Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 39, Issue 6 - Dec 2015
Volume 39, Issue 5 - Oct 2015
Volume 39, Issue 4 - Aug 2015
Volume 39, Issue 3 - Jun 2015
Volume 39, Issue 2 - Apr 2015
Volume 39, Issue 1 - Feb 2015
Selecting the target year
Effect of Sociocultural Attitude toward Appearance and Appearance Comparison on Appearance Management Behavior of Adolescents
Kim, Soo Jin ; Wee, Eun Hah ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 1~14
DOI : 10.5850/JKSCT.2015.39.1.1
This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.
Comparing Factors Influencing Fashion Shopping Service Satisfaction of Plus-size and Regular-size Women
Ko, Sunyoung ; Yu, Haekyung ; Kim, Chanju ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 15~29
DOI : 10.5850/JKSCT.2015.39.1.15
This study analyzes the mechanism that explains how various service quality factors are related to consumer satisfaction when plus-size and regular-size women are engaged in fashion shopping. We constructed and tested service quality- perceived value-satisfaction model with size as a control variable. We defined plus-size women as those with a BMI over 25 and regular-size women below 25. Data were collected during April and May, 2012 and responses from 189 plus-size women and 246 regular-size women were used in the final analysis. The results are as follows. First, among service quality factors, attention was significantly related to perceived service value for both plus-size women and regular-size women. However, store facilities were significantly related to perceived service value for only plus-size women and kindness was significantly related to perceived service value only in the case of regular-size women. Second, perceived service value was significantly related to product satisfaction and service satisfaction for plus-size women and regular- size women. However a moderating effect was found between the groups where the influences of perceived service value on product satisfaction and service satisfaction in the case of plus-size women were greater than regular-size women. Third, in the case of regular-size women, service satisfaction was positively affected by product satisfaction. However, the relationship between them was not found in the case of plus-size women.
Fashion Luxury Products in Social Commerce -The Effects of Price Discount on Perceived Benefit and Purchase Intention-
Kim, Seung-Hee ; Park, Kyungae ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 30~42
DOI : 10.5850/JKSCT.2015.39.1.30
This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.
The Effects of Consumer Value and Conspicuous Consumption Tendency on the Attitude toward and Purchase Intention of Fashion Cause-related Marketing Products
Jo, Ahra ; Lee, Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 43~54
DOI : 10.5850/JKSCT.2015.39.1.43
This study examines how consumer value and conspicuous consumption tendency influence attitudes and purchase intention toward fashion cause-related marketing products. Survey questionnaires were distributed to 326 women in their 20's to 50's living in Seoul January 2012. The instruments included measurements of consumer value, conspicuous consumption tendency, attitude toward fashion cause-related marketing products, intention to purchase fashion cause-related marketing products, and demographics. Factor analysis, correlations, and multiple regressions were conducted using SPSS 12.0. The results of this research are as follows. Consumer value affected attitude toward fashion cause-related marketing products as well as intention to purchase products. Those with a higher conspicuous consumption tendency showed a higher intention to purchase fashion cause-related marketing products, regardless of attitude toward fashion CRM products. This indicates that and association with famous prestige brands will increase the possibility of success of cause-related marketing products. The research helps establish a marketing strategy to launch new fashion cause-related marketing products by discovering the relationships between consumer consumption patterns and attitudes toward fashion cause-related marketing products.
Comparisons of Thermal Insulations between on Air-Cell Pack Embedded Jacket and Down Jackets
Kim, Yung-Bin ; Jang, Won ; Kim, Kirim ; Kim, Siyeon ; Baek, Yoon Jeong ; Lee, Joo-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 55~62
DOI : 10.5850/JKSCT.2015.39.1.55
This study investigated the thermal insulation of an air-cell pack embedded jacket and down jackets to understand the potential of air-cell pack as a filler for winter outdoor wear. A thermal manikin measured the thermal insulation of the following jackets: HD (heavy down jacket, total weight (Tw) 750g, goose down weight (Dw) 350g), LD (light down jacket, Tw 560g, Dw 140g), AF (air-cell pack embedded jacket, Tw 490g, trunk goose down in LD was replaced to air cell), F (film jacket, Tw 469g, but removed the air in the air-cell pack from the AF), and Control (control jacket, Tw 438g, removed the air-cell pack film from the F). Thermal insulations of each experimental condition were measured in a static standing posture. Total thermal insulations (IT) were 1.29clo (HD), 1.23clo (LD), 1.16clo (AF), 1.20clo (F), and 1.08clo (Control). Body regional thermal insulation was higher in the chest and back than in the abdomen and hip in all conditions. The results suggest that an economical and versatile outdoor jacket with superior thermal insulation will be feasible if the air volume is properly controlled in air-cell pack embedded jackets in consideration of regional different distribution and used in combination with film and down.
Analysis of Wearing Propensities, Wearing Comfort, Mobility of Movement, and 3D Shape for Advanced Baseball Leg Guards Design
Lee, Hyojeong ; Eom, Ran-I ; Lee, Yejin ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 63~76
DOI : 10.5850/JKSCT.2015.39.1.63
This study conducted a survey to gauge the buying and wearing propensities of wearers of leg guards made for baseball catchers, as well as product characteristics of preferred leg guards. Data from the survey were analyzed to obtain basic data for the development of an advanced leg guard design. Degree of compression, horizontal distance, cross section view and outline 3D sketch were also analyzed from the 3D data of leg guards; in addition, mobility and kinematic analysis were conducted through a wearing test. The survey indicated that imported products dominate the current retail market because they are appreciated by customers in terms of fit, price, brand, and protection. Representative complaints of products were discomfort, pressure, and the heavy-weight of the leg guards in general attributed to overall structure and 3D shape. When the pressure was lower on the front area of knee, it feels better to wear and the average knee angular velocity during the up and down motion increased, which suggests a better design from a kinematic point of view. The knee is the primary part of the body responsible for any movement of the lower limbs; consequently, the degree of compression and support stability of the leg guards near the knee area are important factors to evaluate the performance of leg guards. The results of our study indicate significant opportunities for improvement in product design and the development of baseball leg guards along with an ergonomic design that considers the mobility of the knee, skin deformations is necessary to improve performance. The process followed in this study will be applicable to studies on other personal protective equipment for sports.
The Study of Dependence on Sportswear and the Effects of Wearing Sportswear
Park, Soozin ; Ahn, Minyoung ; Lee, Yuri ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 77~90
DOI : 10.5850/JKSCT.2015.39.1.77
When enjoying sports activities with friends or others, sportswear has symbolic meanings to express and expect self-concept. Sports players sometimes have trouble when they feel embarrassed by their low skills or care about other people too much. Therefore, researchers tried to find out which feature of sports players affects dependence on brand sportswear along with the effect of wearing conspicuous sportswear on wearer when sports players have a conflict based on Solomon's symbolic interactionism. We proposed that role knowledge and attention to social comparison information (ATSCI) influenced people to depend on and use brand sportswear that influences a reflexive evaluation. Finally, we suggested that a changed self-concept would exert influence commitment to sports. A quantitative study was conducted employing an online survey of 121 people by convenient sampling. In this process, Google Docs was to create the online survey and to collect responses by participants. In data processing, via SPSS 21.0 version for Windows, exploratory factor analysis, Cronbach's
, ANOVA, t-test, discriminant and regression analysis were conducted to study the relationship between variables. The finding provided evidence that low role knowledge and high ATSCI create high dependence on brand sportswear and influence people to buy sportswear. When people bought and wore a brand sportswear, they evaluated themselves as professional sports players who were more committed to sports. This study confirmed that brand sportswear was useful for sport players to change self-evaluation and enjoy sports.
Conceptualizing Korean Fashion with Inspiration from Traditional Images -Focused on Women's Costume in the Silla Dynasty-
Kim, So Hee ; Chae, Keum Seok ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 91~105
DOI : 10.5850/JKSCT.2015.39.1.91
This paper accomplishes the following points: First, the costume style held by women in the Silla dynasty are examined. Second, a new fashion concept is drawn from Silla's costume images with lessons from analyzing how major brands from China and Japan have adopted their own traditional images. Third, a Korean fashion concept is crafted to reflect important modern fashion design factors. The conclusions of this study are: The concept of Korean fashion using Silla costume image based on the 2015 S/S trend was developed and suggested as: 'Harmony of Contrast', new beauty created by mutually contrasting things; 'Timeless' transcending time-space flowing from the past, present, to future; 'Empathy' where past and present are harmonized; 'Modern with Antique' expressing a new style modernism where the old retains value. The efforts to express identity via conceptualization of Korean fashion are an effective strategy that satisfies the goals of setting Korea's fashion design apart from others and spreading Korean culture.
Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers
Lee, Eun-Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 106~120
DOI : 10.5850/JKSCT.2015.39.1.106
This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.
White Hanbok as an Expression of Resistance in Modern Korea
Seo, Bong-Ha ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 121~132
DOI : 10.5850/JKSCT.2015.39.1.121
All aspects of clothing, including color, are a visible form of expression that carries invisible value. The purpose of this work is to study the expression of resistance in the white Hanbok in modern culture, specifically after the 1980s. Koreans have traditionally revered white color and enjoyed wearing white clothes. In Korea, white represents simplicity, asceticism, sadness, resistance against corruption, and the pursuit of innocence. This paper looks at: (i) the universal and traditional values of the color white, (ii) the significance of traditional white Korean clothing, (iii) the resistance characteristics of white in traditional Korean clothes, and (iv) the aesthetic values of white Hanbok. The white Hanbok often connotes resistance when it is worn in modern Korea. It is worn in folk plays, worn by shamans as a shamanist costume, worn by protestors for anti-establishment movements, and worn by social activists or progressive politicians. The fact that the white Hanbok has lost its position as an everyday dress in South Korea (instead symbolizing resistance when it is worn) is an unusual phenomenon. It shows that the white Hanbok, as a type of costume, is being used as a strong means of expression, following a change in the value of traditional costumes as it take on an expressive function.
Investiture of King and Bestowment of Robe and Crown in the Early to Middle of Goryeo Dynasty
Lee, Min Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 133~146
DOI : 10.5850/JKSCT.2015.39.1.133
King and Crown Prince's Gwanbok (冠服) written in "Goryeosa" Yeobokji was the bestowment of robes and crowns by the Son of Heaven who yielded hegemony over East Asia. It designated the King and Crown Prince of Goryeo as real and authentic as well as confirmed the political status of Goryeo in East Asia. In "Goryeosa" Yeobokji, the King's Gwanbok is of higher stature than the adornments of the King's ritual robes (祭服) and court robes (朝服) which held a domestic political significance. In East Asia, bestowment of voiture (車) and robe (服) usually appeared in the multistate system. In the
century, the Later Jin (後晋) spread the idea of investiture and bestowment to Khitan (契丹). The Liao (遼) or Khitan and the Jin (金), the Conquest Dynasties, endeavored to establish the legitimacy of the Son of Heaven by imitating Sinocentrism by means of investiture and bestowment. In the reign of XingZong (興宗) and DaoZong (道宗) of Liao, the ritual of investiture and bestowment for Goryeo was in the making, adding titles and bestowments in the occasion of the elevation of Emperor Liao's honorific title. King Munjong (文宗) of Goryeo reached 9-bestowment which symbolized the first of the feudal lords in East Asia. This exceptional respect for Goryeo went on to Jin's investiture and bestowment. From then, 9-bestowment was defined as an international decorum (禮) toward Goryeo. This historical study of Gwanbok (冠服) of "Goryeosa", indicates: First, the King's Ceremonial Robe with Nine-symbol Design were designated from the early to middle of the Goryeo Dynasty by investiture and bestowment from the Conquest Dynasties. Second, the bestowed King's Robe and Crown had simultaneous functions for domestic order and international order. Goryeo did not follow ideological Sinocentrism but followed practical interest by accepting Confucian Li (禮) philosophy passed on through the Conquest Dynasties.
Study on a Clothes Sizing System for Elderly Men
Seong, Ok Jin ; Ha, Hee Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 1, 2015, Pages 147~160
DOI : 10.5850/JKSCT.2015.39.1.147
This study suggests a detailed apparel sizing system for brands that target elderly men between the ages of 60 to 79 by studying body type differences of the age group based on data from 'The
Korean Anthropometric survey'. Compared to middle aged men, elderly men body measurements appear to be smaller except in the midriff area, such as the natural waist circumference, waist circumference (omphalion), waist depth and waist depth (omphalion). The size chart in the study was established according to the KS size chart system with a size jump of 5cm in height, 5cm and 3cm in chest circumference, 2cm in waist circumference (omphalion) and 2cm in hip circumference. A total of 8 sizes were established with heights between 160cm and 170cm and chest measurements between 85cm to 100cm for casual tops. For suit tops, a total of 11 sizes were established with heights between 160cm and 170cm and chest measurements between 88cm to 100cm. For bottoms, detailed sizes were suggested by dividing basic and reference areas with 13 sizes between 84cm to 94cm in the waist circumference (omphalion) and between 90cm to 98cm in the hip circumference.