929
Dyeability of Indian natural dyestuffs to fabrics was investigated. Indian dyestuffs are more inexpensive than domestic dyestuffs purchased at oriental medicine stores. We studied the dyeability of madder, marigold, and pomegranate imported from India on cotton, silk, and wool fabrics. Dyebaths of a combination ratio of 80:20, 60:40, 50:50, 40:60 and 20:80 of madder and marigold, fabrics with orange colors were dyed. To evaluate the dyeability of dyed fabrics, K/S values, Munsell color values and CIE L, a, b,
were measured. The dyeability of fabrics dyed in dyebaths of pH 4 and pH 7 were higher than pH 10. The dyeability in pH 4 was better than pH 7. Silk fabrics dyed with madder and marigold showed good dyeability and wool fabrics showed good affinity in madder dyebath and fair affinity in marigold dyebath. Cotton fabrics showed fair affinity in a marigold dyebath of pH 4 and pH 7. Cotton fabrics dyed with a 60:40 ratio of madder and marigold showed 4.76YR of Munsell color value. Silk Fabrics dyed with a 40:60 ratio showed 4.76YR and wool fabrics dyed with 20:80 ratio showed 5.57RY. The ratios produced the closest colors to 5.0YR of orange. This result indicated that marigold had a more powerful effect on cotton fabrics while madder was stronger on wool fabrics. Fading grades of washing colorfastness of wool and silk fabrics dyed in mixed dyebaths were higher than 3.5-4.0 and higher than homogeneous dyebaths. Staining grades of washing colorfastness of all dyed fabrics were between grades 3.5-5.0. Colorfastness to dry-cleaning was high as grades 4.0-5.0 in all of dyed fabrics. Colorfastness to light of dyed fabrics showed a fair grade of 3.5-5.0; in addition, wool fabrics showed lower grades than silk and cotton fabrics.
Consumers' Attitude toward Care Label Instructions and Care of Winter Outerwear
Han, Ho-Jung ; Chung, Haewon ;
Journal of the Korean Society of Clothing and Textiles, volume 38, issue 6, 2014, Pages 942~952
DOI : 10.5850/JKSCT.2014.38.6.942
Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.